santosha guides business plan presentation

1

www.santoshaguides.com – www.santoshaguides.blogspot.com

http://www.linkedin.com/in/staubmarketingltd

http://www.santoshaguides.com/

http://www.facebook.com/santoshaguides



http://www.santoshaguides.blogspot.com/






www.santoshaguides.com – www.santoshaguides.blogspot.com 2

This is a link to Vol.1 Mauritius & Rodrigues Island






http://www.slideshare.net/sssproductions/santosha-guides-volume01-1




“Santosha Guides” A Touch of Local Experience The concept behind this Travel Guidebook is to unify the Travel & Tourism community through a “Brand” they can relate to. Once the Brand is recognised and established we will then be able to network with key Travel & Tourism Players, build relationships, negotiate vital discounts and collect local information to share with all the internet savvy Indian Ocean Islands Travellers & Tourism Partners. After the launch of Vol1. the second product would be to offer local SANTOSHA TOURS around the Island 15 Clients in our mini van for a coastal and scenic drive around Mauritius, East, West and North. We also have a 3rd product which could be interesting for all 3 parties to consider investing in (click on link) - SANTOSHA ISLAND is a local Surfwear Clothing Brand. We have granted them the permission to launch a Trademark in exchange of a Billboard and use of office and marketing at their 2 stores to sell and market the Guides & Tours. We believe that we could benefit having a Surf Clothing Brand linked with our Travel Guides & Tours would offer a greater success rate on the ROI.


The Concept, Branding & Partners

https://www.facebook.com/pages/Santosha-Island/117324851683825






4


The Local Marketing & Partners

The Local Headquaters of SANTOSHA ISLAND & Strategic Billboard in TAMARIN since Jan (2009)










We are now seeking the “Seed & Working Capital” to establish the “Brand” and “STAUB

Marketing” as the next Indian Ocean Islands “Best Travel & Tourism Marketing Partner” to

service both Tourists and the Tourism Services.

Our Aim:

To become the Number One Indian Ocean Destination Marketing company.

Our Goal:

In mind that governments are spending Millions on new Campaign.

Our Social Followers:

Already major Tourism Ministers and President in the Seychelles are following us on

Facebook, Twitter and LinkedIn.

“Short-Term Goal” 1% Market Penetration

Produce & distribute 100,000 guides Vol.1 + R&D of Vol2-6

Print 1Million Postcards

Produce a 100,000 Travel Discount and buy 100,000 International Simcards to be included in Vol1 and the rest of the Vol.2-6

5


The Capital & Short Term Goals










“Long-Term Goal” 10% Market Penetration

Set-up Santosha Tours (Website Online Booking + Logistics)

Invest the ROI from Vol.1 in “Santosha Island Clothing” for an international commercial Surfwear Brand. Already existing 2 shops in MRU. Develop the website, global marketing www.santoshaislandclothing.com with an International Surfer and Kitesurfer Sponsors.

Market STAUB Marketing Pty Ltd – sSs Productions as an Innovative Tourism Marketing Company and Destination Marketing Expert in the region.

Secure SME Tourism Marketing and Branding for the next 10Yrs and sell the Co Ltd

6


The Investment & Long Term Goals

http://www.santoshaguidesclothing.com/










To create a Travel Guidebook Series, an Internet Marketing Site and Local Tours targeting 10% of 1.2Millions visitors to Mauritius & Rodrigues Island a Year. MAURITIUS TOURISM PROMOTION AUTHORITY is gearing up for 1.5Million visitors to Mauritius by 2015.

Why invest in Mauritius? We are the fastest growing economy in Africa with the highest GDP per capita. Last year 200,000 South African, French and UK made Mauritius Island their new HOME.

Duplicate Vol.1 and apply it to the other 6 major Indian Ocean Islands .

According to the WTO by 2015, 9 Million tourists will travel to discover the Indian Ocean Islands. SG will be ready to provide them with a generic simple to use e-book, hardbook, 10 postcards within and

a Travel Discount Card (Sun/Sea &Savings) with precious “Local Knowledge”, “Discounts” for Travellers and “Creative Advertising Solutions” for the Tourism Services.

Published 6 separate Travel Guidebooks: Vol. 1 Mauritius & Rodrigues (Sep2011) – READY TO BE PUBLISHED Vol. 2 Reunion (Jan2012) Vol. 3 Seychelles (Mar2012) Vol. 4 Maldives (Aug 2012) Vol. 5 Madagascar (Dec2012) Vol. 6 Zanzibar (Jan2013) By 2015 SANTOSHA GUIDES will have 6 travel Guidebooks to target the 9 Million Visitors - 10% Penetration.


The Target Market






A one stop shop “Creative Advertising Solutions” for the INDIAN OCEAN ISLAND

TOURISM INDUSTRY –including: Sustainable, Eco & Sports Tourism Service Providers – Small to Medium Enterprise with a fair ROMI.*Return on Marketing Investment

Offer the latest Marketing Tools in Social Media, Digital Tactical Campaigns and

key local Billboards on the Islands to further establish “The Brand”. Create a “New Wave of Information about Local Cultures, Sports Tourism &

Events, and Environmental Issues with the alarming Global Warning” Q’s : The Maldives is sinking does everyone knows when and how long we have

left?

Santosha is also agreeing in giving back by contributing 1% of the annual turnovers to 1% for the planet organisation. www.onepercentfortheplanet.org


The Company Vision

http://www.onepercentfortheplanet.org/index.php




Unique Selling Proposition (USP) : Provide a unique guide that offers “A Touch of Local Experience” + The SUN SEA SAVING Difference: 1 Travel Guidebook with unique local stories, pictures and genuine local tours 1 Travel Discount Card $2000 worth of Discounts & Freebies 10 Postcards + 1 International SimCard (Rs1000) For only US$100.00 Mission Statement : Become the Number Tourism Marketing Company in the Indian Ocean Islands – secure advertisers and assist with their immediate marketing needs.

“JOIN SANTOSHA GUIDES TODAY TO SECURE A BETTER TOURISM INDUSTRY TOMMOROW” After completion of SG, the next phase is to master the Tourism Marketing and then offer a second product such as a more generic Online & Print Magazine for Airlines and Hotels. Domain Name (click on link) www.themauritiushotels.com, www.themaldiveshotels.net , www.theseychelleshotels.com and more if may be need.


Unique Selling Proposition & Mission Statement

https://www.facebook.com/TheMauritiusHotelsdotcom

https://www.facebook.com/TheMauritiusHotelsdotcom

http://www.themaldiveshotels.net/

https://www.facebook.com/pages/TheSeychellesHotelsCom/196698343690511






Immediate investment Smart Tablet Publising, Set up the Online Competition Win a Trip To The Indian Ocean Islands in 2012 and a digital advertising campaign on Global Distribution System (GDS) including EDM with Razor Brand Agency for a Global Destination Marketing

Relocate to MRU to establish a Sales & Marketing Team, direct call cold, generate leads through personal and industry contacts.

Jan 2012: R&D Vol.2/3 – Relocate to Reunion 3 months R&D, Sales & Marketing & 3 months in Seychelles.

July 2012: Publish Vol.2/3

Aug 2012: R&D Vol.4 Maldives

Nov 2012: Publish 4

Dec 2012: R&D Vol.5/ 6 Madagascar & Zanzibar

May 2013: Publish Vol.6


The Proposed Action Plan






S.Staub

CEO/ Managing Director

1 BDM

Copywritters – Mauritius, Reunion,

Maldives, Seychelles, Madagascar

1 Sales/ Marketing Team/Receptionist

Finance Mgr & Solicitor

1 Mini Driver for Santosha Tours


The Operation






Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015

No of Tourist Arrivals 1,200,000 1,300,000 1,400,000 1,500,000

1% Penetration 12,000 13,000 14,000 15,000

5% Penetration 60,000 65,000 70,000 75,000

8% Penetration 96,000 104,000 112,000 120,000

10% Penetration 120,000 130,000 140,000 150,000

12% Penetration 144,000 156,000 168,000 180,000

12 www.santoshaguides.com – www.santoshaguides.blogspot.com

Tourist Arrival Forecast by MTPA – Mauritius Tourism Promotion Authority







1% Penetration 12,000 13,000 14,000 15,000

E-Book At $ 4 $48,000 $52,000 $56,000 $60,000

Hardcover + 10 Postcards

At $ 45 $540,000 $585,000 $630,000 $675,000 HC + Travel Discount Card/ 10 Postcards &

SimCard At $ 100 $1,200,000 $1,300,000 $1,400,000 $1,500,000


Short Term Goal – 1% Penetration by Yr1







10% Penetration 120,000 130,000 140,000 150,000

E-Book At $ 4 $480,000 $520,000 $560,000 $600,000

Hardcover + 10 Postcards

At $ 45 $5.4M $5.85M $6.3M $6.75M HC + Travel Discount Card/ 10 Postcards

& SimCard At $ 100 $12M $13M $14M $15M


Long Term Goal – 10 % Penetration by Yr 4

* This Graph is based on Vol.1 Mauritius & Rodrigues ONLY 10% - We are gearing up to cover 6 Indian Ocean Islands with a total of 9M visitors by 2015.







BASE ON 1.2M TOURISTS TO MAURITIUS 1% 5% 8% 10%

E-Book Global Sales $4 $48,000 $240,000 $384,000 $480,000

HC + Postcard $45 $540,000 $2.7M $4.32M $5.4M

HC + Postcard + TDC $100 $1,200,000 $6M $9.6M $12M

15


Sales Forecast - Vol.1 Mauritius & Rodrigues










Option 1- E-Book Only:

Yr1- 1% MP 2012: 12,000 x $4=$48,000

Yr4- 10% MP 2015: 150,000 x $4=$600,000

Option 2- HC + TDC + POSTCARDS:

Yr1- 1% MP 2012: 12,000 x $45=$540,000

Yr4-10% MP 2015: 150,000 x $45= $6.75M

Option 3- HC+TDC+ SIMCARD + POSTCARDS:

Yr1-1% MP 2012: 12,000 x $100 = $1.2M

Yr4-10% MP 2015: 150,000 x $100 = $15M


Vol.1 Mauritius & Rodrigues Sales Forecast:






Double Page: x 25=

Rs750,000 $32 608

Full Page: x 100=

Rs2 Million $86,956

½ Page: x 200=

Rs2.5 Million $108, 695

¼ page: x 100=

Rs550,000 $23, 913

Listing: x 500 =

Rs 1,75 Million

$76, 086

Travel Guidebook Vol.1 Advertising Revenue:

Rs 7.5 Million (AUD$328,258)


Advertising Sales Forecast Vol.1 (ONLY)





Web Banner (Top)

Rs48,875 X10=

Rs 488 750

$21, 250

Web Banner (Bottom)

Rs22,500x 100

Rs2.25 Million

$97,826

Web Logo/Link

Rs22,000x 500

Rs11M

$478, 260

Website Revenue Yr1 Rs13,738,750 (AUD

$597,337)

Only will apply after 12th month of Sales & Marketing and organic traffic from SEO

18 www.santoshaguides.com – www. santoshaguides.blogsot.com






SANTOSHA GUIDES Vol.1 -6 ADVERTISING

ADVERTISING REVENUE Yr 1-2012 Yr2-2013 Yr3-2014 Yr4-2015

Vol.1 - Mauritius & Rodrigues 328,258 328,258 328,258 328,258

Vol.2 – Reunion R&D 328,258 328,258 328,258

Vol.3 – Seychelles R&D 328,258 328,258 328,258

Vol.4 – Maldives R&D Sales & Marketing 328,258 328,258

Vol.5 – Madagascar R&D Sales & Marketing 328,258 328,258

Vol.6 – Zanzibar R&D Sales & Marketing Sales & Marketing 328,258

WEBSITE ADVERTISING 597,337 597,337 597,337

Total 328,258 1,582,111 2,238,627 2,566,885







We can estimate with 6 Travel Guidebooks base on a 10% market penetration

of 9M Visitors to the INDIAN OCEAN ISLAND at an average sale of HC only:

900,000 x $45= AUD $40,500,000 *Dbl this figure for Option 3 HC +TDC+ SIMCARD+POSTCARDS is marketed as

the Premium Products. + Annual Website Advertising Revenue = AUD $597,337/yr + Annual Travelguides Advertising Revenue = AUD $1,969,548/Yr GROSS TOTAL = AUD $43,066,885 (Web + Vol.1-6 Advertising) * Not including SANTOSHA TOURS, SANTOSHA ISLANDS ROI.

*AUD$1 = Rs33.5 (subject to exchange rate)


Sales Forecast - Yr4






Yr 1 - $2,500,000 SEED CAPITAL

Launch SANTOSHA GUIDES Vol.1 and R&D of Vol.2-6 ($2M)

Set-up SANTOSHA TOURS ($500K)

Invest in local partners SANTOSHA ISLAND CLOTHING Get 60% of ROI – Look after his Sales & Marketing, Take advantage of the Surf Wear Global Market USA, AUSTRALIA, INDONEASIA, EU and other Islands (INVESTMENT PRICE NOT INCLUDED IN THIS PROPOSAL)

Yr2 - $500,000 WORKING CAPITAL

Brand STAUB Marketing as Number One Tourism Marketing Co Ltd

Develop a new Print & Online Magazine for a major Airline or Hotel Magazine.

Franchise SANTOSHA TOURS in other Islands, sell concept and give leads.

Invest in SANTOSHA ISLAND for a Global Surf Brand *Open to negotiation

Total Investment: USD $3,000,000 for a 58% Profit Share

ROI - Sales Forecast of AUD$40,500,000 in 4yrs (2015)

+ Advertising revenue – AUD$2,566,885


The Investment






Setting up the SANTOSHA GUIDES & TOURS Co Ltd to be

managed by STAUB Marketing Pty Ltd as a separate entity This includes: The Business Registration, Co Ltd @ The Registrar of Mauritius

of Companies Ltd Office setup, vehicle and a minibus and all offline and online

marketing Appointment of an Attorney at Law for SANTOSHA GUIDES Annual Book-keeping & business management by

www.razorbusinessmanagement.com


First Steps






Business name Santosha Guides & Tours Co Ltd IP Australia & Marcaria Trademark Class 16 (Travel

Guide & Calendars)

www.santoshaguides.com www.santoshatours.com www.santoshaislands.com www.santoshaislandclothing.com www.santoshamagazine.com


Trademark & Domain Names


http://www.santoshatours.com/

http://www.santoshaislands.com/

http://www.santoshaislandclothing.com/

http://www.santoshamagazine.com/






Salaries | Referral | Commission | Affiliate Program Investors Annual ROI & Profits Share Maintenance Cost of Fleet Licence Renewal Cars & Offshore A/C e-payments Fuel |Electricity| Phone| Internet Marketing Budget Publishing Cost Vol.1-6 R&D Budget Vo.2-6 1% Net Revenue For The Planet

www.onepercentfortheplanet.org


Santosha Guides & Tours Overheads: Yr 1-Yr 4






Vol.1 MAURITIUS & RODRIGUES ISLAND 100,000 Print & Distributed worldwide - $2M

40,000 FREE for a Global Branding to Major Travel & Tourism Players.

Sell 60,000 @$45 = $2.7M + Royalties to Amazon.com & Booksurge.com (Printing on demand), 20% Commission & Referral Fee to partners = $540,000

TOTAL PUBLISHING & DISTRIBUTION COST: $2,540,000

ROMI =$160,000


The Publishing & Distribution Expenditures






Distribute & Sell 60, 000 copies:

TGR Airport Bookstores

Local Hotel Shops

Worldwide Libraries

40,000 FREE COPIES to Key Players:

3 Best Mauritius Travel Agents (UK, GER, UEA)

3 Main Mauritius Tourism Offices

An Airline we would partner with (EMIRATES)

Online & Offline Marketing

SEO – Microsites (100 Bookmarking) + EDM (2 E-newsletter per months)

Local Billboard, Car Signage and Mini Van Signage

Advertising in ISLANDER MAGASINE (6th Months)

A classified ad in local suburban newspapers will be conducted at selected TGR (Tourism Generating Regions) in Germany, France, India, Australia, South Africa, UK, Italy, China, USA, Canada.

GDS (Global Distributions System) Special Offers to drive the traffic from the Travel Agents & Booking System


Marketing Plan






Corporate ID, Print & Communication including: Billboard (12x4M) & Local Advertising AUD: 20,000

Office Setup & fittings: Rs50,000/ AUD $1492.54

Monthly Advertising in Islander (Air Mauritius Magazine) – Rs50,000/month = Rs300,000 (6month) / USD $8955

Google Adwords & Search Engine Optimization –Rs335,000/ AUD $10,000/yr

Santosha Guides Corporate ID - Rs100,500/ AUD$3000

Website, Social Media Optimizing : Rs670,000/ USD $20,000

1 Minibus (15 places) AUD $40,000 (2nd hand)

1 Company Vehicle AUD $15,000

2 Vehicles Vinyls Logo Ad display: Rs167,500 /USD $5000

TOTAL: Rs 4.135,492.59 / AUD$ 123,447.54 / Yr1


Marketing Cost






S.Staub Director – Rs50,000/month (AUD$1492.54/month - $17,910.45/Yr) + 40 % Profit Share

Investor 1- Darren Poinen - 2% ROI

Investor 2 - 58% ROI

Book-keeper - Rs40,000/month (AUD$1194/month - $14,328.35/Yr)

Solicitor – Rs35,000/month – (AUD $1,044.78- $12,537.31/Yr)

BDM Rs20,000/month + 10% Sale Commission on achieving budget + perks (AUD $597/month - $7,164.18/Yr)

Driver 1 Mini Van Rs20,000/month - (AUD $597/month - $7,164.18/Yr)

SG Tour Guide – Rs20,000/ Month – (AUD $597 – $7,164.18/Yr)

Receptionist/Administration – Rs15,000/month AUD $447 - $5364/Yr)

1% Profit Share for the 1% for Planet.Org

TOTAL STAFF SALARY: Rs200,000/month – AUD $5,970 .15


The Wages & Profit Sharing






Company Income Tax:

GST on all Travel guide Books sold locally & Santosha Tours

All Travel Guide Books sold online and via www.amazon.com/www.booksurge.com

Tax: TBA according to sales forecast

Business & Office Equipment:

2 x Mobile Phones: Rs20,000/ AUD$597

1 x Laptop & Printer/Scanner: Rs100,000/ AUD $2,985

Mobile Internet Connectivity Stick: Rs3000/ AUD $89.55

Total: Rs123, 000/ AUD$3671.64

Overheads:

Fuel: 10,000 x 12 month= Rs120,000/Yr / AUD $ 3.582,09

Electricity: Rs10,000/yr – AUD $298.50/Yr

Phone: Rs15,000 Yr – AUD $447.76

Insurances: Rs150,000 / AUD $4, 477.61(Equity, home, business/cars )

TOTAL: Rs295,000/Annum AUD $8,805.96


Company Setup

http://www.amazon.com/www.booksurge.com






1x Toyota 4x4 1 x Toyota Mini Van

1x Toyota Mini Van: Rs1.4M Mini Van License/Reg: Rs20,000 Maintenance: Rs100,000

1 x 4X4 Toyota Hilux: Rs 2.4M 4x4 License/Reg:Rs20,000 Maintenance: Rs100,000 Total Vehicle Cost: Rs3.6M /USD $113,432.8 Annual Maintenance Cost: Approx Rs240,000/Yr – AUD $7,164.12


The Logistics






With the primary internet search engine results, web links and an online ordering system, our website www.santoshaguides.com is a winning promotional tool for your business.

We need to create a series of micro sites promoting and back linking SG to main keywords so we dominate page 1 on Google.com – The Best SEO Experts in the Business are ready to create and work 24/7 to get SG.com to that level with the next 12months. Thereafter the Vol.1-Vol.6 completed we will have enough partners with back links on their site to make

Our SEO Partners and website developers guarantees that when searching the following words on the internet: Indian Ocean Islands, Mauritius, Rodrigues, Seychelles, Reunion, Maldives, Zanzibar, Madagascar, Cheap Holidays, Hooneymooner, Spas, Golfing, Surfing, Windsurf, Kitesurf, Fishing, Diving, Sailing, Snorkeling, Local Accommodation, Attractions & Entertainment our website will show up within the first top web links and sponsored links, which will make us the most visible and visited website from thousands of daily requests.


Our Website







Santosha Guides written by Serge Sebastien Staub together with the creative support of the professionals work of:

Designers & Web: Ludovic Richard, Dan Bish (WebEcho), David Lagesse & Stephane Chasteaux from Aqua Signs Ltd and CapGraphics Ltd, Sarah, Gennah & Paul from Wildwoodcreative Ltd

Editor: Liz Lester of Well Written, Angela Sara West (BBC Travel Writter UK)

Images captured by photographs: Ian Regnard from Tungsten, Habit & Legall, Jameel Peerally, Yoann Derunes, Pascal Mamet, Antoine De Maroussem, Ludovic Richard and the Mauritius Tourism Promotion Authority (MTPA)


The Author & Contributors






Our Partners

33











Dear Investors & Angels, I hope you have enjoyed this presentation, understood the ROI opportunity involved. The product itself will be the brand which will lead to greater projects and clients. Its aim and goal is to make all benefit from the global marketing we will go after. It is all in the distribution and marketing of the Guide. Please call me if you wish to further talk about my product and mission. I am based in Sydney and currently working with RAZORBRANDAGENCY.COM CEO – Didier Grossemy who is well known in the industry as The Tourism/Hospitality Digital Expert. Razor has been working with the 3rd Largest Hotel Group “Carlsons Hotels” on their online marketing, daily EDM and Tactical Campaigns. We are going to remain a close ally with RAZOR and further enhance sales via their EDM services. Rest assured once I secure the funds to launch SANTOSHA GUIDES & TOURS I will get at work hard to make sure we are going to be known and regarded as the Number One Travel & Tourism Marketing Product and Company. Awards will be won so will major Indian Ocean Tourism Contracts. I invite you to join me on LinkedIn and my group: Indian Ocean Islands Travel & Tourism Network I look forward to our conversation and a great business partnership with endless possibilities in the near future. Regards, S.Staub Managing Director Santosha Guides STAUB Marketing Pty Ltd sSs Productions www.santoshaguides.com http://www.linkedin.com/in/staubmarketingltd


Thank You For Watching

http://razorbrandagency.com/

http://www.linkedin.com/groups/Indian-Ocean-Islands-Travel-Tourism-3807042








Professional Educational Advisers: Mr Louis Geneste - Entrepreneurship Unit Controller Curtin University WA, Australia

www.cbs.curtin.edu.au Mrs Alicia Castillo – CEO Wealthing Group Australia www.wealthing.com

Marketing Adviser & Partner: Mr Didier Grossemy – CEO Razor Brand Agency www.razorbrandagency.com

Professional Business Investors Consultants: Mr James Herbert – CEO JMG Wall Street New York USA / PPM editor for SANTOSHA

GUIDES Private Angels Investors www.JMGCapitalPartners.com Mr Farooq Oomerbhoy – Indian Angels Network www.indianangelnetwork.com

Investors: Darren Poinen – Investor ($10,000) | Silent Investor & Friend | M: +61 4434 260 887


Business Referrals

http://www.cbs.curtin.edu.au/

http://www.wealthing.com/

http://www.razorbrandagency.com/

http://www.jmgcapitalpartners.com/






santosha guides business plan presentation

Travel

mauritius island

local tours

tourism services

global marketing

mauritius rodrigues

secure sme tourism marketing

withkey travel tourism

santosha guides