samples of work in learning and development

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

CONTENTS

Section-1-About&KAD&Communication&Consultants

Core&expertise

List&of&services

Section-2-

Samples&of&work&in&learning&&&development

Section-3-Samples&of&work&from&our&portfoli

ANNEXURERecommendations

Bio@profile&of&Keith&Athaide@D’Silva

WWW.FACEBOOK.COM/KAD.CONSULTANTS

Section&1

About&KAD&Communication&Consultants

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

KAD&Communication&ConsultantsThrough&his&career&as&a&communications&profession&that&spanned&over&13&years&with&companies&like&

Sterlite&Technologies,&Tata&Indicom&(EBU)&and&VSNL&International,&Keith&Athaide@D’Silva&was&

instrumental&in&developing&niche&and&unique&communication&programs,&with&deliverables&that&could&

be&clearly&mapped&against&desired&metrics.&It&was&this&passion&to&develop&result@oriented&

communication&with&which&KAD&Communication&Consultants&came&into&existence&in&early&2012.

KAD&Communication&Consultants&provides&a&suite&of&services&includes&brand&strategy,&brand&

positioning,&brand&engagement,&marketing&communication,&employee&communication,&content&

generation&and&editing.

We&believe&that&our&hands@on&experience&in&with&a&range&of&industries&and&communication&media&also&

helps&in&cross@pollination&of&ideas.&We&execute&our&integrated&communication&solutions&through&a&

wide&spectrum&of&tools&in&conventional&media,&interactive&media&and&new&age&media&platforms.

We&have&developed&and&executed&communication&strategy&for&a&variety&of&industry&sectors&that&

include&IT&consultancy,&IT&infrastructure,&training&&&development,&retail,&manufacturing,&hospitality,&

floriculture&and&non@profit&organizations.

Core&expertise

We&assess&the&relevance&of&the&brand&in&

its&business&context&and&competitive&

scenario,&to&uncover&key&insights&with&

the&target&audience.

We&develop&the&brand&strategy,&define&

the&brand&position,&vocalize&the&key&

brand&differentiators&and&identify&

communication&opportunities.

We&enable&brand&expression&through&

integration&of&conventional,&interactive&

and&new&age&media&platforms.&

We&analyze&progress&on&key&metrics&to&

enable&iterations&in&solution&design&and&

implementation.&These&also&serve&as&a&

foundation&for&future&programs.

FOUNDATION-ANALYSIS STRATEGY-DEVELOPMENT

INTEGRATED-COMMUNICATIONEFFECTIVENESS-ASSESSMENT


Suite&of&services

C MARKETING-COMMUNICATION:-Marketing&presentations,&brochures,&pamphlets,&

flipbooks,&news&e@zines,&product&packaging

C STRATEGIC-/-CORPORATE-COMMUNICATION:-Annual&reports,&presentations,&news&

releases

C EMPLOYEE-COMMUNICATION:-News&ezines,&emailers,&motivational&campaign&

communication

C EVENT-COMMUNICATION:-Emailers,&posters,&banners,&invitations,&collaterals,&post@event&

survey&forms

C INTERACTIVE-MEDIA:-Websites,&social&media&marketing,&eCards,&email&banners

C BRAND-STRATEGY-&-BRAND-IDENTITY-MANAGEMENT:-Brand&strategy,&logo&design,&

brand&identity&guidelines

---------------------C-CONTENT:-Content&gap&analysis,&content&rewriting&and&editing&

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Section&2

Samples&of&work&in&learning&&&development


!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

LEARNING-&-DEVELOPMENT-

COMMUNICATION-SUITE*

Look&and&feel&concept&based&on&theme&/&title

Promotional&posters

Promotional&emailers

Workbook&covers

Worksheets

Workbooks

Inspirational&posters

Presentations

Appreciation&slips

*Design&conceptualization&and&execution

Section&3

Samples&of&work&from&our&portfolio


!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Marketing&communication

Marketing&presentationsScope-of-services:-Conceptualization, content reformulation, design execution in MS PowerPoint


Click&here&to&view&a&sample

Brochures

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Conceptualization,-content-sourcing,-content-rewriting,-design-execution

http://issuu.com/keithdsilv/docs/120212_ccds_brochure_lowres_final



Flipbooks


Scope-of-services:-Conceptualization, content reformulation, design execution, conversion to flipbook

http://issuu.com/keithdsilv/docs/120412_ebcs_corporate_flipbook




Pamphlets

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*


HandoutsScope-of-services:-Conceptualization,-content-sourcing,-content-rewriting,-design-execution


News&magazines



!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

http://issuu.com/keithdsilva/docs/connecting_-_issue_1__vol_1__september_2011



4.#Design#concept

Page%22%

Holes at the top for ventilation / ribbon handle

!KAD%Communication%Consultants Page%22%

Product name

UF LOGO

Sealed top to prevent damage to the bouquet while removing from carton

Holes at the side for ventilation

Product viewing window in the front

Subtle design in watermark / design print on entire outer carton - gloss laminated

Carton removal instructions

Semi circular cut for easy removal of top portion of carton

Handling, storage, transport symbols

Sealed base to prevent product damage during handling and transportation

Corporate branding

Product, care and corporate information and website on back

Product name TOP

BASE

Product&packagingScope-of-services:-Research,-conceptualization,-design-execution,-production-coordination


Strategic&/&corporate&communication

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Annual&reports

Click&here&to&view&online

Scope-of-services:-Conceptualization,-content-sourcing,-content-rewriting,-design-coordination

Awards-for-Sterlite-Technologies-

2009C10-annual-report

•‘LACP&2010&Spotlight&Award&–&

Global&Top&100’&

•‘LACP&2010&Spotlight&Award&–&Gold’&

• ‘LACP&2010&Spotlight&Award&–&&

Agency&Bronze&Award&(to&

Quadrum&Limited)’

•‘LACP&2009/10&Vision&Award&@&

Global&Top&50’&

• ‘LACP&2009/10&Vision&Award&–&Silver

http://issuu.com/keithdsilva/docs/annual_report_2009-10




News&releasesScope-of-services:-Content-sourcing,-content-writing,-layout-execution

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Corporate&presentationsScope-of-services:-Conceptualization, content reformulation, design execution in MS PowerPoint


Employee&communication

KAD--COMMUNICATION-CONSULTANTS

Motivational&/&communication&campaigns

GYARAH GUNN GYARAH GUNNGYARAH GUNN

GREET WITH A SMILE

VERBAL WELCOME

EYE CONTACT

GYARAH GUNN

INITIATE DIALOGUE

GYARAH GUNN

OFFER ASSISTANCE

GYARAH GUNN

ALWAYS ASSURE RESOLUTION

GYARAH GUNN

BE PROUDTO OWN

GYARAH GUNN GYARAH GUNN

ALWAYS ACKNOWLEDGE

A CUSTOMER

Can I assist you?

ENSURE DEVOTEDATTENTION WHILE WITH A CUSTOMER

OFF!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Conceptualization, content reformulation, design execution



House&magazines



http://issuu.com/keithdsilv/docs/ias_-_september_2011



eMailersScope-of-services:-Conceptualization, content reformulation, design execution,-email-embedding

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,* WWW.FACEBOOK.COM/KAD.CONSULTANTS

Event&communication


Event&branding&&&communicationScope-of-services:-Conceptualization, content reformulation, design execution

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,* WWW.FACEBOOK.COM/KAD.CONSULTANTS

Event&branding&&&communicationScope-of-services:-Logo-&-name-conceptualization, content reformulation, design execution

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Event&postersScope-of-services:-Conceptualization, content reformulation, design execution


Virtual&events


!

Scope-of-services:-Conceptualization,-design-execution,-online-implementation

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

http://www.sterlitevirtualexhibition.com/virtual_exhibition.php



Interactive&media


Websites


!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Conceptualization,-content-gap-analysis,-content-rewriting,-design-execution

Winner-2009-–-B2B-standard-of-excellence www.sterlitetechnologies.com

http://www.sterlitetechnologies.com

http://www.sterlitetechnologies.com

Websites



www.emmanuelbalayer.com


http://www.emmanuelbalayer.com

http://www.emmanuelbalayer.com

Websites


!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*


www.flambos.com

http://www.flambos

http://www.flambos

WebsitesScope-of-services:-Conceptualization


Social&media&marketing

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Page-setup,-guidelines-for-content-funnel-development,-administrator-training

Click&here&to&view&onlinewww.facebook.com/ivaluebridge.com

http://www.facebook.com/ivaluebridge.com

http://www.facebook.com/ivaluebridge.com

eCardsScope-of-services:-Conceptualization, design execution,-email-embedding


email&bannersScope-of-services:-Conceptualization,-design-execution,-autoCembedding

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Brand&strategy&and&

brand&identity&management


Brand&strategy&developmentScope-of-services:-Research,-development-of-Brand-Driver-Platform*-and-brand-personality

*"Brand"Driver"Platform"is"concept"developed"by"Landor"Associates"and"is"a""registered"trademark

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Logo&designScope-of-services:-Conceptualization,-design-execution,-logo-usage-guidelines

GROWTH THROUGH EMPOWERMENT

tiktaacademy


tiktaacademy

the academy for creating excellence


tiktaacademy

LEARNING . EMPOWERMENT . GROWTH

tiktaacademy


tikta


shiksha


catalyst


tiktaacademy


tiktaacademy


tikta


shiksha


catalyst


Brand&identity&guidelines&Scope-of-services:-Development-of-communication-strategy-and-guidelines-to-manage-brand-identity

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Content&generation&&&customization


Scope-of-services:-Conceptualization, content sourcing, content reformulation/rewriting, design execution

Content&generation&&&customization

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

I&highly&recommend&Keith&Athaide@D’Silva&for&content&analysis&and&web&

site&development.

@&Emmanuel&Balayer,&Founder&&&CEO,&Emmanuel&Balayer&Consultancy&

Services

“ “Work&recommendations

We&have&worked&with&Keith&for&the&last&two&years&and&he&has&always&been&

able&to&produce&design&work&that&is&always&far&above&our&expectations.&He&

has&a&sharp&sense&of&design&@&one&that&he&is&able&to&articulate,&produce&and&

disseminate&with&the&greatest&ease.&Keith's&intelligence&allows&for&him&to&

understand&subjects&that&vary&from&LGBT&rights&to&others&as&seemingly&

obtuse&as&the&diversity&of&the&epics&in&India.

@&Imran&Ali&Khan,&Project&Coordinator,&Centre&for&Communication&&&

Development&Studies&(CCDS)

“ “


Keith&has&a&deep&understanding&of&brand&strategy&and&ensured&an&

integrated&approach&to&positioning,&leveraging&and&communication&

both&externally&&&internally.&He&pushed&the&limits,&all&the&time&in&

ensuring&that&the&quality&&&timing&was&never&missed.&

@&Rajendra&Mishra,&COO&@&Power&Business,&Sterlite&Technologies

“ “http://in.linkedin.com/in/keithdsilva

Keith’s&professionalism&combined&with&his&analytical&&&conceptual&skills&

ensured&that&projects&were&executed&on&time&and&with&a&real&business&

impact.

@&Dr.&Andrew&McGrath,&Director&of&EMEA&Business&Development,&

Sterlite&Technologies

“ “Peer&recommendations

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

http://in.linkedin.com/in/keithdsilva



One&of&the&best&and&committed&people&I&have&seen.&Hard&working&and&

goal&oriented.&Attention&to&detail&keeping&in&mind&that&a&task&has&to&

completed&in&time.

@&Anant&Shanker,&Regional&Sales&Manager&@&ME&at&General&Cable&Corp

“ “I&have&worked&with&Keith&for&over&10&years&and&found&Keith&as&a&

professional&who&has&a&very&clear&and&distinctive&brand&promise.&Keith&

has&this&unique&ability&to&grasp&the&Big&Picture&objective&of&the&business&

and&keep&transactions&and&tactical&actions&aligned&to&the&same&without&

getting&defocused.&However&what&clearly&makes&him&special&and&

distinctive&is&his&passionate&attention&to&details.&I&have&truly&enjoyed&

working&with&Keith&and&would&without&doubt&recommend&His&work&for&

those&who&value&‘Quality&and&Share&the&passion&for&Detailing’.

@&Ashwin&Laddha,&Chief&Marketing&Officer&(Telecom&Products),&Sterlite&

Technologies

“

“





Have&worked&with&Keith&for&about&10&years.&It&was&always&a&pleasure&

working&and&interacting&with&him.&He&is&a&person&who&is&well&organized,&

has&thought&clarity,&innovative&and&very&honest&towards&his&work.&

During&the&tenure&at&Sterlite,&he&led&various&branding&and&PR&initiatives&

that&are&best&in&industry&and&were&well&recognized&by&all&within&the&

company.&I&am&extremely&sure&that&he&will&do&wonders&for&his&clients&and&

won't&let&them&down&ever.

@&Manish&Agarwal,&Head&@&International&Marketing,&Sterlite&Technologies

““


It&was&a&pleasure&to&work&with&Keith.&He&is&hardworking,&innovative&and&

dedicated.&He&adds&positivity&to&the&office&environment&and&encourages&

team@building.&

@&Ankit&Agarwal,&Vice&President&@&Business&Development,&Sterlite&

Technologies

“ “!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*



Annexures


Brief&bio@profile&of&Keith&Athaide@D’SilvaWORK-EXPERIENCE-C-15-YEARS

April-2012-to-date-C-Principal-Consultant-at-KAD-Communication-Consultants

May-2006-to-March-2012-(Sterlite-Technologies)

@ Completed&tenure&as&Deputy&General&Manager&(Corporate&Communications).&Previous&job&roles&

in&this&period&include&Associate&General&Manager&(Corporate&Communications)&and&Chief&

Manager&(Corporate&Communications)

@ Job&responsibilities&included&development&of&strategic&communication,&marketing&

communication,&corporate&communication,&employee&communication,&brand&management&

cross@functional&projects.

December-2005-to-May-2006-(Tata-Indicom-Enterprise-Business-/-VSNL-International)

@ Completed&tenure&as&Manager&(Marketing&Communications).&

@ Job&responsibilities&included&development&of&strategic&communication&for&the&acquisition&of&

Teleglobe&(Canada)&by&VSNL&International&and&other&marketing&communication.

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

August-1998-to-November-2005-(Sterlite-Industries-/-Sterlite-Optical-Technologies)

@ Completed&tenure&as&Manager&(Corporate&Communications).&Previous&job&roles&in&this&period&

include&Associate&Manager&(Sales&&&Marketing),&Senior&Executive&(Sales&&&Marketing&/&

Manufacturing).

@ Job&responsibilities&included&development&of&marketing&communication,&corporate&

communication,&brand&management&and&regional&product&sales.&

PROFESSIONAL-HONORS

@ 5&awards&from&LACP&(USA)&for&Sterlite&Technologies&Annual&Report&2009@10

@ WebAward&2009&for&‘B2B&Standards&of&Excellence’&for&Sterlite&Technologies&website&(a&new&

version&of&the&website&has&since&replaced&this).

ACADEMIC-QUALIFICATIONS

@ MBA&(Marketing),&Pune&University,&India&@&1998,&University&Gold&Medallist&@&1st&Class&with&

distinction&

@ Bachelor&of&Engineering&(Chemical),&Pune&University,&India&@&1996,&4th&in&University,&1st&Class&

with&distinction


SKILLS-&-EXPERTISE

@ Brand&strategy,&brand&communication,&strategic&communication,&marketing&communication,&

corporate&communication,&employee&communication,&employer&branding.

HOBBIES-&-INTERESTS

@ Fitness,&networking,&music,&travel.

PERSONAL-INFORMATION

@ Date&of&birth:&May&12,&1975

@ Nationality:&Indian

@ Current&location:&Pune,&Maharashtra,&India

@ Contact&number:&+91@9158997149

@ Email:&[email protected]

@ Skype:&keithdsilva

More&details&and&references&/&recommendations&at&http://in.linkedin.com/in/keithdsilva

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*



It&is&the&challenge&to&develop&communication&that&

yields&organizational&impact,&that&keeps&us&excited.

Our&expertise&lies&in&deriving&what&more&can&be&done&to&

enhance&your&brand&and&contribute&to&your&business.&

We&then&follow&through&with&the&execution&of&our&

solutions&through&integrating&every&possible&medium&to&

deliver&measurable&results.&

We&believe&that&our&hands@on&experience&in&with&a&range&

of&industries&and&communication&media&also&helps&in&

cross@pollination&of&ideas.

We&also&believe&that&no&project&is&too&small.&

Let’s&speak.

Keith


+91&91589&97149&/&keithdsilva&(skype)

[email protected]

www.facebook.com/kad.consultants

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