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TRANSCRIPT
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unwrittenonly one
TZ
B10
the future, now
RETAIL PREVIEWSUMMER16
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Flexibility is the word used to describe the now. After the retail collections start to bloom this spring15, the momentum is really important to see in which
direction the market is taking the consumers because some final sales from last December still remain; more is coming up; some pieces of spring collections are already on display with discounts right now. The funny thing is that the springtime weather has not yet arrived; cold, crisp days are constant, and the major fashion consumers are still wearing winter clothes, a mix of both seasons with their own style.
We don’t believe that “Fashion is dead”, we believe that it changed, and in a very clever and fantastic way. It’s the time for people’s uniqueness to come to power, you have a billion choices, you can choose, let your personality shine through. Be free of the fashion statement uniform! Fashion is more alive than ever and now, people are in the drivers’ seat.
Retail TrendzFlexibility, the liberty of expression
ENGLISH
Coco Rocha’s book Study of Pose
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Coco Rocha’s book Study of Pose
Flexibilidade é a palavra que usamos para melhor descrever o atual momento que vivemos. Depois das coleções do varejo do hemisfério norte começaram
a florescer, o agora torna-se bastante importante para vermos qual a direção que mercado está seguindo, algumas liquidações de dezembro do ano passado, ainda continuam no interior de algumas marcas, e as coleções de Primavera15 que recentemente estrearam, atualmente estão com descontos. O mais engraçado é que a estação, primavera, realmente ainda não chegou por aqui, o tempo continua frio, e a grande maioria protege-se com o vestuário das coleções de inverno misturando-o com o seu estilo. Não acreditamos que a moda esteja morta, acreditamos que ela se modificou de uma maneira inteligente e fantástica. Agora, é tempo da sua individualidade + personalidade brilhar. Esteja livre das armaduras que a moda impõe. A moda está mais viva que nunca, a diferença é que agora, você esta no comando.
Retail TrendzFlexibilidade, uma liberdade de expressão
Coco Rocha’s book Study of Pose
PORTUGUÊS
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mood board
retail
#4 Summer16
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“Walk on” is the theme of this week. The retail market embraces the metropolis +
nature concept. You can feel a strong link between different and interdependent worlds.
A balance can be seen in exotic nature prints and modern comfort tailoring.
Embark this season on a new discovery of your self-being and be aware of the importance to stay more connected with your inner peace and the nature around you.
“…A singing bird in an open cageWho will only fly, only fly for freedom…
Walk on, walk onWhat you’ve got they can’t deny itCan’t sell it, or buy itWalk on, walk onStay safe tonight.”
U2, Walk on
“Walk on” é o tema dessa semana. O varejo abraça a cidade + natureza como
conceitos. E você pode sentir uma forte conexão nesses diferentes e inter dependentes mundos.
O equilíbrio é visto através das estampas exóticas e da contemporânea e confortável alfaiataria.
Embarque nessa nova estação para descobrir–se e tentar estar mais próxima da sua paz interior e da natureza ao seu redor.
“…Um pássaro cantando em uma gaiola abertaQue só voará, só voa para a liberdade…
…Ande em frente, ande em frenteO que você conquistou eles não podem te negarNão podem vender ou comprarAnde em frente, ande em frenteFique segura esta noite.” U2, Walk on
mood board
retail Walk on
PORTUGUÊS
ENGLISH
#5 Summer16
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“...I also believe that there are connections that illuminate our
world, revealing its endless mystery and wonder.”
David Moranis
“... Eu também acredito que existem conexões que iluminam o nosso mundo, e revelam o infinito mistério e as suas maravilhas.”
David Moranis
creativeinsight
retail
#6 Summer16
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colourretail
cor
#7 Summer16
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19-4007 TCX 11-0602 TCX13-1031 TCX16-1255 TCX 17-1553 TCX
colour cor
harmony harmonia
#8 Summer16
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technicaldrawing
retail
desenhotécnico
#9 Summer16
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key-piece/ frontpeça-chave/ frente
key-piece/ backpeça-chave/ costas
#10 Summer16
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11 #11 Summer16
technical drawingdesenho técnico
Technical Note• Silhouette:playsuit• Fabric:gabardine• Trimming:invisiblezipper
60cm;½silverhoop• Detail:crewneck;“V”neck;
strap2,5cm;slashpocket;boxpleat
• Finishing:acetatelining;seamlesshemline
Ficha Técnica• .Silhueta:macaquinho• Tecido:gabardine• Aviamento:meiaargolaprata;
zíperinvisível60cm• Detalhe:golacarecacom
decote“V”;tira2,5cm;bolsofaca;pregamacho
• Acabamento:forroacetato;barracosturainvisível
Modern Tailoring + Neo UtilitarianNovo Utilitário + Alfaiataria Moderna
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key-piece/ frontpeça-chave/ frente
#12 Summer16
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key-piece/ frontpeça-chave/ frente
#13 Summer16
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key-piece/ frontpeça-chave/ frente
#14 Summer16
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key-piece/ frontpeça-chave/ frente
#15 Summer16
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key-piece/ backpeça-chave/ costas
#16 Summer16
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key-piece/ backpeça-chave/ costas
#17 Summer16
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detailretail
detalhe
#18 Summer16
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detail / frontdetalhe / frente
#19 Summer16
Tropical Silhouette + Africa Remix + Cropped + B&W
Tropical Silhueta + Africa Remix + Cropped + P&B
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detail / frontdetalhe / frente
#20 Summer16
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detail / backdetalhe/ costas
#21 Summer16
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detail / silkdetalhe/ estampa
#22 Summer16
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le
re
tail
#23 Summer16
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wear blue
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