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Sales Rankings

Top 10 Centers

Record Sales Week

MCO Rankings

Remembering John P. Balsamo

The Meineke family is saddened to hear of the unfortunate passing of John Balsamo.

John was an owner in the Chicago area at Center #1684. He passed away on Friday, August 7, 2015 from

complications resulting from an accident earlier in the week. Territory FBC, Larry Granger, said John was, “one of the

nicest guys he’s ever met.”

John was a gentle soul with a generous heart, warm smile and the kindest brown eyes. He listened to anyone like they

were the only person in the world. He offered all he had and a shoulder to lean on to everyone.

John will be missed by his wife, parents, siblings, nieces, nephews, Honey the puppy dog, the Meineke team at

Center #1684 and his many loyal customers.

August Promotions

For those DMAs running Meineke Mail in August, the Meineke Marketing team has worked with the Ad Council to promote several key offers.

Mailers will should have hit homes last week, and then again on next week.

Standard Offers on all Meineke Mailers: • Save On Service: Up to $150 Back on Service when using Meineke Credit card

• In-Center Savings: $10 Off $100, $20 Off $200, $50 Off $500 (center funds discount at time of service)

• Meineke Credit Card Savings: $20 Off $200; $40 Off $400; $100 Off $500 (Mail-in rebate funded by Synchrony)

• $19.95 Oil Change

• $50 Off Front and Rear Brake Service ($25 per axle)- In center savings (center funds discount at time of service)

Offers voted on by DMA: • Option A: Free AC Check/10% Off AC Service **RECOMMENDED**

• Option B: $20 Off 4 Wheel Alignment

• Option C: Free Alignment with Purchase of 4 Tires

*If no vote is cast for a DMA, or if there is a tie, the default offer will be Option A: Free AC Check & 10% off any AC Service. The majority vote within a market determines the offer that will be included on your DMA’s August Meineke mailer.

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August eCRM Campaign: Back to School Savings

August Marketing Calendar

This month, our customer e-blast will feature a Back to School offer of “Free

Upgrade to Preferred Oil Change for Students and Teachers” as well as a

“Free AC Check/10% Off AC Service”.

• When: August 10th through Labor Day

• What: Free Upgrade to Preferred Oil Change and Students &

Free AC Check/10% Off AC Service

• Note: Students and teachers must show their ID to get the discount.

Visit Meineke.com for more offers.

Since 1972, the trusted choice for more than 50 million cars

Over 900 locally owned and operated centers nationwide.

CLICK FOR MORE DETAILS

Back to SchoolSavings

Exclusive

for Students & Teachers!CLICK HERE FOR A/C OFFERS

Save Time, Schedule Online.At participating locations.

Special Financing Available**Subject to credit approval. Minimum monthly

payments required. See store for details.

SCHEDULE AN APPOINTMENT APPLY NOW

Make Sure YouStay Cool.

We know it’s hot,

A/C Service? We do that too.

Squeeze the last out of Summer,not your wallet.

Please review the August Marketing &

Operations Calendar; as it outlines all marketing

and operations initiatives for this month.

Click HERE to enlarge.

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Promotion: Up to $150 Back on Any Service:• Up to $50 In-Center Discount

• $10 off $100, $20 off $200, $50 off $500+

• Up to $100 Back Synchrony Funded Rebate

• When using Meineke Credit Card

• $20 off $100; $40 off $200; $100 off $500

• Offer can be combined with other offers

• Dates: August 1st - September 30th

How we will promote:• National Meineke Mailers

• Meineke.com

• In-center

• Social Media

• Customer E-blast

Promotion: $14.95 Basic Oil Change

• Customer pays $24.95 in-center

• Receives $10 Mail-in rebate form

• Funded out of National MAF

• Or FREE Oil Change when using Meineke Credit Card

• Customer pays $24.95 in-center

• $10 mail-in rebate funded out of

National MAF

• Synchrony funding additional $14.95 rebate

• Dates: September 1st – November 11th

How we will promote:

• National Meineke Mailers

• Meineke.com

• TV

• Social Media

• Customer E-blast

September National Mailer

This September, we will distribute our third national Meineke Mail piece to all centers. This will be funded from national MAF and not affect your local budgets.

This mailer will hit homes the weeks of 9/7 and 9/21. if you missed yesterday’s webinar about September Promotions, please visit Dealer Access to watch HERE.

Offers:

• Oil Change: $14.95 or Free (with rebate)

• Save on Service Up to $150 back on any service

• Shocks & Struts: Buy 4 for the Price of 3

• Tires: Up to $70 back with purchase of 4 Cooper Tires

• Brakes: DMA Vote on coupon

How we will promote:

• Nationally Funded Meineke Mailers

• 2,500 mailers are scheduled to drop the week of 9/7.

• 2,500 mailer will drop the week of 9/21.

• TV

• Meineke.com

• Social Media

• Customer E-blast Click HERE to view disclaimer.

Click HERE to view disclaimer.

Click HERE to view disclaimer.

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Promotion: Buy 4 for the price of 3

• Mail in-rebate funded by Monroe & Gabriel

• Two separate rebate forms

• One for Monroe, one for Gabriel

• Dates: September 1st – October 31st

How we will promote:

• National Meineke Mailers

• Meineke.com

• In center

• Social Media

• Customer E-blast

Promotion: Up to $70 Back on select 4 tires

• Mail-in Rebate funded by Cooper

• Can be combined with Synchrony promo for additional $100 back!

• Dates: September 1st – October 30th

How we will promote:• Meineke Mail

• Meineke.com

• In-center

• Social Media

• Customer Email

September National Mailer Continued

Brake Offer – Decided by DMA Vote: • Dates: September 1st – October 15th

The offers are as follows:• Option A: $50 Off Front and Rear Brake Service

(instant in-center discount)

• Option B: $99.95 Brake Service (*Disclaimer: click image)

• *The majority of the votes in your DMA determined the offer that will be

included on all of the mailers in your market.

• *If no vote was cast for a DMA, or if there was a tie, the default offer will

be Option A: $50 Off Front and Rear Brake Service.

• *Voting ended August 10th.

Resources coming your way to support the September promotions!In Center POP Materials:

• Posters:

• Brakes

• Cooper Tire

• Window Cling:

• $14.95 Oil Change (Or Free with Meineke Credit Card)

• Table Topper (Dual-Sided):

• Brakes

• Shocks and Struts

• Save on Service Synchrony Promotion

Rebate Forms:

• Oil: $14.95 Oil Change (Or Free with Meineke Credit Card)

• Save on Service: Synchrony

• Shocks & Struts: Monroe & Gabriel

• Tires: Cooper

Rebate Forms - CLICK ON EACH IMAGE BELOW TO ENLARGE AND READ DETAILS.

Click HERE to view disclaimer.

Click HERE to view disclaimer.Click HERE to view disclaimer.

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Employee Update - Fleet

As you may know, we have been fortunate to experience a lot of success growing the fleet side of our business

at Meineke. In fact, we are on track to more than triple our numbers by the end of the year, and we still have

a lot of room to grow! To better support our current clients and continue at this growth rate, we are happy to

announce the hiring of David Green to the team! David resides in the Kansas City area and brings 20 years of

sales experience with him – 12 of those years working with large accounts and two in the automotive industry.

His strong work ethic and experience will be a true asset to this department. As a National Account Manager,

David will be tasked to grow some of our existing accounts as well as finding new opportunities.

Please join us in welcoming David to the Meineke family!

Social Media Update

This week’s Social Media Assistant includes a diverse range of articles and tips that we encourage

you to share on your social media channels. This issue includes interesting articles like the best and

worst cars for tall or short drivers!

Be on the lookout for the next update on Tuesday, August 18th.

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Project Constitution

Recently, I shared a detailed overview of Project Constitution with those

who joined the Leadership Webinar on Tuesday, July 28. This is a truly

exciting, once in a lifetime opportunity. Project Constitution was developed

in partnership with the MDA and is fully endorsed by that organization and

several talented franchisees.

If you missed the webinar, you can view it on Dealer Access HERE.

Since my last email, I’ve received a lot of feedback regarding the program.

I value your thoughts and feedback and welcome all constructive

commentary that will ultimately help propel the system toward our

2020 Vision.

A few of you had concerns related to mandating system-wide vendor

partners. While I know many of you have been working with vendors

locally for quite some time, we’ve negotiated strong deals with nationwide

partners with the goal of improving profitability. The fact is, we’re one of the

nation’s leading automotive companies, it’s time we work together and force

vendors to recognize and treat us as one system of 930 centers versus

individuals. When leveraged properly, we have immense buying power

that we’ve only begun to tap into. Purchasing as a unit will ultimately drive

down costs, enhance the cross-center customer experience and increase

each center’s profitability. Mark Zuckerman said it best in the recent MDA

newsletter: “If we want these deals and even better deals in the future, we

have to think like a group, act like a group and buy like a group.”

Others were concerned about how we’d accomplish a 2% reduction in MAF

fees. The reduction will not be from local level funds. We know the localized

marketing approach has been part of the reason we’ve seen 12 months

of positive sales. The local level MAF will remain 4.5%. As I mentioned, we

are confident that quality marketing and advertising will continue delivering

customers to your doors. To ensure we step into this new world carefully,

we are going from 8% to 6% over the span of two years.

I want to remind everyone that Project Constitution was developed with you

and your center’s profitability in mind. The program has the potential to add

on average about $12,000 or more to your bottom line.

Project Constitution Highlights:

• Potential to improve participating franchisees’ profitability by an average of

$11,700 per center by lowering your MAF fees from 8% to 6%.1

• Potential to further improve participating franchisees’ profitability by an average

of $14,625 per center by lowering your MAF fees from 8% to 5.5%.2

• Utilize an average of $17,550 from the reduction in MAF fees to improve the

image of participating franchisees’ center.3

Remember these key facts:

• We need 51% of centers to participate for the program to become active for

participating franchisees.

• If at least 51% of centers sign up, the program will begin on 1/1/2016.

• For the first two years, we will still collect 8% in MAF fees but we will redirect

1% in 2016 and 2% in 2017 - to a capital fund to be used for center image

enhancements directed by the participating franchisee with Meineke approval.

• This program will eliminate the LABDT.

It is my hope that you share my same vision for overall success of the system

and are interested in participating in this exciting program and realizing increased

profits. If you would like to participate, read then sign the electronic contract

addendum HERE and send back to Sarah Workman at sarah.workman@

drivenbrands.com or email her to receive a full contract addendum via DocuSign

to sign and return with your endorsement.

Begin preparing your center to meet the Tier 1 requirements for 2016.

We are tracking Project Constitution signups on Dealer Access. Each week, we’ll

update the tracking thermometer with the percentage of centers participating in

the program. I look forward to reaching our ultimate goal of 75% of all centers

signed up this year!

Sincerely,

Daniel Rivera

President, Meineke Car Care Centers

WORK HARD, DREAM BIG

How to Drop 2% of Your Top Line to Your Bottom Line

1. (Average Center’s Yearly Sales: $585,000) x (Savings from 8% fee to 6% fee: 2%) = $11,700 annual savings per center per year2. (Average Center’s Yearly Sales: $585,000) x (Savings from 8% fee to 5.5% fee: 2.5%) = $14,625 annual savings per center per year 3. (1st Year Savings (1% Reduction): $585,000 1% = $5,850 + 2nd Year Savings (2% Reduction): $585,000 2% = $11,700. Total saved after 2 years of Project Constitution = $17,550)

AUGUST 13, 2015