“sand castle” the “sand castle” is a one stop beach shop that offers a range of food and...

15
“Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie Beach, Fishing Lake, Saskatchewan Erika Gudnason

Upload: lesley-hancock

Post on 05-Jan-2016

218 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

“Sand Castle”The “Sand Castle” is a one stop beach shop that offers a range of food and

convenience products to meet your camping and holiday needs.

Leslie Beach, Fishing Lake, Saskatchewan

Erika Gudnason

Page 2: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Leslie Beach, Fishing Lake

Page 3: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Candy & beverages

Basic household items

Fast food

Page 4: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Layout 1,000 sq. feet

2 tables inside, 2 on patio

Majority of sales will be takeout

Page 5: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Owner/ Manag

er

Assistant

Manager

General Staff

Human Capital

Page 6: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

• 8-17 yearsChildren

with Parents

Target Segment

Page 7: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

• 18- 25 yearsYoung Adults

Target Segment

Page 8: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Promotion

Your one stop beach shop! Open Sun or Shine- 11am-11pm

Page 9: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

BudgetsCapital Budget

Leaseholder Improvements

12,500

Fixtures & Equipment

7,500

Total 20,000

Financial Budget

Bank Debt (50%)

20,000

Equity 20,000

Total 40,000

Page 10: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Sensitivity Analysis Average # of

customers/dayAverage 5 year profit

Net payback IRR

20 (28,143) (251,980) 3.5%

40 (6,363) (34,920) 9%

60 13,557 160,418 29%

80 32,580 349,753 39%

Page 11: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

1 2 3 4 50

20

40

60

80

100

60

69

77

8589

54 55 53 52 53

Net Income BreakevenN

um

ber

of

Cu

stom

ers

p

er

day

NPV = 88,868

Average 5 year Net Income = 13,559

Break-even Analysis

Base Case Customers/d

ay 60 69 77 85 89Breakeven

Customers/day 54 55 53 52 53

Page 12: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Profitability

Year 1 2 3 4 5

Net Income

17,006

3,264 10,058 16,668 20,798

Year 1 Year 2 Year 3 Year 4 Year 5 0

5,000

10,000

15,000

20,000

25,000

Page 13: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Critical Risk Factors

Customers per day

Customer spending

Weather

Page 14: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Feasibility

29% Required ROI

Risk Mitigati

on = Feasible

Page 15: “Sand Castle” The “Sand Castle” is a one stop beach shop that offers a range of food and convenience products to meet your camping and holiday needs. Leslie

Questions?

Your one stop beach shop! Open Sun or Shine- 11am-11pm