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SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

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Page 1: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

SAMSUNG E-FESTIVALRevelando Talentos

Concept

Development

Casting and Locals

Visual Keys

Publicity / Press Agency

Budget Planning

Page 2: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

PROJECT OBJECTIVE

DEVELOPMENT

Launching new talentsfrom Brazilian Popular and Instrumental

Music

PHASE 01E-Festival Launch

Jun 02 – Jun 05

Press Consultancy Service

Samsung E-Festival Campaign

Website launch

PHASE 02Subscriptions

Jun 02 - Jul 31

Artists and Bands Subscriptions

PHASE 04Popular Voting

Aug 20 - Set 05

Ten finalists promotion on web with songs, releases and interviews

Popular voting on website and app

PHASE 05Celebration

Sep 14 - Oct 31

Winner promotion for each category (Brazilian Popular Music and Instrumental Music)

Money prize for the tree best voted in each category

Concert tour across tree cities in Brazil for the first place in each category

Professional consulting for the first place

PHASE 03Selection

Ago 01- Ago 17

Curatorship and jury assessment

Page 3: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Campaing overview • 2014June July August September October

Phases Phase 01Launch

Jun 02 - 05

Phase 02SubmissionJun 02 – Jul 31

Phase 05Celebration - Concerts

14 | Sep – 31 | Oct TBD

Phase 04Popular Voting

20| Aug - 05 | Set

Social MediaCampaign based on Facebook + Youtube

Coverage in Social Media

Digital contentMedia chanelsVideo banners

Google Adwords and Displays AdsGuitarload– super banner

Revista Trip – super bannerUOL

Rock Gaúcho (PoA) – bannerIbahia.com (Salvador)

Revista Folha de SPRevista Serafitna

Folha de SP - ¼ of a page / ½of a page

Revista PiauíRevista Trip

Folha de SP - ¼ of a pageMidia Press

Radio Eldorado FM – spot 30’'Eldorado FMCultura FM

Cidade Web RockItapema (PoA)

Phase 03Selection

01 | Ago –17 |Ago

Google Adwords and Displays AdsShowLivre

Folhasp.com – SuperbannerRevista Trip – Superbanner

UOL – SuperbannerGuitarload – Banner | Island |

PubliEditorial | NewsletterO Baterista – Banner | Island

Território da Música – SuperbannerTenho mais discos que amigos –

LeaderboardMove that Jukebox – Leaderboard

Mistura Urbana – LeaderboardFacebook - Banner

Page 4: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Curator

Thomas Roth*

Thomas Roth is one of the most relevant personalities to Brazilian music. As a composer, at 80’s, he has his songs recorded by significant Brazilian artists as Elis Regina and Roupa Nova. In the last decade, he has worked as consultant and musical producer. Nowadays he is the owner of a renowned producer of soundtracks for advertising and nationally famous for his work at the TV programs Ídolos, Astros and Qual é seu talento? – Thomas used to be jury and mentor of new talents at these programs.

www.luanova.com.brwww.elemess.com.br

*Curator contracted.

Curator function

The curator will be responsible for evaluating the inscriptions. He will count on the assistance of two juries – recognized professionals in the area – and will select 05 new talents for each category: Brazilian Popular Music and Instrumental Music.These 10 artists will be submitted to popular vote, which will define the best artist in each category. Estimated number of inscriptions: 2500 artists / groups.

Page 5: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Open air in São PauloSeptember 14th

Artists

One of the biggest names from Brazilian Popular Music, Gil is an iconic figure on festivals and technology.

www.gilbertogil.com.br

Gilberto Gil Hamilton de Holanda**

National musician with international prestige as one of the best bandoleiros nowadays.

www.hamiltondeholanda.com

Place suggested

Ibirapuera Park | Capacity: 15 thousand people

**The instrumental musician Hamilton de Holanda is suggest to play in all concerts with the respectives MPB artists.

Ibirapuera is the most important urban park in São Paulo with an area of 1.584 Km2. Museums, auditoriums, the Bienal are part of the park located in one of the most beautiful and charming region of São Paulo.

Concert suggestions

*Artists and places under negotiation.

Page 6: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Rio de Janeiro – October 17th

Artist

Lenine

PlaceBradescoTheatre

Capacity: 1060 seating

Creative, talented, versatile, Lenine is considered the principal reference for new artists in Brazil.www.lenine.com.br

Artist

Maria Rita

Daughter from the legend singer Elis Regina, Maria Rita has the new Brazilian Popular Music DNA. With a sophisticated talent, she keeps the legacy from her mother.www.maria-rita.com

PlaceBourbon Theatre

Capacity: 1144 seating

Concert suggestions

*Artists and places under negotiation.

Porto Alegre – October 24th

Page 7: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Phase 1 | Media Plan - TBD

Page 8: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Phase 1 | Media Plan - TBD

Page 9: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Press Conference – 05/06

Page 10: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Press Conference

Page 11: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Press - Clipping

http://showlivre.com/programas/view/35317 - 14.07 http://www.guitarload.com.br/noticia/12270-inscricoes-no-samsung-e-festival-estao-a-todo-vapor.html  - 11.07 http://www.portoferreirahoje.com.br/noticia/2014/07/09/samsung-e-festival-premiara-novos-talentos-da-mpb/  - 09.07 http://press777.blogspot.com.br/2014/07/samsung-e-festival-ja-recebeu.html - 06.07 http://www.segs.com.br/informatica-e-ti/164136--samsung-e-festival-ja-recebeu-inscricoes-de-23-cidades-do-pais-na-busca-por-novos-talentos.html - 01.07 http://www.istoedinheiro.com.br/blogs-e-colunas/post/20140627/festival-samsung/4152.shtml - 27/06

http://www.guiadoator.com.br/samsung-e-festival-premiar-novos-talentos-da-mpb-editais-detail-21025.html - 27.06

http://www.expomusic.com.br/2014/noticias_detalhe.asp?noticia_id=28734&idioma=1#.U62BxpRdX7I - 26.06

http://www.megabrasil.com.br/NovoJCC/MateriaCompleta.aspx?idMateria=21314 - 26.06 http://www1.leiaja.com/cultura/2014/06/26/festival-da-samsung-vai-premiar-revelacoes-da-mpb/ - 26.06 http://www.diariodemarilia.com.br/noticia/132257/samsung-e-festival-premiara-novos-talentos-da-mpb - 26.06 http://digital.odiario.com/cultura/noticia/843404/festival-premia-novos-talentos-da-mpb/ - 26.06

Page 12: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Press - Clipping

 http://www.batera.com.br/Noticias/samsung-e-festival-promete-revelar-talentos-da-mpb - 25.06 http://www.gazeta.inf.br/pdf/2506/index.html#p=24 - 25.06 http://folha.fm/colunistas.php?c=8820 - 25.06 http://www.territoriodamusica.com/noticias/?c=36248 - 25.06 http://antropophagia.com/2014/06/25/inscricoes-abertas-para-festival-de-novos-talentos-da-mpb/#more-9037 - 25.06 http://noticia23.com.br/?p=22529 - 25.06 http://www.tramp.com.br/cultura/e-festival-vai-premiar-os-novos-talentos-da-mpb/ - 25.06

http://jornalculturaviva.blogspot.com.br/2014/06/samsung-e-festival-premiara-novos.html - 24.06 http://noticias.r7.com/tecnologia-e-ciencia/festival-promovido-pela-samsung-vai-revelar-talentos-da-mpb-23062014 - 23.06

http://www.imprensadorock.com.br/e-festival-mpb-confira-detalhes-sobre-concurso-patrocinado-pela-samsung/ - 23.06 http://www.segs.com.br/informatica-e-ti/163062-samsung-e-festival-premiara-novos-talentos-da-mpb.html - 23.06

Page 13: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

clipping

 http://www.maxpressnet.com.br/Conteudo/1,682723,Samsung_E-Festival_Premiara_Novos_Talentos_da_MPB,682723,3.htm - 23.06 https://twitter.com/PortalMaxpress/status/481086316218568704 - 23.06 http://www.obaterista.com/noticia/concurso-cultural-on-line.html - 13.06  http://www.ccsp.com.br/site/ultimas/69842/E-Festival - 10.06  http://www.guitarload.com.br/noticia/11750-festival-da-samsung-abre-inscricoes-para-musicos.html - 11.06  (antes) http://www.bestyle.com.br/geek/2014/6/samsung-e-festival - 06.06  http://promoview.com.br/acaopromo/400870-samsung-e-festival-vai-em-busca-de-novos-talentos/-  06.06  http://www.rockgaucho.com.br/estrangeiros/samsung-e-festival-revelando-talentos-concurso-via-web-vai-apresentar-e-consolidar-estrelas-da-musica-brasileira.html - 06.06  http://propmark.uol.com.br/anunciantes/48656:samsung-lanca-festival-de-musica-independente - 06.06

Page 14: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Key Visual

Website

Page 15: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Key Visual

Mobile Site Mobile App

Page 16: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Key Visual

E-mail Marketing

Page 17: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Key Visual

Internet Advertisement

Page 18: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

PIAUÍ

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INTERNET ADVERTISEMENT

UOL

Page 20: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

UOL

Page 21: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

UOL

Page 22: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

UOL

Page 23: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

GUITARLOAD

Page 24: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

GUITARLOAD

Page 25: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

GUITARLOAD

Page 26: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

INTERNET ADVERTISEMENT

Page 27: SAMSUNG E-FESTIVAL Revelando Talentos Concept Development Casting and Locals Visual Keys Publicity / Press Agency Budget Planning

Budget planning*

Public Park right of use – municipal tax by using the public space (São Paulo)

U$ 70.000,00 to U$ 105.000,00

Theatre location for indoor presentation (Salvador and Porto Alegre)

U$ 30.000,00 for each presentation

Visual communication for the open air presentation in São Paulo (stage scenography – depends on the park management and licenses. Each park has it owns rules for brand exposure)

U$ 70.000,00

Curator + Artistic (caches, licenses and tax) U$ 400.000,00

Media Plan U$ 900.000,00

*The budget will be confirmed as soon as the contracts with locations, artists, curator, medias and suppliers are conclude.