sander arts esc brasil_key note_final
DESCRIPTION
Atmel corporation has powered the Maker Movement for many years. Atmel's microcontrollers are at the heart of the Arduino boards that are used by many engineers, makers, hobyists and students globally. This talk, held at ESC Brasil in Sao Paulo zooms in on Atmel, Makers, Arduino, Itcovers the eco system and level of engagement through communities and social media and how makers are changing the world and enable unlimited possibilities in many segments, incl IoT.TRANSCRIPT
© 2014 Atmel Corporation1
Atmel And The Maker Movement
Sander ArtsVP, Marketing
Atmel Corporation
August 26, 2014
ESC Brasil,
Sao Paulo
8/27/2014
2 © 2014 Atmel Corporation
Thanks for having me !
3 © 2014 Atmel Corporation
Who is this guy ?
4 © 2014 Atmel Corporation
Who is Atmel?
Atmel Corporation
• Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of Microcontroller Innovation & Leadership
• ~5,000 Employees
• Blue Chip Customer Base
• Headquarters: San Jose, CA
Outstanding Microcontroller Performance
• World’s most popular 8-bit & 32-bit architectures,
AVR & Atmel | SMART™
• Easy to use, very accessible
• Leading Supplier of 8-bit Microcontrollers
• One of industry’s leading 8-bit Supplier
• Growth driven by proprietary Atmel AVR architecture
• Fast Growing Major 32-bit Microcontroller Supplier
• >36% CAGR 2009-2013
• Market Leader in High-Growth Touch Sensing
Solutions
• Advanced and innovative ecosystem
7 © 2014 Atmel Corporation
Atmel Has Strong MCU Awareness
Q: Please select the processor vendors you are familiar with?
52%
51%
50%
48%
42%
33%
33%
31%
30%
28%
28%
24%
50%
44%
50%
47%
43%
34%
26%
29%
26%
26%
27%
23%
TI
Atmel
Freescale
Microchip
Intel
ST
Altera
AMD
Xilinx
Analog Devices
NXP
Renesas
2013 (N = 1,912)
2012 (N = 1,555)
Source: UBM 2013
9 © 2014 Atmel Corporation
The Enabler of the Arduino
10 © 2014 Atmel Corporation
Atmel loves Arduino; just like you do…
11 © 2014 Atmel Corporation
At the heart of the heart of the Maker Community
12 © 2014 Atmel Corporation
Now available with a 32 bit Atmel | SMART MCU
13 © 2014 Atmel Corporation
Atmel powers 90+% of all 3D printers…
Facilitates Makers:
• Rapid prototyping
• Reduced costs
• Accelerated time to market
14 © 2014 Atmel Corporation
The Economist: “The Third Industrial Revolution”
15 © 2014 Atmel Corporation
…and it creates new disruptive new products, new markets, industries, more business for Atmel…
16 © 2014 Atmel Corporation
Atmel powered!
PancakeBot
Dancing Water Fountain
3D printing and micro-
manufacturing with Robox
Open Garden Hardware
@ MakerFaire Bay Area 2014
MakeSmith CNC
Crowd sourced gaming;
balloon pop
17 © 2014 Atmel Corporation
3D-Printing Projects Powered by Atmel
18 © 2014 Atmel Corporation
Arduino democratizes technology…to a ‘kid’ level
19 © 2014 Atmel Corporation
Result that come back when searching for ‘Arduino’ on Kickstarter
20 © 2014 Atmel Corporation
“There were over 160 AVR based [read: Atmel] Projects on Kickstarter of which 103 successful, collecting 7 M USD in funding"
Did you know that ?
Quote from CEO of Kickstarter
That's a potential of 103 companies founded on Atmel
21 © 2014 Atmel Corporation
Maker Communities Around the World
Over 1,000 maker communities around the world
22 © 2014 Atmel Corporation
Few Brazilian examples
More….
24 © 2014 Atmel Corporation
Can this be done?
picoPower
AVR Architecture,Event System
Wide Flash Range,Up to 384kB
Highly IntegratedDevices
QTouch Library
Of Course! AVR
Software FrameworkApp NotesReference Designs
ATXMEGA32A4
ATXMEGA32C4
ATXMEGA32D4
ATXMEGA64A3
ATXMEGA64D3
ATXMEGA128A3
ATXMEGA128D3
ATXMEGA192D3
ATXMEGA256A3
ATXMEGA256A3B
ATXMEGA256D3
32kB
64kB
128kB
192kB
256kB
384kB
AVR XMEGA Portfolio Details
ATXMEGA192A3
26 © 2014 Atmel Corporation
• Hosts open source projects, and provides many collaboration tools
• Project and content open to community
• Project owners have complete control over their project, members, and tools.
• Easy access, easy to collaborate• Atmel Studio extension available
in Atmel Gallery
• http://spaces.atmel.com
Atmel Spaces
Enabling Open Source Community Development
27 © 2014 Atmel Corporation
Dedicated YouTube and YouKu Channels with Lots of Technical Content and lessons on Arduino
• 12+ AtmelEdge videos
on MCUs, MPUs,
Studio 6 and eval kits
• Close to 40,000 views
28 © 2014 Atmel Corporation
AVR Hero Design Contest…
29 © 2014 Atmel Corporation
AVRs are creating new heroes!
30 © 2014 Atmel Corporation
All tools and sources for you to use!
Atmel GalleryApp Store
50,000 Users
200,000 Downloads
First Embedded
Developer App Store
Atmel Studio Development Platform
65,000 Active Developers
2,000 Embedded SW Apps
High Customer Satisfaction Rating1,200,000 Development
Boards
175,000 Forum Members
Platform of Maker community
Dedicated community
in China with 20K members
and ~50K posts
Arduino Partnership AVR Freaks Community
200,000 Members
Very Large Vendor
Specific User Community
Strong Tools & SW Partnerships
Atmel MCU + Tools Ecosystem = Fastest Product Development
31 © 2014 Atmel Corporation
Social Media Reach
YouTube
1.6M Views
5.2K+ Subscribers
221.5K+ Likes
95.6K+ Monthly Clicks
1M+ Monthly Reach
2M+ Monthly Impressions
20.8K+ Followers
21.9K+ Followers
Google+
3.3M+ Views
• Ranked top 5 social semiconductor company in September 2013
• #1 most-viewed partner in ARM’s Connected Community
• Social influence score among the highest in the industry
Blog
Accolades
Growing Network of Partners & Media
1.2K+ Followers
871K+ Views
78K+ Monthly Views
Growing Network of Influencers
32 © 2014 Atmel Corporation
34 © 2014 Atmel Corporation
35 © 2014 Atmel Corporation
36 © 2014 Atmel Corporation
37 © 2014 Atmel Corporation
The Internet of Things (IoT)
“During 2008, the number of things
Connected to the Internet exceeded the
Number of people on earth” Source: Cisco July 2011
“By 2020, there will be 30 billion connected devices”
Source: ABI Research May 2013
“By 2018, 50% of the internet of things solutions will be provided by
startups which are less than 3 years old. We can estimate what the internet
of things will be like now. But we know that most of the things that will
exist in 2018 we can’t even conceive of because they haven’t been invented
yet.” Source: Gartner
• …AVR & ARM 8-bit & 32-bit architectures. One of the:
• …world’s broadest
• …world’s most popular
• …easiest to use
• …a very strong brand in the market
• …the hearts and minds of the Arduino community
• …many, easy to use examples
• …one of the world’s largest eco systems
• …one of the largest independent communities
• …a very large, global social footprint
• …the connectivity pieces, touch, and low power to win in IoT
• …the right company culture that embraces Makers globally
In summary: Atmel has…
The right ingredients to enable you to be successful!
39 © 2014 Atmel Corporation
In closing…we are the Maker
enablers,
but the power is with you…
40 © 2014 Atmel Corporation
• Twitter: @sander1arts
• Phone: +1 4088399780
• Email: [email protected]
• Am on LinkedIn, Facebook etc….
How to get in touch…
© 2014 Atmel Corporation
Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.
Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.
© 2014 Atmel Corporation41