sales funnel magic bullet module 1 - expandyourimpact.com · sales funnel components • customers...
TRANSCRIPT
Sales Funnel Magic Bullet Module 1
Getting Started With Your Own Fabulous Funnel
How Can It Get Any Better Than This?
What are Funnels? • At the wide top, you’re still figuring out your ideal
customer
• The middle levels allow you to segment groups by income & specific need
– They don’t graduate to this section until they buy something
• The smallest bottom part are your most lucrative clients
What are Funnels?
• You can offer paid membership programs & other recurring, regular, monthly income models at both middle and end level
• You can also offer free membership sites, forums, & social media groups at the top end—the wide mouth.
Sales Funnel Example
Q: Can you have several bottom sections of a funnel?
• Yes, but high ticket items usually take more time to develop so most people end up with only one of these products
• Try developing add-ons or events to your high ticket item
• Never offer more than one free section in a funnel
Sales Funnel Example
Funnel Tips
• Don’t give away your products for free
• However, sharing relevant content should be done as often as possible – Tips, infographics, resources, tools
• Adjust your funnel levels as it fits your audience – If $97 is easy for them to pay, add this to a mid-section
Funnel Tips• The individual components of a funnel are
flexible & can be changed as it suits your audience
• The overall purpose of a sales funnel is not flexible – Process people from attraction to high-end exit or
partnership – Interest, capture & engage people for as long as
possible
Sales Funnel Components
• Leads – The first people into your funnel – They find your site through keyword searches, ads or
active promotion – Something attracted them to your site; they may be
interested, or they may not – The mouth of your funnel is a way for them to qualify
themselves as a potential customer
Sales Funnel Components
• Prospects – Leads who find something they want on your website – They usually subscribe to email lists right away – There is a high likelihood that prospects will make a
purchase of some kind – They stop being prospects the day they buy
Sales Funnel Components
• Customers – Prospects who have made a purchase – This is where great sales funnels start, not end – You want to keep these customers so:
• Start offering more paid products & services • Present these at the right times • You don’t have to pre-sell customers • Happy customers will buy from you again & again
Funnels Aren’t Just for Sales
• Use funnels for all kinds of sales & marketing processes – Create funnels within funnels – Each ending section deposits customers into the next
funnel – Create funnels for various stages of promotion – Create funnels for your entire selection of goods or
just for a single line of goods – Create funnels for each offering or campaign
Funnels Made Easy
• This is what your funnel is doing:
– Hooking someone’s interest – Drawing them in – Exciting them into buying by stripping away objections
& showing them rich benefits & advantages
Types of Funnels
1. Content Marketing Funnel – Create content for each stage of your funnel – There has to be a steady, timed flow – Long gaps in content creation will cause prospects to
find another expert
– To capture Leads: • Use landing or “squeeze” pages, teaser videos, teaser posts,
infographics
Types of Funnels
1. Content Marketing Funnel
–For Prospects: • Use Webinars, emails, mini-courses, social proof, empirical proof
(data, reviews, comparisons, how to videos)
–For Customers: • Use special offers, upgrades, “Customer only” opportunities, affiliate
opportunities, social media communities, customer or client newsletter or videos, podcast series
Types of Funnels
• The primary focus of a Content Marketing Funnel should be on suitable, highly focused content for each phase and enriching engagement
• You are going for engagement and community-building to cement loyalty and enthusiasm
Types of Funnels2. Conversion Funnel
– This is solely about the sign up – Consists of a series of content opportunities all
culminating in the same goal: Subscription
3. Purchase Funnel – Use in conjunction with content marketing & conversion
funnels – Focus on: promotional & marketing campaigns, tracking
& tweaking, increasing conversions, maintaining high-level CRM
How Funnels Work Together• Print out, sketch or write out each funnel
• Leave lots of room for tweaking & adjusting
• Build all 3 funnels simultaneously
• Cross-consistency is essential for strong funnels – Also helps build automatic fail safes to ensure you
stay on target
How Funnels Work Together• Use funnels to build strong campaigns, joint
ventures or side-ventures & strong client/ customer relationships
• Apply funnels to your business so it becomes rock-solid, with a single, powerful focus & strong customer/client engagement
• Funnels have been around “forever” because they work!
Homework: Worksheet & Checklist