Same, same but different Same, same but different

Retargeting Digital transformation Start up BIG data Gamification Disruptive Business Minimum viable product (MVP) Joachim Löw

Vad vi inte kommer att tala om:

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Welcome to the Spotify handbookEverything you wanted to know about Spotify but were afraid to ask

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HomeDesktop

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Nya <Bilmodellen>

Nu med <ny frän feature med nytt fräsigt namn>

21 %

!

47 %

"

5 %

#

ca 50 %

🎓

46 %

🤔

400 timmar

150 miljoner

2.4 miljoner

20.8 miljoner

347222

38194

3.3 miljoner

1 internetminut

527000

2016

B2C

BB2

BC2

C2C

Reklam är kundupplevelse.

Reklam är kundupplevelse. Och bra kundupplevelser är den nya reklamen.

Analys

UX/ID

Tech

Visual DesignAD/Copy

Framtiden?

Invisible services

Artificial Intelligence

Chat bots

DEMO

Google Photos "In the long run, I think in we will evolve in computing from a mobile-

first to an AI-first world,"

– Sundar Pichai CEO (Google)

Hade Sci-Fi-filmerna rätt?

Touchscreens/gesture based interface??

Wearables?

Body scanning?

Self driving cars?

Personal Assistant?

Keith takeaways; • Var inte som alla andra • Utnyttja mediet • Framtiden är här men ibland tar det

lite längre tid än vi tror och ibland går det  betydligt snabbare

Same, same but different

Tack!