sales, management, ecommerce: boost performance with neuroscience

NeuroManagement & NeuroSales

CS&C is an international research, training and consulting lab on

communication, neuroscience and management.

We bring Social, Cognitive and Behavioral Neuroscience to business.

Strategic Communication,

•Management

•Human Resources

•Advertising and PR

Inter-personal (human) communication

•Leadership

•Sales

•Business Culture

Web Communication

•Conversion rates

•Web marketing psychology

www.csconsulting.me

Who we are?

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www.csconsulting.me

We believe in Humanware:

development of skills and

psychological, cognitive and

emotional resources of humans.

The experience of our consultants

in the area of coaching, training

and consulting with political

leaders, public speakers,

managers and salespeople are

the guarantee of efficacy and

strategic aim of our services.

We develop our interventions on

an in-depth analyisis of present

situation, critical elements and

market situation of our Clients

Humanware

Humanware upgrade

Psychology ofCommunication

EmotionalIntelligence

Visual ImageryTraining

Personal Coaching

SocialNeuroscience

Managementscience

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Mindfulness & attention focusing

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NeuroscienceThe area of Social neuroscience have trasformed our understanding of

human communication. Managerial communication, sales, teamwork,

creativity and other business issues have been impacted deeply by this

process. Unfortunately the business science often often travel in parallel

universes with other scientific areas, such as Neuroscience.

Our core competence is the practical application of Neuroscience to

various business areas.

Functional Neurology

Neuroendocrinology

Social Neuroscience

Cognitive Neuroscience

Positive psychology

Business management

Sales & marketing

Communication

Motivation&Teamwork

Executive coaching

www.csconsulting.me

Business management

Sales

Motivation

Teamwork

Executive coaching

www.csconsulting.me

Communication

Training & Coaching

www.csconsulting.me

We can help you

NeuroManagement

NeuroSales™

NeuroPass

Upgrade your management processeswith Neurosicence. Leadership,Business Culture, Decision Making,Creativity, Motivation… Neurologybehind business success

Improve your Salespeopleperformance with Neuroscience.Reach your Customer’s unconsciousdecision processes and motivations

Check and upgrade your eSaleschannels performance. Is your webmarketing and web sales channelcompliant with your Customer’s brainfunctioning

Decision making patterns

Creativity

Leadership strategies

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Teamwork training

Project Management

Change Management

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Neuromanagement

NeuroSales™

www.csconsulting.me 9www.csconsulting.me

Is a set of brand new principles and

techniques concerning salespeople’s direct

communication and behaviour. Crafted on

deep understanding of human psychology

and underlying neurological processes it

provides a highly effective approach and

concrete recommendations for action. The

advantage of being immediate, simple and

practical, measurable and impactful is what

makes NeuroSales a rather unique approach

to Sales process development.

Each element of the process is based on

understanding of neurological and

neuroendocrine processes connected with

communication, customers’ decision

making, motivation, emotional impact, etc.

Neurosales Consulting

Sales channels

Performance

Goals & ScoreCards

Sales communication

Motivation patterns

www.csconsulting.mewww.csconsulting.me

Salesforce development


A.Recruitment/assessment

•Seligman’s Attributional Styles

•Humanware Assessmentcenter

•Documented results ofresearch

•Up to 88% performanceincrease

•Significant turnover decrease

B.Training e Coaching

•Neurosales Scheme

•Based on original research

•20% to 40% direct salesincrease

•Case studies available on request

C. Motivation

•Visual management

•Modello di Daniel Pink

•Revolution in ourunderstanding of human motivation patterns

•Mastery, Autonomy, Purpose as motivationdrivers

NeuroSales™ - key principles

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Emotionaldecisions

Cognitive schemes

Mirror neuronsMotivational

drivers

Sensory input

Focusing

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Procedures

Customer Satisfaction Perfomance

& KPIs

Relationship

AfterSalesConsulting &

Crossales

Customer Experience

Shaping

AfterSalescoaching

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AfterSales & Customer Care

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NeuroSales™ concepts

www.csconsulting.me 14

The «higher/long routes» which involve higher cognitive processing (logic,

reasoning) are generally much slower and usually they follow the

«protodecisions» already taken, providing „logical“ justifications for them.

Advertising communication is based on this priciples for years, although the

understanding of the underlying mechanisms was intuitive and experiental

rather than scientific.

Connections senses-emotions are

extremely fast and strong and

they take place inside the

pathways defined as „lower/short

routes“ (Le Doux) and this process

occurs in an automatic and

uncoscious way.

Our basic decisions are taken in a

very fast and irrational manner

(Damasio’s Somatic marker

theory)

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eSales NeuroPass check


Is your eSales process effective? How about your Conversion rates

(percentage of visitors deciding to buy from your web channels)

Check your eSales against up to 30 NeuroPass principles and

recommendations based on Neuroscience, such as:

Attention focusing check

• Attention times

• Visual positioning and focusing

• Types od visual stimulation

• Salience index (measure of impact on basic attention orientation mechanisms)

Emotional and motivational drivers check

• Primary emotional stumuli

• Emotional fixed actions compliance of your Web Marketing/eSalesstrategy

• Trust/Openness

• Usability and emotional inteference of your web channels

Cognitive elements check

• Cialdini’s principles compliance (basic social influence principles)

• Cognitive/Emotional balance

• etc…

eSales NeuroPass consulting


First step: NeuroPass check

•Compliance with NeuroPass

•Strategic development recommendations

Second step: NeuroPass recommendationsand consulting

•eSales development Action plan

•Consulting on psychological impact measures

Third step: Performance analysis and research

•Setting main performance indexes

•Research on results

Scientific basis

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Join our Client’s Club


La Repubblica ItalianaMinistero Grazia e Giustizia

Ministero Sanita’

Ministero Pubblica Istruzione

MontenegroPresidenza del Governo

Ufficio Public Relation del Governo

Parlamento del Montenegro

Ministero Difesa


Communication Strategies & ConsultingBulevar Ivana Crnojevića, 63

81000 Podgorica

www.csconsulting.me

+3934777692760

+38267661346

Radoje Cerovic, MScCEO

Psychologist, Head of Research Dept

[email protected]

http://www.csconsulting.me/