samsung values and philosophy
TRANSCRIPT
SAMSUNG
VALUES AND PHILOSOPHY
The Samsung Philosophy
At Samsung, we follow a simple business philosophy: to devote our talent and
technology to creating superior products and services that contribute to a better
global society.
Every day, our people bring this philosophy to life. Our leaders search for the
brightest talent from around the world, and give them the resources they need to be
the best at what they do. The result is that all of our products—from memory chips
that help businesses store vital knowledge to mobile phones that connect people
across continents— have the power to enrich lives. And that’s what making a
better global society is all about.
Our Values
We believe that living by strong values is the key to good business. At Samsung, a
rigorous code of conduct and these core values are at the heart of every decision
we make.
People
Quite simply, a company is its people. At Samsung, we’re dedicated to giving our
people a wealth of opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for excellence—
and an unfaltering commitment to develop the best products and services on the
market.
Change
In today’s fast-paced global economy, change is constant and innovation is critical
to a company’s survival. As we have done for 70 years, we set our sights on the
future, anticipating market needs and demands so we can steer our company
toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is
guided by a moral compass that ensures fairness, respect for all stakeholders and
complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for
others. Samsung is dedicated to being a socially and environmentally responsible
corporate citizen in every community where we operate around the globe.
VISION AND MISSION
Our Vision
Samsung is guided by a singular vision: to lead the digital convergence movement.
We believe that through technology innovation today, we will find the solutions we
need to address the challenges of tomorrow. From technology comes opportunity
—for businesses to grow, for citizens in emerging markets to prosper by tapping
into the digital economy, and for people to invent new possibilities.
It’s our aim to develop innovative technologies and efficient processes that create
new markets, enrich people’s lives and continue to make Samsung a trusted market
leader.
Our Mission
Everything we do at Samsung is guided by our mission: to be the best “digital-
εCompany”.
Samsung grew into a global corporation by facing challenges directly. In the years
ahead, our dedicated people will continue to embrace many challenges and come
up with creative ideas to develop products and services that lead in their markets.
Their ingenuity will continue to chart Samsung’s course as a profitable,
responsible global corporation.
HISTORY
1938-1969 Samsung's Beginnings
On March 1, 1938, founding chairman Byung-Chull Lee started a business in
Taegu, Korea, with 30,000 won.
At the start, his business focused primarily on trade export, selling dried Korean
fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade,
Samsung—which means "three stars" in Korean—would have its own flour mills
and confectionery machines, its own manufacturing and sales operations, and
ultimately evolve to become the modern global corporation that still bears the same
name today.
1938-1969 Samsung's Beginnings
197
0Black-and-white TV (model: P-3202) production started by Samsung-Sanyo
196
9
Samsung-Sanyo Electronics established (renamed Samsung Electro-
Mechanics in March 1975 and merged with Samsung Electronics in March
1977)
196
6Joong-Ang Development established (known today as Samsung Everland)
196
3
DongBang Life Insurance acquired (renamed Samsung Life Insurance in July
1989)
195
8
Ankuk Fire & Marine Insurance acquired (renamed Samsung Fire & Marine
Insurance in October 1993)
195
4Cheil Industries Inc. founded
195
1Samsung Moolsan established (now Samsung Corporation)
193
8Samsung founded in Taegu, Korea
1970-1979 Diversifying in Industries and Electronics
In the 1970s, Samsung laid the strategic foundations for its future growth by
investing in the heavy, chemical, and petrochemical industries.
During this time, the company also took steps to enhance its competitive position
in the world's textile industry, integrating its manufacturing processes from raw
materials to end products. As a result, many new companies were created,
including Samsung Heavy Industries Company in 1974 and Samsung Shipbuilding
and Samsung Precision Company (now Samsung Techwin) in 1977.
Another burst of growth for Samsung came from the burgeoning home electronics
business. Samsung Electronics, already a major manufacturer in the Korean
market, began to export its products for the first time during this period. Samsung
also acquired a 50 percent stake in Korea Semiconductor, further solidifying
Samsung Electronics' position as a leader in semiconductor manufacturing.
1970-1979 Diversifying in Industries and Electronics
1979Began mass production of microwave ovens
19784 millionth black-and-white TV (most in the world) produced
1977
Samsung Precision Co. established (now Samsung Techwin)
Started export of colour televisions
Samsung Fine Chemicals established
Samsung Construction established
19761 millionth black-and-white TV produced
1974
Samsung Heavy Industries incorporated
Samsung Petrochemical established
Began washing machine and refrigerator production
1972Began production of black-and-white televisions for domestic sale
1997-1999 Advancing the Digital Frontier
Despite the 1997 financial crisis that affected nearly all Korean businesses, Samsung was one of few companies that continued growing, thanks to its leadership in digital and network technologies and its steady concentration on electronics, finances and related services.
Samsung responded to the crisis by reducing the number of its affiliated companies to 45 (according to the Monopoly Regulation and Fair Trade Act), decreasing personnel by almost 50,000, selling 10 business units and improving the soundness of its financial structure, lowering its 365 percent debt ratio in 1997 to 148 percent by late 1999.
1997-1999 Advancing the Digital Frontier
1999
Samsung Aerospace (known today as Samsung Techwin), Daewoo Heavy Industries, and Hyundai Space and Aircraft formed a single business entity, Korea Aerospace Industries
First in the world to mass-produce and offer a full line up of digital TVs Developed the world's first 3D TFT-LCD Monitor Developed wireless Internet phone (Smartphone), a small, multi-function phone
1998
Achieved top share of world’s TFT-LCD market Mass production of world's first digital TV begun Began mass production of the world’s first digital TV Development of completely flat-screen TV completed Served as Olympic Partner at Nagano Winter Olympics World's first 128M SDRAM introduced Developed world's first 128MB Synchronous DRAM and 128MB Flash memory
1997
Became a Worldwide Olympic Partner (TOP) in the wireless communications category Signed contract to become an Olympic Partner in wireless equipment category for Nagano
Winter Olympics Developed world's lightest PCS (105g) Developed world's largest TFT-LCD (30) Development of world's first 30" TFT-LCD completed Announced 2nd phase of New Management
2000-Present Pioneering the Digital Age
The digital age has brought revolutionary change – and opportunity – to global
business, and Samsung has responded with advanced techno-logies, competitive
products, and constant innovation.
At Samsung, we see every challenge as an opportunity and believe we are perfectly
positioned as one of the world's recognized leaders in the digital technology
industry.
Our commitment to being the world's best has won us the No.1 global market share
for 13 of our products, including semiconductors, TFT-LCDs, monitors and
CDMA mobile phones. Looking forward, we're making historic advances in
research and development of our overall semiconductor line, including flash
memory and non-memory, custom semiconductors, DRAM and SRAM, as well as
producing best-in-class LCDs, mobile phones, digital appliances, and more.
2000-Present Pioneering the Digital Age
200
8
Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics
Launched OMNIA phone
Completed establishing TV manufactory in Russia Kaluga
Became the official sponsor of 2010 Guangzhou Asian Game
Developed the world's first 2Gb 50 NANO
Samsung takes No. 1 spot in U.S. cellphone market
Opened Global Brand PR Centre ‘Samsung D'light'
No.1 worldwide market share position for TVs achieved for the 9th quarter in
a row
200
7
No.1 worldwide market share position for TVs achieved for the seventh
quarter in a row
Developed the world's first 30nm-class 64Gb NAND Flash™ memory
BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.
Attained No.1 worldwide market share position for LCD for the sixth year in
a row
200
6
Developed the world's first real double-sided LCD
Developed the worlds' first 50nm 1G DRAM
Unveiled 10M pixel camera phone
Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level
of noises
Launched the worlds' first Blu-Ray Disc Player
Developed 1.72"Super-Reflective LCD Screen
200
5
Developed the largest Flexible LCD Panel
Ranked 27th in "the World's Most Admired Company" of Fortune
Became the official sponsor of Chelsea, the renowned English soccer club
Released the world's first 7 mega pixel camera phone
Developed the world's first OLED for 40" TV
Became the official sponsor of Chelsea, the renowned English soccer club
Developed the first-ever speech recognition phone
200
4
Produced the first wrinkle-free steam washer
Sold more than 20 million cellular phones in the U.S
Developed the world's first 60-nano 8GB NAND Flash memory chip
Ranked top in mobile phone sales in Russia
Released new PDP TV featuring the highest contrast ratio in the world
Developed a 3rd Generation Optical Blu-Ray Disc Recorder
Developed cellular phone chip for satellite DMB system
Released 46" LCD TV for the first time in the world
200
3
Samsung brand value ranked 25th in the world by Interbrand
Ranked 5th on the "Most Admired Electronics Company" list released by the
Fortune Magazine
Released the first HD DVD combo
200
2
Development of the 54"TFT-LCD, the largest digital TV monitor in the world
Launches PDP-TV, the slimmest in the world
Launch of colour mobile phones in which the new concept UFB-LCD is
introduced
Launched new high-definition TFT-LCD colour cellular phone
200
1
Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek
Unveils 16 Chord Progression Melody Phone
Begins Mass Production of 512Mb Flash Memory Device
Unveils Industry's First Ultra-Slim Handset
Develops World's first 40 inch TFT-LCD
200
0
Unveils TFT-LCD with Record-breaking Definition
Launches PDA phone
Samsung Olympic Games Phone selected as the official mobile phone of the
Sydney 2000 Olympic Games
TV Phone and Watch Phone Make Guinness Book of World Records
Unveils the Worlds Fastest Graphics Memory Chip
Samsung Electronics and Yahoo! Form Strategic Alliance
Develops Unique All-in-one DVD Player
Developed world's first 512Mb DRAM
Developed world's first 512Mb DRAM
MANAGEMENT
Yoon-Woo Lee was named Vice Chairman and Chief Executive Officer of
Samsung Electronics in May 2008. He was also appointed in January 2009 as the
Head of Device Solutions, which includes the company's Semiconductor and LCD
component divisions.
An engineer and 40-year veteran of Samsung, Mr. Lee's leadership and in-depth
technology expertise have helped build Samsung into the world's largest
electronics company. He is widely credited with growing Samsung's
Semiconductor Business into one of the most successful in the industry, and
implementing policies and training programs that have earned Samsung the
reputation of being the best company in Korea at which to work.
First joining Samsung in 1968, Mr. Lee became Managing Director of Giheung's
main semiconductor plant operations in 1987, and was appointed as President of
Samsung's Semiconductor Business in 1996. Demonstrating his business acumen
in a dynamic and fast-paced semiconductor industry, he successfully implemented
diversification strategies that allowed the Semiconductor Business to navigate
through cyclical market downturns while increasing market share, year after year.
In 2004, Mr. Lee was promoted to Vice Chairman in charge of Global
Collaboration, and also was appointed Head of the Samsung Advanced Institute of
Technology. In 2005, he became Chief Technology Officer, responsible for
planning mid- and long-term strategies for promoting new business development
based on leading-edge technologies.
Mr. Lee serves in numerous industry leadership positions including Chairman of
the Korean Engineers' Club and Vice Chairman of Korea Business Council for
Sustainable Development. In 2005, he was honoured by the Korea Management
Institute as CEO of the Year. Mr. Lee holds a bachelor's degree in Electrical
Engineering from Seoul National University.
Mr. Jung Soo Shin is the President and CEO of Samsung South West Asia
Operations and President & CEO of Samsung India Electronics Ltd.
Prior to assuming his current position, Mr. Shin has served as Head of Marketing
for the Digital Appliances Business, Samsung Electronics. In his current role as
President & CEO of Samsung South West Asia Regional HQ, Mr Shin will
oversee the operations of all existing Samsung subsidiaries in India, namely
Samsung India Electronics Pvt. Ltd. (SIEL), Samsung India Software Operations
(SISO), Samsung’s R & D Centre, based in Bangalore as well as the Company's
operations in the SAARC Region .
Mr Shin has around 25 years of work experience at Samsung Electronics. During
this period, he has handled Samsung's global operations for 19 years, being based
in the Company's overseas subsidiaries. He has worked as Head of Strategy
Marketing, Digital Appliances Business and Head of Global Strategy as Corporate
Staff, based in South Korea. He has been the President of Samsung’s Digital
Consumer Electronics Business in America as well as MD of Samsung subsidiary
in Australia. He has been the President of Samsung’s BENELUX (Belgium,
Netherlands and Luxemburg) operations and managed the Company's business in
Germany as well. In the early part of his career with Samsung Electronics, he has
been responsible for Samsung's export business.
FINANCIAL PROFILE
Samsung Profile 2008
Wherever you are... in the hustle of the streets or the comfort of the
home...Samsung is part of the fabric of your life. As a global leader we are at the
forefront of change, anticipating today what our customers around the world will
want tomorrow.
2007 Financial Overview (WON/DOLLARS/EUROS)
2007 Financial Overview
AMOUNTS IN BILLIONS WONDOLLAR
SEUROS
Net Sales* 161,847.4 174.2 127.2
Total Assets 284,165.5 302.9 205.7
Total Liabilities 180,833.2 192.7 130.9
Total Stockholder's
Equity103,332.3 110.1 74.8
Net Income* 12,873.7 13.9 10.1
[Amounts in billions]
* Won/U.S. dollar yearly average exchange rate: 929.20/1, Won/Euro: 1,272.72/1
Won/U.S. dollar as of the end of December 31, 2007: 938.20/1, Won/Euro: 1,381.26/1
Financial data includes Samsung affiliates ending their fiscal year at the end of March 2008,
such as Samsung Life Insurance, Samsung Fire & Marine Insurance,
Samsung Securities, Samsung Investment Trust Management.