Samuel J Palmisano(C.E.O.)

International Business Machine(IBM)

• Abhishek Thampan (11BM60126)• Ankur Banga (11BM60022)• Balajee Rao (11BM60042)• Bineet Chaturvedi (11BM60120)• Diwakar Shukla (11BM60062)• Ranjeet Kumar Singh (11BM60068)

Change Maestro

Communicating Strategies

Restructuring IBM from a simple hardware and software company to an integrated enterprise solutions company focussed on emerging high value technologies using its strengths in R & D.

Shifted from pure technology to outsourcing and other service model.

Creating a compelling change story and communicating objectives to the organisation.

Lead, communicate, and engage— includes stakeholder alignment, communications, and leadership alignment

Integrated communications services: Combine IT and business solutions expertise

Communicating Strategies…(contd)

IBM invests in creating its own social media tools: i. Lotus connection: software for business that empowers

innovativeness and networking of co-workers, partners and customers

ii. SocialBlue: 53,000 employees stay connected with former colleagues and get to know new ones including sharing photos and status updates.

Result: Crowd-sourcing identified 10 best incubator businesses with increase in revenue and profit.

IBM Digital Media emerging business opportunity (EBO): The incorporation of images, video and audio in traditional IT applications.

Communicating change

Sam Palmisano an efficient listener, took over the ailing personal in the computing division of IBM, North Carolina

Efficient in pushing the ideas of change down the hierarchy in a phased manner.

Invited participation and effectively confirmed the interpretations of the decision makers.

Created a standardized process for disseminating the common business language throughout the enterprise.

Envisioned setting up a cross functional group as an effective step towards crisis management.

Consolidating the Change

Redesigning Roles : Invested $6 Billion in creating R & D roles across divisions.

Remodeling the Reward System : Created the “Growth Driven Profit Sharing Program”.

Remodeling the Reward System : Created “Top Contributor Awards”.

Acting consistently with the Guiding Philosophy : Dispensed with the entire commodity business.

Consolidating the Change …(contd)

Encouraging “Voluntary acts of Initiative” : Creating region specific initiatives viz. Asia, the Middle East and Africa.

Measuring Progress and Fine Tuning Strategies: Used learning to build upon existing capabilities- programs like “A Smarter Planet” leveraging strengths in Analytics with enterprise wide integration.

Celebrate “En Route” : IBM has reiterated the positive impact of the organizational change by highlighting the growth in profitability thereafter.

THANK YOU !!!