Introductionto

Hindustan coca-cola Beverages pvt ltd.

Submitted toProf.R.Iyer

Submitted by :-

Abhishek Khandelwal

Axay Banyal

Dhruv Sehrawat

Rahul Sharma

Vishal Sharma

Samarjeet Chauhan

Company Overview• “Coke would rather be long term wiser, than being short term smarter” • • COCA COLA ENTERPRISES INC.•  •  

• TYPE : PUBLIC (NYSE:CCE)•  • FOUNDED : 1926•  • HEAD QUARTERS : ATLANTA, GEORGIA,

U.S.A.•  • CHIEF EXECUTIVE OFFICER : JOHN BROCK•  • CHIEF FINANCIAL OFFICER : WILLIAM W.DOUGLAS•  • INDUSTRY : BEVERAGES•  • REVENUE : $19.800 BILLION USD•  • OPERATING INCOME : $1.495 BILLION USD•  • NET INCOME : $1.143 BILLION USD•  • EMPLOYEES : 73,000 (APPROX)•  

vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

 

• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

1) To refresh the world...

2) To inspire moments of optimism and happiness...

3) To create value and make a difference.

OBJECTIVE

The predicate of the first statement also indicates that the objective of Coca-Cola is not only to quench consumer thirst, but also to enliven the spirit and recharge the mind.  The objective is for advertisements to teach the consumer that Coca-Cola products refresh the mind and spirit along with the body. 

Brands of coca-cola

Brands of coca-cola CONSUMER CHOICE AT A GLANCE

• Coca-Cola Mainly preferred by the Youngster & Kids. • Thums -Up :- Youngster. • Limca :- Common Drink. • Fanta :- Basically Preferred by Ladies and Kids. • Maaza :- Also Ladies and Kids. • Sprite :- Energetic drink. • Kinley Soda:- Mostly those who consume liquor.

Strength Weakness

1. Improved quality control.2. Latest technology.3. Heavy investment in both infrastructure and sales promotion campaigns.4. Modified and attractive packaging.5. Strong advertising network

1. Entire infrastructure needs a face-lift.2. Unskilled labour.3. Tight case policy.4. Fear of retrenchment among the workers.

Opportunity Threat

1. Wide market.2. Good rural market.3. Direct distribution.

1. Stiff competition.2. Illegal distribution done by some distributors.4. Changing of consumer preference.

SWOT ANALYSIS

Competitive Analysis

Sales ( Revenue ) :- ▲ USD 28.857 Billion (2007) Profit :- $1.143 BILLION USD Market Share :- Coca-Cola held a 60.9% market-

share .Coca-Cola is a leading player in the Indian beverage market with a

60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per cent share in the packaged water segment.

Coca-cola stands in Star box because it has High ( Market Growth ) & High ( Market Share ).

Focus on the market•Focus on needs of our consumers, customers and franchise partners.

•Get out into the market and listen, observe and learn.

•Possess a world view.

•Focus on execution in the marketplace every day.

• Be insatiably curious.

Coca-cola focuses in a very different way to interact with the CONSUMERS.

Coca-cola creates value by executing comprehensive marketing strategy

• Consumer demand everything we do.

• We will serve consumers a broad selection Ready-to-Drink beverages that they want to drink through out the day.

• We will be the best marketers in the world.

• We will think and act locally.

• We will lead as a model corporate citizen.

Strategies of Quality

• Enhance competition moments.

• When people watch Cricket.

• Through commercialization.

• Fun time.

Through these Strategies create better Understanding and better Connection with the Consumers.

Market Penetration

• Develop New User :-

1. Promotion campaign in colleges.

2. Selling more of an existing product to an existing market.

• Find New Customers :-

1. From Colleges, Restraunts, Retail shops, Grocery etc.

• Make Customers buy more :- 1. Increase the quantity of coke.

for ex.- Coke’s Party pack has increase the quantity of coke.

Conclusion

When it comes to Marketing Strategy,

“The objective of Coca-Cola’s Marketing Strategy is to strategically position their product in people’s minds in

order to maximize its acceptance”

THANK YOU