sap hybris dam - hybris summit 2016
TRANSCRIPT
Hybris Digital Asset Management [DAM]
SAP HYBRIS SUMMIT 2016
The asset lifecycle challenge
CRM. WEB CM S. MOBILE MARKETING. OM S. STORES. CONTACT CENTERS. ETC.
Siloed repositories do not manage content lifecycle they just store it
SILOED REPOSITORIES
Tactical solutions require their own content, too expensive to re-engineer
LEGACY APPLICATIONS
Content and Data need to be united to be truly powerful
CONTEXT
Digital Asset Management Resolves these Challenges
Content purchased multiple timesWhich is the latest version?
Duplication
Did we approve it?What rights did we purchase?Has it expired?Can we use it in that region
Litigation
How long does it take to find?Too many manual processesTime is better spent on content creation?
Efficiency
Can we support all devices?Why does it take so long to support new partners
Flexibility
SAP HYBRIS DAM
The SAP hybris Solution
Experience management
Platform, infrastructure, integration
[SAP Hybris Digital Asset Management, by OpenText]
COMMERCE MARKETING SERVICE SALES
WEB IN-STORE/BRANCH
CONTACTCENTER
DIGITALGOODS
MARKET-PLACES
IOT SOCIALMEDIA
SMS/NOTI-FICATIONS
SEARCHKW/ADS
DIGITAL ADVERTISING
EMAIL PRINTING AGENT TOOLSMOBILE
SAP Hybris DAM by OpenTextBuild Once – Manage Centrally – Use Everywhere
Media Integration Media Use
hybris PCMhybris WCMS
Web Social B2B Mobile PrintCommerce
ExecutiveMarketing
department
Designer/Producer
Agencies
Product Manager
Legal
Workflow, Conversion, Usability, Audit,
Lifecycle Management, Single Source
Marketing Operations
RegionsCustomer
Support
PR
Sales
Brand Teams
Corp. Communications
Media Creation
Digital Asset Management
OpenText
SAP Hybris Digital Asset Management Provides
Connect CONTENT to PRODUCTS CONTENT
Keep CONTENT and DATA in sync
Reduce errors downstream and Deliver Consistency
Content
Master Data Governance for CONTENT
Audit, Versioning, Format, Consistency
Data Governance
For syncing and publishing content to external systems like PCM, CMS
Streamlined Process
Adapt to differences and changing dynamics of custo-mer, partner and channel needs to ensure interest of content consumer
Flexibility
Business Solutions with SAP Hybris DAM
Planning
Campaigns
Communications
Governance
Aggregation
Media Ingest
Format Conversion
Metadata Tagging
Security
Collaboration
Merchandising
B2C/B2B
Authoring
Optimization
SAP CRMHybris Marketing
SAP ECCHybris Commerce
Hybris CommerceHybris Backoffice
Hybris CustomerExperience
Rich Media Management Marketing
Product Information
ManagementCommerce
PersonalizedStorefront
Management
Compliant Archiving
SAP Hybris DAM
Seamless Hybris User Experience
Upload and Assign
Single sign on User only see assets
and folders that he’s permitted to use
Jump to asset inspector in OTMM
Display Preview and metadata
Any asset type and flexible content references. I.e. streaming playback links for Videos.
Interface invoked from respective product attribute (for example from “Other pictures”, “Normal picture” or “Thumbnails”)
Assignment data passed back to DAM for recording purposes
Automatic Version update
SAP Hybris DAMConsistent Media across Commerce and Customer Experience
SAP Hybris DAMExtending hybris Marketing
SAP Hybris DAMCo-development to deliver Cockpit Next Generation
Benefits of Digital Asset Management
1 Gistics, 2 Aberdeen Group, 3 SAP, 4 Fossil
With this solution you can efficiently create, manage, and syndicate assets across both physical and digital channels. Deliver visually immersive experiences to build and strengthen your brand equity and grow market share.
Value Proposition Customer Benefits
SAP hybris DAM unifies the silos DAM starts before the UX Asset Lifecycle adds to MDG Streamline and Automate processes Adapt and pivot to change
100% Improvement in Brand Consistency2
18% increase in Content ROI1,2
40% faster publishing3
Improve Product Time to Market by 25%1,2,4
Save 85% of time searching1,4
Save time transferring content2
Reduce Agency Fees2
Faster content creation2
Deliver device optimized richer experiences2
Improvement in customer conversion and AOV2
1 Gistics, 2 Aberdeen Group, 3 SAP, 4 Fossil
USE CASES
Hybris DAM Integration with Hybris PCM
NEW! Hybris WCMS integration
NEW! Cockpit NG widgets (next gen Hybris backoffice UI framework) Existing: Synchronize media
renditions to e-store front
NEW! “Update to latest version”
Existing: Hybris Product Cockpit/PCM
Hybris DAM integration with Hybris Marketing
Hybris Marketing Customer Touchpoints
Digital Asset Management
Tag assets with Hybris Marketing campaign and item of interest
Filter assets based on Hybris Marketing tags
Signal interaction events
THANK YOU!