salsa complete campaign webinar
DESCRIPTION
A whirlwind tour of a complete campaign -- donations, advocacy, supporter management, and email blastsTRANSCRIPT
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A complete campaign in Salsa
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Email blast
Organic growth & unsubscribes
The Salsa Shuffle
Groups for segmenting and targeting
Sign-up pages
Setting up your content
Email options
Targeting
Scheduling and sending
Donation Page Advocacy Page
Petitions
Targeted and Multi-
Content Actions
OR
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Organic growth & Unsubscribes
Groups for segmenting and targeting
Sign-up pages
Training Activities
1. Create groups for your list segments.2. Configure sign-up page and copy URL for your
home page.
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Organic growth & Unsubscribes
Groups for segmenting and targeting
Sign-up pages
Create groups for your list segments.
• Create three groups: 1. One named for your new supporters2. Another for Donors3. A group to exclude from future emails
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Organic growth & Unsubscribes
Groups for segmenting and targeting
Sign-up pages
Configure sign-up page and copy URL for your home page.
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Organic growth & Unsubscribes
Groups for segmenting and targeting
Sign-up pages
Configure sign-up page and copy URL for your home page.
Provide explanation of the sign-up page, and any special instructions (such as different groups/lists they can join, etc.
• Select fields to collect. Less can be more.
• Choose groups to automatically add users.
• Choose groups to join optionally.
• Add more explanatory text to your group selection area
• Add confirmation text before submitting the sign-up
• Add text/HTML before or after the submit button
• Set the landing page after submitting the sign-up page.
• Set up or add an autoresponse to send to the submitter.
• Associate tags with anyone who completes the sign-up page.
• Add default volunteering information fields.
• Require a confirmation via email from the submitter before adding as a supporter.
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A quick word about tags and groups
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training activitiesDonation Page
1. enter your donation page content and set fields to collect
2. set payment options3. set auto-responders, thank you text, and
redirect page4. set additional text5. set additional options
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enter your donation page content and set fields to collect
Donation Page
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set payment options
Donation Page
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set auto-responders, thank you text, and redirect page
Donation Page
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set additional text
Donation Page
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set additional options
Donation Page
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additional resourcesDonation Page
1. Setting up donation pages2. More on recurring donations3. More on merchant accounts4. Manually entering single donations5. Setting up a donation receipt6. Donation FAQ7. All about Donations
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training activities
1. Set up petition page2. Set up action page – choose between targeted
and multi-content action
Advocacy Page Petitions Targeted and Multi-Content Actions
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set your petition’s basic content
Petitions
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set your petition’s basic content
Petitions
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write your petition
Petitions
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collect information on your petition signers
Petitions
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set your signature preferences
Petitions
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set thank you / auto-response / redirect options
Petitions
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additional reading
1. Set up a petition page2. Webinar review of the Actions package3. Advocacy Campaigns overview
Petitions
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set up an action page
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Targeted and Multi-
Content Actions
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set action content
Targeted and Multi-
Content Actions
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set letters to the targets (standard action)
Targeted and Multi-
Content Actions
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set letters to the targets (multi-content)
Targeted and Multi-
Content Actions
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set targets (standard action)
Targeted and Multi-
Content Actions
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set targets (multi-content action)
Targeted and Multi-
Content Actions
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collect user information
Targeted and Multi-
Content Actions
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set restrictions
Targeted and Multi-
Content Actions
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set thank you text / redirect page / auto-responder
Targeted and Multi-
Content Actions
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additional reading
1. Creating a targeted (standard) action2. Creating a multi-content targeted action3. More about custom recipient/targets4. Advocacy Campaigns overview5. Best practices / case studies of Action campaign
s6. Webinar review of the Actions package (Video)
Targeted and Multi-Content Actions
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Email blast
training activities
1. Familiarize yourself with templates and types of emails.
2. Insert email content and unsubscribe link.3. Set up targeting.4. Validate your email.5. Review target count, schedule email blast,
launch.
Setting up your content Email options Targeting Scheduling and
sending
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Email blast
familiarize yourself with templates and types of emails.
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Email blast
insert email content and unsubscribe link.
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Email blast
insert email content and unsubscribe link.
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Email blast
set tracking and archiving options.
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Email blast
set up targeting. • Determine your targeting strategy: target your Organization group and your “Organization_State” group.
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Email blast
validate your email.
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Email blast
review target count, schedule email blast, launch.
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Contact Us:Salsa Labs, Inc.1700 Connecticut Ave NWSuite 403Washington DC 20009202.558.2807
[email protected]@salsalabs.comwww.salsalabs.com