PAPIER INGRES QDERN advertising literature, to be successful, must stand out from the general run of circu¬ lars that find a speedy path to the waste-basket. The booklet or folder that is read is the one

that looks important and distinctive. Canson Ingres has the substance and texture that will lift the advertising message printed on it out of mediocrity into importance and distinctiveness.

‘‘Papier Ingres” is a term used to generally designate papers of the type used by the great painter, Ingres (1780-1867). Canson Ingres is different from other papers in this class in that it is of heavier weight and has a firm texture admirably suited for printing. Canson Ingres is hand-made from all-rag pulp in the mills of the old Manufacture Royale Canson & Montgolfier, ofVidalon, France. Colors will not fade, nor will the paper itself deteriorate with age in any way.

Canson Ingres has a wide range of adapta¬ bility and is equally suitable as a text paper for folders, booklets and brochures, and as a cover stock with other papers. Its printing qualities can be seen from the following specimens, which range in treatment from the heavy and broad to the many delicate, fine lines of the pen-and- ink sketch.

CANSON MONTGOLFIER New York Vidalon

Paris

This is Ingres No. 28 Color No. 1

CANSON INGRES [T^umber 28]

CANSON 6? MONTGOLFIER

J^ew Tor\ Vidalon

Paris

A hand'made product

from the famous old Manufacture Royale

Canson Montgolfier

of Vidalon, France

Colors in Great Variety

SIZE 19" X 24 34"

FOUR DECKLE EDGES

WEIGHT 33 LBS.

BULK 3 L2" TO THE REAM

OF 500 SHEETS

This is Ingres No. 28 Color No. 1 bis

L

f

V

/'

.Ouvrler talsant da papier a la cave & Vldalon au XVI* slide

A reproduction of an old print which,

translated, reads: ‘‘Workmen making

paper at Vidalon in the XVI Century”

This is Ingres No. 28 Color No. 2

/

I

'y.

INSPECTING THE FINISHED SHEETS AT VIDALON-LE-HAUT MILL

OF CANSON y MONTGOLFIER

This is Ingres No. 28 Color No. 3

i

<iAnciennes ^t^anufactures

Qanson et <iy)([ontgolJier

This is Ingres No. 28

Color No. 4

The balloon was the original invention of Joseph and Etienne Montgolfier^ The first successful ascen¬ sion of this forerunner of all aerostatic machines was made at Vidalon, December H, 1782. Further ascensions were made at Annonay, June 5, 1783, before the notables of the Vivarais States, and again the 19th of the following September, at Versailles, in the presence pf the King, Qyeen and Court.

This balloon, known now as the ''Montgolfiere," was made entirely of paper from the Canson Sr Montgolfier mills

This is Ingres No. 28 Color No. 5'

This is Ingres No. 28 Color No. 6

i

1 2

t

I This is Ingres No. 28 I Color No. 7

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of Printing multiplies mans personality, enabling him to spea\ at once to many widely sepa' rated audiences. The Science of Advertising increases the effectiveness of the art of printing in its special appli' cation as an instrument for promptly establishing rela' tions between those who have goods to sell and those who wish to buy them.

Canson Montgolfier 'HewTor\ Vidalon

Paris

This is Ingres No. 28 Color No. 8

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.r.'-v-:

AN ILLUSTRATION FROM

“HYPNEROTOMACHIA POLIFILI” PRINTED AT

VENICE BY ALDUS MANUTIUS, 1499

This is Ingres No. 28

Color No. 9

The Chinese Symbol of ■

SPIRITUAL STRENGTH

This is Ingres No. 28 Color No. 10

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This is Ingres No. 28 Color No. 11

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. :. ■/ >,,■... V',-'/ f.-.- .-A..*;. -.r •.;' '• T -7,. - -.■7.' •‘;- •■ >-<T Av- -:v' r-.; •- - ■;

FRENCH HAND-MADE PAPERS

-A. GOOD WINE needs no bush”; neither does a fine

paper require extravagant praise. Europe for centu¬

ries has known the variety of beautiful papers

manufactured by Canson & Montgolfier at Vidalon,

France ; now they are made available to American

printers and advertisers through the establishment

of a selling branch in New York.

These French hand-made papers appeal on the

score of utility as well as beauty. This sheet, for

instance, measuring 20 x 26i inches in its full size,

is made with a thin watermarked line running cross¬

wise through the middle in the same direction as

the laid marks, and by tearing along this line a

sheeit half the size is obtained which still preserves

the deckle on all four edges. The paper bulks 2h

inches to the ream of 500 sheets.

In preparing the booklet or folder which depends

on distinctiveness for its appeal, French hand-made

papers will be found of invaluable assistance.

Sample sheets in both white and cream will be

sent upon request.

CANSON & MONTGOLFIER

Printing Crafts Building 461 Eighth Avenue

NEW YORK

This four-page folder was printed dry on Vidalon Moyen Age, White Laid,

20x26? mc/ie5—40 lbs. The type used

is Bodoni Book, 18, 14 and 12 point

^^*^* “**•’/ ■■1 . hjJStiz.-_■T<-»*«liiM

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'This Sheets one of the Hand-rThCade Tapers

<Th(Canufactured by Qanson ^ <TMiontgolfer^ of Vidalon^ France^

is a Sample of

mJJJ

White Faid 2 2% x 20 - lbs.

It was printed dry on a job press. The sheet, in its full

size, is made with a thin watermarked line running

crosswise through the middle in the same direction

as the laid marks, permitting it to be torn to half

size while still maintaining the deckle on all four

edges. It bulks 3 inches to the ream of 500 sheets

and gives 16 pages to a book 11^x72 inches. The

two designs in outline on this page are reproductions

of the watermarks of the old <JsCanufacture Royale^

Canson & Montgolfier, at Vidalon, a house that has

been known in Europe since the Sixteenth Century

for its beautiful hand-made papers. Further samples

of these papers in both white and cream, suitable

for dummy use, will be sent upon request

Qanson <iysContgolJier PRINTING CRAFTS BUILDING

461 Eighth zAvenue, Egew York

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it/oi Hu ;uT iU'iih ^

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P

This Folder is a Sample of

VIDALON MOYEN AGE 17% X IV-h inches—22 lbs., White

<tA French Hand-FMade Paper

O THOSE in search of something a little out of the beaten path in advertising, something which will appeal through its beauty and distinctiveness without

beingoffensively “different,’’the French hand-made papers manufactured by

Canson & Montgolfier, of Vidalon, France, offer unusu¬ ally interesting possibilities. Of the beauty of these papers this sample is a demonstration. It will be of in¬ terest to printers to note that the folder has been most economically set on a Linotype machine—the decoration as well as the type matter—and that it was printed dry on a job press. The type face used is Linotype Elzevir No. 3, and the decoration is from the Louis XV series.

The paper bulks 2M inches to the ream of 500 sheets, has a deckle on all four edges, and (in its full size) may be torn along the watermarked line in the middle, giving a sheet 11M x 17M inches which preserves the four deckles. Samples for use in dummies will be furnished on request.

CANSON & MONTGOLFIER

Printing Crafts Building 461 Eighth Avenue

NEW YORK

The balloon was the original invention of

Joseph and Etienne Montgolfier. The first successful ascension of this forerunner of

all aerostatic machines was made at Vid-

alon, December 14, 1782. Further ascen¬ sions were made at Annonay, June 3,

1783, before the notables of the Vivarais

States, and again the 19th of the follow¬ ing September, at Versailles, in the pres¬

ence of the King, Queen and Court.

This balloon, known now as the “Mont-

golfiere,” was made entirely of paper from the Canson & Montgolfier Mills.

PRINTED DRY FROM A WOODCUT

BY SAMUEL JOSEPHS

THE HEAVY PLATE PRINTED ON THE OTHER

SIDE OF THIS SHEET ILLUSTRATES THE REMARK¬

ABLE OPACITY OF VIDALON MOYEN-AGE PAPER

Vidalon Moyen-Age Paper

.A- PAPER of a beautiful cream color, with

a surface and texture distinctive in character and

delightful to the touch, with an individual water¬

mark and attractive deckle edges; a paper light in

weight but extremely durable andperfectly adapted

to all printing, engraving and embossing.

In short, just the paper to give your letterheads,

advertising folders, or direct-by-mail pieces the

AIR-OF-QUALITY you would Uketo have associated

with your business.

viDALON MOYEN-AGE is a pure rag-Stock Hand-

Made Paper, supplied in cream and white in three

sizes: iiv^x2,oinches—‘^5 lbs.,20x26minches—40lbs.

and 17M a; 22M inches—22 lbs., on which this sample

is printed.

Canson ^ Montgolfier

Manufacturers of French Hand-Made Papers

FOUR SIXTY-ONE EIGHTH AVENUE

NEW YORK CITY

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VIT)AJlpU^ MOYEN AGE

A French Hand-Made Paper that lends

itself beautifully to the printing of etchings

and photogravure — for cover purposes in

French fold, brochures and announcements,

especially in instances where a touch of

warmth and novelty is desired

LEMON LAID

Size, 20 X 26^ inches

Weight, 35 pounds

Four deckle edges

Bulk, 2^ inches to the ream of 500 sheets

£anson fj? tyiContgolJii’?' PRINTINC; CRAFTS BUILDING

NEW YORK

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Consists not merely of good type work but of good printing on good paper.

ViDALON Moyen-Age will not make bad printing good, but when used in high-grade printing, the re¬ sult is perfection. The superb finish and texture of this hand-made paper adds a new lustre and distinction to the printer’s work.

Folders, advertising booklets, pamphlets and catalogues printed on ViDALON Moyen-Age never fail to attract much attention and pro¬ duce the best of results.

Supplied in White and a lovely Cream color in three sizes: 17^ x 223^"-22lbs.; 2oxa6y^"-4olbs.; and

X 3o"-55 lbs. This is a sample of 22X X 30"-55 lbs., Cream.

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Canson & Montgolfier

Manufecturers of

French Hand-Made Papers

461 Eighth Avenue

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PRICE LIST OF

CANSON & MONTGOLFIER HAND MADE PAPERS

December 1st, 1921. Cancelling all previous quotations Manufactured by Canson & Montgolfier at Vidalon, France

Wedding Invitations and (Correspondence ‘Papers

Name Description Size Per 1000 Per 100 Case

Contains

Papier Royal White, laid, plate Sheets 7Kx 11^ 3 22.95 3 2.65 15 M Envelopes 6 X 33.95 3.90 15 M

Papier Royal White, laid, plate Sheets SK" X 13>i n.iQ 3.15 15 M Envelopes 5 X 7X 28.30 3.30 15 M

Papier Moyen Age W'hite, laid, plate Sheets 7 X \oyi 16.90 1.95 20 M Envelopes 33^ X SK 18.40 2.15 20 M

(Correspondence (Cards

No. 21 Cartes White Cards 4^ X 6J^ 3 20.40 3 2.35 15 M (Moven Age) Envelopes 25.50 2.95 15 M

No. 2 Cartes White Cards 3>^x 5K 12.25 1.40 20 M (Moven Age) Envelopes 18.40 2.15 20 M

No. 3 Cartes White Cards 3Kx 4^ 11.45 1.35 20 M (Moyen Age) Envelopes 15.60 1.80 20 M

No. 6 Cartes White Cards 2%x 33X 6.80 .80 25 M (Moven A gel Envelopes 8.50 1.00 25 M

Vidalon <J)tCoyen zAge for Editions de fuxe

Name Description Size Approximate

BULK WEIGHT per ream per ream

500 Sheets

100 Sheets

Case Contains

Vidalon (Quarto) White, laid, plate 17)4 X 22>^ 22 3 19.05 3 4.40 16 R Vidalon (Quarto) Cream, laid, plate 17)4 X 22)4 2% 22 19.05 4.40 16 R Vidalon (Octavo) Lemon, laid, plate 20 X 26^ 35 30.50 7.00 8 R Vidalon (Octavo) White, laid, plate 20 X 26)4 ly 40 34.30 7.70 8 R Vidalon (Quarto) White, laid, plate 20 X 26)4 ly 40 34.30 7.70 8 R

Vidalon (Octavo) Cream, laid, plate 20 X 26)4 ly 40 34.30 7.70 8 R

Vidalon (Octavo) White, laid, plate 22)4 X 30 3 55 47.60 10.95 6 R

Vidalon (Quarto) White, laid, plate 22)4 X 30 3 55 47.60 10.95 6 R

Vidalon (Octavo) Cream, laid, plate 22V^ X 30 3 53 47.60 10.95 6 R

Ingres Papers for Printing and ^Bookbinding

No. 28—bis S. A. V. White, laid, antique 19 X 24)4 3>^ 29 3 19.65 3 4.50 10 R

No. 28 C.&M. White, laid, antique 19 X 24)4 3K 33 25.50 5.90 10 R

No. 28 C.&M. 16 colors, laid, antique 19 x24y 3y 33 25..50 5.90 10 R

No. 281 C.&M. White, laid, antique 19 X 24)4 4y 44 34.70 8.00 8 R

No. 281 C.&M. 5 colors, laid, antique 19 X 24)4 4y 44 34.70 8.00 8 R

No. 282 C.&M. White, laid, antique 22 X 30 4)4 62 50.90 11.70 5 R

No. 282 C.&M. 5 colors, laid, antique 22 X 30 4y 62 50.90 11.70 5 R

Canson <iAquarelle for Printing, Engraving and Etching

No. 29- -bis G. T. White, wove, extra rough 22 X 30 15 154 3165.50 336.45 1 R

No. 29- -bis G. M. White. wove, rough 22 X 30 13 154 165.50 36.45 1 R

No. 29- -bis G. S. White, wove, plate 22 X 30 11 154 165.50 36.45 1 R

No. 29 G. T. White, wove, extra rough 22 X 30 11 110 n3..50 25.00 1 R

No. 29 G. M. White, wove, rough 22 X 30 9y 110 113.50 25.00 2 R

No. 29 G. F. White, wove, antique 22 X 30 8 no 113.50 25.00 2 R

No. 29 G. S. White, wove, plate 22 X 30 6y no 113.50 25.00 2 R

No. 293 G. T. White, wove, extra rough i9y X 25y 11 88 92.10 20.30 2 R

No. 293 G. M. White, wove, rough i9y X 25y 9y 88 92.10 20.30 4 R

No. 293 G. F. White, wove, antique i9y X 25y 8 88 92.10 20.30 4 R

No. 293 G. S. White, wove, plate i9y X 25y 6y 88 92.10 20.30 4 R

No. 294 G. M. White, wove, rough i9y X 25y 6y 53 60.00 13.20 6 R

No. 294 G. F. White, wove, antique i9y X 25y sy 55 60.00 13.20 6 R

No. 294 G. S. White. wove, plate 19)4 X 25 y 4y 13.20 6 k

Discount in case lot Discount WYc for 3 case lot Quantities less than 100 cards, en¬ velopes or sheets 20% additional

CANSON {if MONTGOLFIER

461 EIGHTH AVENUE, NEW YORK CITY

Printing Crafts Building

Telephone Longacre

5018