samsung c&t presentations 4 hour [compatibility mode]
TRANSCRIPT
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
1
Global Presentations
Prepared for:
C & T
4 Hour
2010 Berlitz Korea. All rights reserved.
Global Presentations
Your Trainer …
2010 Berlitz Korea. All rights reserved.
Global Presentations
John Graham
Professional Background
Over 12 years in Quality Management:
Quality Assurance Manager with Daewoo Electronics UK Ltd. (10 years)
Main responsibilities:
Customer and Supplier Chain Management
throughout Europe and Asia
Educational Background
Degree with Honors in Mechanical Engineering
University of Abertay, Scotland, UK
Cross Cultural background
Worked extensively with Koreans, Japanese, Germans,
French, Swiss, Italians, Hungarians, British and Irish.
2010 Berlitz Korea. All rights reserved.
Global Presentations
Icebreaker
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
2
2010 Berlitz Korea. All rights reserved.
Global Presentations
You have 30-60 seconds to
SELL YOURSELF
Ice breaker: Elevator PitchYou are in the elevator with the CEO
and Executives of your company.
You heard that they are going to give the job of your dreams to the best and most persuasive employee.
Include: � Your name
� Background
� Skills
� How you can help the company
2010 Berlitz Korea. All rights reserved.
Global Presentations
Icebreaker Teams
The person with birthday nearest to 1st starts (day, NOT month).
The person to his/her left goes next.
2nd Sept
The other 4 people in your team are the CEO and Executives
2010 Berlitz Korea. All rights reserved.
Global Presentations
You have 30-60 seconds to
SELL YOURSELF
Ice breaker: Elevator PitchYou are in the elevator with the CEO
and Executives of your company.
You heard that they are going to give the job of your dreams to the best and most persuasive employee.
Include: � Your name
� Background
� Skills
� How you can help the company
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
At the end of today’s session,
participants should be able to:
� Understand what makes a good presentation
� Prepare presentation content
� Apply visual communication techniques
� Understand Q&A strategies and deal with difficult questions
� Deliver a group presentation
Objectives
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
3
Global Presentations
2010 Berlitz Korea. All rights reserved.
AG
EN
DA
Global Presentations Course
Part 1 1. Essential Presentation Skills
2. Delivering with Impact
4. Presentation Delivery
Part 2
Part 4
Part 3 3. Handling Difficult Situations
2010 Berlitz Korea. All rights reserved.
Global Presentations
• Mini-presentation (sales pitch)
• Participants are randomly assigned an object to sell to a specified audience
• Participants have 5-10 minutes to deliver their sales pitches and 3 minutes for Q&A
• Audience roles: ask questions, debrief specific aspects.
Presentation Simulation
“Impossible Sale”
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
What is the
purpose of
learning
& improving
Presentation
skills?
To add value
2010 Berlitz Korea. All rights reserved.
Global Presentations
To communicate effectively, you must
state your facts in a simple, concise and
interesting manner.
The main purpose
of any presentation,
written, oral or visual, is
communication.
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
4
2010 Berlitz Korea. All rights reserved.
Global Presentations
A Presentation is …
… the process of delivering
the content of a topic to an
audience.
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
Why do we make presentations?
1.What was the topic?2.What was the objective?3.Was the objective of the presentation
achieved? How do you know it was achieved?
Think of a presentation you have
attended or given recently.
Write notes about your partner’s experience.
Ex. 1.1
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
We make presentations to…
• Inform, Instruct, Educate
• Motivate, Stimulate, Influence
• Sell, Persuade, Convince, Negotiate
• Investigate, Explore
• Entertain, Amuse
• Recognize, Acknowledge
Purposeful
Action2010 Berlitz Korea. All rights reserved.
Global Presentations
What makes a good presentation?
Exercise 1.2
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
5
2010 Berlitz Korea. All rights reserved.
Global Presentations
FontsPictures
Color CoordinationWordiness
Clear topicAttainable objective
Logical structure
Interactive style
Voice inflection
Matching messages
Smooth transitions
Strong question-handling
Professional image
Content
Delivery
Audience awareness
Visual Design
What makes a good presentation?
Presenter
Audience2010 Berlitz Korea. All rights reserved.
Global Presentations
Delivery
Visual DesignContent
Presentation
2010 Berlitz Korea. All rights reserved.
Global Presentations
Delivery
Content
Preparing Content
2010 Berlitz Korea. All rights reserved.
Global Presentations
“ Why am I making this presentation? ”
“ What is my purpose? ”
Ask yourself:
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
6
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
What’s the point?
“You choose a destination before beginning your vacation. . .
Source: Wilder, C., The Presentations Kit, 1994.
. . .do the same before giving
your presentation.”
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
Choosing
start with
in mind
THE END
your Destination
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
Audience Awareness
• Who are they?
• What do they want to know?
• What do they need to know?
• How much do they know?
• How can I satisfy their needs?
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
Create your Purpose Statement
1. A person who will be responsible for the results (the presenter)
2. A purposeful action (i.e., to motivate, convince, etc.)
3. A person on which the action will be performed (audience)
4. An action that is expected of the audience as a result of the presentation (e.g., to buy a product or idea)
What is the purpose statement for your
“Impossible Sale” presentation?
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
7
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
How do we prepare
content?
1. Start with the main message
2. Develop key points to support it
3. Develop your presentation
outline for impact
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
Preparing Content
The Spider Map
Essential Presentation
Skills
Agenda
2010 Berlitz Korea. All rights reserved.
Ice breaker
Key presentation
concepts
Content preparation
Main message
Key point nKey point 2
Key point 1
(1)
(2)
(2) (2)
The Spider Map
Create a Spider Map for your
“Impossible Sale” presentation?
Global Presentations
2010 Berlitz Korea. All rights reserved.
AG
EN
DA
Global Presentations Course
Part 1 1. Essential Presentation Skills
2. Delivering with Impact
4. Presentation Delivery
Part 2
Part 4
Part 3 3. Handling Difficult Situations
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
8
2010 Berlitz Korea. All rights reserved.
Global Presentations
Delivery
Content
Presentation
2010 Berlitz Korea. All rights reserved.
Global Presentations
Content
Presentation Delivery
Delivery
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
The Language of
Presentations
Opening
Body
Closing
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Opening?
Greet / Establish your credibility
State the subject and purpose
Outline the main parts
Inform how long it will take
Indicate when to ask questions
Transition to the first topic
What do you do in your. . .
Prepare the Opening for your
“Impossible Sale” presentation? Ex 2.1
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
9
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
What do you do in your. . .
Transition between topics / slides
Highlight points
Give reasons / causes
Compare and contrast
Contradict to emphasize
Body?
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Presentation Language:
Let’s move on to…
We have seen that…, now I’d like to consider…
So, I have explained how I…
Let’s take a look at…
Turning to…
Ok, now let me talk about…
That brings me to the question of…
Transitioning
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
SignpostingAt different points,
tell the audience…
Where they have been“So, we have talked about the opening and the body…”
Where they are going“and in a moment we will take a look at how we close a presentation,…”
Where they are now“but now, let’s consider signposting.”
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
What do you do in your. . .
Signal the end
Summarize
Invite Q & A
Conclude and recommend
End on a positive note
Close
Closing?
Prepare the Closing for your
“Impossible Sale” presentation? Ex 2.1
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
10
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Structure and Timing of a Presentation
• Title slide (30 seconds) Native
• Contents slide (30 seconds)
• Body slides*
• Summary slide (3 minutes)
• Q&A slide
• Concl. / Recom. slide (2 minutes)
• Thank you / End slide (30 seconds)
As a rule of thumb take between 20 seconds and 4 minutes per slide.
*Average for 1 slide is 3 minutes
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
KISS
K
I
S
S
Communicating Effectively
eep
t
hort &
imple
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
What is effective
Communication?
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Effective Communication
55% 38%
7%
SOURCE: Mehrabian, A. (1971) Silent Messages
Visual
Vocal
Words
55%
Language is only a tool.
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
11
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Visual Communication
Body position &
movement
Eye Contact
Facial
expression
Gestures
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
DON’T:
� put your hands on your hips
� cross your arms
� lean back in your chair
� put your hand in your pocket
� put your hands in front of you
Body position &
movement
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Body Position & Movement
• Move purposefully
- Smooth movements show confidence &
keep your audience focused
Be careful of excess movement!
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
Gestures people use
Emphasizing
DescribingShowing feelings
Counting
Gestures
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
12
2010 Berlitz Korea. All rights reserved.
Global Presentations
STATEMENT GESTURE
There has been a hugeincrease in demand.
The impact on our consumer sales will be minimal.
We absolutely must improve performance.
There are three reasons why … one ..., two ..., three …
We must keep the two ideas quite separate.
Moving arms wide apart
Banging fist on open hand
Counting on fingers
Using both hands, push each hand on opposite sides
Joining fingers close together
Gesturing
2010 Berlitz Korea. All rights reserved.
Global Presentations
While some gestures are acceptable in some cultures,
they will be considered disrespectful or even vulgar in other cultures.
2010 Berlitz Korea. All rights reserved.
Global Presentations
2010 Berlitz Korea. All rights reserved.
Global Presentations
What does this mean?
in
No!
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
13
2010 Berlitz Korea. All rights reserved.
Global Presentations
I’m clever or quick thinking
I’m suspicious
It’s a secret
What does this gesture mean
in the following countries?
2010 Berlitz Korea. All rights reserved.
Global Presentations
is positive or negative in…?
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication
• Vital for establishing rapport
• Audience sees you’re interested
• Monitor reception / get feedback
• Conveys confidence and
credibility
Why should we
use Eye Contact?
Eye Contact
Delivering with Impact
Agenda
2010 Berlitz Korea. All rights reserved.
Presentation
Structure & Language
Effective
communication
Visual
communication• If you announce good
news, smile
• If you announce bad
news, show empathy
and be sad
Facial Expression must
match the message
Facial
expression
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
14
Global Presentations
2010 Berlitz Korea. All rights reserved.
AG
EN
DA
Global Presentations Course
Part 1 1. Essential Presentation Skills
2. Delivering with Impact
4. Presentation Delivery
Part 2
Part 4
Part 3 3. Handling Difficult Situations
2010 Berlitz Korea. All rights reserved.
Global Presentations
Audience waits
until the end,
and you invite
questions.
Invite participants to
interrupt your
presentation and ask
questions.
Individuals come
up when the
presentation is
finished and ask
questions.
When to Invite
Questions
Always tell the audience when to ask questions in your opening!
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice 1. Prepare for questions
2. Clarify
3. Amplify
4. Be honest
5. Employ the 25% - 75% rule
6. Keep answers to the point
7. Confirm
Points for Answering
Questions
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice �Anticipate questions
�Practice answering
them
�Prepare for the
worst
Prepare for Questions
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
15
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Clarify
Restate the question before answering it
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Amplify
Repeat the question to
make sure everyone heard it
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Be Honest
If you don’t
know the
answer,
simply say so
2010 Berlitz Korea. All rights reserved.
Global Presentations
Employ the 25% - 75% Rule
Eye-contact with person
who asked the question
Eye-contact with the rest
of the audience
25% - 75%
Answer to the Whole Audience
Don’t focus only on
the person who
asked the question!
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
16
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Keep Answers to the Point
Don’t overstress or ignore the issue
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Confirm that you answered
the question
Check before you go on
“Did I answer your question?”
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Audience AwarenessReview
Who should participate?
Why are they here?
How much knowledge do they
have about the subject?
What do they expect from you?
How will you relate to them?
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
7. Someone
attacks you
and is right.
Difficult Q&A
situations
1. Someone
asks a
question
that is not
clear.
2. Someone
asks a
question
that is too
long.
3. Someone
asks a
question that
would take
too much
time to
answer.
4. Someone
asks a
question,
but you
don’t know
the answer.
5. Someone
asks you for
confidential
information.
6. Someone
attacks you
but is
wrong.
Exercise 3.1
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
17
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:
Ask them to say it in another way.
What to say:
“Sorry, could you please ask your question in another way?”
1.
Someone
asks a
question
that is not
clear.
Difficult Q&A situations
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:
Show appreciation, and move on.
What to say:
“That’s a good point. Let me check my source and get back to you with an answer by email…Does anyone have any other questions?”
2.
Someone
attacks you
and is right.Difficult Q&A situations
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:
Clearly say no.
What to say:
“I’m very sorry. But this is confidential information. I am not able to answer your question.”
3.
Someone
asks you
for
confidential
information.
Difficult Q&A situations
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:
Be honest. Try to answer later.
What to say:
“I’m sorry, I don’t have this information here. Can I send it to you by email later?”
4. Someone
asks a
question,
but you
don’t know
the answer.
Difficult Q&A situations
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
18
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:
Politely show them the facts.
What to say:
“I’m afraid I can’t agree with you. I have data saying that...”
5.
Someone
attacks you
but is
wrong.
Difficult Q&A situations
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:
Ask them to say it briefly. Or ask them to ask one or two questions at a time.
What to say:
“Sorry, could you please ask one question at a time?”
6.
Someone
asks a
question
that is too
long.
Difficult Q&A situations
Handling Difficult
Situations
Agenda
2010 Berlitz Korea. All rights reserved.
Q&A Strategies
Difficult Questions
Practice
Strategy:Answer later.What to say:“That’s an excellent question, but we don’t have enough time. Can I answer it later?”
7. Someone
asks a
question that
would take too
much time to
answer.
Difficult Q&A situations
2010 Berlitz Korea. All rights reserved.
Global Presentations
When answering questions, try to
apply the following steps:
Points for Answering Questions
1
2 3 4
Answer
to the whole
audience
Confirm
1
Clarify (*) Amplify (*)
(*) if necessary
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
19
Global Presentations
2010 Berlitz Korea. All rights reserved.
AG
EN
DA
Global Presentations Course
Part 1 1. Essential Presentation Skills
2. Delivering with Impact
4. Presentation Delivery
Part 2
Part 4
Part 3 3. Handling Difficult Situations
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
Opening?
Greet / Establish your credibility
State the subject and purpose
Outline the main parts
Inform how long it will take
Indicate when to ask questions
Transition to the first topic
What do you do in your. . .
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
What do you do in your. . .
Transition between topics / slides
Highlight points
Give reasons / causes
Compare and contrast
Contradict to emphasize
Body?
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
Presentation Language:
Let’s move on to…
We have seen that…, now I’d like to consider…
So, I have explained how I…
Let’s take a look at…
Turning to…
Ok, now let me talk about…
That brings me to the question of…
Transitioning
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
20
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
SignpostingAt different points,
tell the audience…
Where they have been“So, I have introduced you to much of the theory behind presenting…”
Where they are going“and shortly you will have the chance to deliver your presentation,…”
Where they are now“but now, let’s have a quick review.”
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
What do you do in your. . .
Signal the end
Summarize
Invite Q & A
Conclude and recommend
End on a positive note
Close
Closing?
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations KISS
K
I
S
S
Communicating Effectively
eep
t
hort &
imple
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
Visual Communication
Body position &
movement
Eye Contact
Facial
expression
Gestures
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
21
2010 Berlitz Korea. All rights reserved.
Global Presentations
• Mini-presentation (sales pitch)
• Participants are randomly assigned an object to sell to a specified audience
• Participants have 5-10 minutes to deliver their sales pitches and 3 minutes for Q&A
• Audience roles: ask questions, debrief specific aspects.
Presentation Simulation
“Impossible Sale”
GesturesEye contact and facial
expression
Body position and movement Voice
Introduction Transitions
Closing Handling Q&A
2010 Berlitz Korea. All rights reserved.
Global Presentations
Good Luck!
It’s Showtime!
2010 Berlitz Korea. All rights reserved.
Global Presentations
• Mini-presentation (sales pitch)
• Participants are randomly assigned an object to sell to a specified audience
• Participants have 5-10 minutes to deliver their sales pitches and 3 minutes for Q&A
• Audience roles: ask questions, debrief specific aspects.
Presentation Simulation
“Impossible Sale”
Global Presentations
Prepared for Samsung C&T
© Berlitz Korea. All rights reserved.
22
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations
At the end of today’s session,
participants should be able to:
� Understand what makes a good presentation
� Prepare presentation content
� Apply visual communication techniques
� Understand Q&A strategies and deal with difficult questions
� Deliver a group presentation
Objectives Final Project
2010 Berlitz Korea. All rights reserved.
Congratulations
and
Thank you
The End
Just
The Beginning
or
Presentation Delivery
Agenda
2010 Berlitz Korea. All rights reserved.
Review
Simulations