© 2015 SAP SE or an SAP affiliate company. All rights reserved. 1Public

SAP User Experience Strategy

June 2016

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public

Disclaimer

This presentation outlines our general product direction and should not be relied on in

making a purchase decision. This presentation is not subject to your license agreement

or any other agreement with SAP. SAP has no obligation to pursue any course of

business outlined in this presentation or to develop or release any functionality

mentioned in this presentation. This presentation and SAP's strategy and possible

future developments are subject to change and may be changed by SAP at any time for

any reason without notice. This document is provided without a warranty of any kind,

either express or implied, including but not limited to, the implied warranties of

merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no

responsibility for errors or omissions in this document, except if such damages were

caused by SAP intentionally or grossly negligent.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public

User Experience Drives Innovation

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public

The Value of UX

Monetary Value

Human Value

Gain Productivity, Data Quality

Save Training Costs

Decrease Change Requests, User Errors

Increase User Satisfaction, Customer Loyalty, Solution Adoption

Strengthen Relationship (IT and Business)

UX Value Calculator

Launch

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public

The Future of UX

Remote Workforce

Social Business

Natural Language

Context-aware

Learns

Collaborative Benchmarks

Beyond Enterprise Boundaries

Microwork

Humanized

Personal + Business

Holistic Experience

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public

Mindset

DESIGN

INNOVATIONBusiness

People

Technology

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public

SAP’s UX Direction: SAP Fiori

SAP Fiori

•

•

•

•

•

•

•

•

•

Business

Technology

People

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public

SAP Fiori Concept

Role-based simplification of business

processes

Shift from monolithic solutions to

activity-based apps

Empowers you and the way you work

Finance

Human Resources CRM

Procurement

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public

SAP Fiori Design Principles

Role-based CoherentSimpleAdaptive Delightful

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public

On-premise

Single point of entry

for end users

SAP delivered

software

Custom built

and 3rd party

software

Cloud

Single Point of Entry for Business Applications

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Public

User Focus: Infos and Actions at Your Fingertips

One place to search

Leverage the user‘s work

context

Collaborate in context of the

business process

Work wherever you are

„User Flow“ in focus

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12Public

Watch Video

Me AreaMain Content

Notifications

SAP Fiori Design Innovation

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13Public

User Experience Meets Execution

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14Public

Execution of SAP’s UX Strategy

Education & Best practices

Tools & Technologies

UX Design Services

EMPOWERCustomers to innovate through User Experience

NEW & RENEWDelivering over time SAP Fiori UX across SAP Solutions *

Business

Networks

Customer

Experience

Workforce

Engagement

Internet of Things

and Big Data

Digital Core

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15Public

SAP Business Suite

SAP Fiori apps reference library

www.sap.com/fiori-apps-library

SAP Fiori running on SAP HANA Cloud Platform

www.sap.com/fiori-demo

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16Public

Harmonize Analytics UX

SAP Fiori launchpad as Single Point of Entry

Harmonization of Analytics User Experience

• Lumira

• BI Launchpad

• Central Management

Console

• BI Admin Cockpit

• Design Studio

• Predictive Analytics

• …

Planned for

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17Public

Fiori UX with Embedded Analytics

Transactional

Analytical

Embedded

SAP HANA Platform

Frequently used

Business critical

Need for information

Interactive

Drilldown

Immediate insights

Task relevant informationTransparency on data

Realtime data

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 18Public

Boardroom Redefined

Watch Demo Video >Powered by SAP S/4HANA

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19Public

SAP Fiori: User experience for SAP S/4HANA

SAP Fiori

Familiar behaviors across device types

SAP Fiori for iOS

iOS behaviors and capabilities

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 20Public

SAP Fiori: User experience for SAP S/4HANA

Single entry point

via SAP Fiori launchpad

Domain specific

infos and actions

Enter details and

explore in depth

Native iOS

mobile experience for

high-impact scenarios

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 21Public

SAP Fiori for iOS

SAP Fiori for iOS unifies the

familiar experience of iOS with

SAP’s deep understanding of

business users’ needs for a native

iOS enterprise mobile experience

for high-impact scenarios.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 22Public

Cloud

New Home Page

E.g.

People Profile

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 23Public

Execution of SAP’s UX Strategy

Education & Best practices

Tools & Technologies

UX Design Services

EMPOWERCustomers to innovate through User Experience

NEW & RENEWDelivering over time SAP Fiori UX across SAP Solutions *

Business

Networks

Customer

Experience

Workforce

Engagement

Internet of Things

and Big Data

Digital Core

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 24Public

Customers to Innovate through UX

Discover Design Deliver

Education & Best practices

Tools & Technologies

UX Design Services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Public

Education & Best Practices To help you get the UX skills you need

Design Thinking Playbook Design for non-designers

OpenSAP: UX courses

SAP Splash

Scenes

• Design Guidelines• Design Knowledge• UX Value Calculator• Galleries with templates• Community

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 26Public

Tools & TechnologiesTo discover, design, develop, adjust and deploy SAP Fiori UX

Splash BUILD SAP Web IDE

SAP Fiori launchpad

SAP Fiori Cloud Edition /

SAP Fiori apps reference library

SAP Screen Personas

Discover Design Deliver

Deploy

Test

Prototype

Ideate Validate

ScopeSynthesize

360º Research

Develop

SAP UI theme designer

SAPUI5

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 27Public

User Experience as a Service (UXaaS)

Discover & Design

related

Develop & Deploy

related

SAP Splash

UI Theme Designer

HCP Mobile Services/ SAP Fiori Mobile

SAP Web Analytics

Build

SAP Jam

SAP Fiori launchpad / SAP HANA Cloud Portal

SAP Web IDE

SAP HANA Cloud Platform (HCP)

Scaleapplication design and development

SAPUI5

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 28Public

UX Design Services to Help Customers on the UX Journey

2) Foster design-led innovation culture at customers

1) Create business value with human-centered design

Discover Design Deliver

People Process Place

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 29Public

Success Stories

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 30Public© 2016 SAP SE or an SAP affiliate company. All rights reserved.

400 000+ viewsin the first 3 days

over 18 million twitterImpressions

NHLTransforming Fan Engagement Through Statistics

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 31Public

SAP UX Design Customer Success Storiespowered by SAP UX Design Services & SAP Fiori & SAP Screen Personas

AMG ApaxoCA

TechnologiesPPC

Cement

China Grand Auto

CHIO Aachen

City of Boston

City of Heidelberg <

Coca-ColaHellenic

DELDunn

EdwardseBay Enactus Enjoy Jazz

Ferroviedello Stato

ItalianeFreescale Gameforge Greatship

Hampshire

County

Council

Heidelberg University Hospital

Innovabee

Insurance Company Job or Not

SAP HANA+ Google

Glass

Migros NamPower NCT NHL

OTE

Group

Oil and Gas

company

Sailing Analytics SAP IT

Protestant Church

Heidelberg

Sharks Foundation Siemens

State of Indiana Sybase

Türk

Telekom

The Walt

Disney

Company

ViloreFoods

Unilever

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 32Public

Design Recognition

“SAP Fiori UX: It is not a matter of if, but when and how.“

SAP Apphaus HeidelbergSAP BILTSAP Fiori 2.0SAP Medical Research Insight

SAP Consumer Insight 365SAP ScoutingSAP Patient Explorer SAP AppHaus Heidelberg

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 33Public

SAP Helps You To Innovate ThroughUser Experience

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 34Public

References & LinksWhere to go for more information

Learn everything about Fiori: sap.com/fiori

Start your UX journey and get involved: experience.sap.com

Calculate the value of UX: experience.sap.com/designservices/

Experience SAP Fiori UX: sap.com/fiori-demo

SAP Fiori apps reference library: sap.com/fiori-apps-library

Explore UI technologies: sap.com/uxexplorer

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 35Public

Thank You!

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 36Public

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate

company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP

affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark

information and notices.

Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP

SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company

products and

services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed

as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to

develop

or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible

future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies

at any time

for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ material ly from expectations. Readers are

cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making

purchasing decisions.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 37Public

© 2016 SAP SE oder ein SAP-Konzernunternehmen. Alle Rechte vorbehalten.

Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche

schriftliche Genehmigung durch SAP SE oder ein SAP-Konzernunternehmen nicht gestattet.

SAP und andere in diesem Dokument erwähnte Produkte und Dienstleistungen von SAP sowie die dazugehörigen Logos sind Marken oder eingetragene

Marken der

SAP SE (oder von einem SAP-Konzernunternehmen) in Deutschland und verschiedenen anderen Ländern weltweit.

Weitere Hinweise und Informationen zum Markenrecht finden Sie unter http://global.sap.com/corporate-de/legal/copyright/index.epx.

Die von SAP SE oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten auch anderer Softwarehersteller enthalten.

Produkte können länderspezifische Unterschiede aufweisen.

Die vorliegenden Unterlagen werden von der SAP SE oder einem SAP-Konzernunternehmen bereitgestellt und dienen ausschließlich zu Informationszwecken.

Die SAP SE oder ihre Konzernunternehmen übernehmen keinerlei Haftung oder Gewährleistung für Fehler oder Unvollständigkeiten in dieser Publikation.

Die SAP SE oder ein SAP-Konzernunternehmen steht lediglich für Produkte und Dienstleistungen nach der Maßgabe ein, die in der Vereinbarung über die

jeweiligen Produkte und Dienstleistungen ausdrücklich geregelt ist. Keine der hierin enthaltenen Informationen ist als zusätzliche Garantie zu interpretieren.

Insbesondere sind die SAP SE oder ihre Konzernunternehmen in keiner Weise verpflichtet, in dieser Publikation oder einer zugehörigen Präsentation

dargestellte Geschäftsabläufe zu verfolgen oder hierin wiedergegebene Funktionen zu entwickeln oder zu veröffentlichen. Diese Publikation oder eine

zugehörige Präsentation,

die Strategie und etwaige künftige Entwicklungen, Produkte und/oder Plattformen der SAP SE oder ihrer Konzernunternehmen können von der SAP SE oder

ihren Konzernunternehmen jederzeit und ohne Angabe von Gründen unangekündigt geändert werden.

Die in dieser Publikation enthaltenen Informationen stellen keine Zusage, kein Versprechen und keine rechtliche Verpflichtung zur Lieferung von Material, Code

oder Funktionen dar. Sämtliche vorausschauenden Aussagen unterliegen unterschiedlichen Risiken und Unsicherheiten, durch die die tatsächlichen

Ergebnisse von den Erwartungen abweichen können. Die vorausschauenden Aussagen geben die Sicht zu dem Zeitpunkt wieder, zu dem sie getätigt wurden.

Dem Leser wird empfohlen, diesen Aussagen kein übertriebenes Vertrauen zu schenken und sich bei Kaufentscheidungen nicht auf sie zu stützen.