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    Pavel VoloschenkoSAP UkraineSAP NetWeaver

    SAP NetWeaver MDM

    Overview

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    Legal Disclaimer

    This presentation outlines our general product direction and should not be relied on inmaking a purchase decision. This presentation is not subject to your licenseagreement or any other agreement with SAP. SAP has no obligation to pursue anycourse of business outlined in this presentation or to develop or release anyfunctionality mentioned in this presentation. This presentation and SAP's strategy andpossible future developments are subject to change and may be changed by SAP atany time for any reason without notice. This document is provided without a warrantyof any kind, either express or implied, including but not limited to, the impliedwarranties of merchantability, fitness for a particular purpose, or non-infringement.SAP assumes no responsibility for errors or omissions in this document and shallhave no liability for damages of any kind that may result from the use of thesematerials, except if such damages were caused by SAP intentionally or grosslynegligent.

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    SAP NetWeaver Master Data Management

    Overview and Roadmap

    How Master Data Affects Your Business

    Introduction to SAP NetWeaver MDM

    Our Roadmap and Further Outlook

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    To build to adaptFrom build to last

    Be ready for collaboration in business networks

    Agility & innovation

    Connect & collaborate

    Co-Innovation

    Diversity

    Consolidation & efficiency

    Command & control

    Internal R&D

    Uniformity

    Major Economic Shift UnderwayFrom linear value chains to business networks

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    Strategic IT for Strategic Business Agility

    Optimize thebusiness execution

    1

    Strategy

    INSIGHT

    Execution

    FLEXIBILITY

    EFFICIENCY

    Close the loopbetween strategy andexecution

    3

    2 Improve insight andcollaboration

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    SAP Business IntelligenceSolutions from SAP - A complete offering

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    SAP Business IntelligenceSolutions from SAP - A complete offering

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    Insight, Efficiency and Flexibility byMaster Data Management

    FLEXIBILITYBolsters Mergers & AcquisitionsDetect synergies in supply and customer baseExtend and Optimize Value ChainsSynchronize B2B relevant information with partners

    3

    Strategy

    Strategicinsight

    Decisions

    Execution

    Monitoring

    ProcessflexibilityEvents

    Processefficiency

    EFFICIENCY

    1

    FLEXIBILITY

    3

    INSIGHT

    2

    1 EFFICIENCYStreamlined Master Data MaintenanceWell-defined procedures, task and user orientedSmooth Business ProcessesFueled by high master data quality

    2 INSIGHTSingle Version of the TruthInformed business decisionsGovernance and ControlDocumented regulatory and standards compliance

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    Master Data is Crucial to Your BusinessBut every department has a different version of it

    Master data isdata about yourcustomers,products,suppliers etc.

    Trading partnerdata introducesyet anotherversion of data

    Inaccurate dataleads to $30+billion cost onsupply chains

    CallCenter

    Jane Smith4418 N. Str.Chicago, IL

    60611Part: 2574

    SRM

    Part: 8975

    VENDOR:ABC123

    YOUR VALUE CHAIN

    ERP

    Jane Peters199, 3rd StreetPalo Alto, CA

    Part: B7521

    Logistics

    VENDOR:XYZ456

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    Unmanaged Master Data Impacts Business

    Master data challenges materialize across the organization

    Reduced Sales EffectivenessLack of consolidated view of customer data across all channelsCustomer transactions are compromised due to limited view of the facts

    Sub-optimal Procurement DecisionsLack of transparency relating to suppliers and productsHigh costs due to insufficient supplier selection and rationalization

    Delayed Go-to-Market ProcessFailure to capitalize on market opportunity when introducing new productsLack of real-time collaboration with front office, thus hindering customer services

    Ineffective Business DecisionsLack of consistent information needed to make critical decisions that support innovation and growthBusiness dynamics is compromised and has a negative impact when managing resources effectively

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    The Way You Manage Master Data Impacts

    Process Execution

    Analytics

    Master Data

    Time

    Qua

    lity

    leve

    l

    CollaborationAbility toAdapt andCollaborate

    Significance ofAnalytics

    Efficiency ofBusinessProcesses

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    SAP NetWeaver Master Data Management

    Overview and Roadmap

    How Master Data Affects Your Business

    Introduction to SAP NetWeaver MDM

    Our Roadmap and Further Outlook

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    Manage Master Data ActivelyAutomatically and continuously improve data quality

    DataQuality

    Time

    New ProductLaunch

    Master Data ManagementImprove data quality in steps

    M&AOutsourcing

    Consolidation

    HarmonizationCentralMDMDataQuality

    Time

    Without Master Data ManagementDoing business is expensive

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    Tackle the Master Data Challenge by

    Consolidate and Harmonize your Master DataExtract, load and de-duplicate master data from SAP or non-SAP systemsAlign key data across the entire organization

    Centrally Manage your Master DataUtilize task oriented Portal UIs for central data maintenanceSupport key user operations like mass updatesSyndicate master data via SAP NetWeaver Process Integration

    Increase Data QualityGuarantee high data quality with native MDMand BusinessObjects Data Services capabilitiesLeverage domain expertise of SAP partnersby integrating certified 3rd party business informationproviders and data quality tools

    Apply Pre-defined Business ScenariosRich Product Content ManagementCustomer Data IntegrationGlobal Data SynchronizationImproved Business Intelligence through consolidated BI master data

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    Implementation Scenarios

    SAP MDM supports anincremental approach to

    cohesive master datamanagement in a distributed

    and heterogeneousenvironment

    Contentconsolidation Master dataharmonization

    Central masterdata management

    1

    3

    2

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    SAP MDM supports anincremental approach to a

    cohesive master datamanagement in a distributed

    and hetero-geneousenvironment

    ContentConsolidation Master DataHarmonization

    Central MasterData Management

    1

    3

    2

    Content ConsolidationCleanse, normalize data

    Aggregate, search, and cross referencedata from connected systems

    Duplicate finding

    Examples:Business-wide analyses

    (e.g., global spend Analysis),Creation of central catalogs(e.g., of supplier products)

    Implementation ScenariosContent Consolidation

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    Content Consolidation

    Partner

    LegacyERP CRM

    IS: Partner

    0PARTNER

    BW

    Description of a master data object:Identifying Attributes

    Other application specific data

    Sources

    MDM

    Matching?

    ID Mapping=

    Load

    Key BuPartner System

    318560 3874394 S1

    318560 orz500 S2

    837616 34711 S2

    318560 38z23orz S2

    318560 50000000 S3

    837617 34713 S1

    318560 34711 S3

    BuPartnerText

    Orz Smith

    Smith Orz

    John Screw

    Dr. Orz

    Dr. Smith Orz

    Eva Johns

    Adam Brown

    ConsId Text

    Dr. Orz, Smith

    Mrs. Johns, Eva

    Mr. Brown, Adam

    Duplicates:

    orz500 = 38z23orz

    PI/DS

    S1 S2 S3

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    Key Mapping in MDM Data Manager

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    Result: Analytic Output (Consolidated View)

    Business Partner - MDM Business Partner - Source Revenue

    Dr. Orz, Smith 150.000

    Orz Smith 30.000

    Smith Orz 50.000

    Dr. Smith Orz 70.000

    Mrs. Johns, Eva 100.000

    Mr. Brown Adam 200.000

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    Result: Analytic Output (Consolidated View)

    Business Partner Revenue

    Dr. Orz, Smith 150.000

    Mrs. Johns, Eva 100.000

    Mr. Brown Adam 200.000

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    SAP MDM supports anincremental approach to a

    cohesive master datamanagement in a distributed

    and hetero-geneousenvironment

    ContentConsolidation Master DataHarmonization

    Central MasterData Management

    1

    3

    2Master data harmonizationAll of Content Consolidation PLUS

    Central management anddistribution of global attributesPost editing in client systems

    Controlled distribution oflocal changes

    Examples:

    Business Partner administration

    Central provision of sales articles

    Definition and administration ofnon-variable parts

    Implementation ScenariosMaster Data Harmonization

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    Smith Orz

    4418 N. Str.Chicago, IL

    60611

    Provisioning

    Matching andmerging

    Validation andenrichment

    Transformation andstandardization

    Data extraction

    Master Data Harmonization Creating and Providing the Single Version of the Truth

    Business DriversBuild foundation for businessdecisions e.g. global spend reporting

    Enable globalization of processese.g. central sourcing

    Manage business transformationse.g. share consolidated supplier dataafter merger

    Orz, Smith

    199, 3rdStreet

    Palo Alto, CA94304

    Exemplary process flow

    Dr. Orz, Smith

    4418 North St.Chicago, IL

    60610

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    Smith Orz

    4418 N. Str.Chicago, IL

    60611

    Extensive matching framework

    Provides web services tocust

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