SALES INSTITUTE3 March 2010

‘EMERGING STRONGER’

‘Partner to entrepreneurial food retailers and food service professionals’

Who we are

How we operate

SiteSelection

Training Finance

Store Develop-

ment

SupplyChain

Trading

SystemsBuying

BrandDevelopment

SalesSupport

Marketing

SiteSelection

Training Finance

Store Develop-

ment

SupplyChain

Trading

SystemsBuying

BrandDevelopment

SalesSupport

Marketing

CONSUMERCONSUMER

8%(€0.6bn)

‘Retailer at the centre of what we do’

Where we operate

Shape of the business

Sales €4.8bn (+50% over 5 years)

3,200 neighbourhood and convenience stores

32,000 employed in Ireland

Profit margin 1.3%

Our retail partners

Being a good neighbour

Store owners

Local employer

Community active

Support local producers and suppliers

Our UK brands performed well in 2009

+5%

+3%

+8%

+10%+11%

SuperValu Centra Budgens Londis UK market

Irish grocery market reshaped

NI

ROI

Market

Market of €14bn

UK land border

Stores per head

Price deflation

Sourcing

Stakeholder

Consumer

Retailer

Supplier

The rise of the Superconsumer

In control

More informed and considered

Shopping on their own terms

Empowered

Values still important

VFM primary driver

Most believe haven’t hit bottom yet

Strong support for local

Sustainability still an issue

Emerging stronger

Delivering lower prices

Adapting our brands

Supporting our retailers

Our approach

Our way of working

Working hard Honesty Achievement Not being greedy Long term stable relationships

Values

Delivering lower prices

South/North

+34%

+12%+10%

July '08 Dec '08 Feb '10

% Price Difference

Working with our international suppliers

Improved sourcing

Driving efficiency

Support for Irish

Supporting Local

75% of everything sold produced or sourced in Ireland

100% Irish for beef, lamb, poultry and pork worth €250m

100% own brand dairy products, Irish worth €50m

Code of Practice

Industry must work together to restore trust

Code must address retailer and supplier issues

Particular target of SMEs

Adapting our brands

Our Offers Count

Developing own brand

Developing our ranges

Proud to be local

‘Partner to entrepreneurial food retailers and food service professionals’

Supporting our retail partners

Major employers

Tackling costs

Struggling with rents

No NAMA for retailers

Our brands have outperformed

2009 Sales performance

% growth % consumer spendIrish outlook

-4%

-7%

-4%

SuperValu Centra ROI Market

-1%

-7%

+1%2009 2010 2011

Emerging stronger

‘Companies that continue to investin their brands in a recession emergewith a sustainable competitive advantage’