sankalp innovative approach for rural schools

SANKALP

NET IMPACT CASE STUDY COMPETITION

Case Study Topic: INNOVATIVE APPROACH OF A RURAL SCHOOL

Team Name Name Email Id’s Contact Number

spark Sriju Nair [email protected] +91 8390937944

Mini K.V [email protected] +91 9594338720

“Education is the doorway to the wider world and an exposition on rural infrastructure is incomplete without an assessment of the extent to which we have been able to open this door for the children of rural India”-Michael Ward

CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE

15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL 1/10

Hamid Hassan High School(HHHS)

• Hamid Hassan High School (HHHS) • Founded: 16th January 2010• Location: 20 Kms away from Ranchi• Founder: S. Shadab Hassan

Key Initiatives

• REACH2teach • Volunteer2teach • Volunteer2teach-Global • Bless a Child • Medical health checkup camp • LIVE Classrooms

Ranchi District : Census 2011 data

Population: 2,914,253 (Male:51.2% , Female:48.7%)Literacy rate: 76.06% (Male:84.26% , Female:67.44%)

Particulars Rural Urban

Population% 56.86% 43.14%

Average literacy 67.81% 86.55%

Male literacy 78.63% 91.24%

Female literacy 56.68% 81.47%

Sex ratio 971 921

Child percentage(0-6) 15.13% 11.97%

Source: http://www.census2011.co.in/census/district/113-ranchi.html

32620 villages in Jharkhand

21386 schools in Jharkhand

506 health centers in Jharkhand

As on 26th March 2013

http://www.census2011.co.in/census/district/113-ranchi.html

HHHS INITIATIVES• Free medical health check up camp

every year for students and family• Free measles vaccination camp• Free dental camp

PROBLEMS FACED• Lack of awareness for routine

health checkup • Financial constraints of people


15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL

HEALTH AWARENESS PROGRAMMES

2/10

80 per cent of Jharkhand lives in rural areas

12,000 of the 32,630 villages are Tribal-dominated

Local Languages as the only means of communication

Source : http://www.openthemagazine.com/article/nation/the-miseducation-of-jharkhand-s-children



Project “Ashaayein” - 6 STEPS TO SPREAD HEALTH

“Women Self Help Groups”

Forming self help groups / tapping an already existing one with village women for Micro financing +promotional activities

(Refer Annexure 1)

“Benefit from Govt. programs”Taking benefits from the governments programs for rural development . Eg. Tribal welfare funds , SGSY

3/10

“Tie up’s with banks”

Tie-ups with banks to assist with loans for carrying out the operations for the medical check at villages.

“Corporate Tie-up’s”

For start up operations the requisite fund can be taken from the corporates

“10 Rs to change a life ”Self help Group members will contribute 10 Rs per week for a particular period.(Refer Annexure 2)

1 2

3

4

5

“Mobile Marketing”Collectmobile information from village persons and contact them whenever there is any health check up initiative taking place.

6

“Mobile connectivity in 6000 villages by December 2013”

-TOI,OCT 22,2013

SHG

12%per annum

2% per m

onth

2% p

er m

onth

2% p

er m

onth

2% p

er m

onth

2% per m

onth

Bank

24% per annum in

return

Profit of remaining interest amount in SHG group fund



Decorate the Van and promote the health check up details by outdoor advertising(through vans)

4/10

EACHECALL

EACTRPotential Influencers of village

Doctor’s connect

HELLO STUDENTS

Connect with doctors online on social networking sites and make them involve with the health related campaigns and encourage participation from doctors on the same. Refer Annexure 3

Assign “rural influencers” for spreading awareness about the campaign.

SCHOOL

VILLAGE 2

VILLAGE 1

VILLAGE 3

VILLAGE 4

10 Kms

5 Kms

7 Kms

6 Kms

1. Due to the lack of financial support and low cash inflow the school is neither able to afford to purchase a school bus nor hire it on rent.

2. With the growing awareness about education, the school has started facing issues in getting the numerous new kids wanting come to HHHS from as far as 10 kms

3. HHHS EXPERTISE• Limited Vans



TRANSPORTATION PROBLEM

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Assumption : During our primary research ,it has been noted that the H.H.High School has been successful in owning a school bus for student transportation . Our solution is inclusive of this assumption

(Refer Annexure 4)

7

Tie up’s with corporates to raise financial support for transportation facility. Eg. Tie up’s with Tata for providing vehicles for transportation.Pitch amount – INR 1,47,500/-

In cities like Mumbai we have BEST bus for ladies only in the morning at office hours. Similarly we can tie up with the state public transport system and get a free to and fro trip twice a day. One in the morning and other in the evening.



3 steps to tackle with transportation problem

1.Corporate Tie up’s

2.Tie up with state public transport• Belong to Ratu Chati village, 15 km away from

Ranchi• Won gold medal in the 2010 Commonwealth

games and also conferred with Arjuna Award.• Face of state’s sanitation department• Past social contributions : brand ambassador of

Tata steel campaign , CRPF brand ambassador

BENEFITS?• Wider reach for the campaign• Recognition• Convincing ease to corporates

WHY DEEPIKA KUMARI??

SPO

RT

S FOR

SCHO

OL

3.Face of the Initiative

For further details -Costing

6/10

Attract people for mass immunization

Motivate people to vote “yes” on a certain issues

Motivate people to donate blood

Motivate women to take a pap test

(Refer Annexure 3)

Cognitive campaigns

Explain the nutritional value of different foods

Explain the importance of conservation

Action campaigns Value campaigns

Alter ideas about abortion

Change attitudes of bigoted people

Explain the benefits in compelling terms and through “street play in villages”

Develop attention – grabbing message and media

Consider an education-entertainment approach

Demotivate cigarette smoking

Demotivate usage of hard drugs

Demotivate excessive consumption of alcohol

Change attitude towards the girl child

Behavioural campaigns

EACH

ON

E TEA

CH O

NE


CAUSE RELATED MARKETING


7/10

ROAD MAP FOR PRIORITY ACTION

Planning and financing



Management strengthening

Tie up state Govt and other NGO

Cause related marketing

2 MONTHS

1 MONTHS

5 MONTHS

1 MONTHS

Impact analysis1 MONTHS

PLANNING AND FINANCING Addressing verticality in health programmes

and Planning for full spectrum of health services.

linkages with NABARD and helping them for promoting marketing of goods produced by SHGs so that a sustainable source of income generation could become a reality of life for SHGs' poor members.

MANAGEMENT STRENGTHENING Strong integration and collaboration with

various village council like – “Panchayati Raj” and various village influencer.

Fully staffed programme management support units at different areas,

Selection of staff and members to key positions such as head of initiative at the district and block level .

Forming self help groups with village women to spread information through different campaigns

Strengthening of ASHAs

AVAILING FACILITIES WITH DIFFERENT COLLABORATION

Take initiative with various NGO and expanding training capacity through partnerships with NGOs

Financial assistance from State Govt for creation of Rural Infrastructure/ under RIDF

Tie-ups with hospitals to assist in the medical check at villages

Setting up ties with different corporate for funding in medical treatment.

CAUSE RELATED MARKETING Campaign for a cause.

Involving doctors into health check up campaign through social websites .

IMPACT ANALYSIS

Monitor the campaign and its impact on people.

Monitor the impact of footfall on event( health check up event )

Refer Annexure 5

8/10

CONCLUSION IMPACT

1.Self help groups in village with women to spread information on health check ups to be conducted at HHHS and also to spread awareness about health.

2. Avail benefits from the state government through programs like Swarnjayanti Gram Swarozgar Yojana for rural development and from other Coorpetive for funding purpose .

3. Initiate and promote cause related marketing to create an impact and spread information to the rural people about the various rights and facilities which they are authorized to avail by the government

4. Tie up’s with corporates to raise financial support for transportation facility and also Tie up with state public transport for routine trip to and fro nearby location

5. Connect with doctors online on social networking sites and make them involve with the health related campaigns and encourage participation from doctors on the same.

• Wider Reach and Easy convincing• Absence of language barrier• Leveraging the benefits from existing SHG

hold

• Financial support from government• Easy convincing• Fringe benefits for support for the cause

• Support for cause• Easy influence on students as doctors act as

influencers

• Financial support from corporates for the project

• Easy convenience for students

• Spreading awareness• “Precaution is better than cure”-working on

this motto will help to influence people

9/10

THANK YOU

10/10

Annexure 1 – Village AnalysisBACK

Rs. Per person

No. of people Per week Per month for 6 months

10 40 400 1600 9600

Annexure 2 –SHG workingBACK

Annexure 3 -Report About availing new hospital service BACK

Annexure 4 - Location AnalysisBACK

Annexure 5 -Marketing through Facebook BACK

sankalp innovative approach for rural schools

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