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sales@spotsndots.com Copyright 2017.The Daily News of TV Sales Wednesday, November 29, 2017

‘WE MUST FIX THE AD SUPPORTED ECOSYSTEM’STATE OF THE INDUSTRY FORUM HELD IN NYC NBCUniversal gathered a group of top executives in the media and advertising business on Tuesday in New York, promising to tackle some of the thornier issues facing the industry – such as people increasingly trying to avoid ads. Adweek was there quoted comments made by NBCUniversal’s sales chief Linda Yaccarino, who hosted the event. “We have a problem. It’s why you all showed up,” said Yaccarino, chairman of advertising sales and client partnerships for NBCU, noting the need to band together “for the greater good of the industry.” Otherwise, in 10 years, everyone might find that “the ad-supported ecosystem has ceased to exist.” The execs in attendance, she said, need to “come together and build the metrics that our industry needs,” and create a “fair, equal and transparent market that holds all platforms to the same collective standard.” The meeting included executives from Fox Networks Group, Facebook, Twitter and AT&T. Yaccarino challenged attendees to write down one thing they or their company can do to “fix this mess that we’re in.” NBCU, she said, was committed to making television “smarter,” making marketing more effective, improving the experience for consumers and “weaning ourselves off of the single-currency metric”—i.e., Nielsen. “And who knows, we might even reduce commercial load across the board.” Yaccarino wasn’t more specific than that, but according to BusinessInsider, the provocative promise was clearly designed to raise eyebrows in the ad industry, given that for a TV network, running fewer ads is potentially the equivalent of throwing away money in the short term. While Yaccarino said she hoped the summit would provide “a meaningful plan for action and follow,” the four panels that followed her remarks didn’t yield much in the way of specifics or guidance for how the various attendees could band together to create such a plan, wrote Adweek. The panelists agreed that the industry needs to change, rapidly, in response to viewers’ new habits. “The consumers hate advertising in my world. … To me, that’s the issue of the moment. We live by advertising,” said NBC Entertainment chairman Robert Greenblatt. “People are running away from advertising in droves…We have to figure out ways to make those interruptions a lot more palatable.” Greenblatt said that broadcast TV is “a healthy business” as long as networks are able to monetize all the ways that audiences are watching, which isn’t happening yet. As the event wrapped up, Yaccarino said one important takeaway was that “I don’t think all of us in this room put the consumer first. We have an obligation to make it easier for our marketers, but respect the consumer, to get them the content that they want” and serve them “the ads that they need or they’re interested in.”

ADVERTISER NEWS Coca-Cola, the 131-year old beverage giant is making changes to find more ways to embrace the digital future and making sure it does not get left in the past. As a growing number of consumers are purchasing groceries online, the maker of Sprite, Fanta, and Coca-Cola is taking its expertise in developing in-store packaging and retail displays and moving it online. The company’s executives are saying that they must focus on a two-pronged approach

– how the consumer buys an item and the way in which he receives it. The company is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce. Bonnie Herzog, an analyst at Wells Fargo recently upgraded Coca-Cola’s stock citing the company’s e-commerce initiative as one of the reasons its well-positioned for growth……Wendy’s may benefit from the recent acquisition of

Buffalo Wild Wings by Roark Capital Group and Arby’s, according to report from CBNC.com. Wendy’s currently owns about 18.5% of Arby’s with its stake being valued at $325.9 million, as of the third quarter of this year. The stake is subject to change depending “on how much equity is issued as part of the (Buffalo Wild Wings) deal and whether or not the company participates in that issuance,” said Stefel analyst Chris O’Cull. He went on to say, “Wendy’s is evaluating the deal and preserving flexibility.” On Tuesday, the private equity firm Roark Capital said it would buy the chicken-wing chain for $2.4 billion, or $157 per share. Buffalo Wild Wings will become a unit of Roark’s Arby’s and operate as an independent brand……Saks Fifth Avenue is opening three new stores in the upscale town of Greenwich, CT. The project is a collaboration of the international retail design firm FRCH Design Worldwide and Hudson Bay Company’s global store design team. 10022 SHOE is one the three stores, a 14,000 square foot women’s specialty shoe store. Another is called The Collective featuring women’s contemporary fashion, and the department store’s first dedicated specialty jewelry store called The Vault……Publix is opening its first Greenwise store outside of Florida. The grocery chain said in a release that the new store will open in Mount Pleasant, South Carolina in early 2019. The new location will be the second location announced under Publix’s reboot of the natural and organic store format. The new location will be smaller than the other Greenwise stores at 25,000 square feet........Food Business News is reporting that Farm & Oven is introducing Bakery Bites, a new line of cookies featuring 40% of the daily-recommended vegetable intake per serving. The cookies are also high in fiber and have added probiotics. The idea was inspired by co-founder Kay Allison’s daughter who suffers from autism and didn’t like vegetables.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS The CBS freshman drama Wisdom of the Crowd is not getting a full season pickup from the network. Variety is reporting that the drama’s first season will end after it airs the original order for 13 episodes. It’s not official, but the move essentially means the series is canceled. The show has failed to make an impact on the Sunday night ratings, averaging a modest 1.0 Nielsen rating in adults 18-49 and 7.4 million total viewers on average, making it the lowest-rated freshman drama on CBS. The decision follows the news that series star Jeremy Piven has been accused of groping two women who were extras on the set of the HBO comedy series Entourage, in which Piven played Hollywood agent Ari Gold. “I unequivocally deny the appalling allegations being peddled about me,” said Piven in a statement after the first woman came forward……It was better news for CBS comedies Superior Donuts and Man With a Plan. Both shows picked up full-season orders, bringing each show’s episode count to 21. The Season 2 premiere of Man With a Plan, with Matt LeBlanc in the lead role, averaged 6.5 million total viewers in the Nielsen Live +7 day ratings. The October 30th return of Superior Donuts averaged 5.77 million viewers with delayed viewing. The shows air on Monday nights with Man With a Plan on at 9 PM (ET) with Superior Donuts airing at 9:30 PM (ET)……NBC’s Saturday Night Live announced the host and musical guest lineup for the December installments this week. This Saturday’s host will be Saoirse Ronan of the new movie Lady Bird with musical guest U2. On December 9th, James Franco will host with SZA on hand as musical guest. Kevin Hart will host on Saturday, December 16th with the Foo Fighters as musical guest. Franco will plug his new movie The Disaster Artist while Hart will be touting Jumanji: Welcome to the Jungle……NBC is developing a cop drama project based on the life of Karen Lynch, one of San Francisco’s first female police officers, according to an exclusive report in Variety. The series follows Lynch, who was raised by a schizophrenic mother, as she uses her eccentric upbringing to survive amongst the hostile, chauvinistic men in the department that would like nothing more than to see Lynch and her fellow female cadets fail. Peter Horton co-created the project with Reed Steiner and Dyan Traynor, who will also serve as writers and executive producers. Mark Morgan is on board as an executive producer with Universal Television producing. The series is inspired by Lynch’s book, Good Cop, Bad Daughter: Memoirs of an Unlikely Police Officer……Fox has selected Grammy-winning singer Fergie to host the new singing competition series The Four: Battle for Stardom. The solo artist and Black Eyed Peas singer will join an experts panel that includes musician and producer Sean “Diddy” Combs, producer and star DJ Khaled, singer and songwriter Megan Trainor and recording executive Charlie Walk. The Fox version of the singing competition will start with four singers holding the four spots on the show. New challengers arrive each week to try and knock them out of the competition.

AVAILS WOGX-FOX 51 in Gainesville, FL is looking for an Account Executive to handle an established account list along with developing new business. Very competitive commission structure and benefits. Must be driven, detail oriented, solution based and proficient in Word/Excel, with Wide Orbit a plus. CLICK HERE for more information or to apply now. EOE/M/F/Veteran/Disabled. Cox Media Group Tulsa seeks a Local Sales Manager for KOKI Television, KMYT, MeTV, Fox23.com, Mobile, Tablet and other digital services. The LSM will identify

and drive sales strategies in order to attain revenue and share goals through development of overall direction, product and training for all products. Strategize and work collaboratively with all sales managers and the entire sales organization to successfully execute the traditional, digital and business development needs of CMG Tulsa. CLICK HERE for a full list of responsibilities and qualifications, or to apply now. EOE

The #1 television station & the #1 local digital platform in Columbia, SC, has an opening for an experienced Multi-Platform Consultant with 3-5 years sales experience. Excellent customer service is our benchmark and you will have an opportunity to work with one of the largest support staffs in the country to grow your business. You must have a proven track record of negotiating and developing business in broadcast sales and digital sales. Qualified applicants, please APPLY ONLINE and attach cover letter and resume. No calls please. EOE-M/F/D/V WGAL, Hearst Television’s NBC affiliate in the Harrisburg-Lancaster, PA market is seeking a skilled Account Executive. Best candidates are driven to make a difference and possess an insatiable desire to help businesses grow. Media sales experience is desired with a skill in negotiating win-win solutions. Accelerate your media sales career by joining a prominent broadcast station with a progressive portfolio of resources to fuel your success. CLICK HERE to apply. EOE. WATCH THIS!

11/29/2017

Comedy Central

Everything in Hollywood is fake, like CGI, Mark

Ruffalo’s sex appeal, and equal pay for actresses.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

MORE CHOICES COMING FOR VIEWERS The line between traditional media and OTT streaming continues to blur, and TV networks are beginning to test their options in the area. Sports Illustrated has announced plans to launch their own OTT service through Amazon Channels, according to MediaPost. Sports Illustrated follows People, Motor Trend, and Outside magazines, who all already offer streaming. Television is also joining the pack, with Hallmark Channel also announcing their own OTT service, also through Amazon Channels, and Discovery Communications is also “pursuing opportunities” in the realm. Disney previously announced a streaming service with the hopes of competing with Netflix. A recent study found that viewers would tune into streaming services of their favorite channels. The Magid 2017 Media Futures Study found that 31% of ABC viewers would be interested, and 22% of Discovery viewers would be interested — but for lesser known brands, the interest declines. YOUTUBE ENTERTAINS, TEACHES YouTube currently has 1.5 billion users each month, and Google has been studying them for years. The research came in the form of viewing parties, surveys, and audience behaviors and habits — and the researchers at Google shows you should never assume anything about who you are marketing to. The first misconception is that dads are non-caregivers who have a hard time even taking care of themselves. According to the study, male millennial parents watch more parenting-related content on YouTube than their female counterparts. Eighty-six percent of the millennial dads in the study learn some parenting skills on YouTube. “What does this mean for marketers? When you’re targeting parents or running your ads alongside parenting content, think about dads as much as moms,” said Kate Stanford, Managing Director, YouTube Ads Marketing. “They’re an underserved audience, which offers huge opportunities for brands that make the effort to connect with them as people rather than stereotypes.” The study also found that Gen X-ers account for 1.5 billion YouTube views a day, and 75% of all Gen X-ers are on YouTube at least once per month. And what different generations are watching is telling — Google also found that 93% of millennials use YouTube to learn to do something.

DONE DEALS Spanish broadcasting group LBI Media has named Jason Hall as VP of national sales. Hall spent the last 17 years at Univision....Lieberman (LBI Media) owns 10 TV stations in major markets including Los Angeles, Chicago, Dallas, and Houston....FOX News Channel has promoted ad sales executives Dominick Rossi (to senior vice president of eastern sales), Frank Sorace (to senior vice president of sales planning and operations), and Sam Moser (to senior vice president of national sales).

THIS AND THAT ABC-TV, New York has extended its run as the most watched TV station in the market and the country, according to November 2017 Nielsen numbers. The station captured a 3.1 rating/8 share in DMA Households, Monday-Sunday full day. With each rating point representing 70,748 Tri-State area TV households, ABC7 attracts a larger audience than any other television station in the nation. ABC7 is also “most-liked” in the Tri-State area on social media, ranking #1 among broadcast television stations in Facebook Likes, Twitter followers and Instagram followers....There will be

285 million hearables in use in the U.S. within the next five years, according to Juniper Research. A hearable is ‘an ear-based wearable device that supplies aural content or information to the wearer that is either generated by computations and data on the device itself or by an attached app.’...From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the just-concluded holiday weekend, beating the 164 million

estimated shoppers from an earlier survey by the National Retail Federation and Prosper Insights and Analytics. Average spending per person over the five-day period was $335.47, with $250.78 – 75 percent – specifically going toward gifts....NFL viewing in week 11 posted a Nielsen 15.1 million average viewers. That’s up versus the two weeks before -- 14.3 million (week 10) and 13.2 million (week 9).

ACCOUNT ACTIONS Ad Age reports on two agency wins; Fiat Chrysler has appointed Accenture Interactive as global agency of record for Maserati, including the U.S., Japan, and Europe. Meanwhile, Hilton Worldwide has hired TBWA as its global creative agency partner. While TBWA will work on global initiatives, Hilton continues to work on specific brands with various creative agencies, including GSD&M, HZDG and The Martin Agency. Hilton Worldwide, with hotels in more than 100 countries, spent about $82 million on measured media in 2016, according to Kantar Media.

11/29/2017

FunnyTweeter.com

Calm down, I’m only asking for your last name because I want to check how well it pairs with the baby names I’ve picked out for our kids.

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