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Consumer behavior in movie digital camera cds and pan drives others accessories

Synopsis of

MAJOR PROJECT REPORT

ON

CONSUMER BEHAVIOR MOVIE DIGITAL CAMERA CDS AND

PAN DRIVESOTHERS ACCESSORIES

Submitted as a compulsory Paper for MBA (fulltime)

4TH Semester DAVV Examination 2011

SUBMITTED BY

SANKET PANDEY

MBA-4TH Semester

(2010-2011)

Supervisor

MR. DEVENDRA SINGH CHAUHAN

Lakshmi Narain College Management of Education &ResearchSanver road Indore (M.P.)-453331


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INDEX

Chapter 1: Introduction & Objectives

Chapter 2: Company profile

Chapter 3: Review of existing literature

Chapter 4: Research Methodology

Chapter 5: Tools & techniques adapted

Chapter 6: Data analysis or conceptual interpretation

Chapter 7: Operational or practical problems

Chapter 8: practical suggestions

Chapter 9: Future prospects my long term projection

Chapter 10: Conclusions, findings & observations

Appendix


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Chapter 1: Introduction & Objectives

Starting in the late 1970s to the early 1980s, several types of video production

equipment- such as time base correctors (TBC) and digital video effects (DVE) units

(two of the latter being the Ampex ADO, and the NEC DVE) were introduced that

operated by taking a standard analog video input and digitizing it internally. This made it

easier to either correct or enhance the video signal, as in the case of a TBC, or to

manipulate and add effects to the video, in the case of a DVE unit. The digitized and

processed clip from these units would then be converted back to standard analog video.

Later on in the 1970s, manufacturers of professional video broadcast equipment, such

as Bosch (through their Fernseh division), RCA, and Ampex developed prototype digital

videotape recorders in their research and development labs. Bosch's machine used a

modified 1" Type B transport, and recorded an early form of CCIR 601 digital video.

None of these machines from these manufacturers were ever marketed commercially,

however.

Digital video was first introduced commercially in 1986 with the Sony D-1 format, which

recorded an uncompressed standard definitioncomponent video signal in digital form

instead of the high-band analog forms that had been commonplace until then. Due to its

expense, D-1 was used primarily by large television networks. It would eventually be

replaced by cheaper systems using compressed data, most notably Sony's Digital

Betacam (still heavily used as a field recording format by professional television

producers) that were introduced into the network's studios.


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One of the first digital video products to run on personal computers was PACo: The

PICS Animation Compilerfrom The Company of Science & Art in Providence, RI, which

was developed starting in 1990 and first shipped in May 1991. [1] PACo could stream

unlimited-length video with synchronized sound from a single file on CD-ROM. Creation

required a Mac; playback was possible on Macs, PCs, and Sun Sparcstations. In 1992,

Bernard Luskin, Philips Interactive Media, and Eric Doctorow, Paramount Worldwide

Video, successfully put the first fifty videos in digital MPEG 1 on CD, developed the

packaging and launched movies on CD, leading to advancing versions of MPEG, and to

DVD.

QuickTime, Apple Computer's architecture for time-based and streaming data formats

appeared in June, 1991. Initial consumer-level content creation tools were crude,

requiring an analog video source to be digitized to a computer-readable format. While

low-quality at first, consumer digital video increased rapidly in quality, first with the

introduction of playback standards such as MPEG-1 and MPEG-2(adopted for use in

television transmission and DVD media), and then the introduction of the DV tape

format allowing recording direct to digital data and simplifying the editing process,

allowing non-linear editing systems to be deployed cheaply and widely on desktop

computers with no external playback/recording equipment needed. The widespread

adoption of digital video has also drastically reduced the bandwidth needed for a high

definition television signal (with HDV and AVCHD, as well as several commercial

variants such


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Chapter 2: Company profile

Established in the year 1994, we, Fortune Enterprise, Vadodara, are one of the

leading organizations engaged in distributing, supplying and exporting a wide assortment

of electronic gadgets. Our range encompasses cd/dvd media, digital camera, pendrive,

rechargeable products and memory card. All our products are procured from Sony, which

is has a good past record of serving the market since its inception with all quality products

and excellent performance.

Our range is widely used in homes, offices, NGOs, government & private organizations,

corporates, schools, colleges and universities. We have developed a state-of-the-art

warehousing unit, which helps us in successfully storing and retrieving all our products in a

systematic manner. Our team of expert professionals contacts the clients on a regular

basis to maintain cordial relationships with them. It also helps us in exporting our range

to Indian Subcontinent. For the convenience of our clients, we provide easy payment

modes like cash, cheque and DD. Apart from this; we deliver all our consignments via road

within the maximum lead time of 1 to 3 days from the date of order placed.

Under the able and efficient guidance of our mentor, Mr. Monik Parikh, who has 20

years of experience in this domain, we have carved a niche for ourselves in the manner.

His ethical business policies, sound strategies and in-depth industry knowledge have

enabled us to muster a huge client base across the market.


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Chapter 3: Review of existing literature

Video was first introduced commercially in 1986 with the Sony D-1 format, which

recorded an uncompressed definition component signal in digital form instead of the high-

band analog forms that had been commonplace until then. Due to its expense, D-1 was

used primarily by large television networks. It would eventually be replaced by cheaper

systems using compressed data, most notably Sony's Digital Betacam (still heavily used

as a field recording format by professional television producers) that were introduced

into the network's studios.

One of the first digital video products to run on personal computers was PACo: The

PICS Animation Compilerfrom The Company of Science & Art in Providence, RI, which

was developed starting in 1990 and first shipped in May 1991. [1] PACo could stream

unlimited-length video with synchronized sound from a single file on CD-ROM. Creation

required a Mac; playback was possible on Macs, PCs, and Sun Sparcstations. In 1992,

Bernard Luskin, Philips Interactive Media, and Eric Doctorow, Paramount Worldwide

Video, successfully put the first fifty videos in digital MPEG 1 on CD, developed the

packaging and launched movies on CD, leading to advancing versions of MPEG, and to

DVD.

QuickTime, Apple Computer's architecture for time-based and streaming data formats

appeared in June, 1991. Initial consumer-level content creation tools were crude,

requiring an analog video source to be digitized to a computer-readable format. While

low-quality at first, consumer digital video increased rapidly in quality, first with the


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introduction of playback standards such as MPEG-1 and MPEG-2(adopted for use in

television transmission and DVD media), and then the introduction of the DV tape

format allowing recording direct to digital data and simplifying the editing process,

allowing non-linear editing systems to be deployed cheaply and widely on desktop

computers with no external playback/recording equipment needed. The widespread

adoption of digital video has also drastically reduced the bandwidth needed for a high

definition television signal (with HDV and AVCHD, as well as several commercial

variants such as DVCPRO-HD, all using less bandwidth than a standard definition

analog signal) and Tapeless camcorders based on flash memory and often a variant

of MPEG-4.

Digital camera (ordigital) is a camera that takes video or still photographs, or

both, digitally by recording images via an electronic image. Most 21st century cameras

are digital.


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Chapter (4):- RESERCH METHODOLOGY

Data sources:

The sources of data include either secondary data or primary data and even some times

the combination of both. The present study is more concentration on both primary and

secondary data.

Data Collection

The study includes market research consisting of primary and secondary

research. Primary research includes surveying consumers. Secondary

research includes data collection from websites, magazines, and journals.

Followed by analysis and data interpretation to get the results and

providing recommendations on the same.

METHODOLOGY

The study will conduct on the basis of survey through questionnaires given to

respondents.


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Sampling Design

Population area: Indore

Sample Size: 100

Sample Technique: Convenience Sampling

Chapter (5):- Tools & technique adapted

Since at this stage of study, it is not possible to cover this point so it would we covered

at the time of MRP.

Chapter (6):-Data analysis or conceptual interpretations

Since at this stage of study, it is not possible to cover this point so it would we covered

at the time of MRP.

Data Interpretation

y Table

y Charts

y Graphs

So by considering all these data interpretation tools the analysis would be covered at

the time of research.


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Chapter (7):- Operational or practical problems

. On the basis of result and the investigation the suggestions for improvement will be

included in this chapter

Chapter (8):-Practical suggestions

On the basis of result and the investigation the suggestions for improvement will be

included in this chapter.

Chapter (9):- Future prospect my long term projection



Chapter (10):- Conclusions, findings & observations




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BIBLIOGRAPHY

Lawler III E and Porter L, (1966). Managers pay and their satisfaction with their pay.

Consumer behaviyer. XIX 363-73.

Elizur D & Shye S 1990 Quality of work life and its relation to quality of life. Applied

psychology: An international review. 39 3 275-291.

Mirvis, P.H. and Lawler, E.E. (1984) Accounting for the Quality of Work Life. Journal of

Occupational Behavior. 5. 197-212.

Herzberg F, Mausner B, & Snyderman B., (1959) the Motivation to Work New York:

Wiley.

Edwards, J., Van Laar, D.L. & Easton, S. (2009). The Work-Related Quality of Life

(WRQoL) scale for Higher Education Employees. Quality in Higher Education. 15: 3,

207-219

Work-life balance publication of Icfai University Press Dec 2007.

Journals

India Today monthly Magazines 2010 Jan

Economic Times magazines Feb 2011

Business Standards Magazines

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