sales promotion marketing co-op. sales promotion all marketing activities – other than person...
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SALES PROMOTIONMarketing Co-Op
Sales Promotion
All marketing activities –
other than person selling,
advertising, and public
relations – that are used
to stimulate purchasing
and sales
Incentives that encourage
customers to buy
products or services
Can be used to…
Encourage
customers to try
new products
Build awareness
Increase purchases
by current
customers
Reward customer
loyalty
Trade Promotions
Designed to get support
for a product from
manufacturers,
wholesalers, and
retailers
More money is spent on
promoting to businesses
than to consumers
Consumer Promotions
Sales strategies that
encourage customers
to buy a product
Usually support
advertising, personal
selling, and public
relations efforts
Types of Consumer Promotions
COUPONS – certificates that
entitle customers to a discount on
the purchase of designated
products
PREMIUMS – low cost items given
to customers at a discount or free
with a purchase
Toys in kids meals
Gift with purchase (make-up counters)
Types of Consumer Promotions
PRODUCT SAMPLES– free trail
size products sent through the
mail or given out in the store to
encourage purchasing
REWARDS PROGRAMS – offers
customers rewards for remaining
loyal to a company or brand
Credit cards companies
Some frequent buyer cards
Types of Consumer Promotions
CONTESTS – promotional
event where the winner
must demonstrate a skill
SWEEPSTAKES –
promotional event that is
a game of chance
Types of Consumer Promotions REBATE – the return of part of
the payment made on a purchase
used to entice customers to buy
MERCHANDISING
TECHNIQUES – using product
displays in high traffic areas to
encourage customers to purchase
Dump bins
Point of purchase displays
Activity
With a partner and complete the following
Choose an existing business or brand
Consider the types of consumer promotions we
have discussed
Come up with 4 sales promotions your company
could use to increase overall sales.
Create the promotions and drop them into my
block 2 inbox
Extreme Couponing 1Extreme Couponing 2