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TRANSCRIPT
MARKUS GLASSER
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SENIOR VICE PRESIDENT, EXPORT, EOS
PRESENTATION:
Digital factories of the future: driven by
AM technology, a digitalized end-to-end
process chain and a partner network
– let’s take production to the next level
30 years in Additive Manufacturing
Digital factories of the future: driven by AM technology, a digitalized end-to-end process chain and a partner network – let’s take production to the next level”
Additive Next 2019
Markus GlaßerSenior Vice President
103
Content
Strategy
Automotive case: New York 1900, Where is the car? Disruption waves might be very small at the beginning.
New York 1913: Where is the horse-drawn carriage? Opportunities for new products vs. niche strategy for old ones
CHANGE also happened more than 100years ago and was underestimated, so it will also in the near future…
People overestimate the short-term effect and underestimate the mid-term power of technology
Driving change in the automotive industry 104
“We have to speed up our pace of innovation.
For this we need massive investments
in the digital infra-structure: in minds
and hardware.”
Dieter Zetsche (CEO, Daimler AG, 2017)
The traditional Automotive business model has to adopt based on multiple changes from the customer till the supplier
Driving change in the automotive industry 105
Change of asymmetric competitors
Tesla, UBER, Google, insurance companies, software companies
Change of customers mindset
Sharing economy thinkers, generation X and Y, sustainability
Change of technology
Industry 4.0, autonomous driving, artificial intelligence, VR/AR
Change of services
More digital solution in current cars, support new services will be possible
Change of supply chain
Distributed manufacturing on global production platforms
Change of suppliers
Additive manufacturing opens new ways to build ad-hoc supply chains
Example BMW iVentures: Automotive OEMs approaching new technology fields to create new digital connected solutions
Driving change in the automotive industry 106Source: BMW I Ventures, https://www.bmwiventures.com/portfolio
Platforms
Hardware
Software
DataManufacturing
More and more AM innovation centers are opening up to accelerate the development of new and innovative AM parts
Driving change in the automotive industry 107
Audi – Center of Excellence, Ingolstadt/ Germany
Ford – Advanced Manufacturing Center, Redford (MI)/USA
BMW – Additive Manu-facturing Campus, Munich/Germany
Fruili Innovazione –AM Center, Udine/Italy
Thyssen Krupp – AM Tech Center, Mühlheim/ Germany
GM – Warren Tech Center, Warren (MI)/USA
Wipro – Additive Manufacturing Solution Center, Bangalore/India
KTM / Pankl – PAMCC, Kapfenberg/Austria
GPS – Training Center, Villach/AustiaSiena Slovenia
108Source: EOS; Logos: Respective companies
Digitalized end to end process chain and partner network
Start Ups
Powered by
EOS GROUP AMP
External Partners
109Source: EOS; Logos: Respective companies
Digitalized end to end process chain and partner network
Start Upspowered by
EOS GROUP
External Partners
Customized machines„Largest 3D printed metal part“
Post-processing of Polymer parts„Unlimited colouring options”
The importance of the AM Technology will further increase, because it offers innovations on part and supply chain level
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→Innovation on design, variancy and part properties level
Innovative parts
→ Digitally connected and optimized AM Systems and Factories
AM Factory
Image sources: EOS GmbH, Citroen, Daimler, Conflux
Smart & Efficient Factories
On-demand production
Small seriesLocalized
CellsFunctional &
Part IntegrationComplex
StructuresMass
Customization
Daimler
PSA Citroen DS
Conflux Technologies
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Content
Disrupted Part Cases
Compass – Invest in Parts or Production Optimization?
Driving change in the automotive industry 112
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Innovative Parts AM Factory
Overview – disruptive cases with AM
Driving change in the automotive industry 113
Disruption with AM
technology
Metal & engine Plastic & interior
After salesSpare parts
Real-life automotive examples of plastic and metal based application are detected and re-designed with AM
Driving change in the automotive industry 114
Plastic based applications
Under the hood▪ VW electric vehicle component fixtures▪ Mann & Hummel air ducting
Exterior▪ Daimler trucks door
handle spares▪ MINI side scuttle
Interior▪ RR arm rest▪ Mini decor cover▪ Classic Mercedes
spare partsElectric/Hybrid Vehicles▪ Chinese Tier 1: Heat
exchangers for battery cooling
Structural components▪ VW A-column joints▪ Italian luxury OEM
car body joints
Metal based applications
Engine & drive system▪ Ferrari motor block▪ Renault motor block▪ Toyota cylinder heads
and drive components
Fixtures and brackets▪ Mercedes-Benz AMG▪ Bugatti brackets▪ VW brake line holder
Metal & engine parts| BMW is also pioneering in metal AM
Driving change in the automotive industry 115
Bionic roof-folding mechanism
Situation:
▪ BMW striving for innovation and perform
Challenge:
▪ Make value adding innovation visible
Solution:
▪ Bionic design of aluminum parts in its roof-folding mechanism
▪ Light weighting and integration of multiple parts
▪ Several thousand in production
BMW i8 Roadster (2018)
KeysDS 3 Dark Side
Source: BMW
Significant cost impact through reducing the post-processing step by “support structure free” design and build
Driving change in the automotive industry 116
No support structures up to 10° degree needed
10°
Plastic & interior| In direct comparison to injection molding, AM saves cost in low and mid volume production
Driving change in the automotive industry 117
Replacement of injection molding (IM)
Situation:
▪ Increasing demand for complex plastic components with demand < 50.000 pc. / a
▪ High cost for injection molding due to tooling cost
Challenge:
▪ Reduce cost for low and mid volume components
Solution:
▪ 12 components defined, transferred and in use
▪ More than 100.000 parts printed
▪ 10-20% cost saving per transferred component
Example Rolls Royce – interior and exterior
Source: https://www.press.bmwgroup.com
Spare parts| Daimler optimizes their after sales supply chains by transfer spare parts from physical to digital
Driving change in the automotive industry 118
Daimler Benz trucks and busses
Situation:
▪ 15+ years of spare parts availability
Challenge:
▪ High life time cost for many components
Solution:
▪ Transfer spare parts from physical to digital
▪ Cooperation with EOS Additive Minds
▪ >380 components identified, and qualified for AM (P&M)
▪ Reduction of cost for >10.000 spare parts/a
Digital spare parts
Source: http://media.daimler.com
Daimler: „Same high quality requirements in terms of reliability and functionality –but more economic.”
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Content
Asset Flexibility –AM Factory
Compass – invest in parts or production optimization?
Driving change in the automotive industry 120
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Innovative Parts AM Factory
"You should not show somebody something very cool and then not do it. At Tesla, any prototype that is shown to customers, the production must be better.“Elon Musk
In a digital factory, the producer with the highest asset flexibility and agility will dominate the automotive sector
Driving change in the automotive industry 121
Tesla has ramp-up faster than expected their car assembly line
Driving change in the automotive industry 122
Tesla’s approach: open source design patents
Source: New York Times, 2017
The “race of change” hast started and within the next 10-20 years, we will see significant changes in manufacturing
Driving change in the automotive industry 123
▪ Cannot easily be “digitized”,high asset specificity
▪ High barrier of entry for disruptors
Manufacturing 2018
Traditional manufacturing
▪ Fully digital connected
▪ Industry 4.0
Factory of the future
▪ Barriers of entry for disruptors will come down and give rise to platform business models
Manufacturing 2028 - 2038
Digital (AM) Factory
Asset-heavy
High asset specificity
Tangible, complex product Know-how
Medium-low asset specificity
Asset-light through outsourcing
Source: Sachon, Marc (2019)
AM and robotics will increase agility and flexibility in the future
Driving change in the automotive industry 124
1+1+1
Linear production model
3³
Exponential production model
AM Automationtechnology
Industrial robotics
Joint project with PremiumAerotec, EOS and Daimler
Source: EOS, NextGen AM
Additive Manufacturing on its way towards digital factories of the future
Source: EOS
Digital printing farms are becoming reality: future will be virtual networks of digital AM production cells
Driving change in the automotive industry 128
Automation, robotics and AM technology will drive AM production networks
Digital AM printing farms network
Mass customization
Higher utilization
On demand spare parts Lower warehousing &
transportation cost
Auto rebalanceload
Digital additive manufacturing
Digital manufacturingplatform
Distributed additive manufacturing
The digital factories of the future: evolution from connected to distributed manufacturing
Driving change in the automotive industry 129
Distributedmanufacturing
Source: Siemens, Authentise
s
Recommendations on how to accelerate with AM?
Driving change in the automotive industry 130
Innovative Parts AM Factory
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Speed of innovation is faster than ever beforeSource: EOS
Summary
132Driving change in the automotive industry132
“The factory of the future will have only two employees: A man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.“ Warren Bennis
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Thank You!
Source: EOS
Markus GlaßerSenior Vice Presidente-Mail: [email protected]: +491728459500