samples of early collaboration efforts in storytelling from sxsw'12
DESCRIPTION
This presentation shows a few compelling examples of early efforts in collaborative storytelling spanning commercial, community-based, as well as purely artistic applications.TRANSCRIPT
Early Examples of
Crowdsourced & Collaborative Storytelling
Stephen Bradley@StephenTBradley #SocialStories
sourced from
SXSW 2012Presented
Saturday, March 10
(c) S. Bradley - All rights reserved.
Crowdsourced Content
Chevrolet’s crowd-sourced Super Bowl ad …
(c) S. Bradley - All rights reserved.
Extreme Fan Engagement
Canon & Ron Howard’s “Project Imagin8ion” …
(c) S. Bradley - All rights reserved.
Enthusiast Co-Creation
Crowd-sourced sci-fi film “Iron Sky” …
(c) S. Bradley - All rights reserved.
The Meta-story Story
“Social reading” & the meta story …
Kobo “Pulse”
(c) S. Bradley - All rights reserved.
Creators ARE The Consumers
Stepping INTO the story …
(c) S. Bradley - All rights reserved.
Communities As Storytellers
• Shared experiences recounted from multiple perspectives
• Everyone contributes (it’s easy)
• Rich, multi-dimensional stories
• More accurate historical documentations
• Bonding communities together more tightly
• Adding a stronger, coherent voice
• Motivating calls to action
• Powerful force for social change
(c) S. Bradley - All rights reserved.
Pine Point
Missing community reappears through story …
(c) S. Bradley - All rights reserved.
Ushahidi
Ushahidi, a “testimony” for peace …
(c) S. Bradley - All rights reserved.
Possibilities…
• Communities creating a voice & a call to social action
• Authors engaging & co-creating with their fans
• Historians documenting a rich mosaic of historical events
• Members of a shared experience recreating the event from multiple perspectives
• Families collectively piecing together their histories
• Educators engaging students to write through social interaction
• Book or film enthusiasts creating & extending the stories of their favorite characters