SALESFO

RCE® A

DMINS E

XPOSED

A LOOK A

T TH

E ATT

ITUDES A

ND PREFE

RENCES OF

SALESFO

RCE®

ADMIN

ISTR

ATORS

IN T

HE U.S

.

Salesforce is a registered trademark of salesforce.com. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. All other trademarks herein are used for identification purposes and are trademarks or registered trademarks of their respective companies.

© 2012 Symphonic Source. All rights reserved.

STUDY OVERVIEW: WHO ARE SALESFORCE® ADMINS?

Symphonic Source set out to measure the ever-changing nature of Salesforce administrators in the US.

We tallied their opinions on life inside and outside the workplace to better understand who they are and what inspires them.

212 US-based Salesforce admins took part in the survey conducted by Symphonic Source in November 2012

PROFE

SSIONAL

LIFE

HOW MANY SALESFORCE® USERS DO YOU SUPPORT?

None, that's not really my role

11 to 25

51 to 100

201 to 500

1,001 +

0% 5% 10% 15% 20% 25% 30% 35%

Percentage of users

47% of all admins surveyed support between 50 to 1,000+ users.

Results from Q2

HOW LONG HAVE YOU BEEN USING SALESFORCE® ?

38% of all admins surveyed have used Salesforce.com for over 2 years.

Results from Q3

0%

10%

20%

30%

Percentage of admins

ON AN AVERAGE DAY, HOW MUCH TIME INVOLVES THE

USE OF SALESFORCE® ?

59% all admins surveyed report using Salesforce more than 5 hours a day

Results from Q4

1 hr 2 hrs 3 hrs 4 hrs 5 hrs 6 hrs 7 hrs 8 hrs 9 hrs 10 hrs

10+ hrs

0%

2%

4%

6%

8%

10%

12%

14%

16%

Percentage of admins

OUTSIDE OF YOUR NORMAL WORKING HOURS, HOW MUCH OF YOUR FREE TIME IS SPENT COMPLETING

WORK ASSIGNMENTS?

Most admins work a small and reasonable amount of time outside work completing work assignments.

Nearly 37% of all Salesforce admins surveyed report spending a significant amount of time outside work

completing work assignments.

Results from Q5

9% A significant amount of time - it's not even cool 28% A significant but manageable amount of time 38% A small and rea-sonable amount of time 5% A small but unrea-sonable amount of time 20% I complete all my work tasks during work hours

ON AVERAGE HOW MANY HOURS DO YOU USUALLY WORK PER WEEK?

13% 44% 28% 10%6%

Under 40 hrs40-45 hrs50-55 hrs55 - 60 hrsMore than 60 hrs

Most admins work between 40-45 hrs a week.Only 13% of Salesforce admins work the minimum 40

hrs a week.

Results from Q6

WHICH OF THE FOLLOWING BEST DESCRIBES YOUR OVERALL ROLE IN THE IT DECISION MAKING

PROCESS:

47% of all Salesforce admins surveyed report having a strong influence in certain IT decisions.

Results from Q7

0%

10%

20%

30%

40%

50%

Percentage of admins

HOW DO SALESFORCE® ADMINS FEEL THEIR ROLES HAVE CHANGED OVER THE YEARS?

Nearly all surveyed admins agree that they have more responsibility and demands as part of their job than a

few years ago.

Results from Q8

0

10

20

30

40

50

60

Strongly Disagree

Disagree

Undecided

Agree

Strongly Agree

IS DATA QUALITY (DUPLICATE RECORDS, MISSING INFORMATION) MORE OF ISSUE NOW THAN IT HAS BEEN IN THE

PAST WITHIN YOUR COMPANY?

The majority of Salesforce.com ® admins believe that data quality is more of issue than it has been in the

past.

Results from Q13

46%

35%

9%

9%

Yes, without questionAbout the same as it has always beenNever really been an issue9% To be honest, I'm not sure

WHICH OF THESE SALESFORCE®

CERTIFICATIONS DO YOU HAVE (OR HAVE HAD IN THE PAST) ?

68% of surveyed Salesforce admins are yet not certified, but are planning to do so.

Results from Q15

Certifi

ed A

dmin

Advan

ced

Admin

Certifi

ed D

ev.

Advan

ced

Dev.

Sale

s Clo

ud C

onsu

ltant

Serv

ice

Cloud

Con

sulta

nt

Tech

nica

l Arc

hite

ct

None,

but

I'm

pla

nnin

g on

get

ting

certi

fied

0%

20%

40%

60%

80%

Certifications

DO YOU FEEL APPRECIATED FOR THE JOB YOU DO?

32% 41% 24% 3%

Highly appreciatedAppreciatedSomewhat appreciatedNot appreciated at all

The majority of admins surveyed feel “appreciated” for the job they do.

73% of surveyed Salesforce admins feel “appreciated” or even “Highly Appreciated” for the job they do.

Results from Q18

PERSO

NAL LIF

E

HOW SALESFORCE.COM ® ADMINS SEE THEMSELVES

Hard Working

Friendly

Funny

Fun Loving

Smart

Intellectual

Compassionate

Adventurous

Leader

Shy

Detail Oriented

People Person

78.32

70.63

40.14

56.64

72.03

55.63

49.64

36.36

50.7

9.79

53.9

46.85

20.28

26.57

50

35.66

25.87

37.32

41.01

46.15

41.55

34.97

34.04

41.26

0.7

1.4

7.04

6.29

1.4

7.04

7.91

15.38

5.63

23.78

9.93

8.39

0.7

1.4

2.82

1.4

0.7

0

1.44

2.1

2.11

31.47

2.13

3.5

That's Me!

Sort of

Not so much

Definitely not me

Highlights from these results show that the majority of Salesforce admins see themselves as smart and

hardworking leaders.

Results from Q16

SALESFORCE® ADMINS SOCIAL MEDIA PREFERENCES IN THE WORKPLACE

The majority of Salesforce admins love LinkedIn, with Facebook as a close second.

Results from Q22

30%

15%31%

3%3%

17%Facebook

Twitter

LinkedIn

Pinterest

Mashable

Google+

TOP ACTIVITIES ADMINS PARTICIPATE IN TO UNWIND AFTER A CRAZY WORK WEEK

Spend quality time with friends/family

Watch a movie

Unwind at home

Enjoy some fine dining

Reading

Surf the web

99.27%

95.23%

94.74%

88.24%

88.16%

88.15%

Percentage of users

88% of admins like to chow down after a stressful day, be it sometimes or always.

Results from Q23

SALESFORCE ® ADMINS PLATFORM PREFERENCES

70% of Salesforce admins prefer to work on a PC,while 44% of admins prefer an iPhone.

Results from Q25 & Q26

70%

23%

5%2%

PC fan

Mac fan

Open Source fan

Other

44%

42%

6%8%

iPhone

Android

Blackberry

Other

Windows mobile

Computer Platform Smartphone Platform

WHO IS THE BEST SUPERHERO OF ALL TIME?

Salesforce admins view their dad as the best superhero of all time, but Batman was a close second. For one lucky

person they could be one-in-the-same.

Results from Q27

Batm

an

Supe

rman

Iron

Man

Wol

verin

e

The

Hulk

Spid

erm

an

Capta

in A

mer

ica

Won

der W

oman

My Dad

My Mom

Don't

know

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

ADMINS, WHAT IS YOUR FAVORITE MOVIE GENRE?

Drama

Science Fiction

Action & Adventure

Independent

Documentary

Horror

Foreign

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Salesforce admins love “Action & Adventure” movies!

Results from Q28

ADMINS, WHAT DOES IT TAKE TO GET YOU GOING IN THE MORNING?

No matter how you slice it, caffeine (Coffee and Tea) wakes up the majority of the Salesforce admins we

surveyed

Results from Q29

54%

18%

3%

9%

17%

CoffeeTeaEnergy drinkFruit juiceother

FAVORITE TYPE OF MUSIC?

According to our findings, Salesforce admins love to Rock and Roll!

Results from Q30

Rock

Count

ryPo

p

Oldies

Class

ical

Altern

ative R&B

Jazz

Other

Heavy

met

al

Tech

no

House

New a

geFu

nk0%

5%

10%

15%

20%

25%

30%

WHAT IS YOUR IDEAL VACATION?

3% Staycation 2% Other4% Spa/spa resort 15% Time with the

family30% Visit another country

4% Take a cruise

21% Hit the beach 10% Hiking/camping1% Wine country 9% Visit/tour a city

According to our findings, Salesforce admins enjoy spending time in other countries or hitting the beach.

Results from Q31

DEMOGRAPH

ICS

SURVEY AGE DEMOGRAPHICS

30% 20-29 years old24% 29-34 years old13% 35-39 years old13% 40-44 years old9% 45-49 years old6% 50-54 years old3% 55-59 years old2% 60-64 years old1% 65 years and older

Results from Q33

SURVEY GENDER DEMOGRAPHICS

59%

39%

2%

MaleFemaleI'm not telling you

Results from Q32

SURVEYEDUCATION DEMOGRAPHICS

4.32% 2.16%

16.55%2.88%

50.36%

23.74%Completed high schoolA vocational or certification program after high schoolSome collegeAn associate's degreeA bachelor's degreePost graduate studies

Results from Q32

FOR M

ORE IN

FORMAT

ION A

BOUT

SYMPH

ONIC S

OURCE PL

EASE

VISIT:

www.S

ymphon

icSou

rce.

com

Salesforce is a registered trademark of salesforce.com. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. All other trademarks herein are used for identification purposes and are trademarks or registered trademarks of their respective companies.

© 2012 Symphonic Source. All rights reserved.