SAP Product Lifecycle ManagementPLM innovation 2012

Thomas Ohnemus, VP Solution Marketing SAP PLM

Strategies for success

Integrated product development

Consumer-driven, sustainable innovation

Quality and compliance excellence

Aligned company and innovation strategies

Introduce idea to market tactics

Establish portfolio planning and analyze the financial impact

Create feasible and lean project plans

Free up time for creativity

Leverage information from the entire enterprise

Visualize product information

Ensure seamless information exchange across the value chain

Introduce “embedded” compliance, and quality processes

Change management across the value chain

Standardize safety measures

Reduce the risk by leveraging experience

Empowered Customer Globalized Development and Manufacturing

Dynamic Product Regulations

© 2011 SAP AG. All rights reserved. 3

SAP’s End to End Process Centric StrategyFlexibility and integration to achieve Product Leadership

Embedded product compliance

Continuous product innovation

Integrated product development

Head of service

Head of marketing

Head of manufacturing

Head ofengineering

Head of procurement

© 2011 SAP AG. All rights reserved. 4

SAP PLM solutions for R&D and Engineering Accelerate innovation, integrated product development, ensure compliance

Embedded quality and compliance management

Embedded analytics, and collaboration

Engineering change management

Portfolio and project management

CAD

Layout,schema,and code

Tool integration

CAE… Digital Manufacturing.

ECAD, Software

… …

Bill ofresults

Simulationdata

CAD

Product data and structure management

Concept PortfolioIdeation Design, Variants ManufacturingSimulation ServiceMaintenance

Product visualization, Visual Enterprise

ServiceManufacturingProcurementEngineeringMarketing

© 2011 SAP AG. All rights reserved. 5

SAP PLM 7.x Release Highlights

SAP PLM 7 SAP PLM 7.01 SAP PLM 7.02

• Simplicity, New user Interface

• Collaboration

• Embedded Analytics

• Change Management

• Product Structure Management

• Synchronization with Manufacturing

• Product compliance management

• Recipe development

• Visual assembly (RCA)

• Simplification of Engineering processes

• Visual Enterprise

• Product Safety

© 2011 SAP AG. All rights reserved. 6

The Product is the Interface and Center of the WorkplaceWindow to all information, empowered people, anytime at anywhere

© 2011 SAP AG. All rights reserved. 7© SAP 2008 / Page 7

Thank you!