Sales & Marketingin AustraliaSession 1A

Kay Geronikos (Business & Finance Faculty)

Business Studies Teacher

WELCOME

Teacher: Kay Geronikoskay.geronikos@tafensw.edu.au

Head Teacher: Candice Meseckecandice.mesecke@tafensw.edu.au

EXPECTATIONS

Respect - for me- for classmates- for yourself

Attendance - on time every class- enter class without disruption

Interaction - in class activities & discussions - group work

Electronic Devices - should be used responsibly and for notes, research & allocated tasks 3

SCHEDULE

Time Activity9:00am – 10:00am Introduction10:00am – 11:00am Marketing in Australia11:00am – 11.30am BREAK11:30am – 12:00pm Marketing Mix12:00pm – 1:00pm Distribution

MY BACKGROUND

• Graduated with a Degree in Business – Major in Marketing

• Graduate Diploma in Vocational & Workplace Training

• First Job – Telstra Corporation– Call Centre– Junior Account Manager– Marketing: Big Pond Internet Services– Corporate Account Executive– Account Director

MY BACKGROUND

• Small Business Owner– Retail Sector– Online Business

• TAFE NSW– Teacher (Marketing and Business)– Commercial Trainer– International Partner Program

INTRODUCING YOURSELF

• Name

• Name two of your favourite products

• Initial impressions of Australia?

• Any surprises so far?

CURRICULUM – Sales and Marketing (2x & 2z)

TOPIC 1 : Distribution (PLACE)

TOPIC 2 : Promotion

TOPIC 3 : Public Relations

CURRICULUM – Sales and Marketing (2y)

TOPIC 1 : Pricing

TOPIC 2 : Distribution (PLACE)

TOPIC 3 : Retailing & Wholesaling

TEXTBOOKS

• Marketing: An Introduction, 10th ed., Gary Armstrong and Philip Kotler, Pearson Prentice Hall.

• Marketing: A Practical Approach, 6ed., Peter Rix, McGraw Hill.

ASSESSMENT

• You will be provided with 3 progressive assessments

• These will be covered in the last hour of class every week starting Week 2

• They will be due the following week• Feedback on progressive assessments

QUIZ ON AUSTRALIA

• What is the population of Australia?• How many states does Australia have – can

you name them?• What is the name of Australia’s major airline?• How many Australian products/brands can

you name?• What do Australian’s like to eat?

AUSTRALIAN MARKETPLACE

• Top 5 Industries in Australia1. Finance Sector2. Healthcare Industry3. Industrials & Materials Industry4. Metals & Mining5. Energy & Utilitieshttp://www.businessspectator.com.au/asxtop20

AUSTRALIAN MARKETPLACE

• Most respected companies in 20121. Apple Australia2. Wesfarmers (Retailers)3. Virgin4. Qantas5. CBA6. Google7. GE Australia8. Cochlear9. Telstra10. BHP

AUSTRALIAN MARKETPLACE

• Strong Small Business Sector– ABS reports that there are 1.3 mil. small businesses

in Australia, twice as many as 20 years ago.– Over one million small businesses are micro

businesses with less than 5 employees.• Services• Retailing• Manufacturing/Wholesalers

GEOGRAPHIC OVERVIEW

– Australia comprises a land area of almost 7.7 million square kilometres (sq km).

– The land area of Australia is almost as great as that of the United States of America (excluding Alaska), about 50% greater than Europe (excluding the former USSR) and 32 times greater than the United Kingdom.

AUSTRALIA IN BRIEF

– Australia is an independent Western democracy with a population of almost 23 million. It is one of the world’s most urbanised countries, with about 70 per cent of the population living in the 10 largest cities. Most of the population is concentrated along the eastern seaboard and the south-eastern corner of the continent.

– http://www.about-australia.com/facts/australia-demographics/

AUSTRALIA IN BRIEF

– Australia’s lifestyle reflects its mainly Western origins, but Australia is also a multicultural society which has been enriched by over six million settlers from almost 200 nations.

– Four out of ten Australians are migrants or the first-generation children of migrants, half of them from non-English speaking backgrounds.

– Aboriginal and Torres Strait Islander people totalled 410 003 at the last census, nearly 2.2 per cent of the population. Two thirds of the indigenous people live in towns and cities.

AUSTRALIA IN BRIEF

– Tourism is one of Australia’s largest and fastest-growing industries.

– One of the earliest exports was wool, from which the expression ‘Australia riding on the sheep’s back’ was born. Today, a more diverse export industry has grown incorporating manufacturing products, services such as education and tourism, and high quality food and wine

AUSTRALIA IN BRIEF

Australia’s five top export destinations are: •China 26.4% •Japan 19.1% •Republic of Korea 9.2% •India 6.4% •Taiwan 3.7%

AUSTRALIAN ECONOMY

• Australia has a developed modern market economy and has had one of the most outstanding economies of the world in recent years with high-growth, low-inflation and low interest rates.

• There is an efficient government sector, a flexible labour market and a very competitive business sector.

• The Australian economy is dominated by its service sector, representing 68% of Australian GDP. The agricultural and mining sectors account for 57% of the nation’s exports.

AUSTRALIAN ECONOMY

• According to the Reserve Bank of Australia, Australian per capita GDP growth is higher than that of New Zealand, US, Canada and The Netherlands. The past performance of the Australian economy has been heavily influenced by US, Japanese and Chinese economic growth.

STUDYING & WORKING IN MARKETING

• Universities• Vocational Options• Marketing Jobs

PROFESSIONAL MARKETING ASSOC

• The Australian Marketing Institute is the professional association for marketers.

• The Australian Data and Marketing Association is the association specifically for the Direct Marketing and Advertising Industry

CONCLUSION

• Australia’s unique location, geography and demographics make it an ideal place for organisations to develop and market their products and services

• During your stay you will have the opportunity to research and explore sales & marketing theory & concepts within the Australian context.