sap loyalty marketing 1808 convert customers into loyal brand … · 2018-08-28 · convert...

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SAP Loyalty Marketing 1808Convert Customers into Loyal Brand Advocates

Ganapati Pai

2INTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

▪ SAP Loyalty Marketing on SCP

▪ Overview – 1808

▪ Feature Deep Dive

▪ Roadmap 1811

▪ Demo

▪ Q&A

Agenda

3PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

SAP Loyalty Marketing on SCP

There are several key factors to consider when creating a Loyalty Program

Deliver Experience that Matters

• Create and deliver real-time experiences that reward customers

• Engage members with accruals & redemptions

• Write customized rules to align with your business

Drive Brand Advocacy

• Encourage online advocacy with ratings & reviews

• Reward sharing of products, offers, and campaigns with redemption opportunities

Be Extendable and Flexible

• Integrate loyalty program with shopping experience

• Partner with commerce and loyalty platforms for enhanced features

• Develop plans to integrate marketing strategy into your loyalty program


SAP Loyalty Marketing – Overview 1808

• Integration to SAP Commerce

• Integration to SAP Marketing Cloud

• Customer Advocacy

• Extensibility

• Program Overview

• Digital cards

• Program Management

• Rules Management

• Tier Management

• Member Management

• Retail Registration, Accrual & Redemptions

• Loyalty Jobs Scheduling

• Point Expiry


Setting up a Rewards Program with SAP Loyalty Marketing

Configure your Loyalty Program and set

up tiers for member upgrades and

retentions

• Define your program name

• Name your Tiers (Gold, Silver, Bronze, etc.)

• Set points to upgrade, downgrade, and retain

• Choose Tier Evaluation Model to determine

when re-classify Loyalty tiers based on

membership activity. This can be periodic or

real time evaluation

• Maintain a conversion ratio between points

and currency. For example, $1 = 1 Loyalty

point


Setting up a Rewards Program with SAP Loyalty Marketing

Allow loyalty members to earn points and

redeem rewards for specific actions by

writing custom rules

• Write rules to reward members for actions

taken such as product purchases, dollars

spent, customer referrals, etc.

• Customize rules to provide additional points for

members based on loyalty registration

anniversary, birthdays, etc.

• Allow members to redeem points for these

actions.


Membership Management in SAP Loyalty Marketing

Manage members by tier to learn about purchase history, points longevity, and send targeted offers to

keep members loyal


Loyalty integration with SAP Marketing Cloud

Interaction Contact in SAP Marketing Cloud with the Loyalty member data


Loyalty integration with SAP Marketing Cloud

Target audience based on Loyalty specific attributes in SAP Marketing Cloud


Setup digital wallets for Loyalty for Digital Cards

Setting up a Digital Wallets with SAP Loyalty Marketing


Design digital card templates for Loyalty Members

Setting up Digital Cards with SAP Loyalty Marketing


Consume Loyalty API’s

API to manage loyalty program, members and member activities of your loyalty

program


Convert Customers to Loyalty Members at the Storefront

Set up a registration page for

customers to earn points when they

sign up

• Track points earned upon registration to the

loyalty program.

• View loyalty history by registration date,

points earned, and any references that can

be attached to the program.

• Display current loyalty tier status, and how

many points are needed to achieve the

benefits of the next tier.

• Integrate the shopping experience with the

loyalty program through SAP Commerce

integration.



Allow members to earn points for

purchases during the shopping

experience

• Set and manage points to currency ratio for

specific products.

• Promote certain products by attaching more

points to them within the customized rules

engine.

• Create brand advocacy by adding ratings

and reviews to products along with the

ability to earn points for sharing.

• Reward members with additional points for

referring promoted products.



Allow members to redeem earned

points from purchases and explore

rewards catalog

• Track member original balance points,

points earned for a specific purchase, and

total points after purchase.

• Attach rewards catalog to the beginning of

the checkout process to allow members to

redeem points for products.

• Promote brand awareness in the rewards

catalog with strategic products.

• Set points totals for products in rewards

catalog during the rules engine setup.



Complete end to end Loyalty program

by connecting storefront activity to

admin UI

• Track lifetime points to date.

• Review loyalty history from registration,

points accrual from orders, and redemption

of rewards in the catalog.

• Review order history for purposes of

targeted offers and member segmentation

strategy.

• Display new achieved status after climbing

up tier levels when enough points are

earned.


What’s coming soon to SAP Loyalty Marketing

As new features such as Apple Wallets integration, Digital Cards management, and Point Expiry

Models are now available, we look ahead to the key components in our next release*

Targeted Offers

• Integrate with marketing for personalized offers

Geomarketing

• Use iBeacons and Geofencing for location based marketing

• Expanded membership reach

• Deeper segmentation with personalized customer profiles

Marketing Integration

*Roadmap subject to change at any time


DEMO

sap loyalty marketing 1808 convert customers into loyal brand … · 2018-08-28 · convert...

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