Sales Letters

Business Communication

Sales Letter

Think about your sales letter as a contract between you and the reader.

Write the contract so that it… Offers true information

No exaggeration No misleading details

Presents well organized information Allowing for a well-informed decision

Write the contract so that it… Represents the reader

No slick tricks No emotional manipulation

Promises only what can be delivered States clearly how the reader may

purchase the product or service

Write the contract so that it… Informs the reader of the benefits he or

she will receive. Tells the reader what action to take

Call today Send for…