Brand Foundation / POS Marketing:

•$8 Billion in Global Retail Sales Annually

•Primary Demographic is Tweens 6-11

•Secondary Demographic is Young Adults 18-34

•Focus on POS Collateral: Hangtags and Labels, Boxed Packaging, Pallets, PDQ’s & In-store Signage

TV & Circulars-Q4 2014 Promotion:

•Participation in Seasonal TV Ad Campaign

•Partnered with Retailer in Cross-Branded Circular Ad

for Licensed Pet Toys

Social Media & Digital Marketing:

•Promote Program Launches through Instagram, Twitter, Facebook

•Paid Search and Brand Banner Investment for Key Accounts

•Coordinated POV Features and Targeted E-mail Drive In-store and Online Sales