sandeep chennakeshu -...
TRANSCRIPT
Sandeep ChennakeshuSenior Vice President and General Manager
Wireless & Mobile Systems Group25 July 2006
The forward-looking statements in this presentation include statements regarding market growth and our potential capacity, financial position, expanded addressable market, business strategy and other plans and objectives for future operations, as well as any other statements which are not historical facts.
Although we believe that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. These factors, risks and uncertainties are listed in our Form 10K for the year ended December 31, 2005 and other SEC filings.
RF, PA, PMIC
DSPs, CPUs
Process technology
Packaging
Software components (e.g. codecs)
Growth Through Innovation
IP Portfolio Platforms Market Position
2G, 2.5G
2.75G, 3G
iDEN
Applications processors
Connectivity
#2 GSM/GPRS basebands
#2 DSPs
#3 Wireless handset RF
MXC – Processor of the year
Business Model to Drive Market Success
CustomersCustomers
Platform thinking. Platform execution.
RF, PM, PA, BB
Platforms
DSPs & App. Processors
Support
Process & Packaging
Technologies
Ecosystem Foundry
Software Components(e.g. codecs)
MXC
Focus Areas
• iDEN• 2G-3G
Platforms
• Open OS support
• RF transceivers• PA• PMIC
• ZigBee™• WLAN• DVB-H
• Application processors
• Portable media players
• V2IP solutions
• Audio for automobiles
• DVB-H tuners• GPS front ends• LNAs• FEMs
• Mini-USB• GPS
Components Through Platform Thinking
RF TransceiverUSB
DigitalBasebandPMICApp Proc DVB-H
tuner PACodecs
Portable Media Players Cell Phones
DVB-HSiP
RF Module
Software Drivers, Application Enablers and Platforms
Time to market via ready to use components
Basis for Elektrobit/S60/Symbian reference design
MXC Cellular Platform Architecture
Differentiators• ARM11 for better multimedia (H.264 encode/decode)• DSP based modem (flexibility)• Faster integration of 3rd party apps framework (open OS)• Integration to reduce total cost of ownership• RF requires limited tuning in factory
ACCESSSOFTWARE
• Proven• Protected• Stable
MODEMCORE
APPLICATIONS SOFTWARE
• Any OS• Independent• Downloadable
APPSCORE
2, 2.5 & 2.75GTransceiver
3GTransceiver
PA
PA
Power Management and Audio
Software Platform
OperatingSystem
OperatingSystem
Service PrimitivesService Primitives
Protocol stack, IP stack, Connectivity, Codecs,
Application services, Security
Protocol stack, IP stack, Connectivity, Codecs,
Application services, Security
Hardware LayerHardware Layer
Cellular Platform Access (CPA)Cellular Platform Access (CPA)
Applications Framework & UI(S60, Windows Mobile®, Linux, Ajar, RTOS based)• Application reusability
• Stable porting layer
• Stable platform
HSDPA and HSUPA Evolution
• 1.8 Mbps available
• 3.6 Mbps multi-call capable
• Successful IOT testing with 4 global partners
• HSUPA: 1.5Mpbs – 5.8Mbps
• HSDPA: 7.2Mbps and higher
2006 2007
Download Signal
Feedback
Transmit
Multimedia Capability Enabled by ARM11 Imaging
• 4M pixel cameras• 24 million color displays
Video• H.264 encode (QCIF 15 fps) & decode (CIF 30 fps) • MPEG4 CIF 30 fps encode & decode • Real Video® and WMV
Music & Audio• AAC, AAC+, enhanced AAC,
MP3, Real Audio®, WMA, WB-AMRMemory Support
• NAND, NOR, SDRAM (DDR & SDR) and PSRAM
532MHz performance on MXC and i.MX
Volume and Cost
Margin, cost optimized derivatives from high tier
Technology driven, rich multimedia & connectivity
Market Driver
High-Tier
Entry-Tier
Mid-Tier
V2IP / OtherPMP (Flash and Hard Disk)Cellular
i.MX27
i.MX27
i.MX Applications Processors Portfolio
Smart RF – Lowers Total Cost of Ownership
• Flexible, advanced programming model
Simplifies software interface
• Simple auto calibration routines
Reduces phone calibration and test time in factory
• Delivers high board level yields
Sagem my700xRF EDGE Subsystem
• Single chip solution
• Part count reduction
• Flexibility for product segmentation
Power Management ICsFlexible buck switcher scheme;supports up to four domains (0.5A) and parallel mode for 1A capability
Completebacklight and fun lightingmanagement system
One of first to include CEA-936-Asupport
Touch screeninterface for smartphone interfacing
Dual SPI / SSI allows sharing resources between two processors
Switchers and regulators supporta complete 2G and 3G power tree
Complete high end audio system integrated on chip
Battery Charging(EMU)
MC13783
Switchers
Audio
BatteryCharging
RegulatorsBacklight
Fun Lights
Dual SSI
Dual SPI
TouchScreen
USB-OTG
RF/PA & Power Management Momentum
Motorola SLVR L6FSL BB, RF, PM & PA
Sagem my700x FSL RF EDGE Subsystem
Continuous Innovation on Size and Power
Platform Techniques (Profiling)
Subsystem Techniques (Power Domain Gating)
Circuit Techniques (DVFS)
Transistor Design (Low Power)
POWER SIZE
Packaging(RCP)
Passive Integration(IPD)
Process Nodes RFCMOS (90nm)
SMOS (130nm)CMOS (65nm)
Architecture (MXC, i.MX, Polar-lite,
Direct Launch)
Leadership & Innovation in Packaging
• 30-50% reduction in size
• Reduces cost
• Module design
Thic
knes
s POP
RCP
FoldedPkg.
1.4mm Cos
t
StackPkg.
DieStack
PCBEmbed.Die
Footprint
RCP lowers cost, footprint and thickness
Connectivity Components
ZigBee™• Over 40% market share• Single chip RFCMOS solution in 2007
DVB-H• Over 50% tuner market share• Developing single chip solution
GPS• Shipping integrated solution in iDEN
platform
WLAN• Low power signal processing engine• Multi-mode architecture design in
progress
Priorities
• Broaden 2.5G, 2.75G and 3G portfolio
• Execute on design projects for Tier 1 OEMs
• Increase momentum with i.MX, RF/PA and PMIC
• Connectivity components now; platforms next
• Platform/software delivery capability
• Smooth technology transitions