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The Good, The Bad and The Ugly – An Introduction to Data Visualization Sanford Busse, US, Festival of NewMR 2016 Introduction to DataViz: The Good, The Bad & The Ugly Sanford Busse E-Tabs Ltd, North America 3 February, 2016 #NewMR 2016 Sponsors Media Partner GreenBook

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The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Introduction to DataViz:

The Good, The Bad & The Ugly

Sanford BusseE-Tabs Ltd, North America

3 February, 2016

#NewMR 2016 Sponsors

Media Partner GreenBook

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Part 1:The Basics

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Charts

0

2

4

6

8

Jan Feb Mar Apr

Line

0

5

10

Jan Feb Mar Apr

Area

0

5

10

Bob Marc Peter Michel

Bar

0

5

10

Jan Feb Mar Apr

0

5

10

Jan Feb Mar Apr

Stacked Area

Stacked Bar

0%

50%

100%

Jan Feb Mar Apr

0%

50%

100%

Jan Feb Mar Apr

100% Stacked Area

100% Stacked Bar

1.11.5

4.3

6.1

Pie

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Charts

Column/Bar Chart:

Comparative between series

X-axis is categorical 0

1

2

3

4

5

Suits Coats Hats

MenWomenBoth

Pareto:

• Sorted bar vs cumulative

• Dual Y-axes, typically

regular numbers vs

percentages0

10

20

30

40

50

60

70

%10%20%30%40%50%60%70%80%90%

100%

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Charts

Bar Chart (Reverse Axes):

Display longer text along the dimension axis

Sortable to accentuate

differences and

magnitude

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Line Chart vs. Area Chart

Area chart draws the eye

Line series overlays context

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Gauges & Special DataViz Types

Linear Radial Thermometer

Bullet Graph

State Indicator

Map

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Gauges

Radial Gauge:

Focus on a single metric

Takes up a lot of space

Some industry-specific uses.

May be used to mimic real-life

technical gauges.

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Linear Graphs

Linear Gauge:

Horizontal gauge or

vertical “thermometer”

Bullet Graph:

Useful for compact

display of data or many

metrics with context

MAY be unfamiliar to users

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Bullet Graph

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Other Types

State Indicator:

Alert icon

Shows defined state

for a single metric

Consider using for ONLY

positive or negative, not

both

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Other Types

Map:

Use where geographical proximity

affects the metric

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Other Types

Number / Text Labels:

When no graphic visualization needed

Report a single measure alone when context isn’t necessary

YTD Revenue:

$512,879

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Radar Charts

Exports 24th

Governance29th

Culture 41st

People 35th

Tourism 40th

Immigration32nd

TAIWAN

Exports 4th

Governance6th

Culture 4th

People 4th

Tourism 4th

Immigration4th

UK

Exports 6th

Governance2nd

Culture 19th

People 7th

Tourism 10th

Immigration5th

SWITZERLAND

Exports 3rd

Governance3rd

Culture 5th

People 6th

Tourism 8th

Immigration3rd

GERMANYExports 20th

Governance11th

Culture 25th

People 11th

Tourism 17th

Immigration13th

NEW ZEALAND

Exports 48th

Governance45th

Culture 49th

People 46th

Tourism 48th

Immigration47th

BOTSWANA

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Special Types

Use with caution!

Visualizing research analytics

Usually intended for technical users

0

1

2

3

4

0 2 4

Scatter

0

10

20

30

40

50

60

70

Stock

Radial

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Part 2:Which Visualization is

More Effective?

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #1

8.2

3.2

1.4 1.2

0

2

4

6

8

10

Shoes Hats Coats Shirts

Sales

Choice A Choice B

8.2

3.2

1.4 1.2

0

2

4

6

8

10

Shoes Hats Coats Shirts

Sales

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #2

8.23.2

1.4

1.2

Sales

Shoes

Hats

Coats

Shirts

Choice A Choice B

8.2

3.2

1.4 1.2

0

2

4

6

8

10

Shoes Hats Coats Shirts

Sales

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #3

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

8.2

3.2

1.4 1.2

0

2

4

6

8

10

Shoes Hats Coats Shirts

Sales

Choice A Choice B

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #4

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

Choice A Choice B

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #5

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

Choice A Choice B

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #6

Shoes Hats Coats Shirts

8.2

3.2

1.41.2

Sales

Choice A Choice B

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #7

8.2

3.2

1.4 1.2

Sho

es

Hats

Co

ats

Shirts

Sales

Choice A Choice B

8.2

3.2

1.4 1.2

Shoes Hats Coats Shirts

Sales

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #8

820000 780000

650000560000

0

200000

400000

600000

800000

1000000

Shoes Hats Coats Shirts

Sales820

780

650560

0

100

200

300

400

500

600

700

800

900

Shoes Hats Coats Shirts

(Th

ou

san

ds)

Sales

Choice A Choice B

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

More Effective #9

820 780

650560

0

200

400

600

800

1000

Shoes Hats Coats Shirts

(Th

ou

san

ds)

Sales820

780

650

560

500

550

600

650

700

750

800

850

Shoes Hats Coats Shirts

(Th

ou

san

ds)

Sales

Choice A Choice B

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Part 3:Right or Wrong

The Good, The Bad & The Ugly

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Line Chart:

Show trend

Over intervals of time

X-axis is a continuum0

1

2

3

4

5

6

7

Jan Feb Mar Apr

0

1

2

3

4

5

6

7

Shoes Hats Coats Shirts

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

0

1

2

3

4

5

6

7

Jan Feb Mar Apr

0

1

2

3

4

5

6

7

Shoes Hats Coats Shirts

Line Chart:

Show trend

Over intervals of time

X-axis is a continuum

• Non-trending

• Categorical

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Area Chart:

Show trend

Over intervals of time

Usually shown only as

stacked

0

2

4

6

8

10

12

14

Jan Feb Mar Apr

0

1

2

3

4

5

6

7

Jan Feb Mar Apr

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Area Chart:

Show trend

Over intervals of time

Usually shown only as

stacked

0

2

4

6

8

10

12

14

Jan Feb Mar Apr

0

1

2

3

4

5

6

7

Jan Feb Mar Apr

• Non-stacked possibly means

lost data

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Pie Chart:

Portions of a greater whole

If possible, limit number of slices

Shoes, 6.2

Hats, 5

Coats, 4.8

Shirts, 5.5

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Pie Chart:

Portions of a greater whole

If possible, limit number of slices

Shoes, 6.2

Hats, 5

Coats, 4.8

Shirts, 5.5

• Too many slices = diminishing

returns

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Pie Chart:

Portions of a greater whole

If possible, limit number of slices

Shoes, 8

Hats, 5

Coats, 4.8

Shirts, 5.5

Shoes, 8

Hats, 5

Coats, 4.8

Shirts, 5.5

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Right or Wrong

Pie Chart:

Portions of a greater whole

If possible, limit number of slices

• Avoid 3D pie charts!

• Perspective skews numbers

Shoes, 8

Hats, 5

Coats, 4.8

Shirts, 5.5

Shoes, 8

Hats, 5

Coats, 4.8

Shirts, 5.5

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Thank You!

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

Q & A

Sanford BusseE-Tabs Ltd.

Your Photo

Andrew JeavonsMass Cognition

#NewMR 2016 Sponsors

Media Partner GreenBook

The Good, The Bad and The Ugly – An Introduction to Data VisualizationSanford Busse, US, Festival of NewMR 2016

E-Tabs has been providing cutting edge data visualization and reporting solutions to the market research industry for over 20 years. We help businesses all over the globe boost

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