sap hana real-world transformative business...
TRANSCRIPT
© 2012 SAP AG. All rights reserved. 3
Average performance gain:
Performance Factor
New Speed Report [sec.]
Old Speed Report [sec.]
Source: HANA Project Taskforce Database
SAP HANA: performance gains
Pe
rfo
rma
nce
facto
r 360220300240360300333300360
136300
3
0
1
933
37
2
10
60
105
10
12245
45
6
401513
30
3
68,400
Consum
er
Pro
ducts
6,480
Bankin
g
2,700
Reta
il
120
36,000
Consum
er
Pro
ducts
Oil
& G
as
Bevera
ge
Auto
motive
86,400
Reta
il
120
259,200
Utilit
ies &
Waste
4,300
Consum
er
Pro
ducts
16,920
Aero
space
1,260
Pro
fessio
nal S
erv
ices
10 T
ele
com
mu
nic
atio
ns
420
10,800
Life S
cie
nces
Reta
il
1,000
100
10
1
0.100
0.010
0.001
SAP HANA: customer by industry
Pro
fessio
nal S
erv
ices
Industr
ial M
achin
ery
& C
om
ponents
3,000
Prim
ary
Meta
ls
Consum
er
Pro
ducts
Constr
uctio
n M
ate
ria
ls, N
EC
Fo
rest P
roducts
, F
urn
iture
& T
extile
s
Consum
er
Pro
ducts
/Whole
sale
44
3,600
Auto
motive
2,700
Chem
icals
Utilit
ies &
Waste
100,000
Prim
ary
Meta
ls
864,000
Consum
er
Pro
ducts
45,000
Insura
nce
21,600
Consum
er
Pro
ducts
1,000,000
100,000
10,000
12,380x
© 2012 SAP AG. All rights reserved. 4
SAP HANA transforms businesses today and tomorrow
Deeper customer relationships
Aligned company vision
New products or markets
Ability to beat industry competition
Reduced fraud with government funds
Operational excellence
Better power procurement
Improved labor utilization
Cancer cell genomic analysis
Personalized healthcare
Critical roadside assistance
1131x faster reporting time
60x faster real-time insights
216x faster results: 3 days 20
minutes
300M records; analysis in 2-10 seconds
∞ x faster: Analyze 15 years data ~
seconds
Seasonality analysis in 5 seconds
56x faster reporting: microtargeted
customer offers
400x faster report execution: Predict
sales-trends in real-time
360 customer view
<2 min response to search 100,000
names over 90M records
75% reduction in query response times in
SAP CRM
© 2012 SAP AG. All rights reserved. 5
SAP HANA Ideal platform for real-time business
Core business
acceleration
Database
Operational
reporting
Data warehousing Advanced analytics
on Big Data
Real-time
analytics
Real-time
applications
Real-time
platform
Mobile Cloud
Planning and
simulation
Sensing and
response
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Transforming Customer 360 Visibility at Adobe Aditi Dhagat | Director of Adobe Information Management
6
© 2012 Adobe Systems Incorporated. All Rights Reserved.
About Adobe
7
74 Offices in 43 Countries
Corporate Headquarters in
San Jose, California
Founded in 1982
$4.2 billion in revenue in FY2011
More than 9,700 employees
Adobe donates a minimum of 1%
of net income to philanthropy
© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
Changing the world
through digital
experiences
© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
We help customers
create, publish,
promote and monetize
their content –
anywhere
© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
We help customers
optimize their digital
marketing and
advertising investments
© 2012 Adobe Systems Incorporated. All Rights Reserved.
The Customer 360 Imperative
Prospects
Campaigns
Events
Leads
Opportunities
Quotes
Orders Contracts Cases
Engagements
Entitlements
Feedback
Usage
Renewals
Cross/ Up-Sell
Modeled Scores
Customer
MDM
D&B MDR
MDS INFA EDW/BO BW
Dylan
Reng
a
WCD
SAP
ERP
SAP
CRM
SFDC
WCD SAP
ERP
Dylan
G2
SFDC
SiteCatalyst
Dylan
Reng
a
G2
Insight
© 2012 Adobe Systems Incorporated. All Rights Reserved.
The Information Management Challenge
13
> Can’t find the source of truth for information
> Performance on reports is too slow
> BI Systems: Inconsistent & inaccurate results
> IT delivery of information requests take too
long
> No single view of data across touchpoints
> No self-service: Can’t explore the data
> No turnkey automation to report performance
metrics
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Nearly 20 years worth of Adobe opportunity, order and service case customer data (approximately 4 TB)
Results from SAP HANA: Customer 360 POC
14
• SAP HANA SPS3 with 1 node
• Intel Xeon Processor X7560 Nehalem EX Server
with 32 cores (4 sockets x8 cores, 2.27 GHz)
• 0.5 TB of Main Memory and 2 TB of SSD storage
• 1Gbit Ethernet running SUSE LINUX Enterprise
Server 11 Service Pack 1
System Configuration
• 37 Million records directly loaded from SAP
ERP, Salesforce.com and SAP CRM
• Under 10 days to complete basic modeling
and build an exploration view
• Information analyzed and queries returned
in less than 2 seconds!!!
Results
Scope
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Anticipated SAP HANA Platform Roadmap at Adobe
Our vision for Hana
Enterprise Datawarehouse & Operational
Data Store for Customer, Product and
Operations data
Marketing, Sales & Finance data marts
Dashboards and visualization through SAP
Explorer, Adobe, and other visualization
technologies
16
Under way for mid-June
Single Source of Truth for Opportunities, Orders and Services Cases
Deliver mobile access on iOS and Android
Planned for September
Customer Entitlements
Revenue
Executive Operational Dashboard
Planned for December
Subscriptions
Customer 360 Dashboard
2013
Marketing Data Mart
Adobe
Dash • Marketing Data Mart
2013
Planned:
• Subscriptions
• Customer 360
Dashboard
December 2012
Planned:
• Customer Entitlements
• Revenue
• Executive Operational
Dashboard
September 2012
Under way:
• Single Source of Truth
for Opportunities,
Orders and Services
Cases
• Deliver mobile access
on iOS and Android
June 2012
Our Vision for SAP HANA
Enterprise Data Warehouse & Operational Data Store: Customer, Product, Operations data
Marketing, Sales & Finance data marts
Dashboards & visualization through SAP BusinessObjects Explorer, Adobe, other visualization
technologies
Adobe Dash
© 2012 Adobe Systems Incorporated. All Rights Reserved. 17
Changing the World Through Digital Experiences
© 2012 SAP AG. All rights reserved. 20
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