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Building Vibrant Communities Through Stronger Commerce

San Diego North Chamber of Commerce2010 - 2011 Annual Report

2 Building Vibrant Communities Through Stronger Commerce

Message from Chairman of the Board, Angelo Damante

It is with a sense of honor and a renewed conviction that I continue serving as the Board Chair of the San Diego North Chamber of Commerce. The past year was filled with remarkable accomplishments that have created a solid foundation for the chamber to better support commerce in the region and I am confident this organization will continue to exceed expectations.

One word best describes the chamber’s current position; “milestone,” indicating that we have achieved a goal and made progress from where we once were, but that we still have a course

to follow and progress to make.

In the past year, the chamber has demonstrated that it has the wherewithal to represent the regional business community and the resources to support and introduce initiatives to attract new businesses and industries to the region. Through collaborations and dedicated committees, our efforts have lead to the formation of the CleanTech Corridor, a project aimed at attracting investment and development in North County.

As we move forward with a clear mission, “Building Vibrant Communities Through Stronger Commerce”, we look forward to the 2011-2012 year ending with yet another milestone. This chamber will continue to collaborate with businesses, government, and other organizations to elevate the region and will advocate to ensure we have the best possible climate for business in Southern California.

With those goals in mind, this organization will continue to make strides in the development of innovative and sustainable programs and benefits for its members. As a regional chamber of commerce, we strive to make sure every member has a benefit they can use to better their own business.

We must continue to collaborate with local organizations, communities and elected officials to consolidate the San Diego North Chamber as the voice of our community, advocating for commerce through public policy, economic development, health, and education.

I look forward to working with the Board of Directors, the Chamber staff, and our members to show our commitment to building a stronger pro-commerce region and to accomplish these goals.

Angelo DamanteFounder, Mercedes-Benz of Escondido

3www.sdncc.com

2010 - 2011 Annual Report

Brianna EltzrothOperations Manager

Bruno TrindadeEconomic Development Manager

John StittsworthMembership Development

Nikita SeptuchaIntern

Lue TorresIntern

Debra Rosen President & CEO

Matt SanfordBusiness Development Manager

Linda TiceMember Relations

Victoria LeeIntern

Fabrizio MarsilliIntern

Letter from the Chairman of the Board, Angelo Damante 2

2011-2012 Board of Directors 4

Chamber Membership Statistics 5

San Diego North Population Demographics 6

Regional Business Composition 7

San Diego North Chamber of Commerce Impact 8

2010-2011 Financial Report 9

SDNCC Major Partners 10

Twenty Five+ Year Members 11

Chairman’s Circle members 11

SDNCC Professional Staff & Interns

Contents

SDNCC is one of the county’s greatest assets. A dynamic group that understands business and collaboration, they have created an environment where big and small businesses leverage each other’s assets. Their Student Chamber is a brilliant method to engage our future leaders. ESET North America is honored to participate in SDNCC. - Liz Fraumann, ESET North America“

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2011-2012 Board of Directors

Officers Directors

Ex-Officio Directors

George CondonSan Diego County Regional Airport Authority Dir. of Aviation Operations

Dr. Alicia GwynnTAG Foundation Founder

Jeb Bakke CB Richard Ellis Senior Vice President Melissa Hayden Cook Sharp Health Plan President and CEO Karen Hewitt Jones DayPartner Dr. Patricia Hsieh Miramar CollegePresident Lynelle Lynch Bellus Academy President Bill O’Brien Maderas Golf Club General Manager Jim Tenuto Renaissance Executive ForumsPresident

Scott Dillon Cox Communications Sales Manager Jaime Hernandez Strategic Business Communications President Glen HopkinsHewlett-PackardVice President/General Manager Ed Littlejohn Kaiser PermanenteChief Operating Officer Peter MacCracken Strategic Communications Principal Patricia Reno RBC Wealth Management First Vice President Sue Zwinger OracleVice President, Global Systems

Todd GutschowPUSD Board of EducationBoard Member

Brad HolidayTreasurer

Callaway GolfChief Financial Officer

Angelo DamanteBoard Chair

Mercedes-Benz of Escondido

President/CEO

Steven AndersonChair,

Nominating CommitteeNorthrop GrummanHuman Resources

Michael ScoginBoard Chair Elect

California Community BankExecutive Vice President

Christopher EkrenSecretary

Sony Electronics, Inc.Senior Vice President

Deputy General Counsel

Debra RosenPresident and CEOSan Diego North

Chamber of Commerce

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The leadership, attention to quality, enthusiasm, and vision of the chamber team are impressive, resulting in an active membership. They care deeply about their fellow members and the community. The Chamber’s latest CleanTech Corridor initiative is one of many excellent programs that the San Diego North Chamber has established to benefit not only North San Diego, but the entire San Diego Region.

- Kenji Funahashi, Partner, Jones Day

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Chamber Membership

Membership by Industry

Business Type % of membershipBusiness & Professional Services 11%Finance and Insurance 10%Health Care 10%Real Estate 8%Government, Education, & Individuals 8%Restaurants, Food, & Beverages 7%Home & Garden 6%Shopping & Specialty Retail 6%Family, Community & Civic Organizations 5%Advertising & Media 4%Sports & Recreation 4%Personal Services & Care 3%Arts, Culture, & Entertainment 2%Industrial Supplies & Services 2%Legal 2%Lodging 2%Construction Equipment & Contractors 2%Computers & Telecommunications 2%Religious 1%Automotive & Marine 1% Pets & Veterinary 1% Manufacturing 1% Public Utilities & Environment 1% Transportation 1%

The Chamber serves a diverse membership of businesses, of every sizefrom nearly every industry, in each community across the San Diego North Region.

1-9 Employees 72% 10-19 Employees 12% 20-49 Employees 7% 50-99 Employees 2% 100+ Employees 7%

Membership by Region

Community % of membershipRancho Bernardo East, Carmel Mtn. Ranch and Sabre Springs 25%Rancho Bernardo West and 4S Ranch 14%Poway 10%Escondido, Fallbrook and Valley Center 9%Sorrento Valley 5%Rancho Penasquitos and Carmel Valley 5%Downtown and Chula Vista 4%Scripps Ranch 3%San Marcos and Vista 3%Mira Mesa 3%Coastal San Diego County 3%Kearny Mesa 2%Mission Valley 2%East San Diego County 1%Carlsbad 1%Clairemont Mesa 1%Tierrasanta 1%Los Angeles County 1%Ramona 1%Other 6%

Membership by Number of Employees


The San Diego North region is home to a rapidly growing population expected to surge from 758,000 to 827,000 residents over the course of the next ten years. With such a large estimated increase, the vitality of the area will depend in large part on the growth and stability that local businesses and organizations will be able to provide. The San Diego North Chamber of Commerce is poised to ensure the success of these entities through its continued efforts in creating a favorable business climate, offering opportunities for professional development, and supporting the legislation and policies that best serve the business community.

The overall population of the San Diego North region is estimated to increase by 9% between 2010 and 2020. Of the communities in the region, the highest growth is expected to occur in Torrey Highlands, Sorrento Valley, and Tierrasanta.

In the 2010 General Election, 66% of registered voters in the San Diego North region voted. The average voter turnout in the State of California was in 2010 was 60%.

As an advocacy group, the San Diego North Chamber of Commerce strives to inform voters on ballot initiatives, propositions and candidates. In doing so, the chamber also aims to increase voter turnout in all San Diego North communities.

San Diego North Population Demographics

Community Population

Escondido 156,884 167,741Poway 52,143 54,142Sorrento Valley 4,036 4,938Tierrasanta 31,989 39,050Mira Mesa 78,394 86,442W. Rancho Bernardo, 4S Ranch

35,902 41,852

RB, Carmel Mtn. Sabre Springs 52,138 52,385Rancho Penasquitos, Black Mtn 57,852 63,569Torrey Highlands 49,952 61,556Scripps Ranch 34,906 36,121Vista 116,393 123,860San Marcos 87,848 95,366

Area 2010 Population 2020 Projected

Registered Voters by Area

Escondido 54,048 63.42%Poway 27,875 71.52%Tierrasanta 13,842 65.45%Mira Mesa 30,501 59.71%Rancho Bernardo 24,261 72.92%Rancho Penasquitos 45,514 66.71%Vista 34,380 62.47%San Marcos 35,388 64.30%

Area 2010 Reg. Voters Turnout

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“0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Escondido

Poway

Sorrento Valley/Mesa

Tierrasanta

Mira Mesa

W. RB, 4S Ranch

RB, Carmel Mtn, Sabre Springs

Rancho Penasquitos, Black Mtn.

Torrey Highlands

Scipps Ranch

Vista

San Marcos

Projected Popula.on Growth 2010-‐2020 Projected Population Growth 2010 - 2020

I am a proud member of the San Diego North Chamber of Commerce. One expects a chamber to advocate on behalf of, and add value to the business community. Clearly the San Diego North Chamber meets and exceeds those expectations.

- Ronald R. Bamberger, President, Boardwalk Development

Scripp

s

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The San Diego North region boasts a vibrant business community, with companies and organizations that operate in a wide array of industries and sectors. The area is home to over 18,000 businesses and over 358,000 employees. Based on current projections, the number of employees will increase by an additional 40,000 workers by the year 2020. The San Diego North Chamber of Commerce currently partnered with almost nine hundred individual business, helping them grow and thrive within the competitive environment, while, at the same time, benefitting the communities in which they conduct their activities.

Regional Business Composition

Number of Businesses by Area

Escondido 2,835Poway 1,645Sorrento Valley/ Sorrento Mesa 2,814Tierrasanta 304Mira Mesa 1,577W. Rancho Bernardo, 4S Ranch 853RB, Carmel Mtn. Sabre Springs 1,165Rancho Penasquitos, Black Mtn. 597Torrey Highlands 1,545Scripps Ranch 855Vista 2,635San Marcos 1,312MCAS Miramar/ Miramar 50

Area Registered Businesses

0

500

1000

1500

2000

2500

3000

3500

Prof, Scien1fic and Technical Services

Retail

Health Care and Social A

ssistance

Construc1on

Wholesale

Hospitali1y and Food Services

Other Services

Finance/Insurance

Real Estate/ Rental and Leasing

Asministra1ve Support, Redemp1on

Over the next ten years, employment in the region is expected to grow by just over 11%, with the biggest increases expected in Vista and San Marcos.

Business Distribution in San Diego North Region

Businesses by Industry Sector

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

Escondido

Poway

Sorrento Valley/M

esa

Tierrasanta

Mira Mesa

W. RB, 4S Ranch

RB, Carm

el Mtn, Sabre Springs

Rancho Penasquitos, Black M

tn.

Torrey Highlands

Scipps Ranch

Vista

San M

arcos

MCAS Miramar/ Miram

ar 0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Escondido

Poway

Sorrento Valley/Mesa

Tierrasanta

Mira Mesa

W. RB, 4S Ranch

RB, Carmel Mtn, Sabre Springs

Rancho Penasquitos, Black Mtn.

Torrey Highlands

Scipps Ranch

Vista

San Marcos

Projected Regional Employment Growth

Demographic data provided by the San Diego County Registrar of Voters, SANDAG and research by California State University San Marcos.

Scripp

s

Scripp

s

Admini

strati

ve


Chamber Impact

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2010 - 2011 Major Accomplishments

About the Chamber

• Led efforts to create the CleanTech Corridor• Held the Cleantech Legislative Conference to raise awareness of regional infrastructure issues • Expanded and strengthened member benefits• Hosted the 2nd annual San Diego Women’s Week• Applied for U.S. Chamber Accreditation• Published the first regional community impact report• Developed a regional Leadership Council• Established Business for Breakfast morning networking• Formed the San Diego Student Chamber• Opened a satellite office in Mira Mesa• Organized and Updated chamber Speaker’s Bureau and Job Bank

The Chamber Represents:The interests of all business in the San Diego North RegionMore than 800 member companiesFrom small start-ups to Fortune 500 corporations Businesses from more than 30 industries and sectors

The Chamber Delivers:• Business and professional development workshops• Referrals to member companies• SCORE business counseling • Networking opportunities• Cost-saving benefits to add to a company’s bottom line• Leadership training and growth opportunities• Opportunities to have an impact on legislation• A unified voice in front of government• Direct access to legislative offices• Best practice delegations to leading cities• Regional economic development initiatives• Opportunities to sit on Public Policy, Economic Development, Health and Education Committees• Access to chamber signature events featuring prominent speakers

The SDNCC has been instrumental in expanding regional opportunities for the City of Escondido and allowing us to network with other businesses and agencies. - Charlie Grimm, Assitant City Manager, City of Escondido

Chamber CommitteesChamber committees are open to all members and are a great way for members to get involved and impact the region.

Public Policy Committee – The public policy committee effectively addresses public policy issues at the local, state, federal, and/or international level. The committee is charged with identifying paramount issues and topics related to the business community, as well as making recommendations to the Board of Directors regarding positions on proposed legislation and ballot initiatives that the Chamber, in turn, can pass on to its members.

Health Committee – The Health Committee serves to educate businesses about health care issues specific to the region that impact bottom lines and workforce productivity. The committee is committed to developing and constantly improving what employers can do to promote a healthier lifestyle for their employees with minimal, or no investment.

Economic Development Committee – The Chamber strives to stay at the forefront of economic development efforts in the region. The main goal of the committee is to attract business and jobs to the region while maintaining a progressive and innovative business climate. This committee is in charge of the CleanTech Corridor initiative.

Education Committee – The Education Committee arranges valuable seminars and training workshops to develop members on a professional level. The goal of this committee is to sustain a competent workforce and competitive business environment. The main areas of focus are the Small Business Resource Center, the Speaker’s Bureau, and the Job Bank.

Leadership Council – The Leadership Council navigates new and prospective businesses into the Chamber and serves as a guide to ensure that each member is able to participate to their fullest. Each Council volunteer is dedicated to ensuring that every chamber member is knowledgable about chamber events and benefits, and has the tools needed to succeed.

9www.sdncc.com


Fiscal Year, July 1, 2010 - June 30, 2011

2010-2011 Financial Report

Statement of Financial Position

June 30, 2011 Position

Current Assets $52,243

Fixed Assets $23,987

Other Assets $4,398

Total Assets $80,628

Current Liabilities $823

Equity $79,805

Total Liability And Equity $80,628

2010 - 2011 Revenues2010 - 2011 Expenses

Membership Dues 45%

Events and Ac8vi8es 46%

Other Revenues 9%

Administra*ve and Related Expenses

58%

Events and Ac*vi*es 22%

Rent and U*li*es 8%

Other Expenses 12%

Statement of Activities

Membership Dues $229,874 45%

Events and Activities $233,649 46%

Other Revenues $45,325 9%

Total Revenues $508,848

Admin and Related Expenses $277,900 57%

Events and Activities $107,031 22%

Rent and Utilities $38,368 8%

Other Expenses $60,159 12%

Total Expenses $483,458

Revenues % of Revenues

Expenses % of Expenses

Change in Net Assets $25,390


2010-2011 Major Partners

$ 20,000 Plus

$ 5,000 - $ 9,999Bellus Academy County of San Diego

Drew and Associates International Hewlett-Packard CompanyOracle Corporation San Diego County Regional Airport Authority

San Diego Gas and Electric Scripps Clinic Rancho Bernardo

$ 1,500 - $ 4,999Arch Health Partners Ashford University

Callaway Golf Casa de Las CampanasChildren’s Physicians Medical Group, Inc. CMIT Solutions of Inland North County

Coastline Office Solutions COX Communications

Harrah’s Rincon Casino and Resort Jones DayMercedes-Benz of Escondido North County Times

Northrop Grumman Palomar Community CollegeQualcomm Inc. Radisson Suite Hotel

Rancho Bernardo Inn RBC Wealth Management

San Diego Car Care Sharp HealthCareSony Electronics, Inc. Stone Brewery Co.

Teradata Corp. The Remington ClubThe San Diego Foundation UCSD Scripps Ranch Medical Office

Unicorn Jewelry and Fine Gifts Villa Rancho Bernardo Walmart Corporation

$ 10,000 - $ 19,999

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Distinguished Members

Aflac - Stephen Heroux Arch Health Partners Athens Market Cafe

At Your Home Familycare Bellus Academy California Community BankCallaway Golf City of Murrieta Cornerstone Wealth Management

Cox Communications Coastline Office Solutions Courtyard by Marriott San Diego, Rancho Bernardo

Cruise And Vacation Specialist Bitsy Clayton

Davies Electric Company, Inc. FocalPoint Business Coaching

Gregory Herrman, CPA Hewlett-Packard Company Hochman Cohen Torres LLP, CPAsJones Day Kaiser Permanente Maderas Golf Club

McGinnis Reno Group RBC Wealth Management

Mercedes-Benz of Escondido New Pointe Communities Inc.

Northrop Grumman Prava Construction Services Radisson Suite HotelRancho Bernardo Inn Renaissance Executive Forums Replica Printing Services

San Diego County Regional Airport Authority

San Diego Gas & Electric San Diego Hospice and The Institute for Palliative Medicine

San Diego Miramar College Scripps Clinic Rancho Bernardo Sharp Health PlanSharp HealthCare Sony Electronics, Inc. State Farm

Strategic Business Communications Strategic Communications TERADATA Corp.The Roth Law Firm The San Diego Foundation The Simmons Firm, ALC

Time Warner Cable Unicorn Jewelry & Fine Gifts

Anderson & Yocum, APC Bernardo WineryBoys and Girls Clubs of Greater SD California Bank and Trust

Casa de Las Campanas CB Richard Ellis - Jeb BakkeColdwell Banker Residential Brokerage Elite Community Management

Glaser-Bailey Awards & Engraving Jeffrey T. Wilson, Attorney at LawMortimer Insurance Agency North County Credit UnionPalomar Community College Pomerado Newspaper Group

Poway Unified School District Board of Education Protravel International, Inc.Rancho Bernardo Inn Rancho Bernardo Self Storage & RV StorageRancho Financial, Inc. Reese Creative Communications

San Diego Gas & Electric Scripps Clinic Rancho BernardoTERADATA Corp. Terry N. Thomas, D.D.S.

The Remington Club Total Vision CareUnicorn Jewelry & Fine Gifts Union Bank - Rancho Bernardo

Members of Over 25 Years

Chairman’s Circle Members

San Diego North Chamber of Commerce 858.487.1767www.sdncc.comPhoto credit: George Cooke

SDNCC provides the leadership that our region demands with innovative programs in corporate, non-profit, and small business management. We are fortunate to have this important resource that protects our quality of

life and makes this region one of the nation’s most desirable places to live, work, and play.

- Charlene ZettelOffice of Gov. Arnold Schwarzenegger

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