san francisco we love email innovation tour '14 (presentation)
TRANSCRIPT
1
WELCOME
AllenNance
WhatCounts
tom_sather
Return Path
johnengler
LiveIntent
Lalit Chopra
Movable Ink
2
LETrsquoS TALK SOCIAL
WeLoveEmail
WhatCounts ReturnPath MovableInk LiveIntent
3
AGENDA AND GOALS FOR OUR TIME TOGETHER
bull The future of email What does email look like in 5 years
bull The cutting edge Whorsquos innovating email today
bull Pixels vs peoplehellipthe future of CRM retargeting ndash LiveIntent
bull Whatrsquos new in email delivery ndash Return Path
bull Did you say agile email ndash Movable Ink
bull Email Marketing Scorecard Whatrsquos your grade
bull QampA
4
RULES OF ENGAGEMENT
5
RULES OF ENGAGEMENT
6
RULES OF ENGAGEMENT
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
2
LETrsquoS TALK SOCIAL
WeLoveEmail
WhatCounts ReturnPath MovableInk LiveIntent
3
AGENDA AND GOALS FOR OUR TIME TOGETHER
bull The future of email What does email look like in 5 years
bull The cutting edge Whorsquos innovating email today
bull Pixels vs peoplehellipthe future of CRM retargeting ndash LiveIntent
bull Whatrsquos new in email delivery ndash Return Path
bull Did you say agile email ndash Movable Ink
bull Email Marketing Scorecard Whatrsquos your grade
bull QampA
4
RULES OF ENGAGEMENT
5
RULES OF ENGAGEMENT
6
RULES OF ENGAGEMENT
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
3
AGENDA AND GOALS FOR OUR TIME TOGETHER
bull The future of email What does email look like in 5 years
bull The cutting edge Whorsquos innovating email today
bull Pixels vs peoplehellipthe future of CRM retargeting ndash LiveIntent
bull Whatrsquos new in email delivery ndash Return Path
bull Did you say agile email ndash Movable Ink
bull Email Marketing Scorecard Whatrsquos your grade
bull QampA
4
RULES OF ENGAGEMENT
5
RULES OF ENGAGEMENT
6
RULES OF ENGAGEMENT
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
4
RULES OF ENGAGEMENT
5
RULES OF ENGAGEMENT
6
RULES OF ENGAGEMENT
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
5
RULES OF ENGAGEMENT
6
RULES OF ENGAGEMENT
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
6
RULES OF ENGAGEMENT
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
7
RULES OF ENGAGEMENT
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
8
THE FUTURE OF EMAIL
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
9
THE FUTURE OF EMAIL
There will be a new ldquomobile-onlyrdquo email client that has greater than 100M users
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
10
THE FUTURE OF EMAIL
Email addresses get fully integrated into Google Wallet Windows and payment gateways (Square) to create a global payments phenomena
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
11
THE FUTURE OF EMAIL
The idea of a ldquospam folderrdquo goes away and the introduction of IPv6 leads to a ldquocredit scorerdquo of engagement that drives all inbox delivery
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
12
THE FUTURE OF EMAIL
The ldquoinboxrdquo gets smart No more ldquonewest at the toprdquo Instead itrsquos replaced with an algorithm that learns who you interact with most often and how
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
13
THE FUTURE OF EMAIL
No more attachments (ever) The cloudizing of email is complete and everything is referenced to a cloud document and completely trackable
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
14
THE FUTURE OF EMAIL
Email becomes 4D Driven by wide adoption of HTML5 embedded Java video and other programming languages email comes to life
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
15
THE CUTTING EDGE
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
16
THE CUTTING EDGE
Data-driven email marketing has become real and the best email marketers are leveraging a wide spectrum of data
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
17
THE CUTTING EDGE
Social media logins are driving more data opportunities for email marketers and creating more dynamic preferences and less friction
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
18
THE CUTTING EDGE
Website and other online as well as offline interactions are leading to more personalized email marketing experiences
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
19
EMAIL BEST PRACTICES
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
20
EMAIL BEST PRACTICES
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
21
EMAIL BEST PRACTICES
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
22
EMAIL BEST PRACTICES
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
23
EMAIL BEST PRACTICES
Letrsquos agree on this Yes BIG DATA has 7 letters but what is cool is actually doing something with it Yes PERSONALIZATION has 15 letters and yes it is true if you send someone a message they want they will respond more Yes AUTOMATION has 10 letters but a bad message that is automated is still bad
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
24
EMAIL BEST PRACTICES
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
25
EMAIL BEST PRACTICES
The math of PERSONALIZATION Right Data + Content + Automation Why these three Without them --- personalization does not scale
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
26
EMAIL BEST PRACTICES
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
27
EMAIL BEST PRACTICES
SweetJack pulls in email content from many different sources and places different deals for each subscriber bullMain Deal and Secondary Deals populated from XML feed via smartGET Subscribers get different deals based on preferences and propensity to purchase
bullBlog content pulled from website
bullFacebook content pulled via XML feed
bullAlso has static content
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
CRM Retargeting for Publishers
PIXELS OR PEOPLE
johnengler liveintent
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
John Engler Vice President Sales LiveIntent
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
johnengler liveintent
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent
Email is the Most Popular Mobile Activity
johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
Opens per device
000
1000
2000
3000
4000
5000
6000
7000
18-20 21-24 25-34 35-44 45-54
MobilePC
Opens
Age
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Retargeting Flow Chart
johnengler liveintent
① Customer visits your site
② Customer views a specific product
③ Customer leaves site without converting
④ They see your ad on another site
⑤ Customer returns to your site to convert
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
September 19th 2013
$116M IPO
October 29th 2013
$250M IPO $119 M
October 30th 2013
$350 M
February 14th 2014
johnengler
May 14th 2014
$310 M
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
Average Web Display Ads (07 CTR)
Retargeted Web Display Ads (7 CTR)
johnengler
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
Circa 1994
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
Circa 1994 Present Day
johnengler
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
Circa 1994 Present Day
johnengler
By 2017 there will be
5 DevicesConnections for Every Internet User
Cisco VNI Global IP Traffic Forecast
2012-2017
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
- Surpassed PCs - Growth Accelerating
Source Gartner IDC Enders Analysis
liveintent johnengler
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
Is that a Phablet
liveintent johnengler
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent liveintent johnengler
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
jenglerliveintentcom
johnengler
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
jenglerliveintentcom
johnengler
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
Kyle kbrownliveintentcom
johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
Custom Audience
Tailored Audience
Active Audience
LiveAudience
johnengler
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
43307bb5a669b247270a4d81cce6f3ff
15 OFF Just for you John
Wersquove missed you John
Donrsquot tell John
Retention Re-activation Alternative
johnengler
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
= jenglerliveintentcom = 43307bb5a669b247270a4d81cce6f3ff
liveintent johnengler
Whatrsquos an MD5 Hash
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Onboard 1st Party Data Segments
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
or
johnengler
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
1 The logged in audience is more valuable than the
anonymous audience 2 The email address is an inherently cross device ID 3 The hash of the email is a safe reliable matching ID
liveintent johnengler
Sohellip
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent johnengler liveintent
Email Marketing Manager (aka the senderrdquo)
Publisher (aka the ldquosellerrdquo)
VP of Marketing (aka the ldquobuyerrdquo)
bull Acquire Subscribers bull Reach Current Subscribers in
3rd Party Media
bull Become a CRM Retargeting
Platform bull Data-Rich Audience Segments
bull Increase Reach and
Frequency bull Personalize Campaigns
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
liveintent
For More on the Mobile Nature of Email Download Our Q1 2014 Report
Email Everywhere Adapting to the Mobile Nature of Email Email jenglerliveintentcom Visit httpinfoliveintentcomQ1-Report
johnengler
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Tom Sather Sr Director Research
Return Path
THE FUTURE OF DELIVERY
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Return Path The Global Leader in Email Intelligence bull Over a Decade of Email Expertise
bull Proven Data Infrastructure
bull Delivering Measurable ROI
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
A theory Email marketers are poised to be the marketing leaders of the future
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
The future of marketing is all about data
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
The future of marketing is also all about consumer choice
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
The inbox is the consumer information hub
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
80
TODAYrsquoS INBOX IS hellip bull Hard to reach bull Mobile bull Competitive
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
81
TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
82
REPUTATION SPAM FILTERING IS EFFECTIVE
Spam in the Inbox
lt 3
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
83
BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG
Inbox 86
Spam 5
Missing 9
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
More information is consumed on mobile devices
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
webmail 48
mobile 16
desktop 36
2011
Source Return Path
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
webmail 37
mobile 29
desktop 34
2012
Source Return Path
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
webmail 24
mobile 49
desktop 27
Today
Source Return Path
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Consumers are in control of how they consume marketing messages
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
BEHOLD Gmail Tabs
89
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
90
Engagement Level
Read Rate Before Tabs
Read Rate After Tabs
High 586 60
Medium 106 10
Low 22 04
Source Return Path
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
0
13
25 23
JCrew Gap
Primary Promotions
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Consumers are aware of security risks
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Source Symantec Security Technology and Response Group August 2012
Around the world 16 million phishing messages arrive in inboxes every single day
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Source Symantec Security Technology and Response Group August 2012
50 of them are opened 10 of them are clicked on
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Consumers are empowered and they know it
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
Little overlap may indicate opportunity to increase your market share
Substantial overlap in combination with high engagement indicates a healthy customer base
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
6
17
77
HomeDIY
Source Return Path
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
6
17
77
Retail
Source Return Path
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
6
17
77
Restaurants
Source Return Path
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
The Future of Deliverability isnrsquot About Optimizing Inbox Placement but Performance
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
102
ACTIVE VS INACTIVE MAILBOXES MATTER MORE
Mailbox Type Definitions
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Source Direct Marketing Association October 2011
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Q WHO ARE LIKELY ADVERTISINGCROSS PROMOTIONAL PARTNERS
A Based on this chart this could be a valuable partnership
Using Data From Email to Find New Valuable Customers
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Use Data from Email to Get Insight into Other Marketing Channels
Company A Facebook
Q SHOULD I BUY ADS ON FACEBOOK
A Based on this chart ndash absolutely
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
106
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
Letrsquos Connect
Tom Sather Sr Director Research
ReturnPath Tom_Sather
TomSatherreturnpathcom
wwwreturnpathcom
Contact Us httpwwwreturnpathcomcontact-us
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
AGILE EMAIL MARKETING
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
109
AGENDA
bull Introduction to Movable Ink and Agile Email Marketing
bull The Mobile Takeover a 4 Year Transformation in the Making
bull New Ideas for Email Marketing in a Mobile Dominant World
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
110
MOVABLE INK AGILE EMAIL MARKETING
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
111
EMAIL MARKETING HAS COME A LONG WAY
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
112
BUT PREDICTIVE MARKETING CAN ONLY GO SO FAR
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
113
THE FINAL FRONTIER IS AGILE MARKETING
BATCHED SEGMENTED
DYNAMIC PREDICTIVE
AGILE
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
114
AGILE MARKETING IS ACTUALITY-BASED MARKETING
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
115
MARKETING THAT KNOWS YOUR TIME
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
116
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
117
MARKETING THAT KNOWS WHERE YOU ARE
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
118
OR WHERE YOUR CLOSEST STORE IS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
119
MARKETING THAT KNOWS YOUR DEVICE
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
120
MARKETING THAT KNOWS YOUR NAME
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
121
MARKETING THAT KNOWS WHICH SEATS ARE LEFT
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
122
MARKETING THAT AUTOMATICALLY UPDATES
123
MARKETING YOU SHARE WITH FRIENDS
123
MARKETING YOU SHARE WITH FRIENDS
124
MARKETING YOU CAN MEASUREhellip IN REAL-TIME
OPENS BY LOCATION
OPENS SECOND
125
THINK OF ALL THE POSSIBILITIES
126
THE MOBILE TAKEOVER
127
MOBILE MOVED OUR CHEESEhellip FAST
Sources bull Silverpop amp Unica ldquoOptimizing for the Small Screenrdquo August 2010 bull Movable Ink ldquoUS Consumer Device Preference Reportrdquo May 2014
128
MORE EMAIL IS OPENED ON IPHONES THAN DESKTOPS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
129
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q2 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
130
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q3 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
126
THE MOBILE TAKEOVER
127
MOBILE MOVED OUR CHEESEhellip FAST
Sources bull Silverpop amp Unica ldquoOptimizing for the Small Screenrdquo August 2010 bull Movable Ink ldquoUS Consumer Device Preference Reportrdquo May 2014
128
MORE EMAIL IS OPENED ON IPHONES THAN DESKTOPS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
129
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q2 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
130
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q3 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
127
MOBILE MOVED OUR CHEESEhellip FAST
Sources bull Silverpop amp Unica ldquoOptimizing for the Small Screenrdquo August 2010 bull Movable Ink ldquoUS Consumer Device Preference Reportrdquo May 2014
128
MORE EMAIL IS OPENED ON IPHONES THAN DESKTOPS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
129
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q2 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
130
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q3 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
128
MORE EMAIL IS OPENED ON IPHONES THAN DESKTOPS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
129
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q2 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
130
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q3 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
129
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q2 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
130
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q3 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
130
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q3 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
131
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q4 2013
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
132
THIS IS HOW THE MAP HAS CHANGED IN JUST ONE YEAR
Q1 2014
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
133
DESKTOP OPENS ARE DECLINING
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
134
SMARTPHONE OPENS LEVELING OUT
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
135
TABLETS SHOWING STRONGEST GROWTH
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
136
SO WHY ARE YOU STILL DESIGNING FOR DESKTOPS FIRST
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
137
MOBILE DEVICES DO CAPTURE REVENUE
Source Movable Ink May 2014
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
138
SMARTPHONE OPENS DRIVE SALES ON OTHER DEVICES
11 of purchasers open on a smartphone first then convert on a different device
Source Movable Ink May 2014
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
139
MOBILE OPENERS SPEND MORE MONEY
Source Movable Ink May 2014
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
140
IOS OPENERS OUTSPEND ANDROID OPENERS
Source Movable Ink May 2014
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
141
AND THERE ARE A LOT MORE IOS OPENERS
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
142
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
143
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
144
DEVICE USAGE OVER THE COURSE OF A DAY
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
145
TABLETS REPLACING DESKTOPS AS HOUSEHOLD PC
Source Movable Ink ldquoUS Consumer Device Preference Report Q1 2014rdquo May 2014
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
146
DESKTOP GIANTS ARENrsquoT BEING SHY ABOUT IT
ldquoItrsquos the tablet that can replace your laptop It is the most powerful thinnest and lightest
Surface Pro yet It is a full PC and a brilliant tabletrdquo
- Panos Panay corporate vice president Microsoft Surface
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
147
FINAL THOUGHTS ON THE RESEARCH
bull Smartphone opens might have peaked at slightly below 50
bull Tablets will continue to eat away at desktop market share
bull The ldquotap-through raterdquo is the new click-through rate
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
148
NEW IDEAS FOR EMAIL MARKETING IN THE MOBILE WORLD
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
149
RESPONSIVE DESIGN IS GREAT
Desktop Version Responsive Version
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
150
BUT NOT WITHOUT AN END-TO-END MOBILE EXPERIENCE
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
151
EBAY MAKES THE USER JOURNEY EASY WITH DEEP LINKING
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
152
THE KNOT LETS YOU TAP TO CALL
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
153
EXPRESS MAKES IT EASY TO SHOP IN STORE
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
154
COMEDY CENTRAL MAKES SHARING A CINCH
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
155
AND IT WORKS
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
156
THANK YOU
Lalit Chopra Director Strategic Partnerships
lchopramovableinkcom wwwmovableinkcom
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
157
EMAIL MARKETING SCORECARD
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-
158
EMAIL MARKETING SCORECARD
1 Strategy and Goals 2 Data Collection Integration and Hygiene 3 Acquisition Subscriber Growth 4 Segmentation and Targeting 5 Content Development and Automation 6 Message Creative and Personalization 7 Testing and Optimization 8 Channel Integration 9 Inbox Delivery 10 Insights and Analytics
wwwwhatcountscomscorecard
- Welcome
- Letrsquos Talk Social
- Agenda and goals for our time together
- Rules of engagement
- Rules of engagement
- Rules of engagement
- Rules of engagement
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The future of email
- The cutting edge
- The cutting edge
- The cutting edge
- The cutting edge
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Email best practices
- Pixels or People
- John EnglerVice President SalesLiveIntent
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Retargeting Flow Chart
- September 19th 2013
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
- Slide Number 54
- Slide Number 55
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Slide Number 59
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- Slide Number 65
- Slide Number 66
- Whatrsquos an MD5 Hash
- Onboard 1st Party Data Segments
- Slide Number 69
- Slide Number 70
- Sohellip
- Slide Number 72
- Slide Number 73
- The future of delivery
- Return Path The Global Leader in Email Intelligence
- Slide Number 76
- Slide Number 77
- Slide Number 78
- The inbox is the consumer information hub
- Todayrsquos inbox is hellip
- Trillions of emails are sent yearLY and most are spam
- Reputation spam filtering is effective
- But deliverability rates for marketers still lag
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Slide Number 88
- BEHOLD Gmail Tabs
- Slide Number 90
- Slide Number 91
- Slide Number 92
- Slide Number 93
- Slide Number 94
- Slide Number 95
- Slide Number 96
- Inbox Share How Much Your Email Customer List Overlaps and Engages with Your Competitor
- HomeDIY
- Retail
- Restaurants
- Slide Number 101
- Active vs inactive mailboxes matter more
- Slide Number 103
- Using Data From Email to Find New Valuable Customers
- Use Data from Email to Get Insight into Other Marketing Channels
- Slide Number 106
- Letrsquos Connect
- Slide Number 108
- Agenda
- Movable ink agile email marketing
- Email marketing has come a long way
- But predictive marketing can only go so far
- The final frontier is agile marketing
- Agile marketing is actuality-based marketing
- Marketing that knows your time
- Slide Number 116
- Marketing that knows where you are
- Or where your closest store is
- MARKETING THAT KNOWS YOUR DEVICE
- Marketing that knows your name
- Marketing that knows which seats are left
- Marketing that AUTOMATICALLY UPDATes
- Marketing you share with friends
- Marketing you can measurehellip in real-time
- Think of all the possibilities
- The mobile takeover
- Mobile moved our cheesehellip fast
- More email is opened on iphones than desktops
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- This is how the map has changed in just one year
- Desktop opens are declining
- Smartphone opens leveling out
- Tablets showing strongest growth
- So why are YOU still designing for desktops first
- Mobile devices do capture revenue
- Smartphone opens drive sales on other devices
- Mobile openers spend more money
- Ios openers outspend android openers
- And there are a lot more ios openers
- Device usage over the course of a day
- Device usage over the course of a day
- Device usage over the course of a day
- Tablets replacing desktops as household pc
- Desktop giants arenrsquot being shy about it
- Final thoughts on the research
- New ideas for email marketingin the mobile world
- Responsive design is great
- But not without an end-to-end mobile experience
- Ebay makes the user journey easy with deep linking
- The knot lets you tap to call
- Express makes it easy to shop in store
- Comedy central makes sharing a cinch
- AND IT WORKS
- Thank you
- Email marketing scorecard
- Email marketing scorecard
-