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Sales ActionPlan

Yak & Yeti

Manoj Bhatt 17

Anirban Ghosh 43

Sridhar - 49

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Hotel Soaltee

Hotol RoyalSinghi

HotelAnnapurna

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Comparison Matrix&Yak Yeti -Crown Plaza

SoalteeHotel De l

AnnapurnaRoyal Singhi

HotelLocation Durbar Marg

Tahachal Durbar Marg Kamaladi

Recreation Business Centre &Beauty ParlourCoiffure Club Nirvana

Fitness Center Casino Royale

&Health Fitness

Center Spa Facilities Hotel Shops BusinessServicesGolf

Business

Services Baby sitting Beauty Parlour Hotel Shops Spa Facilities Casino Anna

Hotel Shops Business CentersDiscotheque Beauty Parlour Health Club

Accomodation - ( -Suites USD 350)600

-Club Shangri La- ( -Rooms USD 425

)525 -Deluxe Rooms USD205 -Superior Rooms

USD 185

-Guest Room USD( - )180 210 Executive Club

-Level USD 400 -Suites USD 260onwards

Deluxe RoomUSD 135

-Superior RoomUSD 175

-Executive SuiteUSD 260

-Deluxe Suite USD360

-Bedrooms USD( - )90 100 - ( )Suite USD 200

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Comparison Matrix

&Yak Yeti -Crown PlazaSoaltee

Hotel De lAnnapurna

Royal SinghiHotel

anquetHalls 7 halls -Capacity 2000

6halls -Capacity 1200

3halls -Capacity 750

1 hall -Capacity 75

iningfacilities

Sunrise Caf ChimneyRestaurant The Pub Baker s Basket

Rodi Bar Crown PlazaCub Lounge Al FrescoKakori GardenTerraceCoffeeShop China Garden

Arniko Room The CoffeeShop - -Ghar e Kabab Juneli Bar The Cake Shop

Mandala

Restaurant Jharna CoffeeShop Bhanjyang Bar Maki NewaBhutu China

Mountain

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SWOT

STRENGTHSOne of the best hotels inKathmandu.Business facilities

Casino, NightclubLocated in the heart of the city.

EAKNESSESWeak capacity utilizationPerception of being medievalStaff warm but slow

OPPORTUNITIESStabilizing politicalenvironment.Increased demand in tourism and

business travel due to Nepal 2011

THREATSExisting Competition.Rise in New Hotels.Other economical destinationslike South East Asia.Technology-videoconferencing,internet

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Analysis of Environment

ities for businessmen and leisure .ravellers.uilding in sync with the traditional Nepali architecture.he art conferencing facilities

, .ze in Chinese Indian and Continental cuisine

, &

Prime location close to the financial hub air Close to major commercial establishments Posh area in Katmandu and located near the Palac Roadways and other public infrastructure is not

Internal EnvironExternal Environ

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Purpose of Travel

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S-T-P for Yak & Yeti

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USP

Yak and Yeti offers the best business andconferencing facilities at a centrallocation.

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Mission

To be the preferred choice for Businesstravelers by offering un-matched facilitiesand delighting customers by consistently

exceeding their expectations.

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Mode of Arrival in Nepal

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Sales Action Plan

Direct Mailers to Various Business Organizations. Advertising in In-Flight Magazines.

Advertising in Business Magazines and newspapers.

Corporate tie-ups with various business houses

using own Sales Force. Take Part in Tourism Fairs

Leverage on Campaign Nepal 2011

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Implementation

Target Indian Companies located in Metros andIndustrial Hubs of the country.

Position as a platform for conducting outdoor trainingProgram and Conferences.

Target at least 1 group booking from each metro everymonth.

Tie-up with national and international travel agencies.

Incentivise Sales staff on exceeding targets

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THANK YOU