sales force automation for whole sale distributors – a critical link in the chain of distribution
TRANSCRIPT
Sales Force Automation
SFA Helps Wholesalers To Do Better• A Wholesaler is Neither A Manufacturer Nor A Retailer• Connects The Two Ends Of The Supply Chain
Challenges for Wholesalers…
Combating a Traditional System
• Unnecessary Paper Work• Hassle-some Manual Catalogs• Payments & Outstanding Cannot Be
Integrated • Delays In Order Processing
• No Knowledge Of Inventory Levels
• Customer History Unknown• Disconnected Data & Information
Scenarios in Order Taking…
Order Taking By a Sales Person
• Constantly Entering Orders Taken
• Expected to Know ▫ Product Catalogs▫ Offers▫ Schemes
• Take Spot Decisions• Should Have a Real-time Picture
of▫ Stocks ▫ Inventory
SFA To The Rescue…
Offers Flexible And Practical Solutions
• Manage Inquiries & Leads• Engage Customers Fruitfully• Process And Fulfill Orders• Insights Into Inventory• Offer A Real-time Picture• Location Based Services• Integrated Mobile
Technologies
Combats Tricky Situations
Benefits…
Enables Realistic Judgments
• Armed with knowledge about the customer▫ Customer Preferences▫ Credit History▫ Sales History
• Allows Making Prudent Judgments• Enables on the Spot Decisions
Provides Practical Methods of Managing Orders
• Managing Orders In A Streamlined Manner• Insightful Reports And Dashboards • Increases Sales force Efficiency
Features of SFA…For Wholesalers
Benefits of SFA in a Nutshell
• Highly Visible Pipeline To Capitalize On Opportunities
• Order Taking On Multiple Channels• Integrated Marketing
• Inventory Controls And Insights For Warehouse Management
• Minimized Shipping Costs
• Detailed Knowledge Of The Customer
• Strengthened Relationships• Possibility of Sentiment
Analysis
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