samcpa
TRANSCRIPT
Samuel Amoo CPAIncreasing Revenue
Benefits of Retargeting “CPA Houston” is too broad. People
searching this term are looking for information, job opportunities, or definitions.
Targeting for “buying” keywords means you are getting people ready to buy your services.
Small Business Accounting People who are actively seeking an
accountant to help their small businesses
Creating a Lead Capture Create a web ad that will attract new
customers
Clear action so your potential clients don’t get confused
Strong headlines that make you an authority.
Track Everything We track who comes to your ad, who
signs up, and who calls.
That way you can see who comes to your site and who is a potential client.
The Goal To increase your revenue by targeting
people who are ready to buy
Grab their attention a make more potential clients call/email you.
Track everything so we can see how well your ads/keywords are doing.
The First 60 Days Days 1-15: We track and set up Google
analytics on your ad pages and website.
Days 16-30: Launch your New Ad page with the new targeted keywords.
Days 30-60: View the data and test new ad pages and headline to Maximize your leads.
Check-ins every Thursday at 6pm via email.