sam’s service portfolio and company profile - esomar · service portfolio and company profile ......
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SAM’s
Service Portfolio and Company Profile
30 years Dedication to
Sensory and Consumer Research
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SAM Sensory and Marketing InternationalWho we are and what we do
We are a leading international sensory and consumer research specialist.
SAM supports company decision makers in both the sharpening of their competitive edge
through the enhancement of their product positioning strategy and reaching new levels of
product-performance.
We do this based on a profound understanding of the consumer decision making process
together with the fundamentals of consumer preference bringing to bear a unique expertise
in the application of sensory and consumer research.
We will support you!
SAM – makes sense.
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SAM Sensory and Marketing InternationalWho we are and what we do
We detect and exploit hidden growth opportunities and we support cost/quality optimization
Our study designs are customized to the specific requirements of our clients and adapted to the specific
objective delivering actionable recommendations: The sustainable success of products over years with all
their related properties and needs is the core of all our studies.
Six own locations in Europe and a Unique Network in Sensory Marketing all over the globe
We maintain 6 high-tech, professionally equipped locations in Europe and provide a Unique Global Network
in Sensory Marketing in order to deliver studies with high quality at a cost efficient level.
We do sensory and consumer research locally and on a global scale - spanning more than 50 countries
around the world. SAMs worldwide standardized data collection is accomplished through ideal storage,
preparation, serving and presentation – we care about details creating valid and robust outcomes.
Being a trusted partner and competence leader in sensory marketing
SAM is a privately owned and fully independent company. SAM has been a trusted partner of the industry for
many years when it comes to supporting the success of products.
Our outstanding expertise ranges from FMCG (food, cosmetics, home-care) up to Pharma and Durables
SAM has accumulated an outstanding unique level of experience reinforced by cross category know-how.
We have successfully executed more than 20.000 projects worldwide throughout our 30 years of experience
dedicated to sensory and consumer research.
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SAM works Globally6 own Offices in Europe and a Unique Network in Sensory Marketing
Munich
Paris
Milan
Zurich
Hamburg
Lausanne
6 European facilities
FMCG, Durables, Pharma
▪ Cross-category
Global fielding
▪ Coordination
▪ Partners worldwide
▪ Multi-cultural skills
Fully digitized data
collection
Strong presence
in sensory societies
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SAM’s Professional EquipmentCost-Efficiency, high Data Validity & Data Integrity on Local & Global Level
Multi-Media Sensory Booths (MSB)
Central Location Test – Rooms (CLT)
▪ Munich 22 MSB + 27 CLT-places = 49
▪ Hamburg12 MSB + 26 CLT-places = 38
▪ Milan 12 MSB + 24 CLT-places = 36
▪ Paris 33 MSB + 30 CLT-places = 63
▪ Zurich 12 MSB + 24 CLT-places = 36
▪ Lausanne 20 CLT-places = 20
Tota l SAM In ternat iona l 242
Fully equipped professional kitchens
Data collection software:
FIZZ
RedJade
Central Location Test Room Multi-Media Sensory Booth
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SAM’s Solutions for R&D and Marketing
Enabling
reformulation and
cost reduction
Defining
target groups
segmentation
Optimizing
products
Revealing
potential
Identify strengths
and weaknesses
Screening
prototypes
Achieving
best-liked
products
Screening
design and
packaging
Analyzing
product and brand
performance
Optimizing
product
portfolio
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SAM’s Toolbox and Service PortfolioSystematic Product Management for Successful Products
How to achieve
sensory benchmarkof the category?
Is the product good
enough to survive
in the battlefield?
How does my current
product performcompared to competition/
benchmarks?
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SAM – Trusted Partner & Competence LeaderToolbox and Service Portfolio for Professional Sensory Marketing
Consumer
and Situation
Product
Methods
Dedicated to
Support Success
of Products
Measure Hedonics
in Relevant Situations
Ensure Validity and
Robustness of Results
Characterize
Products with
Human Senses
How we Work
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SAM – Trusted Partner & Competence LeaderToolbox and Service Portfolio for Professional Sensory Marketing
How we Work
Consumer
and Situation
Product
Descriptive
Approach
Quantitative
Approach
Qualitative
Approach
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SAM’s worldwide ExpertiseFMCG (Food & Beverage / Cosmetic / Home Care); Health Care; Durables;
Health
CareFast Moving
Consumer
Goods
Durables
Food &
Beverage
Hygiene
Paper
Home
Care Body
Care
Pack-
aging
Other
Power your Product
Cosmetics
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SAM Toolbox and Service PortfolioQuantitative Approaches
Acceptance Measurement
▪ Product Performance
▪ 60/40
▪ Emotion Measurement
▪ Boredom
▪ Repeat Exposure / Complexity
▪ Association Test
▪ Round Robin
▪ Temporal dominance of Liking
Packaging Optimization
Product Optimization
▪ Preference Mapping
▪ Modeling / Ideal Profile
▪ Signature Definition
▪ Bayesian Networks
▪ Ideal Sensory Trajectory
▪ Molecular Sensory Science
Marketing Mix Assessment
▪ Conjoint Analysis
▪ MaxDiff-Test
▪ Concept Test / Fit
▪ Van-Westendorp Price
Model
Portfolio Optimization
▪ Sensory TURF
Kansei Engineering for
Innovation
KANO Analysis
QualiSense
Shelf-Life Studies
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SAM Toolbox and Service PortfolioDescriptive Approaches
Full Profiling
▪ QDA Quantitative Descriptive
Analysis
▪ Spectrum
Rapid Profiling
▪ SAM Pre-Mapping
▪ Flash Profiling
▪ Free Sorting
▪ Napping
Repertory Grid
Temporal Dominance of Sensations
Discrimination
▪ 2AFC
▪ Triangle
▪ Tetrad
▪ A-not-A
▪ R-Index
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SAM Toolbox and Service PortfolioQualitative Approaches
Creativity Workshop
Sensory Focus Groups
Ethno-Exploration
Consumer Day
Sensory Product Lab
Home Flash
SAM Sensory and Marketing International Branches:
Thomas Alex
Managing Director
Switzerland
Paolo Manfredi
Managing Director
Italy
Dr. Martin Kern
Chief Executive Officer
SAM Group
Olivier Gautreau
Managing Director
France
Zurich
Albulastrasse 57
8048 Zürich – Switzerland
Phone: +41 44 439 70 49
Fax: +41 44 439 70 41
Lausanne
Av. de Provence 24
1007 Lausanne - Switzerland
Milan
Viale Monza, 270
20128 Milano – Italy
Phone: +39 02 27 00 70 19 -312
Fax: +39 02 27 00 10 97
Munich
Oetztaler Strasse 1
81373 Munich – Germany
Phone: +49 89 743 767 -24
Fax.: +49 89 769 69 63
Hamburg
Brandstwiete 1
20457 Hamburg - Germany
Paris
46, rue Armand Carrel
75019 Paris – France
Phone: +33 1 48 24 61 02
Fax: +33 1 48 24 61 10
SAM will support you!
