sapphire now: understanding sap's cloud strategy

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Presentation at SAPPHIRE NOW Madrid in 2012, by Rainer Zinow

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  • 1.Understanding SAPs Cloud StrategyRainer Zinow , Senior Vice president SAP CloudNovember 2012

2. DisclaimerThis presentation outlines our general product direction and should not be relied on in making apurchase decision. This presentation is not subject to your license agreement or any other agreementwith SAP. SAP has no obligation to pursue any course of business outlined in this presentation or todevelop or release any functionality mentioned in this presentation. This presentation and SAPsstrategy and possible future developments are subject to change and may be changed by SAP at anytime for any reason without notice. This document is provided without a warranty of any kind, eitherexpress or implied, including but not limited to, the implied warranties of merchantability, fitness for aparticular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in thisdocument, except if such damages were caused by SAP intentionally or grossly negligent. 2012 SAP AG. All rights reserved.2 3. SAP Execution in the Cloud Scale $1B20M+ 6,000+ cloud revenue cloud userscustomersrun rate Significant Momentum 14-Foldrevenue growth 92%YoY growth for 300% YoY growth forSuccessFactors Business ByDesign 2012 SAP AG. AllAll rights reserved2012 SAP AG. rights reserved.3 4. After the storm The shift to the cloud accelerates Forrester estimates global cloud computing market to increase to70% $241 billion by 202063%60% Gartner predicts more than 50% of Global 1000 companies will50% hustomer-sensitive data in public cloud by 201650%47% 40% 39%40% IDC estimates more than 80% of applications developed in 2012 will run on the cloud30%19% Large enterprises are using even more cloud services than small20%18% enterprises in 2010, 36% of global enterprises with 20,00010% 13% employees or more had adopted SaaS 10%0%Through 2016, Hybrid-Cloud becomes the enterprise platform of1 2 3choice a transitional platform, however, en route to a futureOn-premisedominated by public and private clouds.Cloud / On-premise (hybrid or highly-interwoven deployment)Cloud-based (pure-play)By 2016, 75 percent or more of NEW enterprise IT spend will beCloud-based or Hybrid. Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012) 2012 SAP AG. All rights reserved.4 5. SAPs cloud strategy - where do we play today?Software-as-a-Servicefocus cloudPlatform-as-a-Service areasInfrastructure-as-a-Service Penabling virtualization on premisefor the cloud hosted on premise P Active participation P Partner 2012 SAP AG. All rights reserved. 5 6. Use Case 1: SAP Business Suite & VirtualizationReduce TCO & increase flexibility with combination of Private and Public CloudToolingServices SAP Systems SAP Netweaver Landscape SAP Consulting Virtualization Virtual Appliance Factory (VAF)Virtualization Management 1.0 and Cloud Transformation Rapid Deployment Solutions(LVM) Value Prototyping Project Titanium Project Titanium 2012 SAP AG. All rights reserved.6 7. Use Case 2: Extend SAP Business Suite with Cloud Solutionsenables end-to-end business processes across cloud and on-premise Order-to-Cash SAP Cloud Source-to-Pay Recruit-to-Retire Employee Talent Sourcing SalesNon-SAPCentral Management ODOD Clouds Enterprise ERP CRMSiebel Microsoft SRM HCMPeopleSoftOn-Premise Integration enables you to: Consume rapid innovation delivered via the cloud Leverage existing on-premise investments 2012 SAP AG. All rights reserved.7 8. Use Case 3: Provide Cloud Solutions to Subsidiaries with integrated business processes between Head Quarters and Subsidiary 2012 SAP AG. All rights reserved. 8 9. Most Comprehensive Portfolio of Cloud ApplicationsLoosely Coupled Line of Business Cloud Solutions Cloud SuiteSuccessFactors BizX Customer OnDemand Financials OnDemandAriba Business ByDesign EmployeeCentral Sales Core Financials Strategic Sourcing Cloud ERP for upper Global Core HR mid and subsidiaries Service Sales & Purchase Contract Lifecycle 50 to 1,000 employees Global Cloud Payroll Marketing Order ProcessingManagement Business One Cloud End-to-end Talent Social Customer Project Management Supplier Management Management Small business Engagement Travel OnDemand essentials - 10 to 100employees Cross Solution: Social (SAP Jam) / Analytics / Mobility / Business Networks SAP HANA 2012 SAP AG. All rights reserved.9 10. SAPs vision for cloud integrationaccelerate time to value for cloud solutionsSAP Cloud Cloud Integration TechnologyProcess Integration OnDemand andSAP Cloud ApplicationsData Services OnDemand will enable EmployeeTalentSales TravelSourcing integration of SAP Cloud solutions to:CentralMgmt ODOD OD SAP on-premise solutions SAP Cloud solutionsProcessData 3rd party cloud solutions, andIntegration ODServices OD Non-SAP Clouds 3rd party on-premise solutions SAP Cloud IntegrationCloud Integration Content Prepackaged Integration Content forSAP to SAP, e.g. via RapidOn-Premise On-Premise AgentDeployment SolutionsSAP integration content Customers, Ecosystem & SAP On-Premise3rd Party On-Premise solutions Community can extend and createPartner integration content ERPCRM. SiebelPeopleSoft Legacy Application enablementnew contentinfrastructureNotes: Direct integration also available for certain solutions, for simple landscapes with latest releases.SAP NetWeaver PI and Data Services will also support integration with SAP Cloud solutions. 2012 SAP AG. All rights reserved.10 11. Security & Compliance Build to exceed NIST 800-53 / ISO 27001 security requirements Both Facility and SFSF Data Center Operations audited against SSAE-16 SOC2 standards - SFSF current May 2012 Ashburn Federal Environment FISMA C&A Complete - June 2012 Interim ATO OPM & DHS/TSA June 2012 Formal OPM ATO nearly complete (needs counter sign by new OPM Systems Owner) First DoD Customer - Sept 2012 - Adding CAC Card Support Registered with GSA for FedRAMP Accreditation & Authorization Target late fall 2012 PS880 Certificate for ByD Financials 2012 SAP AG. All rights reserved.11 12. Thank You!Rainer ZinowSenior Vice PresidentCloud Business Unity, SAP AG 13. 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobilepermission of SAP AG. The information contained herein may be changed without prior notice. Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice,Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation.Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, SystemMotorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, PowerSystems, POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.Storage, Storwize,XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork,Miner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areCorporation.trademarks or registered trademarks of SAP AG in Germany and other countries.Linux is the registered trademark of Linus Torvalds in the United States and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebIntelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as theirAdobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsSystems Incorporated in the United States and other countries.is an SAP company.Oracle and Java are registered trademarks of Oracle and its affiliates. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesmentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.Sybase is an SAP company.Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks orCrossgate, m@gic EDDY, B2B 360, and B2B 360 Services are registered trademarks of Crossgate AGregistered trademarks of Citrix Systems Inc.in Germany and other countries. Crossgate is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C, World Wide WebAll other product and service names mentioned are the trademarks of their respective companies. DataConsortium, Massachusetts Institute of Technology.contained in this document serves informational purposes only. National product specifications may vary.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri,The information in this document is proprietary to SAP. No part of this document may be reproduced, copied,and Xcode are trademarks or registered trademarks of Apple Inc.or transmitted in any form or for any purpose without the express p