samsung telecommunications - basic marketing plan summary
TRANSCRIPT
Samsung Telecommunications
Holland’s Helper Application For Mobile Phones
And Tablets
MT 219 MarketingKaplan UniversityProfessor Doyle
Holley Klein
Section I – The Business
Company Description
Business Mission
Company Values
Unique Selling Position
Global Vision
Section II – Marketing Environment
• Social Environment• Demographic
Environment• Economic
Environment• Technological
Environment• Political Environment
• Competitive Environment
Section III – The Customer
Consumer BehaviorMarket SegmentationTarget MarketPositioning Strategy
Section IV – Marketing Strategy Product
• Product Description• Brand
• Product Classification• Product Features and Benefits
• Packaging• Product Warranties
• Service Characteristics• Relationship Marketing Strategy
• Product Lifecycle
Section IV – Marketing StrategyPlace
Marketing Channels Channel Structure Distribution Intensity
Supply Chain Management
Managing Logistics
Section IV – Marketing StrategyPromotion
Strategy Goals Factors Affecting Mix
Integrated Marketing
Communication
Section IV – Marketing StrategyPricing
• Objectives
• Determinants
• Strategy
• Ethical and Legal
• Base Price
• Pricing Contingency
Plan
References
• Holland, A. W. (2012, October 1). How to improve vehicle on board data systems, including maintenance systems, diagnostics, safety, and remote capabilities. (H. S. Klein, Interviewer)
• Lamb, C., Hair, J. F., & McDaniel, C. (2012). MKTG5. Mason, OH: South-Western, Cengage.
• Pricewaterhouse Coopers. (2012). Hoover’s company profile of Samsung Telecommunications America, L. L. C. Austin: Thomson Reuters.
References (Con’t)
• Samsung Corporation (2012). Samsung Companyhttp://www.samsung.co/hk_en/aboutsamsung/samsunggroup/valuephilosophy/SAMSUNGGroup_ValuesPhilosophy.html
• Samsung mobile press release. (2012, August 29). Samsung mobile press web site: http:// www.samsungmobilepress.com/2012/08/29/Samsung-Ready-to-go-with-windows-8-and-windows-phone-8