salesforce platform – your fastest way to the cloud

Safe harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any

such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could

differ materially from the results expressed or implied by the forward-looking statements we make. All statements

other than statements of historical fact could be deemed forward-looking, including any projections of product or

service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding

strategies or plans of management for future operations, statements of belief, any statements concerning new,

planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and

delivering new functionality for our service, new products and services, our new business model, our past operating

losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,

breach of our security measures, the outcome of intellectual property and other litigation, risks associated with

possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,

our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and

successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and

selling to larger enterprise customers. Further information on potential factors that could affect the financial results of

salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter. This document

and others containing important disclosures are available on the SEC Filings section of the Investor Information

section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements

are not currently available and may not be delivered on time or at all. Customers who purchase our services should

make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no

obligation and does not intend to update these forward-looking statements.

Doug Merrett

Principal Architect – Northern Europe

The fastest way to the cloud:

Connected and Mobile applications

Safety, Reliability and Enterprise scalability

Leading Cloud Platform for Social and Mobile

Enterprise Apps

What Makes Force.com Unique?

Seamless

Upgrades

Economies of

Scale

High

Availability

Continuous

Innovation

Instant

Capacity More Secure

Over Time

Developer

Productivity

Faster, More

Scalable

Over Time

The Benefits of Our Multi-Tenant Architecture

Economies of Scale

Multi-Tenant Architecture

Multi-Tenancy Makes Cloud Computing Possible

Single-Tenant

(On-Premise or Hosted)

100,000+ Companies

Multi-Tenant

100,000+ Companies

Server

OS

Database

App Server

Storage

Network

App 1

Server

OS

Database

App Server

Storage

Network

App 2

Server

OS

Database

App Server

Storage

Network

App 3

100,000+ App Stacks One App Stack

Server

OS

Database

App Server

Storage

Network

App 1

Server

OS

Database

App Server

Storage

Network

App 3

Force.com Data Architecture

Shared Metadata Cache

Bulk Processing Engine

Multi-Tenant-Aware Query Optimizer

Runtime Application Generator

Full-Text Search Engine

Real-time App Composition

Multi-Tenant Services

Flex Schema on Steroids: Everyone’s Data

Flex Column: Multiple Data Types

ID Tenant Data 2

1000001 Spotify €190

1000002 Spotify €250

1000003 Spotify €680

1000004 Spotify PSY

1000005 Spotify Nause

1000006 Spotify Stiftelsen

1000007 Dell Display

1000008 Dell Laptop

1000009 Dell Server

ID Data 1 Data 2

10002 unus erat toto naturae

10003 vultus in orbe

10004 quem dixere Chaeos

10005 rudis Indigestaque

10006 meis Perpetuum

10007 deducite Temopra

10008 carmen Ante

10009 mare et terras

10010 tegit et quod

10011 omnia caelum

10012 unus erat toto

naturae


10014 quem dixere chaeos

10015 rudis indigestaque

10016 meis perpetuum

10017 deducite temopra

10018 carmen ante


10020 tegit et quod

10021 omnia caelum




Flex Schema: Everyone’s Optimizations

Multi-Tenant Index Multi-Tenant Table

ID Tenant Data 2

1000001 Spotify €190

1000002 Spotify €250

1000003 Spotify €680

1000004 Spotify PSY

1000005 Spotify Nause

1000006 Spotify Stiftelsen

1000007 Dell Display

1000008 Dell Laptop

1000009 Dell Server

Tenant Text Number

Spotify €190

Spotify €250

Spotify €680

Spotify PSY

Spotify Nause

Spotify Stiftelsen

Dell Display

Dell Laptop

Dell Server

Redundant

Storage

Run pre-queries

Check user

Visibility

Check filter

selectivity

Write query-based

on results of pre-

queries

Execute query

User

Visibility

# of rows

that the

user can

access

=

Filter

Selectivity

How

specific

is this

filter?

=

Shared

Visibility

Shared

Indexes

ID Data 1 Data 2







10008 carmen ante


10010 tegit et quod

10011 omnia caelum

10012 unus erat totonaturae






10018 carmen ante


10020 tegit et quod

10021 omnia caelum







10028 carmen ante


10030 tegit et quod

10031 omnia caelum



ID Data 1 Data 2







10008 carmen ante


10010 tegit et quod

10011 omnia caelum

10012 unus erat totonaturae






10018 carmen ante


10020 tegit et quod

10021 omnia caelum







10028 carmen ante


10030 tegit et quod

10031 omnia caelum



Stop

Go

Multi-Tenant

Optimizer

Statistics

Multi-Tenant Query Optimizer

For more information see

Whitepaper: The Force.com

Multitenant Architecture on

developer.force.com

Seamless Upgrades

and Continuous

Innovation

Versioning & Administrative

Control

The Multi-Tenant Challenge

Single Force.com Code Base

Single code base makes seamless upgrades necessary

Each Customer’s Metadata

100,000+ Customers

Seamless Upgrades

Each Customer’s Metadata

100,000+ Customers

API & Behavior Contract

Force.com

Version

N

Force.com

Version

N+1

Force.com

Version

N+2

… …

Well-defined contract shields applications from platform changes

Force.com

Platform

Force.com

Application

Thou shall not change

Schema Shape

API Shape

Runtime Behavior – API, Apex, Visualforce

All new features for the API, Apex and Visualforce are

versioned and thereby isolate changes

The Multi-Tenant API Contract

Seamless Upgrades = Continuous Innovation

39 Major Releases

Every Customization &

Integration Automatically

Upgraded

Always have the Latest

Innovations & Technology

Painless, No Hassle

Upgrades

...

Daily Scrum

Meeting

Sprint Review: Demo

Potentially Release-able

New Functionality

Product

Backlog

Sprint

Backlog

1 month sprints, 4 month release cycles

Agile Helps Us Respond and Deliver Quickly

Developer Productivity

Application Frameworks

Cost ½ the cost

$560K average savings per app

Speed 5x faster overall

2.5x faster integration

Quality 97% reduction in downtime

60% less help desk calls

The IDC and other studies are available at http://www.salesforce.com/platform/tco/

Why are companies adopting Force.com?

http://www.salesforce.com/platform/tco/

We Built the Platform for the Cloud

YOU

get to focus on

innovation

We do

Infrastructure

Services

We do

Application

Services

We do

Operations

Services

Build your data model

Build your business logic

Build your user interface

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

Force.com allowed us to create and deliver a total of 14

applications – all without the expense and hassles of

traditional application development.

“

”

Multi-Device End User

Administration

Access Control

& Audits

Database

Multi-Language Multi-

Currency

Web

Services API Reporting &

Analytics

Workflow

Engine

Forms & Page

Layout Editor

A B D

C

80%

Clicks

20%

Code

Why is Force.com So Much Faster? Pre-built, tested, integrated components drive developer productivity

Faster, More Scalable

Over Time

Modular Architecture &

Continuous Refactoring

Object Count (25.3B)

123% Y/Y Growth

Lines of Code Apex: 240% Y/Y Growth (950M lines)

Visualforce: 200% Y/Y Growth (2.5M pages)

Average page time

FY10: 311ms, FY11: 293ms

Transactions (53.7B)

60% Y/Y Growth

Highest Levels of Scalability and Performance

Skinny Tables & Custom Indexes

Name Address 1 ST Comments SUM

John 1 Terracotta Ln CA Need follow up here. 500







Name ST SUM

John CA 500

John CA 500

John CA 500

John CA 500

John CA 500

John CA 500

John CA 500

Base Table Skinny Table

Few

Rows

per

Fetch

More

Rows

Per

Fetch

Reporting Engine

Pivot Tables for Faster Queries Against Very Large Tables

Skinny Tables for reporting and

aggregation

Custom Indexes for selective

queries

Managed by Salesforce.com,

transparent to users

2-10X faster performance

Batch & Scheduled Logic

Supports complex logic on very

large datasets

Scalable, robust, asynchronous

execution platform

Scheduled or programmatically

executed

Eliminate ‘data processing’

integrations

Data cleansing, augmentation

Automated batch process

Run Logic on Millions of Rows of Data

Client Processing

Thread

Processing

Thread

Processing

Servers

Job

Data batch

Data batch

Data batch

Data batch

Results

Results

Results

Dequeue batch

from job

Insert or update

records

Save results to

job

Send all data to

server in large

batches

Check Status

Retrieve Results

Bulk Load API

Results

Upload Data 10x Faster, > 5 Million Rows Per Hour

Instant Capacity &

High Availability

Best of Breed Datacenters

Trusted Security

World-class security specs

SSAE 16/ISAE 3402 SOC-1 and

SysTrust Certified

ISO 27001 Certified

Secure point-to-point data

replication

Secure custody of customer

data and backups

Fully Mirrored Cloud Computing Infrastructure

Maximum Uptime & Performance

Carrier neutral network strategy

No single points of failure

Carrier level scalability

Extensive use of high availability

server and network technologies

Unmatched Reliability

5 mirrored production data centers

plus a production-class lab facility

Near real time replication

between facilities

Validated disaster recovery

MPLS based backbone

Continued Investments. Unparalleled Confidence.

Pod Architecture

Network

Services

Storage

Services

Backup

Services

Monitoring

Services

NA0 Pod

NA1 Pod

NA2 Pod

NA3 Pod

NA4 Pod

NA5 Pod

EMEA Pod

APAC Pod

Sandbox Pod

EMEA2 Pod

NA6 Pod

NA7 Pod

“N” Pod

Threshold User Capacity = Add a POD

Availability, Horizontal Scale, and Future Growth

Real-Time, Transparent System Status

Live System Status

Security Best Practices

Historical Performance

More Secure Over Time

Transparency and Trust

APPLICATION

• All passwords encrypted

• Highly secure session key management

• Multi-tenant Data Access Controls

• Application self-monitors for security violations

FIREWALL

• Tightly controlled

perimeter firewalls

• Intrusion detection

• Proactive log monitoring

INTERNET

• 128-bit SSL for every transaction

• Verisign Certificates

PHYSICAL

• Completely secure hosting center

• 24x7 on-site security guards

• Biometric access screening

• Escort controlled access

• 400+ cameras

CORPORATE

• Salesforce has no access to

end-user passwords or rights

to view your data

USER

• Password Policies

• Access Restrictions

• Logon Audit Trail

• Data Sharing Model

• Field Level Security

NETWORK / HOST

• Minimal routable IPs

• Hardened Operating Systems

• Secure Services

Security Overview A Multi-tier Security Model

Security Audits

SSAE 16/ISAE 3402 SOC-1 & SOC-3 compliant

SSAE 16/ISAE 3402 (was SAS 70) is an auditing standard

developed by the American Institute of Certified Public

Accountants (AICPA) to evaluate the internal controls of a service

provider.

Systrust

Effectiveness of controls relating to security, availability, integrity,

privacy and confidentiality

ISO 27001 Certification

International standard specifying requirements for establishing,

implementing, operating, monitoring, reviewing, maintaining and

improving a documented Information Security Management

System


Consumer Apps


Consumer Apps

Loved by Developers

Millions of Apps

Chosen by Startups Trusted by Major Brands

http://apps.facebook.com/membersproject-story/

http://bestbuyideax.com

http://espnfp.com

Heroku Helps Deliver Applications Quickly

Develop

Polyglot,

Forget about Servers,

Continuous

Integration

Deploy within

seconds,

No perceived

downtime for users

Scale rapidly,

Deploy once

Scale Deploy

Heroku Provides a Complete Platform for

Consumer Social Applications

Open Social &

Mobile

Extensible Real-time Continuous

Delivery

Instant Deployment Instant Scale Full Visibility

Proven Scale Twitter,

Facebook Integration

Flexible model adapts to new

social architecture

Open Languages Open Frameworks

Full Portability

Add-on ecosystem Complete API

“Heroku lets us focus 100% on the quality, creativity and immersion

of our brand experiences.”

– Philip Bjerknes, Digital Director for Ann Taylor Social Engagement

Use the right tool for the job

No stack upgrades or patch

management needed

Fully portable, move anywhere

Always running on the most

secure and reliable stack

Choice to leverage managed

stacks or roll your own with

custom build packs

Open Choice of Developer Languages

Facebook applications with Heroku

First and only application hosting provider

Scale quickly to support viral applications

Low-cost, fail cheaply approach to creating a portfolio

of innovative social applications

Multiple Development Environments

Environments do not get

out of sync

Manage differences

between environments

with configuration files,

not code

Control who can push code

where (e.g. only QA can

push to production)

$ git push staging master

-----> Heroku receiving push

-----> Rails app detected

-----> Compiled slug size is 8.0MB

-----> Launching... done, v1

http://staging.myappname.com

deployed to Heroku

$ git push production master

-----> Heroku receiving push

-----> Rails app detected

-----> Compiled slug size is 8.0MB

-----> Launching... done, v1

http://www.myappname.com deployed to

Heroku

Develop

Testing/QA

Live

Monitor Your Applications

View log stream with

heroku logs or Loggly

add-on

Monitor performance with

New Relic add-on

Get alerts based on events

or performance

thresholds

$ heroku logs

2012-05-03T16:30:42+00:00

heroku[web.1]: State changed from

created to starting

2012-05-03T16:30:49+00:00

heroku[web.1]: Starting process with

command `java -Xmx384m -Xss512k

-XX:+UseCompressedOops

-Dspring.profiles.active=prod -jar

target/dependency/webapp-runner.jar

Scale Rapidly

Single command/click

scaling up and down

No additional scripting

No perceived downtime

Scale from your mobile

device with Nezumi*

$ heroku ps:scale web=10 worker=5

Scaling web processes... done, now

running 10

Scaling worker processes... done,

now running 5

* Third-party app available for an additional fee

http://itunes.apple.com/us/app/nezumi-for-heroku/id346715875?mt=8

$ heroku ps:scale web=10 worker=5

Scaling web processes... done, now

running 10

Scaling worker processes... done,

now running 5

Manage Your Applications

Manage applications

through command line,

web interface, or mobile

device with Nezumi*

* Third-party app available for an additional fee

$ heroku apps

vivid-sword-480

quiet-moon-150

growing-wind-616

cirrusevents

warm-stone-8544

Customer Success

Customer Engagement is Evolving

5 Years Ago

Static, Passive Marketing

Today

Relevant, Active Marketing

http://www.youtube.com/watch?v=SnrzClsOlyU

Asics “Support your Marathoner” Site

Supporters created 19,000 Messages and

2,000 personalized videos from 17

countries

Viewed by marathoners as they run

No Overhead of server setup and

configuration on Heroku

Less than 3 weeks to push Site into

Production

Chrysler Super Bowl Campaign

http://www.youtube.com/chrysler

halftimeinamerica

1.2M People Accessed Chrysler’s Site Immediately

after the Super Bowl

4 Changes Were Made During the Next 2 Hours

Web Team Dynamically Scaled Dynos to Ensure

Smooth Uninterrupted Service

Sites from 2 Other Large Advertisers Were

Overwhelmed Post-Game and Crashed

Largest TV Station in

Sweden

TV4 ‘play’ runs entirely

on Heroku

7 developers, one CTO

~3MM hits per week

(depending on shows)

TV4.se Sweden

salesforce platform – your fastest way to the cloud

Documents

forwardlooking statements

app serverapp

app stacksone app stack

companies app

public statements

statements of belief

tenant onpremise

unus erat toto naturae