____________ (YEAR)

_____________________________(NAME OF STORE)

RBU: ___________Date Prepared: ____________ (month-day-year)

District #: _______Approved by: _____________ (Name of AM)

CUSTOMER AND MARKET ANALYSISHISTORICAL PERFORMANCEFSC Quality Data Tracking System TemplateFSC Top Issues SALES Total Sales PerformanceTC & AC ComparisonJKP SalesBulk Order PerformanceNew Product Strike RateKiddie Meal Strike RateMeal Triangle SummaryOverall Sales Performance AnalysisPROFIT FCPC PerformanceSPMHKilowatt Hour PerformanceGas UsageNIC Performance vs. TargetOverall Profit Performance AnalysisPEOPLE Organizational StructureTeams Strength & WeaknessesKRA / PMSTOWS / OGSM

I. CUSTOMER AND MARKET ANALYSIS

CUSTOMER/MARKET PROFILE SUMMARY1. TGS SUMMARY

CUSTOMER/MARKET PROFILE SUMMARY Young Working Adults (20 29 yrs. Old) who dine with officemate/s 12x a week. Shoppers, mostly young moms with kids (12 yrs and younger) Moviegoers who come in groups of 3 4. This group visit the store 2 - 3x month. Our customers belong to the A, B, & C market segments of the 13 barangays near the store. Preferences Value for money (Value meals) Fast service Clean place Attractive JKM toys Kid-friendly store & staff1. TGS SUMMARY

MALL CATCHMENT RATE ANALYSIS ABC Mall 200720062. ENVIROMENTAL SCAN

MALL TC MAY 10-JUNE 18 MALL TC (AVE/ DAY)JB 2 TC MAY 20-JUNE 18CATCHMENT RATE20071,789,71457,73231,7241.77%

MALL TC MAY 21-JUNE 19MALL TC (AVE/ DAY)JB 2 TC MAY 21-JUNE 19CATCHMENT RATE20061,901,00061,32229,3991.54%

OPENING OF CALL CENTER AT 4TH LEVEL OF THE MALL WITH APPROXIMATE LY 3000 AGENTS WORKING 24 HOURS BY FEBRUARY 2008.CLOSURE OF EPZA MICROTEL WITH 2500 EMPLOYEES BY JUNE 2008.LOCAL GOVERNMENT PROJECT 2008:ROAD WIDENING OF LUNA ROAD STARTING APRIL .RE-ROUTING ONE WAY OF PUJ ALONG TIRON AVENUE FROM 7AM 10 AM AND 5PM 8 PM STARTING JAN BUILDING OF TRANSPORTATION TERMINAL BESIDE THE MALL BY JULY.REHAB OF JONES BRIDGES STARTING MARCH

RTA DEVELOPMENT ENVIROMENTAL SCAN

LEVEL 3DERM STRATACINEMA 2CINEMA 1SMARTWELCOM

NOVACELLLYRICNETOPIAYAMAHAD&G TradingPHOTOLINEASIANICGLOBE (CLOSEDOCTAGON FONE STYLECINEMA 8CINEMA 7STAIRSSTAIRSCINEMA 3CINEMA 4TICKET EXPRESSBREAST FEEDFRESHAIRETCAGAME CONSOLESILICON VALLEYCOMPEX COMBSD INTL.CINEMA 6CINEMA 5MAIL & MOREBDO FINANCIAL BANKGAMES & GADGETTHE SUN SHOPCOMPLINKALPHAWIRELESSBINGOSTATIONAFICIONADOZAGUMCDO BOOTHNYFD TACOMINOSPLATOWRAPS

RESTROOMLEVEL 4

3. MARKET SHARE

4. CUSTOMER SWOT ANALYSIS

STRENGTHWEAKNESSOPPORTUNITIESDining area with 200 seating capacity- Limited mobile tables and chairs- More fixed tables & chairs- Unaware of movie screening timeTie up with cinema promosWith tie up promo -SM Advantage cardLimited high chairContinuous tie up with SM promo activitiesNew product offeringLSM for kidsActivity for kids during weekends

KEY MARKET(derived from TGS/Store Fact Sheet)BEHAVIORNEEDS/REQUIREMENTSShoppers - 24%always on the go group size of 4sShoppers - info on sale items, loyalty programMoviegoers - 12%- usually with a companionMoviegoers - product availability, movie information, convenience foodwith Families - 62%- group size 4s- availability of attractive novelties and toys- availability of high chair, more chairs & tables- movable tables to accommodate big groups

4. CUSTOMER SWOT ANALYSIS

WEAKNESSINITIATIVES / ACTION PLANSIn-Charge / TimetableUnaware of movie screening time1. Coordinated with Mall Admin for Cinema ScheduleWeekly posting of movie selectionSM/SMO Feb 2008Limited high chair2. Ordered 2 additional high chairSM/SQM April 30 2008 deliveryApril (1 unit)May 1 (unit)LSM for kids3. Implement Weekend fun day- free mascot appearance- free balloonSM/SMO March 2008Limited mobile chairs4. Change of fixture to have more mobile chairs & tables1st qtr 2009

5. COMPETITORS PROFILE

JOLLIBEEMCDO KIOSKBURGERKINGSALES 130,000 ADS

3RD LEVEL near CINEMA & BINGO STATION (S)

180 seating capacity (S)

6 POS (S)

With function room (S)

Offers JKP (S)

NO outside service delivery (W)

SALES 12,000 ADS

3RD LEVEL near CINEMA & BINGO STATION (S)

No seats (W)

1 POS (W)

n/a

n/aSALES 40,000 ADS

2ND LEVEL near Clothing shops (S)

60 Seating Capacity (W)

3 POS (S)

With function room (W)

Not offering kiddie party (W)

With outside delivery service (S)Has new tables and chairs and flat screen TV at dining area (S)

5. FSC COMPETITORS CHECK STORE DIRECT COMPETITOR IS BURGER KING LOCATED AT 2ND LEVEL OF THE MALL. COMPETITORS FSC AUDIT SHOW THAT JOLLIBEE IS DOING WELL IN TERMS OF FOOD QUALITY BUT SERVICE IS A CHALLENGE OF THE STORE TO ACHIEVE BETTER RESULTS.

Sheet1

JBFSC

1st quarter95.0083.3382.13

2nd quarter92.5088.8890.31

3rd quarter90.0088.8893.54

4th quarter95.0088.8890.31

Average93.1387.4989.07

Sheet1

BKFSC

1st quarter85.0088.8883.33

2nd quarter82.5083.3386.66

3rd quarter75.0077.7784.99

4th quarter85.0066.6683.33

Average81.8879.1684.58

6. COMPETITIVE PROFILE ANALYSIS BK draws attention with its new look and ambiance BK and McDo employs aggressive marketing to counter Jollibees 30th anniversary promos Jollibee has the advantage on store size & location Jollibee is preferred by the kids market while BK attract teens and young adults FSC is still Jollibees advantage. BKs Food is acceptable but Service is low. Poor customer relations and slow service.

II. HISTORICAL PERFORMANCEA. FSC PERFORMANCE

A. FSC PERFORMANCEa. QUALITY DATA TRACKING SYSTEM TEMPLATE

b. FSC TOP ISSUESSTORES FSC PERFORMANCE GENERALLY THE RESULT OF LOW QUALITY OF CREW TRAINING SYSTEM AND FLOOR CONTROL INCONSISTENCIES OF MANAGER. AREAS FOR IMPROVEMENTS WILL FOCUS ON ENHANCEMENT OF CTS AND IDP/TNA OF MANAGERSA. FSC PERFORMANCE

FOOD SERVICECLEANLINESSCONDITIONCUSTOMER CARE FEEEDBACK SD ON FOOD

APPEARANCE

TEMPERATURE

SERVICE SPEED CONSISTENCY

ACCURACY

GREETINGS CONSISTENCY

DINING AREA LIGHTING FIXTURESTABLES AND CHAIRSCEILING

PRODUCTION AREAGAS ROOMSTOCKROOMWIF/CBACKSINKSLOPSINK

DINING AREAACU HOUSING

PRODUCTION AREABACKSINK LEAKSTORAGE GASKETSNOODLE VAT CALIBRATIONFLOOR TILESTOOLS & UTENSILSEQUIPMENT

B. SALES PERFORMANCE

B. SALES PERFORMANCE a. TOTAL SALES PERFORMANCEYTD SALES PERFORMANCE IS .2% EXCEEDS VS TARGET WHILE IT 6.42% GROWTH. STORE WAS GIVEN A SALES EXCELLENCE AWARD FOR 2007. THE FOLLOWING SALES BUILING ACTIVITIES BESIDE CORPORATE INITIATIVES WERE AS FOLLOWS:

WEEKEND FAMILY FUN DAY MASCOT APPEARANCE IMPROVEMENTS ON SERVICE TATMAXIMIZE UTILIZATION OF TABLES AND CHAIR OUTSIDE EXTENSIONMONTHLY LSMMALL BRAND AWARENESS

Sales

DISTRICT 2

STORE PERFORMANCE

YEAR 2004

* Based on Revised Budget

JanuaryFebruaryMarchAprilMayJuneJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERYear-end TOTAL

20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20022003TARGET20062007TARGET% vs. Target% vs. LY

Jan3,020,094.003,161,038.003,092,766.002.21%4.67%

Feb2,680,979.002,743,530.002,727,579.000.58%2.33%

Mar3,215,500.003,515,679.003,384,626.003.87%9.34%

Apr3,547,941.003,503,243.003,733,050.00-6.16%-1.26%

May3,686,053.004,431,932.003,900,586.0013.62%20.24%

Jun3,389,515.003,617,790.003,571,740.001.29%6.73%

Jul3,387,502.823,550,102.393,566,455.00-0.46%4.80%

Aug2,939,572.183,264,648.003,110,162.004.97%11.06%

Sep3,101,286.003,185,348.003,280,995.00-2.92%2.71%

Oct3,610,452.003,627,725.004,183,000.00-13.27%0.48%

Nov3,034,089.003,209,162.003,536,000.00-9.24%5.77%

Dec5,097,099.005,511,554.005,149,000.007.04%8.13%

AVERAGE0.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.040,710,083.0043,321,751.3943,235,959.000.20%6.42%

ADS114,212.09121,699.13116,647.314.33%6.56%

gp

District 2

GP PERFORMANCE

* Using Chart C and STD. SFCPC

STOREJANUARYFEBRUARYMARCHAPRILMAYJUNEJULYAugustSeptemberOctoberNovemberDecemberYTD

ACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GPACTUALSTD. GP% vs Budget

ACBACB

Festival Mall L158.657.958.958.458.257.958.858.958.859.157.958.258.158.257.958.458.357.958.458.30.1

2.1Festival Mall L457.757.958.658.556.758.159.659.158.659.357.358.457.958.357.858.555.657.957.758.4(0.7)

Area Average58.158.358.858.457.658.059.159.058.759.257.758.358.058.257.958.457.257.958.158.4(0.3)

NIC

District 2

NIC PERFORMANCE

STOREJANUARYFEBRUARYMARCHAPRILMAYJUNEJULYAugustSeptemberOctoberNovemberDecemberYTD

BudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNLBudgetActual PNL% vs Budget

ACB

FESTIVAL SUPERMALL3.00.10.6(1.2)2.00.33.40.65.54.85.61.31.7(2.0)4.64.26.01.73.71.2(2.5)

FESTIVAL MALL L4(0.9)(0.9)(3.7)(21.7)(3.2)(7.5)(2.5)(10.6)2.67.81.40.5(5.9)(11.5)(1.4)0.5(0.9)(9.4)(1.4)(5.2)(3.8)

Area Average1.6(0.3)(1.0)(9.4)0.1(2.7)1.3(3.6)4.46.04.11.0(1.0)(5.6)2.42.73.6(2.6)1.9(1.3)(3.2)

QMS

D2 QMS RESULTS

1ST SEM '03

STORE NAMEareasub1avesub2avesub3aveave.ratingLEGEND:

Alabang Junction13.002.832.832.89SVS =3.75-4.00

ATC L313.333.333.833.50SS =2.75-3.74

Ayala Alabang13.003.833.673.50SF =2.00-2.74

Festival Mall12.672.672.672.67FP =1:00

Festival Mall L412.172.502.172.28F

Metropolis12.332.672.502.50F

AREA AVERAGE2.752.972.942.89S

FSC

2003 FSC PERFORMANCE

1ST QUARTER2ND QUARTER3RD QUARTER4TH QUARTERYTD PERFORMANCE

STOREDISTareaFOODSERVCLEANCONDCLEAN/CONFOODSERVCLEANCONDCLEAN/CONFOODSERVCLEANCONDCLEAN/CONFOODSERVCLEANCONDCLEAN/CONFOODSERVCLEANCONDCLEAN/CON

Area 2.1Alabang Junction218783867279878684768084869187898685877883

6ATC L321898386828481949689931001009795969093938991

Ayala Alabang2195858586839793919191100969190909791898988

Festival Mall L1218994817578898393708189957470728991837277

Festival Mall L4218689866877928372747376686364638580736971

Metropolis218683836474958980687486637159658978786371

Area Average898685757990888678828985817779000008986847780

Conformance100%100%100%33%33%100%100%83%33%67%83%67%50%50%50%100%100%83%33%67%100%83%67%33%50%

b. TC & AC COMPARISONGROWTH IN TC WAS THE MAIN SALES DRIVER FOR THIS YEAR, MONTH OF MAY GENERATED HIGHEST INCREASED ON TC DUE TO 3-DAY SALE NG BAYAN ( WHICH LAST HAPPENED IN APRIL OF LAST YEAR). IN CONTRAST, AC DID NOT GROW DUE TO ON AND OFF OFFERING OF IN-STORE JKP DUE TO PENDING RENOVATION ISSUES. B. SALES PERFORMANCE

Sheet1

TC20062007VAR

Jan24,96325,4702.0%

Feb23,86122,641-5.1%

Mar25,76728,52910.7%

Apr28,17628,057-0.4%

May27,92633,66220.5%

Jun26,26529,07810.7%

Jul26,06429,58713.5%

Aug23,62626,69713.0%

Sep23,69725,8018.9%

Oct25,68029,29114.1%

Nov24,51625,0902.3%

Dec36,26938,2045.3%

AVERAGE26,40128,5098.0%

Sheet1

AC20062007VAR

Jan1211253.27%

Feb1121218.20%

Mar125123-1.42%

Apr126125-0.90%

May132132-0.26%

Jun129124-3.55%

Jul130120-7.68%

Aug124122-1.72%

Sep132123-6.82%

Oct140124-11.43%

Nov1231284.07%

Dec1401442.86%

AVERAGE128126-1.49%

AC20062007VAR

AVERAGE128126-1.49%

c. JKP SALES PERFORMANCEAS EXPECTED, JKP SALES DROPPED FOR SEVERAL MONTHS DUE TO SCHEDULED RENOVATION OF DINING AREA PARTICULARLY UPSIZING OF FUNCTION ROOM. JKP TRANSACTIONS WERE HELD ON AN ON AND OFF SCHEDULE DEPENDING ON THE PROGRESS OF RENOVATION STATUS. JKP SALES DIPPED FOR 7 MONTHS.B. SALES PERFORMANCE

Sheet1

20062007vs Targetvs LY

Jan169,903114,297186,893-38.8%-32.7%

Feb114,19657,621125,616-54.1%-49.5%

Mar106,191130,769116,81012.0%23.1%

Apr113,02257,241124,324-54.0%-49.4%

May112,3450.0123,580-100.0%-100.0%

Jun82,80916,73291,090-81.6%-79.8%

Jul152,7156,120167,987-96.4%-96.0%

Aug133,81237,894147,193-74.3%-71.7%

Sep145,54025,723160,094-83.9%-82.3%

Oct119,149171,273131,06430.7%43.7%

Nov96,905215,570106,596102.2%122.5%

Dec124,28365,406136,711-52.2%-47.4%

TOTAL1,470,870898,6461,617,957-44.5%-38.90%

20062007vs LY

TOTAL1,470,870.00898,646.00-38.90%

c.1 JKP TC & AC COMPARISONB. SALES PERFORMANCE

Sheet1

TC20062007vs LY

Jan16160.0%

Feb91011.1%

Mar131730.8%

Apr168-50.0%

May120-100.0%

Jun112-81.8%

Jul191-94.7%

Aug219-57.1%

Sep245-79.2%

Oct152033.3%

Nov1124118.2%

Dec2110-52.4%

TOTAL188.0122.0-35.1%

Sheet1

AC20062007vs LY

Jan10,6187,143-32.73%

Feb12,6885,762-54.59%

Mar8,1687,692-5.83%

Apr7,0537,1551.45%

May9,3620.0-100.00%

Jun7,5288,36611.13%

Jul8,0386,120-23.86%

Aug6,3724,210-33.92%

Sep6,0645,144-15.17%

Oct7,9438,5637.81%

Nov8,8098,9821.96%

Dec5,9189,34357.87%

AVERAGE8,2136,540-20.37%

d. BULK ORDER PERFORMANCESINCE THE STORE TEMPORARILY STOP OFFERING OF IN-STORE PARTIES, WE FOCUSED OUTSIDE PARTY & BULK ORDER AS CATCH UP PLAN. MARKETING STRAT ON SALES CALL AND JKC ACTIVITIES DRIVEN UP OUR BULK ORDER SALES. B. SALES PERFORMANCE

Sheet1

20062007vs Targetvs LY

Jan10,4962,90111,546-298.0%-72.4%

Feb7,85715,3538,64343.7%95.4%

Mar5,50421,8766,05472.3%297.5%

Apr0.00.00.00.0%0.0%

May0.00.00.00.0%0.0%

Jun0.014,4290.0100.0%0.0%

Jul11,72011,09412,892-16.2%-5.3%

Aug3,44131,8083,78588.1%824.4%

Sep25,72270,20728,29459.7%172.9%

Oct25,0805,68327,588-385.4%-77.3%

Nov57,0808,69562,788-622.1%-84.8%

Dec27,868167,76730,65581.7%502.0%

AVERAGE174,768349,813192,24545.0%100.2%

e. NEW PRODUCT STRIKE RATE PERFORMANCEAMONG THE NEW PRODUCT THAT WAS LAUNCHED THIS YEAR, MOLO, CHICKEN STEAK AND NACHO FRIES WERE APPEALING TO OUR GENERATORS, MOLO FOR SENIOR CITIZENS, AFFORDABLE CHICKEN STEAK FOR OTHER TENANTS AND NACHO FRIES FOR MOVIE GOERS.B. SALES PERFORMANCE

Sheet1

DESCRIPTIONTARGETACTUALvs TARGET

CKN BURGER101218.2%

BANGUS3576.7%

IC SABA & CREMA10103.4%

FROST BLEND7814.3%

NACHO FRIES10102.0%

CKN STEAK10100.0%

MOLO SOUP81131.3%

PASTILLAS5730.0%

PJ81025.0%

0.0%

0.0%

0.0%

AVERAGE8916.4%

g. MEAL TRIANGLE SUMMARYB. SALES PERFORMANCE

g. MEAL TRIANGLE SUMMARYB. SALES PERFORMANCE

Sheet1

MonthTargetMechanicsResultFactors AffectingCorrective Action

(AC/TC Increase)(Success/Failure of the LSM)

January

February

March

Sheet2

DateActivityTarget ParticipantsPerson In-ChargeRemarks

January

Health /SafetyAnti-drug Campaign Seminar - PDEAAll crew w/ contract

Service

Production

Food Safety

C/C

February

Health /Safety

Service

Production

Food Safety

C/C

Sheet3

SPAR DATA AND ANALYSIS

QTRMeal TriangleTotal TCTISIPTCSPIPPIProfit/TC%GP

Main MealSide/ExtraDessertDrinks

Q118310230153766404337825.6627.316.392.2759.69

Analysis:There was a good performance on the main meal despite the lean months of Jan and Feb. This can be attributed to the new product - Bangus. March, being the graduation month, saw an increase in CJOY orders and drinks. Store should have focused on SS of sides & deserts.

Q218810537158907974957515.4627.7116.5890.5959.84

Analysis:There was an increase in TC during the summer months as families and barkadas trooped to the mall. They almost always ordered for complete meal. 2 new ice craze variants contributed to the increase in desserts.

Q317711034165820854785555.8327.8516.6697.1659.81

Analysis:Improved performance on drinks and side items. But the decrease in TC in the 3rd Qtr months also contributed to the decrease in the main meal & dessert. The price increase in July gave a slight impact to ppi, iptc & gp.

Q418913437156925855588445.8228.1116.4794.0458.61

Analysis:Pastillas de leche made good impact in the dessert line for the months of Nov and Dec. An increase demand for CJOY specially in the JKP orders contributed to the increase in the main meal

May

Analysis:

June

Analysis:

h. OVERALL SALES PERFORMANCE ANALYSISB. SALES PERFORMANCE

STRENGTHWEAKNESSOPPORTUNITYTHREAT OVERALL YEAR-END SALES PERFORMANCE EXCEED BY ONLY .2% VS. TARGET BUT ACHIEVED A 6.42% GROWTH 8% GROWTH IN TC FROM MALLWIDE SALES & ACTIVITIES SUCH AS THE BATTLE OF THE BANDS IN OCT. HIGH ACCEPTANCE OF NEW PRODUCTS BANGUS,PASTILLAS DE LECHE, SABA CON HIELO, & MANGO DE CREMA WELL RECEIVED PROMOS FOR KIDS CYBERTRON, POWER PUFF, & TRANSFORMERS OUTSIDE JKP AND BULK ORDER SALES GREW BY OVER A 100%. NEGATIVE GROWTH ON AC. PROJECTED INCREASE ON AC WAS TO COME FROM JKP BUT JKP SALES DIPPED FOR 7 MONTHS FOLLOWING THE SLOW PROGRESS ON THE STORE RENOVATION MARKETING STRATEGY ON SALES CALL AND JKC ACTIVITIES PUSHED BULK ORDER SALES IN-STORE JKP SALES MAY CONTINUE TO GO DOWN IF RENOVATION WORKS ARE NOT COMPLETED ON TIME

C. PROFIT PERFORMANCE

C. PROFIT PERFORMANCEa. FCPC PERFORMANCEFCPC PERFORMANCE IS GENERALLY WITHIN TOLERABLE VARIANCE. APRIL WAS NOTED FOR UNFAVORABLE VARIANCE DUE TO INCREASED ON PAPER COST. IT WAS FOUND OUT THAT REUSABLE WARES WERE NOT FULLY UTILIZED DUE TO NON-AVAILABILITY OF REUSEABLE WARES. MONITORING & INVENTORY WAS NOT BEING OBSERVED ON THE FIRST QUARTER OF THE YEAR. YTD FCPC PERFORMANCE IS 39.45% VS. 39.57% AS DICTATED BY CHART C = FAVORABLE VARIANCE OF .12%b. SALES PER MAN HOURSPMH PERFORMANCE HAS INCONSISTECIES IN ACHIEVING MONTHLY BUDGET. LOWEST SPMH NOTED IN THE MONTH OF AUGUST. THIS IS DUE TO POOR MANPOWER PLANNING AND AK MANHOURS MONITORING. YTD SPMH IS 512 VS 510 TARGET = 2 VARIANCE.

Sheet1

JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC

PNL ACTUAL39.0140.5138.6139.3938.8638.1638.2238.638.740.440.140.9

CHART C39.5640.9339.2638.7938.7639.0639.0638.838.7540.3440.3240.81

Sheet2

Sheet3

c. KILOWATT HOUR PERFORMANCEKILO WATT HOUR USAGE THIS YEAR PERFORMED WELL IN SAVINGS AS SHOWN IN THE GRAPH VS TARGET. STORE IMPLEMENTED ENERCON PROJECTS E.G. TIMELY USE OF ACU, LABELLING OF BREAKERS, CREW INFORMATION AND MANY OTHERS. TOADD, STORE CONVERTED FROM FLOURESCENT BULB TO PINLIGHTS AT DINING AREA.d. GAS USAGEAS SHOWN IN THE GRAPH, GAS USAGE PERFORMANCE GENERALLY WITHIN MONTHLY TARGETS. STORE CONTROL ACTIVITIES SUCH DAILY MONITORING OF GAS READING, MONTHLY LEAK TEST, NO CONTINOUS BOILING WATER AT BACK-UP AREA, ETC.. C. PROFIT PERFORMANCE

Sheet1

JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC

ACTUAL16,12016,70814,91815,93416,34117,67516,05217,67017,59716,91916,90018,000

TARGET19,68017,64017,13018,87019,38020,29020,09018,97019,07020,40024,42023,460

Sheet2

Sheet3

Sheet1

JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC

ACTUAL435467489510520468469490500500510620

TARGET421458480498512478475478498502498597

Sheet2

Sheet3

e. NIC PERFORMANCE VS. TARGET95% OF PNL BUDGET WERE PROPERLY CONTROLLED. HOWEVER, PERFORMANCE CAN BE STILL IMPROVED ON:DAILIES & SPMH CONSISTENT MONITORING AND USE OF MANNING TEMPLATE BASED ON MONTHLY TARGET; PROPER MANPOWER PLANNINGOPERATING SUPPLIES JANITORIAL CONTROL & MONITORINGTELEPHONE AND OFFICE SUPPLIES FRUGAL USEFCPC MAXIMIZE USAGE OF REUSABLE WARESSFCPC AWARENESS FOR SERVICE PERSONNELC. PROFIT PERFORMANCE

Sheet1

20062007

ACTUALACTUALBUDGETVAR

Jan7.06.33.62.7

Feb2.0-5.1-0.7-4.4

Mar6.26.83.33.5

Apr7.25.55.40.1

May6.810.07.03.0

Jun4.43.94.9-1.0

Jul9.45.44.60.8

Aug-2.10.72.3-1.6

Sept4.20.93.4-2.5

Oct5.86.69.6-3.0

Nov-3.82.33.9-1.6

Dec15.012.612.40.2

YR END5.184.604.000.60

f. OVERALL PROFIT PERFORMANCE ANALYSISC. PROFIT PERFORMANCE

STRENGTHWEAKNESSOPPORTUNITYTHREAT YEAR-END PROFIT PERFORMANCE IS WITHIN ACCEPTABLE LEVEL GAINING AT LEAST .6% OF BUDGET

ACTUAL KWH WAS CONSISTENTLY BELOW TARGET FCPC VAR VS. CHART C NOT CONSISTENLY MET. INCREASE IN PAPER COST WAS DUE TO IMPROPER USE & UNAVAILABILITY OF REUSEABLE WARES. LPG USAGE WAS ABOVE TARGET SPECIALLY ON THE 1ST 5 MONTHS OF THE YEAR YEAR-END SPMH HIT 512 VS. 510 BUDGET. WE CAN STILL IMPROVE SPMH BY FULLY UTILIZING AKs. WE CAN CROSS TRAIN EACH ONE IN AT LEAST 4 STATIONS. LOW AWARENESS OF COUNTER CREW ON SPECIAL FCPC AND HIGH INVENTORY LEVELS (This has to be strictly monitored)

D. PEOPLE

a. ORGANIZATIONAL STRUCTURE 2007D. PEOPLE

b. TEAMS STRENGTH & WEAKNESSESPEOPLE WERE GENERALLY EQUIPPED WITH KNOWLEDGE AND SKILLS. HOWEVER, THERE ARE STILL SOME AREAS OF IMPROVEMENT ON FF:

FEEDBACK MANAGEMENT SYSTEM HOW TO HANDLE CUSTOMER COMPLAINTWORK ETHICS ON PUNCTUALITY AND SENSE OF OWNERSHIPACCEPTANCE OF NEW GUIDELINES AND CONSTANT CHANGES ON POLICIES KRA TRAINING NEEDSSELF-MOTIVATIOND. PEOPLE

Sheet1

NamePositionSTRENGTHWEAKNESSYears with

Company

MARIOSMPERSISTENCESELF CONFIDENCE5

PLANNING & ORGANIZING

SELF-MOTIVATION6

SHELLAASM 1DECISIVENESSSELF-MOTIVATION

INVENTORY MANAGEMENT

JOY ANASM2DECISIVENESSFOCUS7

INTERPERSONAL SKILLS

ELLENSHIFTFOCUSDECISIVENESS7

FLEXIBILITY

KATHYSHIFTFLEXIBILITYASSERTIVENESS7

DELIGENTDECISIVENESS

FRANCESSMOINTERPERSONAL SKILLSORGANIZATION4

PLANNING

c. KRA/ PMSD. PEOPLE

Sheet1

NamePositionPMSTECHNICAL DEV'T. REQUIREMENTS (IDP Priority)

SEM 1SEM 2

MARIOSMVGVGCRISIS MANAGEMENT

SHELLAASM1VGVGFMS

P&L COMPONENTS

JOYASM2GVGRAPPS

HIRING & SELECTION

ELLENShiftVGVGMCS

FMS

KATHYShiftGVGSERVICE QUALITY LEVELS

FSC CHECKLIST

FRANCESShiftVGGMARKET ANALYSIS

III. T.O.W.S. ANALYSIS

1. FSCT.O.W.S2. SALES

Sheet1

STRENGTHWEAKNESSOPPORTUNITYTHREAT

NEWLY RENOVATED DINING AREAMAJOR SD ON FOOD - CUSTOMER

FEEDBACK ISSUES

CLEANLINESS AND CONDITIONFEEDBACK MANAGEMENT SYSTEM

AVE. "A" RATING IN 2P,SMKNOWLEGDE & EXECUTION

AUDIT & CUSTOMER SURVEY

SPEED OF SERVICE

ACQUIRED NEW POS 4 UNITS,PEST CON INCONSISTENCIES

NEW ICE MACHINE FOR SERVICE

EFFICIENCYINFORMATION DEPLOYMENT

COMPLETE MANPOWER STRUCTURECREW TRAINING SYSTEM

Sheet1

STRENGTHWEAKNESSOPPORTUNITYTHREAT

FOOD & PRODUCT PROCESSESSERVICE AND FOOD SAFETY - "C"

AVE. "B"RATING IN 2P,SM & CS(consistency in Cleanliness)

AUDIT

FLOOR CONTROL

CONSISTENCY OF MGRS

QSR - Store Manager leadership(store blindness)

DECREASING CUSTOMERFREQUENT BREAKDOWN

COMPLAINTOF EQUIPMENTS

(2 unit HP fryers, TAYLOR machine,

"WALL OF FAME" INFORMATIONand buntoaster)

DISSIMINATION

QSR - Information Analysis and

Human Resource Focus

STRENGTHWEAKNESSOPPORTUNITYTHREAT

TOTAL SALES GROWTH OF 7.43%LOW JKP SALESBLOCKBUSTERS MOVIESOPENING OF FOOD STALLS

NEAR BINGO STATION

TC GROWTH OF 8.3%NO STRONG SS PROGRAMOPENING OF TELETECH CALL CENTERINCREASING FOOD CARTS AT 3RD

AT THE 4TH FLOORLEVEL (PLATO WRAP,NYP

NO 2ND TC IMPLEMENTATIONFRIES & TACO)

NEWLY RENOVATED DEPARTMENT

STOREDECREASING SM MALL TC

NEWLY RENOVATED & BIGGER

JKP FUNCTION ROOM

T.O.W.S3. PROFIT4. PEOPLE

Sheet1

STRENGTHWEAKNESSOPPORTUNITYTHREAT

FCPC AVERAGE AT 38.6.%SPMH CONSISTENCIES - 3/6 MONTHSINCREASING POWER COST

GP YTD AT 61.83% VSOPERATING SUPPLIES JANITORIALINCREASING GAS COST

CHART C GP 61.48%CONTROL

PROJECTED INCREASE ON

NIC YTD AT 4.6% VS 4.0%CHARGES ON WATER LEAKLABOR COST

TARGETDAMAGES

MISC CHARGES OF SM MALL

YTD PNL PERFORMANCECHARGES

95% WERE WITHIN BUDGET

Sheet1

STRENGTHWEAKNESSOPPORTUNITYTHREAT

MOSTLY SEASONED MGRSLACK OF TRAININGOPPORTUNITY WORKING

ACCORDING TO KRA NEEDSABROAD

COMPLETE MANAGEMENTSTORE MOTIVATIONAL

STRUCTUREPROJECT INTENSIFICATIONCALL CENTER

EMPLOYMENT

11 ARAL KABUHAYAN

SCHOLARS

T.O.W.S MATRIXINTERNAL FACTORS EXTERNAL FACTORS

INTERNAL STRENGTH (S)

- TC GROWTH 8.3%- NEWLY RENOVATED DINING AREA/JKP ROOM- GP AT 61.83 VS CHART C 61.48- 11 AK SCHOLAR/TRAINER- BRONZE STAR INTERNAL WEAKNESS (W)

SD ON FOOD ISSUES

LOW JKP SALES

SLOW TAT

LOW SPMHEXTERNAL STRENGTH (O)

8 PRIVATE SCHOOL

FULL OPERATION OF TELETECH CALL CENTER AT 4TH LEVEL WITH 2,000 24 HRS EMPLOYEE

NEWLY RENOVATED DEPT STORELAUNCH FDS FOR MALL TENENTS

GROW DINE- IN / TAKE OUT SALESGROW PACKAGE PROGAM SALES

SERVICE SPEED IMPROVEMENT

INCREASE BRAND AWARENESS

DELIVER SUPERIOR FSC CONSISTENTLYEXTERNAL WEAKNESS (T)

DECLINING SM MALL TC

INCREASING COST ON RAW MATS

WORKING ABROAD/ CALL CENTER

STRENGTHEN LSM

REDUCE OPEX

ENHANCE EMPLOYEE MOTIVATIONAL PROJECTSTRENGTHEN FOOD SAFETY AWARENESS

INCREASE PRODUCTIVITY OF AK SCHOLARS

O.G.S.M

OBJECTIVESGOALSSTRATEGIESMEASURESGrow Dine-In/Take Out Sales a. Loyalty Programs

b. Service Revolution 1. Launch Loyalty Card by Apr 2007 (annual target 3,000 members) 2. Achieve TC growth of 3%1.SALES CALL - Offices, School, Companies2. Improve in-store awareness for DI/TH customers3. Create programs to improve TAT, ATT4. Tactical Leafleting1.SALES CALL- once a week TARGET: 200 members a month2. 217 members from DI/TH customers

3. 90% & above TAT /ATT achievement level in all audits

4. 3% increase DI/TH TC by eo Dec.Grow Packaged Program Sales 1.Improve JKP sales by 100% vs LY

2. Improve BO Sales by 15%1. Implement Year-round JKP incentive program2. Sales call for Outside JKP3.School tie-ups1.Achieve 5% TC growth in JKP

2. 15% increase in BO SalesImprove Profit DRIVER levels 1. Sustained acceptable FCPC variance 2. AK maximized

3. Good SPMH achievement1.Achieve FCPC of 38.8%2.Reduce OPEX by .5%3. SPMH = 5101.Create programs to hype awareness in FCPC2. Create cost-saving strategies to reduce OPEX3. AK Certification on all stations1 FCPC variance is within +/- .5%

2. OPEX target achieved

3. All AKs certified in 3-4 stations by 4th QTR Silver STAR awardeeFSC Audit Results FOOD - 90% SERVICE - 85% CLEAN/COND - 90% PP/SP - 80% FS = 85%QSR - 85% MYSTERY SHOPPERS- 80% on all parameters Superior FSC delivery 1. Enhance CTS implementation 2. Floor control Enhanced Food Safety awareness

3. Service Revolution1.100% AK / 50% Crew certified as CT by end of 4Q OF ;AK certified at least in 2 stations as of 4th qtr 2. 85% and above rating in FS

3. Achieve 85% and above rating in Service & Service Process across all auditsEmployee motivation Programs Well balanced work life of employee1. Timely availment of VLs and RDs 2. " Sharpening the Saw" activity1. Zero VL balance by Dec 2. 1x per quarter bonding activities and monthly training intervention

FSC

STRATEGIESACTION PLANSMEASURESWHOTIME TABLERESOURCES1. Strengthen FSC & Mgr Floor Control1. FS RE- CERTIFICATION OF MANAGERS & CREWPRESENCE OF UPDATED MCS & CERTIFICATION RECORDSM SHELLAJAN 15, 2008MCS CALENDAR2. CREATE A STRONG C&S TEAM1 POINT-PERSON PER STATION M SHELLAFEB 15, 2008ORGANIZATIONAL CHART

3. CONDUCT Q& A ON FS STANDARDS 2X A MONTH EXECUTIONM ELLENJAN 15, 20084. LAUNCH CAYGO PROJECT IN EVERY STATIONACHIEVE AT LEAST 90% ON CLEANLINESS ACROSS ALL AUDITSM ELLENJAN 15, 2008BREAKLIST/FORM

STRATEGIESACTION PLANSMEASURESWHOTIME TABLERESOURCES2. ENHANCE CTS IMPLEMENTATION1. DEVELOP A STRONG CREW TRAINERS TEAM; AT LEAST 1 LEADER/STATION. APPLY 4 STEP APPROACH CERTIFICATIONPRESENCE OF CREW TRAINERS CLUB; 1 AKS TEAM LEADER PER STATIONM' ELLENJAN 15, 2007ORGANIZATIONAL CHART2. PRENSENCE OF CREW TRAINERS CLUBACHIEVE SPMH OF 510 YTDM' ELLENFEB 15, 2007HIRING & SELECTION MANUAL3. LAUNCH SERVICE REVOLUTION1. DAILY TAT & ATT MONITORING MONTHLY RECOGNITIONSTATION MANAGER ON-FLOORJAN 2007QUESTIONER

SALES

STRATEGIESACTION PLANSMEASURESWHOTIME TABLERESOURCES1. YEAR-ROUND INCENTIVE PROGRAM1. LAUNCH LOYALTY CARD KAPIT-BAHAYTREAT FOR SM TENANTS & EMPLOYEESACHIEVE AT LEAST 2000 MEMBERS BY END OF DEC 07M' SHEEN M' JOYOCT DEC 07HARD PLASTIC CARD FROM RBU MARKETING2. SUPPORT WITH MERCHANDIZING MATERIALSINSTALLATION OF (2) POSTERS AT STORE GP & TOPPER BOARD IN EVERY POS M' SHEENJAN 15, 2008POSTERS & TOPPER BOARDS3. MONTHLY FREEBIES WITH MINIMUM FOOD PURCHASEACHIEVE 5% GROWTH ON ACM' SHEEN M' JOYJAN 15, 2008NOVELTY ITEMS

2. OUTSIDE RECESS BO1-2/MO. AMT. OF 5K/MO.2. CREATE A STRONG SS PROJECT FOR EVERY NEW PRODUCTACHIEVE SR TARGET SET BY CORPORATE MARKETINGM' SHEEN JAN 15, 2008INCENTIVES

3. MAXIMIZE JKP PROGRAM1. JKP FUNCTION ROOM UPSIZING & ENHANCEMENT; SALES CALL FOR OUTSIDE JKPRENOVATION BY AUGUST- SEPTEMBER 15 2007M' SHEENFEB 15, 2008BUDGET2. CERTIFICY SMART TEAM MEMBERS100% CERTIFICATION ON JKP M' SHEENFEB 15, 2008JKP FEEDBACK FORM3. REVISION OF PROGRAM AND HOSTING OF SMART ASST. BENCHMARKING TO HIGH SALES JKP STORE.JKP CUSTOMER FEEDBACK FORM RATING OF SATISFACTORYM' SHEENFEB 15, 2008JKP FEEDBACK FORM

PROFIT

STRATEGIESACTION PLANS MEASURESWHOTIME TABLERESOURCES1. PROGRAM HYPE ON FCPC1. MAXIMIZE USAGE OF REUSABLE WARESACHIEVEMENT OF SFCPC TARGET (OR BELOW)M SHELLA/M ELLENJAN 20082. DAILY POSTING OF TOP 5 VARIANCE & WASTAGESI; NCLUDE IN A DAILY GAME PLANNING ACHIEVE TOLERABLE VARIANCE OF +/_ .5% OF TSLEM' SHELLAJAN 2008WHITE BOARD3. REGULAR UPDATE OF FCPC PERFORMANCE DURING SECTION MEETINGM' SHELLABEFORE 10TH OF THE MONTHSECTION MEETING LOGBOOK4. CREATE CREW INCENTIVE PROGRAM GEARED TOWARD ACHIEVEMENT OF VARIANCE & WASTAGE TARGETACHIEVING FCPC TARGET EVERY MONTHM' SHELLAJAN 2008WRITE-UPS & MONITORING FORMS2. MANPOWER PLANNING INTENFICATION1. ENSURE PROPER USE OF MANNING TEMPLATEPRESENCE OF MANNING TEMPLATE FOR SLACK & PEAK DAYSM' JOYJAN 2008UPDATED MANNING TEMPLATE2. 7TH DAY RD AVAILMENT OF CREW; NO WORKING HOURS BEYOND 8 HOURSNO OVERTIME CHARGES IN MONTHLY PNLM' JOYJAN 20083. DAILY MONITORING OF SPMHACHIEVE MONTHLY SPMH TARGETM' JOYJAN 2008

3. MAXIMIZE AK PRODUCTIVITYCROSS TRAIN AKs IN THE 4 KEY STATIONSAK CERTIFIED IN AT LEAST 3 STNS/6 MOS.M JOYJAN JUNEJULY DEC

PEOPLE

STRATEGIESACTION PLANSMEASURESWHOTIME TABLERESOURCES1. Sharpening the Saw for Managers1. TRAINING NEEDS ANALYSIS PREPARATION OF ALL MANAGERS BASED ON IDP.AVAILABILITY OF IDP & TNAS' MARIODEC 20, 2007IDP & TNA RECORDS2. COORDINATE WITH DTC FOR POSSIBLE TRAINING COURSE ENROLLMENT.ENROLLMENT TO OTG DEVELOPMENTAL COURSES' MARIOJAN 15, 20083. ASSESSMENT & MOTIVATION WRITTEN CAREER PATH FOR ALL MGRS. SM INTERVENTION COACHING ON TNA IF NO AVAILABLE COURSES.INTERVENTION SCHEDULE & EXECUTIONS MARIOAS SCHEDULEDCOACHING SCHEDULE 4. SM CONDUCT MONTHLY INDIVIDUAL PERFORMANCE RATING ON FLOOR CONTROL.INCREASING PERFORMANCE RATING.S MARIOBEFORE 10TH DAY OF THE MONTHASSESSMENT FORM5. FORMULATE MONTHLY MOTIVATIONAL PROJECT FOR THE TEAM. !ST HONOR KA!ACHIEVED AT LEAST 90% PUNCTUALITYS MARIOJAN 2008INCENTIVE 6. REGULAR MTM (BUSINESS REVIEW) CONDUCTS 2X MTMS' MARIOEVERY 10TH & 20TH OF THE MONTH

MANAGERS KRAPEOPLE

OBJECTIVESMARIO (TQM)SHELLA(PQM)JOY(SQM)ELLEN(TRAINING)Grow Dine-In/Take Out Sales a. Loyalty Programs b. Service Revolution c. Year-round JKP LSM ProgramsSales Bldg. Mgt. Monthly Sales Strategies Complete LSM program for the year Service Olympics Preparation- Updated PCS Complete products in the warmer during peak BO production in-chargeSales Bldg. Mgt. 100% TAT & ATT achievement Daypart Sales Analysis meet # of JKP bookings per month Quarterly JKPLSM Prog.- 100% TAT & ATT achievement when assigned to Service Area Daypart Sales Analysis Sales ValidationImprove Profit DRIVER levels 1. Sustain FCPC 2. AK maximized3. Good SPMH achievementStore Profitability NIC Budget Achievement PNL wkly analysis Over-all profit in-charge SPMH at 510- FCPC in-charge Monthly GP audit Daily Variance Tracking Create incentive program to control waste- Labor cost target achievement SPMH in-charge- Inventory management Optimum FUMS; DIC, Wastage Store Operating Supplies control AK cross-training CTS/TSC certificationSilver STAR- Monthly FSC Review & Analysis Quarterly QMS & Customer Survey & Comp Check New Product Training FS Re-certification of Managers- New Product Training Asst. FS Re-certification of Crew (Production) GS Training RCA & Capping for Food & PP FS Std. Q&A - FS Re-certification of Crew (Counter) Service Training RCA & Capping for Service & SP FS Std. Q&A Assistant- FS Re-certification of Crew Over-all In-charge Crew trainers club in-charge GS training Asst. FS Std. Q&A AssistantEnhance employee motivation programs - Monthly Motivational Program for Manager Monthly SME Monthly MTM & Kamustahan with crew Employee of the Month Crew trainer 4-step app. Certification PA of Kitchen crew Employee of the Month Crew trainer 4-step app. Certification PA of Counter/Dining crew Employee of the Month Crew trainer 4-step app. Certification Updated CTPR