SantaMonicaProperHotelCaliforniadreamingBerlin,June04,2019–FollowingthesuccessofSanFranciscoProperHotel,theevolutionofPropercontinuesamidthesun-drenchedboulevardsandseabreezesofL.A.’scinematicPacificcoastline.OpeningJune,SantaMonicaProperHotelemergesasanarchitecturalwonderjustsevenblocksfromthecrashingwavesoftheocean,spanningtwostylisticallydisparatebuildingslinkedbyanartfullycraftedbridge.WithinteriordesignbyKellyWearstler,thehotelisalessoninrestrainedelegance—thinknature-inspiredpalettes,lighthardwoodfloors,andorganictexturesaugmentedbyartworksfromemerginglocalartists.Theexquisitelypared-downaestheticsprovidethestylishbackdroptotheneighborhood’sonlyindoor-outdoorrooftopplayground,completewithpool,cabanas,restaurantandbar.AddinarestaurantservinginnovativeCalifornian-andMexican-inspiredcuisinedevisedbycelebratedchefsJessicaKoslowandGabrielaCamara,andanexpansiveAyurvedicspa,andyouhavethehottesthoteltohitWestsideL.A.indecades.www.designhotels.com/santa-monica-proper-hotelLocatedat700WilshireBlvdinSantaMonica’sdowntowncore,thehotelishousedacrosstwobuildingsthatpresentcontrastingstyles;oneisa1928-builtSpanishColonialRevivallandmarkbuildingandtheotherisasleek,contemporarynew-build.Linkedbyasuspendedbridge,theresultingstructurenotonlystandsasastrikingarchitecturalstandpointintheneighborhoodbutalsooptimizestheoceanbreezesandabundantCaliforniansunlight.TherichMoorishdetailingandArtDecoornamentationoftheolderbuildinghavebeenconservedandupdated,whilethesweepingnewbuildismonolithicinnature,creatingasoothingpaletteforthemulti-faceteddesign.“We’vethoughtfullyrestoredthehistoricbuildingtoitsoriginalglory,fromtheexteriordetailstotherichmaterialswekeptinside,andbroughtinthebestlocalcreativetalentwithintheworldofinteriordesign,food&beverage,health&wellness,andprogrammingtomakethespaceswithinthe

buildingcomealive.Thisistheessenceofourbrandandsomethingweobsessover,”explainsBrianDeLowe,PresidentandCo-FounderofProperHospitalityandTheKorGroup.SantaMonicaProper’sinteriordesignfindsinspirationinthetonesandtexturesoftheneighborhood’sfamedPacificcoastline.Aneutralcolorpaletteisheightenedbyboldpatternsandsilhouettes,whileorganic,naturalmaterialssuchaswoodandstoneprovideanexperientialelementtotheaesthetics.Supportingthehyper-localvisualconcept,artworkhasbeensourcedfromemergingandestablishedL.A.-basedartistssuchasBenMedansky,MorganPeck,andTanyaAguiniga.“AswiththedesignforalloftheProperpropertieswewereintentionalaboutworkingwithlocalartiststobringatrulyauthenticandlocalizedexperiencetoSantaMonicaProper.Earthy,rawmaterials,organictextilesandalayeringinofartandlandscapebringarichsensoryfeelingintothehotel,”sharesKellyWearstlerofthedesignconcept.Rangingfrom325to925squarefeet,thedesignofthehotel’s271roomsandsuitesisplayfulyetplacid,layeringmutedtonesandtactiletextureswithstrikinggeometricshapes.Informedbythekick-backL.A.lifestyle,theresultisoneofchiccomfortdefinedbyover-sized,statementheadboardsandaneclecticcollectionofvintageandmodernfurniture.Manyguestroomsofferlivingspaces,whilebalconiesandterracesinvitegueststoembracetheseeminglyendlessdaysofsummer.TheGardenTerraceKingSuitesoffertheepitomeofoutdoorlivingwithexpansiveterracesfeaturinganinvitingdaybed.Theairy,flowinglayoutoftheguestroomsextendstothebathrooms,accessedthroughaslidingdoorandoutfittedinpeach-tonedstone.Theobsidian-framedwindowsfloodthespaceinnaturaldaylightandbrushedsilverandgoldaccentsaddatouchofdiscreetelegance.SantaMonicaProper’scrowninggloryisthesweepingrooftopdeckandpool,completewithasleekpool,poolsidecabanas,andarestaurantwithbeach-inspiredbar.Locatedonthe7thfloor,therooftopistheperfectperchfromwhichtotakeintheWestside’sspectacularsunsets,naturallyaccompaniedbyameticulouslycraftedsundowner.Calabra,therooftop’sstrikinginside/outbistroandbar,pairsoceanviewswithMediterraneanandCalifornianinspiredcuisinebyexecutivechefKaleoAdams.However,iftherooftopisasunseeker’sparadise,thegroundfloorisundoubtedlyagourmet’smecca.Here,auniquecollaborativerestaurantconceptfromground-breakingchefsJessicaKoslow(Sqirl)andGabrielaCamara(Contramar,Cala)issettodisruptthelocalfoodscene.Ondarestaurantrepresentsanall-encompassingexperience,whereMexicanandCalifornianflavors,ingredientsandtechniquesarecelebratednotonlyintheopenkitchen,butalsoatthebarandtableside.PresidedoverbyinternationallyrenownedAyurvedicguruMarthaSoffer,thehotel’sSuryaSpaofferscustom-designedprogramssupportingphysicalandmentalhealth.Traditionalmassagetherapiesandtreatmentssitalongsideyoga,meditation,andcookingsessionstoensurecorporalandspiritualwellness.A2,500-square-footgymwillshareProper’sdedicationtofitnessandmorethan24,000squarefeetofindoor-outdoormeetingandeventspaceincludingvariousmeetingareaswithcapacityforupto500willmakethisSantaMonica’smostproperplaceforcorporateandsocialgatherings.LocationThedistrictaround7thandWilshireisarisinghubofcreativeenergywithupscaleconveniencesandwellnessactivitiesinanydirection.Withinwalkingdistanceisthebeach,pier,plentyofboutiqueshoppingopportunities,andanabundanceofhealth-consciouscafésandfinediningoptions,aswellastheworld-class

WednesdayFarmersMarket.Duetothehotel'slocation,guestsarefront-rowforrooftopsunsetsoverthePacific.AboutProperHospitalityProperHospitalitydesigns,operatesandbrandshigh-endhospitalityexperiencesundertheProperHotelsandResidencesandAvalonHotelsbrands.TheLosAngeles-basedcompany,ledbyBradKorzenandBrianDeLowe,debutedtheirfirstProper-brandedhotelinSanFranciscoin2017.SantaMonicaProperHotelisthebrand’ssecondventureandwillbefollowedbypropertiesinDowntownLosAngelesandAustininthecomingmonths.