sample media kit (public relations class)

8/14/2019 Sample Media Kit (Public Relations Class)

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pr s nts th …

All Press Materials by:

Myasia S BurnsADPR 3850

Reber



Sleep more efficiently!



Here’s what ourSleep Cycle lookslike. With the“SmartSleep”, youwill know the minuteyou have been fullyenergized, whichallows you to wakeup and make betteruse of your time.



Kamil Johnson,

CEO

Tomek Smith,

Materials Science Engineer

Robert Jefferson,

iOS Developer

Krzysiek Wicinsky,

Embedded Systems Engineer

Janusz Zanakowsky,

Hardware Engineer



Table of Contents Presentation

Cover Letter

General Press Release

Specific Press Release

Backgrounder

Fact Sheet

Bio

List of Possible Stories/Artwork

Social Media Plan

Facebook Screenshot

Twitter Screenshot



News Release

800-123-9876 45 C Street, Juneau, Alaska 99801 http://intelclinic.com/

FOR IMMEDIATE RELEASE:

Contact:Myasia Burns

VP, Communications

Intelclinic

800-123-9876

[email protected]

http://intelclinic.com

INTELCLINIC INTRODUCES NEW SLEEPING MASK THAT MONITORS SLEEP

Juneau, AK, October 5, 2013 – Intelclinic has announced a new product that enhances the way

you sleep. With the “SmartSleep”, you will know the minute you have been fully energized,

which allows you to wake up and make better use of your time. Features will include: 10 days

of battery life, Low Energy Bluetooth, and Artificial Intelligence measurement tools. All of these

features for improving your sleep cycle will be fully available in US Brookstone stores and at

www.intelclinic.com starting January 15, 2014.

Intelclinic will be partnering with Apple, Inc. for technological purposes and with Brookstone,

Inc for marketing purposes This three headed approach will allow for a quicker release more

http://www.intelclinic.com/





INTELCLINIC/NEW SLEEPING MASK

Page 2

investors, who share the passion of creating with us. They are of course extremely demanding,

but we can always look for help from them.”

About Intelclinic

Intelclinic is a new, innovative start-up company, dedicated to improving sleep for everyone.

They introduced their brand with “SmartSleep” and have numerous other plans to drive this

brand and help with sleep problems everywhere.

For more information, visit http://intelclinic.com/ or call (800)-123-9876.

###



News Release


FOR IMMEDIATE RELEASE:

Contact:Myasia Burns

VP, Communications

Intelclinic

800-123-9876

[email protected]

http://intelclinic.com

INTELCLINIC CREATES SLEEPING MASK THAT MEASURES SLEEP CYCLES AND CREATES MORE

EFFECTIVE TIME MANAGEMENT PROCEDURES

Junea, AK, October 9, 2013 – Often times, we believe that in order to get a good sleep, we need

to snore away for at least 8 hours. This belief was created as a result of longtime rumors and

myths, based in half-truths and weak scientific findings. Intelclinic has created a new product,

“SmartSleep”, that will revolutionize the way you sleep and it will be available in US Brookstone

stores and online on January 15, 2014.

Tomek Smith, Materials Science Engineer at Intelclinic, explained the process: “SmartSleep first

measures your REM cycle and gently wakens you after your last REM phase When you wake



Smith also notes, “We realize that it will be a challenge to “teach” people how to sleep, as we

all think we already know the ins and outs. However, just ask yourself this: How often do you

wake up feeling groggy, wishing you had more time to sleep, and just overwhelmed by thefeeling of unproductiveness? If this happens to you ever , then you need SmartSleep in your

life.”

About Intelclinic

Intelclinic is a new, innovative start-up company, dedicated to improving sleep for everyone.

They introduced their brand with “SmartSleep” and have numerous other plans to drive thisbrand and help with sleep problems everywhere.

For more information, visit http://intelclinic.com/ or call (800)-123-9876.

###




What is Intelclinic?

Intelclinic is a private start-up, based in Juneau, AK. It was founded in 2009 and has

grown exponentially since then. Originally, the “SmartSleep” product was an app that was to

be housed on Google Play and the App Store. But soon, the idea for a physical product was

born, and Intelclinic was created.

Kamil Johnson (CEO), Tomek Smith (Materials Science Engineer), Robert Jefferson (iOS

Developer), Janusz Zanakowsky (Hardware Engineer), and Krzysiek Wicinsky (Embedded

Systems Engineer) are the original founders of Intelclinic. This team has worked to create a

collective brand, sleep deprivation awareness campaign, and innovative product. As a new

start-up, they face challenges everyday with creating awareness about their product and trust



create offices worldwide to learn more about markets in countries outside the US, in order to

better craft their product, and make it globally available.

Sources: http://intelclinic.com

http://blog.intelclinic.com




FACT SHEET

Organization overview

Intelclinic is a new, innovative start-up company, dedicated to improving sleep for

everyone.

New Product

SmartSleep

-Launch Date: January 15, 2014

-SmartSleep lets you know the minute you have been fully energized, which allows you

to wake up and make better use of your time

Goals

-To enhance sleep cycles to increase productivity and decrease grogginess, raise

awareness about Intelclinic, and expand the company worldwide.




Biography of Kamil Johnson

Kamil Johnson is an up and coming program designer and innovator, often known to

collect books and trinkets to learn more about the world around him. He got his start at the

University of Alaska, pursuing his B.S. in Engineering with a minor in Computer Science. After

graduating from the University of Alaska, he immediately pursued his M.F.A. in Interactive

Media at the University of Miami. There, he made some friends that would influence his entire

life in just a few short months.

While studying, Johnson and his friends would often toss around ideas on how to better

prepare for exams and projects. Johnson came up with the idea of designing a robot that

would rouse you when you had completed your full 8 hours of sleep, as college students often

oversleep on weekends, killing any sense of productivity they might have tried to achieve. Not

http://intelclinic.com/





Johnson and 4 other friends soon dropped out of the Interactive Media program to fully

pursue the creation of their company “Intelclinic”, as they could no longer focus on their

studies. Since then, Johnson and his friends have appeared on NBC’s hit show, “Shark Tank”

and ABC’s hit show, “American Inventor”. These shows have allowed Intelclinic and their newly

named product, “SmartSleep”, worldwide attention and momentum.




Possible News Story Ideas for Media

“Intelclinic releases results of new study done on REM cycles”

Informs public about how sleeping for too long can influence daily productivity.

“Intelclinic plans Power Nap Day”

Event that will allow public to lie down in sponsored and secure event areas to take

a brief power nap, to introduce the idea of power naps to those unfamiliar.

“Intelclinic spends time with children at Juneau Elementary”

Event where Intelclinic will teach young children about the value of power naps and

time management

“Intelclinic uncovers SmartSleep”

Event that will allow small public to test product out on-site and learn how it works.

Also, they will have the chance to enter a raffle for a SmartSleep of their own.

“Intelclinic Goes Green”

Announces new solar recharging feature of product, that will not require batteries orelectricity




Social Media

Intelclinic will employ Facebook as a fan site. As a fan site, the public will be able to like

the page, and get the latest updates. Updates to be shared include but are not limitedto: new product information, company news, and testimonials from public figures. In

addition, there will be events created on Facebook that will serve as a reminder (public

will also be allowed to RSVP).

Intelclinic will employ Twitter for the public to follow their page. Tweets will cover

product information, product launches, company news, and “coming soon” blurbs. Any

breaking news will also be shared through Twitter.

Intelclinic will employ Instagram to share pictures and video relative to products. This

includes but is not limited to: events, consumers using products, and “coming soon”

previews.

Intelclinic will make a public blog available that will be updated bi-weekly, allowing the

public to read about in-depth product information. There will also be a Frequently Asked

Questions section for the public to direct inquiries about product usage.




Media List

1. NY Times

Contact: Margaret Sullivan, Executive EditorEmail: [email protected]

Phone: 1‑(888)‑698‑6397

2. Anchorage Daily News

Contact: Pat Dougherty, Senior VP and Editor

Email: [email protected]

Phone: (907) 257-4303

3. Juneau Empire

Contact: Melissa Griffiths, City Editor


Phone: (907)-523-2272

4. TIME

Contact: Nancy Gibbs, Editor-in-Chief


Phone: (818) 876-5432

mailto:[email protected]






8. CBS

Contact: Chris Ender, Executive Vice President, Communications

Email: [email protected]: (818)-655-1100

9. Fox

Contact: Shannon Ryan, Executive Vice President, Marketing & Communications


Phone: (310)-369-4409

10. HGTV

Contact: Rachael Jones, Media Relations


Phone: (865) 560-3860

11. QVC

Contact: Jamie Falkowski, Director

Email: [email protected]: (484) 701-1647

12. Home Shopping Network

Contact: Gigi Ganatra Duff, VP Public Relations


Phone: (727)-872-4808

13. Amazon

Contact: Rob Eldridge, Public Relations

Email ama on pr@ama on com



REL EASE DATE:

January 15, 2014 – Available

in Brookstone Stores and

online!

Juneau, AL 54321

800.123.9876 ph

www.intelclinic.com

WORD FROM THE CEO

“We’ve always dreamt about great technology. Our interests

hovered around the human brain – eminent and inscrutable.

We have had chosen our courses of studies independently and

we specialize in totally different fields but we all reached ourcommon destination. Knowing so little about undoubtedly the

most crucial organ in our body i s something we will definitely

want to change. We want to know it better, reach deeper,

create new technologies to change the world we live in. ” –

Kamil Johnson, CEO

m rt leep



I n te l c l i n i c i s a n e w, in n o va t i ve s ta r t -u p co mp a n y , d e d ica te d t o imp ro v in g s le e p f o r e ve ryo n e .

Th e y in t ro d u ce d t h e i r b ra n d w i t h “Sma r tS le e p ” a n d h a ve n u me ro u s o th e r p la n s t o d r i ve t h i s

b ra n d a n d h e lp w i t h s le e p p ro b le ms e ve rywh e re .

FEATURES

• 10 DAYS BATTERY LI FE

• LOW ENERGY BLUETOOTH

• SHAPE REMEMBERING MASK

• AI WA KE NI NG SY ST EM

Sleep more efficiently!L E T Y O U R P R O D U C T I V I T Y S O A R !

Intelclinic partners with Apple, Inc. & Brookstone, Inc. to bring this product to

Brookstone online and in stores in the US.

Intelclinic provides an intelligent sleeping mask which allows you to customize your sleeping habits.

Our mask helps you to sleep more effectively in less time. Spend more time doing things you need to

do –or even just want to do!—instead of sleeping.

The perfect solutionfor effective time

managementHOW DOES IT WORK?

Just set the sleeping mask to a comfortable

position and set it to the “ON” position. The first

night, SmartSleep will measure your sleeping

habits. Over the next 7 days, it will calibrate

and measure until it has a satisfactory read on

your sleep cycle. Then, it will begin gently

waking you at night when your sleep cycle is

completed. In addition, it will send notifications

to your phone when a power nap would be

most effective.

EVENTS

Mark your calendars! Intelclinic will have a

month of events in preparation of the official

product launch. Be sure to attend!

Power Nap Day: 12/4 – Downtown Juneau

Time at Juneau Elementary: 12/11 –

Juneau Elementary

Test out SmartSleep: 1/8 – NYC

SL EEP SOL UTIONS

Get the most out of power naps! You’ll be so

productive that you’ll wonder how you lived

without SmartSleep.

MOBILE SOLUTIONS

Use your phone to connect with your SmartSleep

wherever you go!

EBUSINESS SOL UTIONS

Order anywhere from Brookstone Online 24/7! Be

sure to download the partner app from The App

Store (“SmartSleep”)!

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