san francisco bay area network natural resources communication strategy
TRANSCRIPT
San Francisco Bay Area NetworkSan Francisco Bay Area Network
Natural ResourcesNatural ResourcesCommunication StrategyCommunication Strategy
Why a Communication Strategy?Why a Communication Strategy?
To find out:To find out:– How is natural resource information How is natural resource information
currently communicated among parks, currently communicated among parks, divisions, partners?divisions, partners?
– What are the challenges to getting What are the challenges to getting sufficient information?sufficient information?
– What form of information delivery is most What form of information delivery is most useful?useful?
A joint effort ofA joint effort of andand
Looking for AnswersLooking for Answers
Interviews and questionnairesInterviews and questionnaires
Summary of feedbackSummary of feedback
Evaluation of existing sourcesEvaluation of existing sources
Recommendations for new processes Recommendations for new processes and productsand products
How People Want Their Information How People Want Their Information
It varies, but in general:It varies, but in general:– Personal communicationPersonal communication– ConciseConcise briefings, factsheets, and briefings, factsheets, and
newsletters with visuals and a link to more newsletters with visuals and a link to more informationinformation
– WebsitesWebsites– Symposia and brown bag lunchesSymposia and brown bag lunches
Communication ChallengesCommunication Challenges(Some common themes emerge…)(Some common themes emerge…)
Many had never heard of existing sourcesMany had never heard of existing sources Too much data, not enough synthesisToo much data, not enough synthesis
– Lack of adequately tiered informationLack of adequately tiered information Information is scattered, hard to findInformation is scattered, hard to find
– Need a single, searchable, well organized Need a single, searchable, well organized repository of informationrepository of information
Partner groups lack accessPartner groups lack access Need more collaboration between natural Need more collaboration between natural
resources and interpretive staffresources and interpretive staff
E-mail updates E-mail updates and newslettersand newsletters
Annual reportsAnnual reports Websites and Websites and
intranetintranet Web Web
conferencingconferencing Podcasts/DVDsPodcasts/DVDs
How to Address These Challenges?How to Address These Challenges?(good news, there’s no need to start from scratch)(good news, there’s no need to start from scratch)
Contact listsContact lists Annual state of the Annual state of the
resources updateresources update Science symposiumScience symposium Brown bag lunchesBrown bag lunches Power Point road Power Point road
showshow LogoLogo One-stop-shop One-stop-shop
websitewebsite
Filling in the GapsFilling in the Gaps
http://http://www.greateryellowstonescience.orgwww.greateryellowstonescience.org//
So, What Now?So, What Now?
Draft plan is postedDraft plan is posted Taking it on the road to different parksTaking it on the road to different parks ImplementationImplementation
– Already starting for someAlready starting for some– How to make sure the plan is widely used?How to make sure the plan is widely used?– How to increase collaboration between How to increase collaboration between
natural resource and interpretive staff?natural resource and interpretive staff?
