samsung e-festival revelando talentos concept development casting and locals visual keys publicity /...
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SAMSUNG E-FESTIVALRevelando Talentos
Concept
Development
Casting and Locals
Visual Keys
Publicity / Press Agency
Budget Planning
PROJECT OBJECTIVE
DEVELOPMENT
Launching new talentsfrom Brazilian Popular and Instrumental
Music
PHASE 01E-Festival Launch
Jun 02 – Jun 05
Press Consultancy Service
Samsung E-Festival Campaign
Website launch
PHASE 02Subscriptions
Jun 02 - Jul 31
Artists and Bands Subscriptions
PHASE 04Popular Voting
Aug 20 - Set 05
Ten finalists promotion on web with songs, releases and interviews
Popular voting on website and app
PHASE 05Celebration
Sep 14 - Oct 31
Winner promotion for each category (Brazilian Popular Music and Instrumental Music)
Money prize for the tree best voted in each category
Concert tour across tree cities in Brazil for the first place in each category
Professional consulting for the first place
PHASE 03Selection
Ago 01- Ago 17
Curatorship and jury assessment
Campaing overview • 2014June July August September October
Phases Phase 01Launch
Jun 02 - 05
Phase 02SubmissionJun 02 – Jul 31
Phase 05Celebration - Concerts
14 | Sep – 31 | Oct TBD
Phase 04Popular Voting
20| Aug - 05 | Set
Social MediaCampaign based on Facebook + Youtube
Coverage in Social Media
Digital contentMedia chanelsVideo banners
Google Adwords and Displays AdsGuitarload– super banner
Revista Trip – super bannerUOL
Rock Gaúcho (PoA) – bannerIbahia.com (Salvador)
Revista Folha de SPRevista Serafitna
Folha de SP - ¼ of a page / ½of a page
Revista PiauíRevista Trip
Folha de SP - ¼ of a pageMidia Press
Radio Eldorado FM – spot 30’'Eldorado FMCultura FM
Cidade Web RockItapema (PoA)
Phase 03Selection
01 | Ago –17 |Ago
Google Adwords and Displays AdsShowLivre
Folhasp.com – SuperbannerRevista Trip – Superbanner
UOL – SuperbannerGuitarload – Banner | Island |
PubliEditorial | NewsletterO Baterista – Banner | Island
Território da Música – SuperbannerTenho mais discos que amigos –
LeaderboardMove that Jukebox – Leaderboard
Mistura Urbana – LeaderboardFacebook - Banner
Curator
Thomas Roth*
Thomas Roth is one of the most relevant personalities to Brazilian music. As a composer, at 80’s, he has his songs recorded by significant Brazilian artists as Elis Regina and Roupa Nova. In the last decade, he has worked as consultant and musical producer. Nowadays he is the owner of a renowned producer of soundtracks for advertising and nationally famous for his work at the TV programs Ídolos, Astros and Qual é seu talento? – Thomas used to be jury and mentor of new talents at these programs.
www.luanova.com.brwww.elemess.com.br
*Curator contracted.
Curator function
The curator will be responsible for evaluating the inscriptions. He will count on the assistance of two juries – recognized professionals in the area – and will select 05 new talents for each category: Brazilian Popular Music and Instrumental Music.These 10 artists will be submitted to popular vote, which will define the best artist in each category. Estimated number of inscriptions: 2500 artists / groups.
Open air in São PauloSeptember 14th
Artists
One of the biggest names from Brazilian Popular Music, Gil is an iconic figure on festivals and technology.
www.gilbertogil.com.br
Gilberto Gil Hamilton de Holanda**
National musician with international prestige as one of the best bandoleiros nowadays.
www.hamiltondeholanda.com
Place suggested
Ibirapuera Park | Capacity: 15 thousand people
**The instrumental musician Hamilton de Holanda is suggest to play in all concerts with the respectives MPB artists.
Ibirapuera is the most important urban park in São Paulo with an area of 1.584 Km2. Museums, auditoriums, the Bienal are part of the park located in one of the most beautiful and charming region of São Paulo.
Concert suggestions
*Artists and places under negotiation.
Rio de Janeiro – October 17th
Artist
Lenine
PlaceBradescoTheatre
Capacity: 1060 seating
Creative, talented, versatile, Lenine is considered the principal reference for new artists in Brazil.www.lenine.com.br
Artist
Maria Rita
Daughter from the legend singer Elis Regina, Maria Rita has the new Brazilian Popular Music DNA. With a sophisticated talent, she keeps the legacy from her mother.www.maria-rita.com
PlaceBourbon Theatre
Capacity: 1144 seating
Concert suggestions
*Artists and places under negotiation.
Porto Alegre – October 24th
Phase 1 | Media Plan - TBD
Phase 1 | Media Plan - TBD
Press Conference – 05/06
Press Conference
Press - Clipping
http://showlivre.com/programas/view/35317 - 14.07 http://www.guitarload.com.br/noticia/12270-inscricoes-no-samsung-e-festival-estao-a-todo-vapor.html - 11.07 http://www.portoferreirahoje.com.br/noticia/2014/07/09/samsung-e-festival-premiara-novos-talentos-da-mpb/ - 09.07 http://press777.blogspot.com.br/2014/07/samsung-e-festival-ja-recebeu.html - 06.07 http://www.segs.com.br/informatica-e-ti/164136--samsung-e-festival-ja-recebeu-inscricoes-de-23-cidades-do-pais-na-busca-por-novos-talentos.html - 01.07 http://www.istoedinheiro.com.br/blogs-e-colunas/post/20140627/festival-samsung/4152.shtml - 27/06
http://www.guiadoator.com.br/samsung-e-festival-premiar-novos-talentos-da-mpb-editais-detail-21025.html - 27.06
http://www.expomusic.com.br/2014/noticias_detalhe.asp?noticia_id=28734&idioma=1#.U62BxpRdX7I - 26.06
http://www.megabrasil.com.br/NovoJCC/MateriaCompleta.aspx?idMateria=21314 - 26.06 http://www1.leiaja.com/cultura/2014/06/26/festival-da-samsung-vai-premiar-revelacoes-da-mpb/ - 26.06 http://www.diariodemarilia.com.br/noticia/132257/samsung-e-festival-premiara-novos-talentos-da-mpb - 26.06 http://digital.odiario.com/cultura/noticia/843404/festival-premia-novos-talentos-da-mpb/ - 26.06
Press - Clipping
http://www.batera.com.br/Noticias/samsung-e-festival-promete-revelar-talentos-da-mpb - 25.06 http://www.gazeta.inf.br/pdf/2506/index.html#p=24 - 25.06 http://folha.fm/colunistas.php?c=8820 - 25.06 http://www.territoriodamusica.com/noticias/?c=36248 - 25.06 http://antropophagia.com/2014/06/25/inscricoes-abertas-para-festival-de-novos-talentos-da-mpb/#more-9037 - 25.06 http://noticia23.com.br/?p=22529 - 25.06 http://www.tramp.com.br/cultura/e-festival-vai-premiar-os-novos-talentos-da-mpb/ - 25.06
http://jornalculturaviva.blogspot.com.br/2014/06/samsung-e-festival-premiara-novos.html - 24.06 http://noticias.r7.com/tecnologia-e-ciencia/festival-promovido-pela-samsung-vai-revelar-talentos-da-mpb-23062014 - 23.06
http://www.imprensadorock.com.br/e-festival-mpb-confira-detalhes-sobre-concurso-patrocinado-pela-samsung/ - 23.06 http://www.segs.com.br/informatica-e-ti/163062-samsung-e-festival-premiara-novos-talentos-da-mpb.html - 23.06
clipping
http://www.maxpressnet.com.br/Conteudo/1,682723,Samsung_E-Festival_Premiara_Novos_Talentos_da_MPB,682723,3.htm - 23.06 https://twitter.com/PortalMaxpress/status/481086316218568704 - 23.06 http://www.obaterista.com/noticia/concurso-cultural-on-line.html - 13.06 http://www.ccsp.com.br/site/ultimas/69842/E-Festival - 10.06 http://www.guitarload.com.br/noticia/11750-festival-da-samsung-abre-inscricoes-para-musicos.html - 11.06 (antes) http://www.bestyle.com.br/geek/2014/6/samsung-e-festival - 06.06 http://promoview.com.br/acaopromo/400870-samsung-e-festival-vai-em-busca-de-novos-talentos/- 06.06 http://www.rockgaucho.com.br/estrangeiros/samsung-e-festival-revelando-talentos-concurso-via-web-vai-apresentar-e-consolidar-estrelas-da-musica-brasileira.html - 06.06 http://propmark.uol.com.br/anunciantes/48656:samsung-lanca-festival-de-musica-independente - 06.06
Key Visual
Website
Key Visual
Mobile Site Mobile App
Key Visual
E-mail Marketing
Key Visual
Internet Advertisement
INTERNET ADVERTISEMENT
PIAUÍ
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
GUITARLOAD
INTERNET ADVERTISEMENT
GUITARLOAD
INTERNET ADVERTISEMENT
GUITARLOAD
INTERNET ADVERTISEMENT
Budget planning*
Public Park right of use – municipal tax by using the public space (São Paulo)
U$ 70.000,00 to U$ 105.000,00
Theatre location for indoor presentation (Salvador and Porto Alegre)
U$ 30.000,00 for each presentation
Visual communication for the open air presentation in São Paulo (stage scenography – depends on the park management and licenses. Each park has it owns rules for brand exposure)
U$ 70.000,00
Curator + Artistic (caches, licenses and tax) U$ 400.000,00
Media Plan U$ 900.000,00
*The budget will be confirmed as soon as the contracts with locations, artists, curator, medias and suppliers are conclude.