Samsung Group

Presented by Emmanuel, Jueun, Tsogt, Xu Zhang

Samsung mobile was formed in 1983First product was a car phone and introduced in Korea, 1986 Expanded to North America, Japan, and other countries since 1996Global market share stood out at more than 17 percent, second only to Nokia in 2009

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History

First time in history, Samsung mobile shipped more than 50 million handsets in 2008

Samsung mobile enjoyed the agreements with major cell phone service providers:

T-MobileAT&TSprintVerizonAlltel wireless

History

Samsung Electroni

cs

All the electronic products that produced by company.

Click icon to add picture

Samsung Electronics (Billions)0

10

20

30

40

50

60

70

80

90

100Electronics

SDI

Electro-mechanic

Corning precision glass

SDS

Networks

Techwin

ETC(mobile display, digital image)

• StrengthsStrong market position and Consistent R&D

SWOT Analysis

Mar. 09 Jun. 09 Sep. 09 Dec. 09 Mar. 105

10

15

20

25

30

Cell phone Market Share in USA

Samsung Motorola Nokia LG

NokiaMotorola

LGSamsung

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Cell phone World Market Share

2009

2010

• Declining margins

• Recall in 2009

• Tactical alliance with well known companies

• Enter to Indian cell phone market

• Competitive business environment

• Government regulation

Weaknesses Opportunities Threats

• Risks of entering to the new market

• New plants that built in developing countries

• Government regulations

• Difficult countries to infiltrate

• Equality of female and male employees

Challenges

The first portable phone invented by Martin Cooper in 1973. It weigh nearly 30 ounce (0.85kg), and it costs $3,500 dollars by Motorola.

The most expensive cell phone in the world is iPhone 3GS and costs 3,222,918.53 USD

Fun Facts

Industry

AnalysisFuture• multiple functions• low cost• high quality• unique

First modern

cell phone in 1973

1G Multiple cell sites in 1980s

2G GSM

standard in 1990s

3G WCDMA standard in 2001

4G WIMAX

standard, LTE

standard in 2010

Competitors

Nokia

Established in 1965

4.318 mil unit sold 2009

44.3% of smart phone market share

good quality

lower price

unique cell phones

MotorolaFounded in 1928

Went to public in 1943

walkie-talkie , the most profitable product

RAZR introduced and at the highest marker share

LG

Established in 1947300 oversea offices in 171countries and regions

Market share of cell phoneFirst quarter of 2010

35%

29%

21%

9%3%

3%

Competitors

Nokia

Other

Samsung

LGMotorola iPhone

• Worldwide after sales services

• Development of variety design

• Inter-direction advertisement

• Independent skills of core technologies

• Strategic alliance with global software

• Investment in Research and Development

Short Recommendations Long

ConclusionIn contrast, the analysis of the history for Samsung Group shows us the challenges that company faced. We have seen both the short and long-term recommendations in order to progress and make more money for the company.

Thank you for your attention!