Does the solution involve making sleep more highly valued?

Changing corporate culture on sleep health is absolutely essential for addressing sleep illiteracy in society at large. • Corporate America is focused on getting the highest levels of productivity from its

capital assets. • One of its most important assets, its employees, is currently facing a major conspiracy

against its sleep health which is significantly impeding its productivity. Due to changes in the workplace and home life, parents are constantly connected – to work, and to devices like smart phones, laptops and iPads, as well as traditional media – so that they are constantly “on”. These “Sleep Stealers” are creating a massive sleep deficit that medical research has shown leads to us getting fatter, sicker and less productive.

Why should business take a leadership role? • The corporate world is well positioned to examine factors that directly impact

productivity and healthcare costs. Sleep Health is a business issue as well as a healthcare issue.

• Presentee-ism, accidents, poor judgment and absenteeism due to poor sleep health have direct impacts on productivity.

• When poor sleep health leads to chronic sleep disorders, corporate healthcare costs increase due the rising incidence of the comorbidities of sleep disorders.